The Sound of Philips | Sonic & Audio Branding | Brand Audio Identity | MassiveMusic Amsterdam

For Philips' sonic brand identity, we composed a bank of original sounds through the creation of ‘The Philips Instrument’, a bespoke musical instrument.
By using contact microphones, we captured the intimate sound of Philips’ most iconic product, the lightbulb, and combined it with a set of human sounds.
The new sonic identity is both emotive and cutting-edge in its design, reflecting Philips' mission of making people’s lives better through innovation.
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[@jasminemoradi]

Love it! Great work! Power to Sound Design & Sound Design!

[@cengeb]

Philips used to do everything, now they barely do anything, sold off all the stuff AMSL, Polygram,Lighting!!,TV's! Now still make great Saeco coffee machines and razors, but man, they certainly have shrunk, over the years...BOSCH and ABB get BIGGER