Which Online Toy Retailers Are in Trouble? (And Other Mailbox Questions!)
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- čas přidán 5. 09. 2024
- You got questions, I got answers!
🔥 𝐂𝐡𝐞𝐜𝐤𝐨𝐮𝐭 𝐎𝐮𝐫 𝐓𝐨𝐲 𝐒𝐡𝐨𝐩: nerdzoic.com/
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The Nerdzoic Toy Store is (obviously) owned and operated by my family. We profit off of all purchases made from the store. We often review or link to products we like and think you might as well. Wherever possible we use affiliate links, which allows us to earn a small referral commission if you click one of them and make a purchase at no cost to you. We am a participant in the Amazon Services LLC Associates Program, an affiliate program designed to provide a means for us to earn fees by linking to Amazon.com. We also participate in the Entertainment Earth affiliate program, the eBay affiliate program, and many others.
As the Nerdzoic Toy Store continues to grow, how can we continue to keep our “mom & pop”? At what point do you feel like we lose that?
Honesty, I don't think you can. You'll keep it for a time but once the business goes beyond 20 - 40 people you wont be able to hear all the chatter going on with in it. Its natural for any growing company to become more "corporate" unfortunately.
Is your biz an LLC ? Also, which platform do you use to pay yourselves? Gusto, ADP?
I think what you're doing, right now, on youtube, is how you keep the 'mom and pop' feel in the internet age. Being the personable, visible face of your business.
I've got a really neat mom and pop type shop nearish me called Radar Toys that sells toys, comics, and collectibles that started as an online store. The things they've done to continue that kind of Mom n' pop feel seem to be similar to what you're doing - cool sale type things with blind boxes and fast turn around time for processing and shipping.
For the store front, they've really tried hard to make themselves part of the local community. Sometimes they'll set up free comic book day style events for the strip mall they're in and invite all the other businesses to participate (bake shop next door would have a root beer float special for example). They also go the extra mile for people - for example, i once saw the owner call a local hobby oriented toy store (that is technically their direct competition) to redirect a customer there and make sure they had what she was looking for. Made it so the lady even knew the name of the person who would help her when she got there. It was smooth, because at the same time he ended up networking with that owner and they seem to redirect people back and forth now since their shops have differences in spectrum of collectible.
“You either die a hero or live long enough to see yourself become the villain…” I want you to make $1,000,000 doing this, but an unfortunate fact of successful business is loss of personal touch with scale. See: Google. They used to have the motto of "Don't Be Evil." Now they are the Unicron of tech.
I had no idea big boy collectibles went out of business. They were a go to for me whenever I missed out on things elsewhere. Too bad.
I say keeping the CZcams channel is definitely something that sets you apart. Really gives a human face to the store and your breakdowns of the business side is also something that I personally like.
I think in regards to your questions about keeping the mom and pop feel for your store, this CZcams channel and your content gives viewers a perfect window in to you as a person and business owner and by continuing this series you will help keep the mom and pop feel to your store ( at least the online side) as we the audience see and hear you unlike big companies who have other people talk for them. Your show would be like if the ceo of Habro had a public video diary we all could watch to see why they choose at the things they do😅
This right here is an excellent point, the channel itself is the answer.
I must admit that I have stopped buying action figures at Walmart and Target since May 2023. Your latest breaking news video about reissues has sparked an interest in me. I also need to see your website to see what you have. The brick and mortar store toy aisles usually look sad and bare, so seeing an online website is a different experience because they tell you what they have, instead of physical stores of what is missing. Different perception. Thanks Big Nerdy! Hope your ankle is getting better. And thanks for this video!
I think being on CZcams is the best way to keep the mom n pop feel. Because you do these videos, talk about your family involement, people feel like they know you. You don't have to have a small shop to have a small shop feel. Keep up the good work! 🙂
Continuing to be the face of your company, doing videos, livestreams, and videos documenting your trials and tribulations as a ‘mom and pop’ toystore really does wonders for helping you keep that feel. Even new people who come to you now as you continue to grow can go back and see you personally go from a toy related CZcams channel and growing into someone with a stake in the hobby. It also doesn’t hurt that you have a very big, and also very friendly personality which make your videos warm and inviting. You also work your butt off with everything you set out to do, so I know you’ll manage to keep that flavour to your business no matter how you manage to grow it.
McFarlane's Customer Service has become horrible. Received a large order with same defects on each package and they admitted to me that all the items in-house were defective and to fix them myself! Who Has customers that would pay for items we have to open & try to fix when even McFarlane can't or won't repair it?!!
We had one shop in Toronto called Outrun Collectibles, they started online only but opened a physical shop last year. Unfortunately they ended up filing for bankruptcy, leaving many pre orders unfulfilled.
BBTS was my number 1 until they started price hiking preorders. I still have a few but I mostly shop somewhere else now and I hate to say that but 24.99 for a 19.99 figure is too much for me to stay loyal too. The McFarlane Batmobile is 10 dollars more than everywhere else. ✌🏼
They hike up their prices to help somewhat neutralize their 4 dollar shipping. Getting the Tumbler shipped for 4 bucks beats getting it from Sideshow
@@YourUserNameSucksx10 They should consider doing a minimum balance achieved to get free shipping. At any retailer I don't generally do paying for shipping or even discounted 4 dollar shipping. It's just an instant no for me practically at all times. Rare occasion is like the 6 pack of Batman at McFarlane. I unfortunately had to tolerate that one.
Love your honesty. I've ordered all my Classified figures from you and (Pulse exclusives don't count) the fact you reached out to see if it was ok that a couple of my figures packages had slight damage and if I still wanted them was amazing. If anyone is reading this is wondering, I really had to look very hard to see what you and Anna saw. Great customer service!
What you said Mattel told you about not dealing with you....not the first time I heard that. I used to go to this mom and pop Diecast toy car shop two towns over from mine. I got to know the owners there and they always had all the latest cars in stock. When the big stores got new stuff, they would get the new stuff too. Hell, they would even get the more collectible cars, the more detailed ones that at the time, Targets and Walmarts didn't carry. Then something changed. I started to notice they were no longer getting anything. It was the same stuff every day. Every once in a blue moon something new would come in but it was usually something that the main stores had already carried ages ago. But they were still not receiving things like they used to. They were constantly on the phone with the companies (Mattel, Greenlight etc) and getting into arguments with them. I never asked what was going on until the day I got to the store and found out they were closing shop. The owner told me that the companies simply told him that the major retailers come first. If anything else was left over, then they would send them that. WTF? Then they told him that they didn't want to deal with the small businesses anymore because it wasn't doing great business for them. So sadly the store closed. Even though they said they were gong to try and re open elsewhere, it never happened.
Mcfarlane Toys are typically the cheapest collector figures at my local stores so from my perspective Mcfarlane is skippable. However if you wanted to sell the harder to find or more sought out figures, you might see a profit
Hasbro might get it in first, but they ship it out last. Everything I have ordered from them comes out after people have received from big bad, target, Walmart, just about anywhere. I love the free shipping, but they are god awful at getting product in your hand in a reasonable amount of time, relative to other vendors.
Love the store brother. Been ordering for a while now and you ship fast and ship good quality. Good prices, sir you're doing it right. Thank you. I think in terms of the mom and pop feel just keep doing what your doing. What I like is that you give us updates you talk to us about the business. It makes me feel involved. Makes me feel better about buying from you because I know I'm part of helping your growth as a company. That to me is super cool and it's also because you're personable. And you legit do videos like this. It makes me like your store. I see how passionate about it you are. And it makes me wanna see you develop things further.
Question for Big Nerdy: Where do you store your product? I don't mean to be OCD but is it in a temperature controlled environment? Also do you make sure that your employees are held to the same standard you are for checking products for condition and shipping properly? Cause one of the things i love about your company is the careful shipping 👍
Definitely keeping the CZcams channel, and keep giving updates on new products received and new pre orders that are coming up.
“BRANDING!!” 😂😂😂😁😁😁
Exactly by doing this type of video, you make us feel like we matter. You explain the business side of of it so us collectors can understand. Thanks for that
Keep doing what you're doing big nerdy. Keep prices fair, keep engagement high, and keep making fun videos. Getting a look into the world of retail toy selling has been so fun and as long as you keep doing it, I'll be here
the realest toy channel out here...thanks for being transparent with the viewers ~
Big Nerdy your store is awesome. I have switched to buying all my figures from you. Fast turn around and constant communication
I'm still salty Dorkside ran off with my money. Plus I met those guys at the Star Wars Convention.
I was sad when Space Monkey Toys,Megalopolis,and Dorkside Toys went out of business.
Watching these videos makes me wanna support nerdzoic and return of the nerd even more because I know they're honest people who also care about the products they sell
Didn't have to scroll far to see similar comments. But being the face of your company that we can see and hear will help you even when you have 20+ employees. I have zero clue what BBTS or EE or anyone else 'looks' like.
One thing Big Bad and Entertainment Earth don’t do that I would really like to see is send me mailers when a toy line I’m interested in has a new product. I don’t subscribe to their email lisst anymore because I keep getting irrelevant stuff like Funko pops and horror toys and bishuojo and just other random stuff I just do not care about. Now, if Transformers or Star Wars or MOTU has a new release I’d like to be informed about that and I will probably order it immediately. But as it is right now, I have to get my info from social media just so I’m not bombarded with stupid emails.
Old Republic was so scummy. They closed down their store and said it was to update their site…. They opened back up for a week or 2 and then took more pre-orders then filed for bankruptcy!!! Gross 🤮 I got my $$ back from my bank / credit card but the only prepay I’ll do is for Haslab, or pre orders that don’t pay up front
Great insight. I've been collecting since 2001 seriously. I started selling because of space issues and the cleaning fatigue. I have both MIB and loose. But the thing is, no matter how much I sell it comes back to me but cheaper. I'm always looking for ideas and I get great info from your videoz...awesome content, I hope your ankle feels better....
Only bad thing I personally have with BBTS is the outrageous price hikes they put of most Imports nowadays
Any Hasbro Pulse items I ordered in the past would ship weeks after Target had them out. I’m so over them as a company
Thanks Big Nerdy. I always appreciate the “dealing in reality” videos. More to learn about the business.
Don't stop taking the money right away on preorders. I love that feature of your store.
I only preorder at places that charge preorders when they ship. Hate paying for things I won't get for months to a year.
I really appreciate your transparency. Bigger companies sugar coat every response.
You mentioned that you respect BBTS. I agree with you that they feel like a real business that will be around for the long haul. I stopped ordering from BBTS because (from my experience) they take a extremely long time to ship things that they have in stock. I would be happy to place some orders with you. How long does it normally take you and your wife to ship something that you have in stock? I'm just looking for a rough estimate. Thanks!
Hasbro is a nightmare for customers. I can only imagine the small business owner pain. They seem to have several dumps per year which costs customers $$$$ at a single time.
Same people dealing with the same customers
BBTS prices are above all other retailers. EE are a buck or two cheaper. Add up a bunch of figures and you’re saving lots of dough. Also the prices are way too high and people are buying less. BBTS has been kinda trying to flip things, example, the Neca loot crate boxes. $50 retail and they’re charging $139.99. I feel that’s bad practice. A retail site shouldn’t be up charging like that… There’s a million other problems going on too. 🍻👍
I’m worried about Sideshow. There biggest event of the year is SDCC and they weren’t there this year and they aren’t even far from San Diego. Plus there sales have to be way down. The statue prices are through the roof and with Marvel/DC not doing well it’s got to be cutting in Hot Toy sales.
Your videos about collecting and depression really connected with me. I hope that you continue to do well. Thank you for your videos. If you had the magic to create 3 figures from any media, and from any toy line, what 3 figures in the style of what 3 toy lines?
I wish you would stock some of the more popular SH Figures (like the upcoming Battle Damaged Vader) & SH Monsterarts (Godzilla 2023/ Minus One).
Being able to by cases of one figure instead of an entire wave could be financially beneficial. Yeah there would have to be a markup considering the Bandai profit margin....but having some of these figs readily available would be nice.
Oh, which reminds me, have you considered the Hits Monster verse, GI Joe, Aliens/Predator stuff?
It’s so sad that what I collect the most. Is Masters of the universe origins, because Mattel sucks. Their distribution is awful. They cancel things before the little businesses get them so shipments always end up getting canceled. I’ve had my pre-orders cancelled a lot because of that. They always take so long shipping things out and it’s all over the place. I think they hate their fans because they just make the dumbest decisions over and over and over. Seems like nobody knows what the fuck they’re doing over there.
The one thing about BBTS that they need to stop doing is having an item on pre-order and not having enough to distribute. Like, I have had an item on pre-order for 2 years now. Like the retro card Black Suit Spider-Man. I got the whole set from them minus the lack of suit spidey. Also, I have a few Gundam that is still on pre-order. Doni believe they will ever restock it nope, because those kits are 7-8 years old. But my thing is, don't make a pre-order unless you're going to get it.
Thankfully, BBTS has a practice of not charging you unless they have the item, but at the same time you bank on them to have the item and in the end, they don't, you have to find it elsewhere, and got items can become really expensive in the aftermarket. But I still shop from them, they are good.
if hasbro just cared little bit more abt small details they could really kick the figure quality up a notch.
Your defo right about what a pain in the ass finding good distros are. But after plenty of research you will eventually find those who have those £2.50 a marvel legends figure and £1.50 a figure for the 3.75” legends. You have to buy 50+ units but man its worth it. Dont wanna reveal too much as i know you buy from them too but trust me sellers they are out there.
Over the years all the McFarland figures I bought from Walmart or Target I can count on one and 1/2 hands except for exclusives my Walmart’s rarely has any current McFarlands and what they do have is sparse and Target is too far away the majority of my McFarlands I buy on line from BBTS, EE , and McFarland store.
One issue with 2022 is that some of those retailers overexpanded in 2020 and 2021 and when people stopped only ordering online (and the stimulus checks stopped coming and discretionary income dried up because of Bidenflation). And they were not prepared to scale back operations.
And they did not make themselves agile enough to scale down operations.
If your business loses half its sales in a couple months due to some unforeseen challenge, do you go out of business? Not if you operate with family out of your basement. Anywhere else starts getting risky. Having a dual use warehouse space that doubles as a physical store is an excellent idea. There are stores I know that just run out of a storage space and roll up the storage locker when you want to browse.
Be very wise about your next move. And it sounds like you will be!
Congratulations on your successful journey. Keep up the good work!
I don't know, I've preordered plenty of things on Hasbro Pulse and everybody was getting their stuff from BBTS, EE, etc long before me.
You’re my go to for the NECA figures I purchase, you almost always have them first as you stated in the video and you ship lightning fast.
You should never open a physical retail location. If anything just a small warehouse space to work out of. Best to find a different home property that has a Morton type building on-site that can be converted or built out as a small warehouse with some office space. Hopefully get a separate 911 address for it to satisfy the toy companies.
I’m regards to your question about keeping the mom and pop feel; first, clearly define what that is for you and how each process within your company aligns with it. Second always put your focus on the things you can do. Delegate the rest. Third hire smart and wisely move or dismiss those who unwilling or unable to align themselves with your vision.
The show you had when you went to collectors home was so great. I hope you have time to continue that
I’m glad I listened to this vid.
I preordered Dirge and Megatron on the shop, but I actually saw Dirge at a GameStop a couple weeks ago.
Was wondering what was going on.
Love your store! I like paying for my pre-orders upfront. Mom and pop charm, sell loose? I custom paint almost everything, so buying loose is a good value for me.
People really think BigBad is in trouble? Sure they run sales and clearance now, but most of that stuff in the "Summer Sale" is just junk (and the sale prices are still too high).
I can't wait for Star Trek Snake Eyes!
👽❤️ how to keep your mom and pop charm: just keep doing what you’re doing! Open, honest, humble, nice, friendly, super informative, entertaining, and a wonderful positive attitude! One of the best parts of going to my local toy store ( Albella Bargain Store ) in Milwaukee, is talking toys with the owner and his son. I want to support them buy buying from them because they are enthusiastic and have a love for toys and they are as kind as can be. By you creating CZcams videos it’s kinda like being there with you, you take the time to engage and have fun with us. The only reason I buy toys from you is because i would rather support you than someone I don’t know. If anything I would love to see more videos from you. 💕
Love your stuff man! I actually pre ordered that Iron Man and Thanos two pack around 2 years ago, and completely forgot about it. I meant to reach out to you, but forgot again, sure enough, I just recently got a shipping notification for it. I already found it in store way back, but I’ll be gifting it for my buddy who missed out. Thanks for pulling through, y’all rock!
I used to work in a warehouse for grocery store most people don't even understand those specials that they get are actually things warehouse has waaay too much of and needs to get ride of pronto.
Damn, now I'm kinda hyped for a Nerdzoic physical store.
Do you have any feeling about the health of the toy market? A lot of people jumped into collecting during the pandemic, and the sudden jump in consumers seems like a bubble to me. Having collected toys for 30 years now, I keep waiting for the bottom to fall out. There's just so many new companies, new products and so many Kickstarter campaigns, I keep wondering, "how long can this last?" At some point, you hit saturation where there's too many new products and not enough collectors to keep them afloat.
Omg you used my question! I love you and nerdzoic haha you are honestly the best toy store ever. I love how personable and transparent you are, makes me know I am giving my money to the hardest workers out there. Happy to support you! ❤🎉🎉🙌🏼🍻🤠
You lose it when the wheat grows bitter and belittles, as you live, time will get old, your legacy will die out and fold. A fools gold will only start to mold. Ba doo ba doo.
Hi Big Nerdy, to answer your question at the end of the video: as your business/ footprint continues to expand, in order for you to preserve the "image" that you referred to, you will need to hire people that you can trust to handle the tasks that you do not want to busy yourself with. Delegation of authority is key to helping you maintain the identity you value, but you will have to trust others to take care of the other tasks at hand.
Have you ever had something come in that you initially didn't want to buy for yourself but then when it came in you like oh yeah I need that for the collection
Keep it up, Big Nerdy and Fam, great to have another local Mom n Pop business doing good things in the tri-state area! RIP Oxford Valley TRU 🧸🦒🕹️
How do you get money your money back from a 2 years pre order😢. Love your work big man. Keep the good work !!!
Thanks for this video Big Nerdy. I hope the ankle is healing. I really appreciated your efforts in defining the difference between Nerdzioc the action figure collector and Nerdzoic the online retailer. I agree with you that when buying the ultimate version of the character in action figure form, the offerings from Mafex and Mezco etc are better options. Another option is Diamond Select, as their Marvel Select line has impressed me very much. Can't wait until you get the Crimson Dynamo and Annihlus in stock.
As a Canadian, how much of hassle is it for shipping?
If I wasn't broke right now I would buy from you brother.......Love your online store and this channel. Great content. May the Figs be with you!
Love your channel/store Big Nerdy, keep up the good work and try not to roll your other ankle.
Will you consider selling other joytoy figures (other than warhammer) and acid rain series figures? Seems to be a shortage of retailers for those lines in USA
You have a great store. My only issue is you no longer carry McFarlane, and I’m not collecting Marvel Legends anymore. I wish you the best and continuing success for you and your family.
Brutha! U wanna stay mom and pop, just keep doing what your doing. Idk what anyone who works at bbts looks like, ur a real person, we see u, the owner, a man of the ppl.
Recently Toyopolis Uk has gone missing (with my preorder money)
Love big bad I have been buying from them for years I totally agree that they are making space for more new inventory. As for the big stores I go in but I rarely find anything as they get nothing.
Appreciate the honesty in telling us about your business and goals.
It’s always a pleasure to watch your informative vids brother. Keep it up 👍🏼
As for the mom and pop shop feel, I think you’ll lose it from an online standpoint (seeing since there is little to no one-on-one interaction), but you’ll gain it tenfold WHEN you have a brick and motor store 🔥 My inexperienced suggestions would be, considering a membership with perks or have you ever tried some type of mail in incentives? Maybe something community based? Say for instance, send a personal picture of you posing the figure you just bought for some entries to X giveaway or accumulate points for X awards?? 🤷🏻♂️ I don’t know if anyone has done stuff like that 🤔 Might not be cost effective on both ends though, like I said…inexperienced advice lol 😅
What a great perspective. Thanks for sharing your information.
You wanna know how to keep the mom and pop feel? Baked goods. I want cookies with every order 😁
Just placed my first Nerdzoic order 🎉
I need to check out your store again. I haven't been to your store in about a month. I have bought from you on several occasions now.
I appreciate the transparency 😊
I've ordered from you multiple times have been nothing but happy!!😁👍 I recently ordered the marvel legends morph and received cyclops from the animated series line, while I was sad about the mess up, you guys got back to me in literally a couple hours with a easy solution!!👍 I'll happily keep buying from you, I love the randomness of stuff you get!! The fact that you get certain lines early and others after most big retailers is why i like ordering from you!!!🤙🤙🤙
I think regardless of the size the business grows to ….it’s all on how u run it if u keep the same way u run it now with customer service and reaching out to customers the mom and pop shop feel will always remain when things become more corporate and customer care is secondary to profit that feel disappears
Do a fan art contest, top prize win a figure in star wars, Marvel legends and something else not selling well, edit content to your style, easy and fast
Your wife is a lucky lady! Been a fan of your vids and looking forward to becoming a future customer. Wishing you the best!
Random question no one has been able to answer so far: Why does the Adventure Series Cairo Indiana Jones cost $8 more than a regular figure? The figure itself looks to be almost the same as the Temple of Doom Indy, but without the torn clothes. It comes with standard Indy accessories and the same monkey that came with Marion. If the monkey is worth $8 more, why is Marion regular price?
I always wanted to ask will you ever consider carrying the Heroquest board game and expansions?
I’m not sure you can. That’s not a bad thing, but I believe it’s an inevitable one. Instead of trying to hold onto a mom and pop type feel as you grow, maybe the goal should be to grow into a new kind of company. One with a corporate philosophy that isn’t so corporate. Maybe something that reflects old school Marvel with Stan Lee as the figurehead and the Merry Marvel Marching Society? Or Nickelodeon in the beginning with its clubhouse feel of no adults allowed? Something like this would at least be an outward facing effort in retaining some of that charm.
love learning about this. awesome stuff and always wishing you the best!
I love these videos! I work in business and Action Figures are my hobby so its so fun to hear how both sides come together.
Dorkside Toys disappeared late last year. I was bummed out since.
I really like buying items from you in support of smaller businesses. My issue that limits purchasing from you is paying up front. I completely understand why you do this but so many preorders, particularly from Hasbro, creates benefits for being charged when items arrive for shipping. Do you plan on charging customers when items arrive at some point?
Quick question, are you getting the Neca Street Dio? I'd rather support your store than another.
Hey big nerdy I'm Peter from downtown Hamilton Ontario Canada 51 years old disabled a stroke and cardiac arrest and colon cancer survivor and use a electrical wheelchair when I'm outside, and been a toy collector for a while since I moved here from Toronto Ontario Canada in '11, used to Buy and sell but after that colon cancer sugury I kind of just collect now mostly transformers, black series Star wars figures and the odd others but Yes here too one small retail toy store called Kool stuff closed permanently at the end of June I thinking mostly his store wasn't clean and organized I went in there twice before I had the wheelchair I used a cane and it was so tight just to walk through Toys were stuffed in Milk creates some were in Glass cabinets but we're Dusty and I think he had problems with his landlord? Love your videos
I like how honest nerd is about dealing with snobby Mattel scum. Hopefully Mattel will go out of business with a bang 😂
I'd love for nerdzoic and bbts to carry the jazware World of Halo and micro galaxy squadron lines.
Love your videos and your passion for toys Big Nerdy! Thank you for the insight into running an online store!
My cynical brain has always thought that Hasbro Pulse wasn’t about selling toys; it’s about selling subscriptions.
It doesn’t make sense to me that Hasbro would purposely undercut its biggest retailers like Walmart and Target by having it available on Pulse first (hence the limited availability of retailer exclusives).
However, considering their crappy distribution, I can certainly see small retailers getting the shaft when it takes Hasbro forever to get the product out.
Matt! Keep up the great work. I'm giving up my collecting days, but your videos are informative and almost makes me want to get back into it. Go Phills!
Awesome video brother, very informative, your videos are top notch. I love buying from your store, just another good toy store to have pre-orders through. Thank you for explaining the ins and outs of the business, I always wondered about certain things and those questions were answered. Stay Nerdy brother!!!!