Took you a while but you did a nice wrap to tie it all together. It’s endemic of our current woke ideology and it is failing in real time in front of our eyes. John Stossel would be proud of you Andrew.
Agreed. One of the best videos made. Affirming things that I've been thinking about for a while in this space. Hiring based on innate characteristics above integrity, experience and most importantly ability is plain wrong. CF is suffering for it which makes me sad.
And, as a consequence, CrossFit ultimately will end up making less money bc it lost its why. CrossFit used to have such a strong brand under Glassman before he got cancelled impulsively bc they were solely focused on forging elite fitness. It was like if Apple lost Jobs (vision: challenge status quo and think differently), Harley-Davidson lost Willie G Davidson (vision: maintaining heritage), Southwest Airlines lost Herb Kelleher (vision: customer service and employee satisfaction to democratize air travel) or Starbucks lost Howard Schultz (vision: creating third space for ppl to hand out besides home and work)
@@thedavenaugler shouldn't be that sad at all since that is the actual goal of every company on the face of the earth (excluding non profit). CrossFit just got way bigger and benefitted from fat initial investments to hire more staff that serve no purpose; "unstructured problem solving", what the hell is this lady talking about? Every problem solving methodology is structured by nature. They need to cut the unnecessary positions and invest in a stronger public relationships department; make CrossFit visible in schools so the younger generations do not only focus on the good ol' college sports.
@@alanbejarano4940 Yes, that’s the goal with each company. That was not Greg’s primary goal with CrossFit. CrossFit does need to make money, and not at the cost of its mission. Keeping focus of its mission and the “why” will retain its current consumers and will bring new consumers/adopters in. CrossFit requires an individual at the helm that, “get’s it”, clearly sees the old ways, content, and engagement of CrossFit. And move forward in that direction. Side note: Personally the abandonment of “Forging Elite Fitness” was a mistake. So many OG’d connect with that and still fly that flag, regardless.
I own a company with about 50 employees, both part-time and full-time. I'm telling you right now, the only way one of my staff is getting promoted and keeping their job is if they work hard and produce results. I could care less what they look like, how they were raised, or what they do at home. People who work hard and do what I hire them to do get rewarded. The entire concept that Crossfit has hired this woman to do is ridiculous and unnecessary. These heads of media need to go and be replaced with someone who can actually produce content. Mayhem is outperforming HQ by leaps and bounds.
Not to mention all the other high quality content Mayhem has made while producing their Games doc in the background - semi final BTS for Europe/South America/Oceania/NA East, Open and Quarters BTS and workout tip videos, regular podcasts, Mayhem Mondays, Mayhem Hunt, Leadville, etc...
I’m a minority group female orthopaedic surgeon. A few pearls for dear Annette: You can not control how other people react to you. Put your head down, do the work, max out your skills, show results, and soon you’ll be breaking through these perceived ceilings. Stop playing a victim of imposter syndrome & over-analysing. Just be excellent at your job 😅
The CF CEO brought this person on? Why? And why do they keep letting them do interviews it’s a shit show to watch. She’s pretty obsessed with her race being an issue before she even walks into a room or for that matter anything.
@@christineyoung78I get your point, but unfortunately she is still, even in this day & age, battling against discrimination, obvious and non obvious, literally because of the colour of her skin. It’s sad, but it’s true. In an ideal world, everyone would get their job on merit alone. Things are changing, but slowly.
I worked for Roots. Terrible company. But she was absolutely worthless. She couldn’t do a single thing and that was why she was pushed out. We all used Mac’s. Yet she still couldn’t do a screenshot…
Are you judging her worth based on her inability to take screenshots?? This is literally analogous to saying Tia is worthless in the sport of crossfit because she can't name certain exercises.
Has she not heard of Google? She's the supervisor who opens her office door, interrupts everyone trying to get work done in an open office bay, and then goes back in her office and closes the door to avoid interruptions while she's working.
This is extremely common among older people at work. They almost never try to figure out issues before pulling someone in to fix it for them. It's extremely annoying as most issues can be solved with a quick google.
Excuse me Sir, do Jewish people have victim mentality when they talk about the holocaust and the psychological effects it has had on them for generations?
Instead of taking 15 seconds to find out how to screen shot with an Apple PC, she interrupted people in order to foster some kind of weird office environment of helplessness and dependency? Yeah, it might not have been the color of your skin that was the problem at your public accounting firm. And good Lord, if she's having that kind of influence on HQ, it would explain a lot of things.
I worked for a startup with only 160 employees. The head of HR, recruited and grew her team to the size of 36, just like Annette. Including DEI that contributed nothing, talent that used external agencies, business partners (some sort of HR advice to business units) all non- revenue producing. Meanwhile my team contributed a good portion of the revenue of the company. They ended up laying off 85% of the company, and finally selling the company because of the burden of people that did nothing.
Her boss said people don’t trust her because she smiles too much, and she turned that into a discussion about black stereotypes. They told her she was at her ceiling within the organization and somehow derived that it was because she was a black woman, then they didn’t replace her with another black person after she left the company, and she can’t get over how at every meeting she’s “always” the only black person. MAYBE she wasn’t hired for that position based on the color of her skin, and MAYBE she was hired based purely on her merits and credentials. MAYBE even the next person was, OR MAYBE they were so sick of her playing the black victim card around every corner that even though the next candidate very well could’ve been black they decided they WOULDN’T hire another black person for the position. How about that? Maybe her emphasis on the color of her skin and DEI actually made it WORSE FOR BLACK PEOPLE?!
it was dead before that. Probably when they sued big soda. greg was clueless. Keeping Berger and Greene around to do angry blogs was just as stupid as this Annette lady. Reebok did all the heavy lifting for marketing.
@@linkedinkingI don’t think it stands/stood a chance without Greg. He’s an intelligent man with a clear vision. Now CF has no vision, it’s just blindly fumbling along trying to keep the wheels turning. There’s nothing new happening within the CF space. Greg was constantly dropping new knowledge bombs, and challenging long held beliefs and science in the health space. If/when Greg competes against CF, he’ll be difficult to ignore, because he’s the guy with the vision
Wait, this woman opened the conference room and asked others for help? I’m going to sound like an ass hole here, but couldn’t she have been more productive with her time and others time by Googling that question, or ChatGPT’ing that question, or asked any other AI…that question. You get my point.
This is so concerning and disturbing on so many levels. I don’t even know where to begin. So much for judging people on their content of their character!
I’m really missing the good old days! I’m sure it was chaotic, stressful, disorganized, and yet there was heart, passion, and the methodology at the fore front driving everyone and everything.
Maybe people should be placed in positions of leadership based only on merit... just food for thought. When companies reach for quotas or inclusion you aren't going to reach that.
Annette frustrates me. I was hiring a technician at my job. Went through all the interviews, reviewed resumes etc. Found the right person for the job, had the best experience for the position, great interview. They were Hmong, but that didn't matter to me. They were the best person for the job. After submitting my choice to HR, I was told by HR I couldn't hire them because "we already had too many Hmong people on your team" I had to hire someone that wasn't as qualified because the quota Annette talks about. Hence the frustration. Rant over.
When I hear ANY claim from a woman that somebody said something rude to them, I’m immediately skeptical. Based on life experience. Like it or not, exaggeration happens. A LOT. When you find out what really happened, you realise the story had embellishments, exaggeration or at the very least paraphrasing. One thing stood out for me was she said on two occasions “I was told…”. First case was she was told she would never make partner because she’s a woman and black. She doesn’t say, it was her bosses, or superiors who told her that. I’d hazard a guess, she was probably told that by an equal. They we’re probably bitching about lack of opportunities. Her friend was probably like “You are amazing and they don’t give you the respect you deserve!” Followed up quickly with “and you know why, don’t you??”etc etc. I feel modern victim society is 90% people telling other people they are discriminated against, and the other people gladly agree. Because it makes them feel better than the other possible option. That they just aren’t great. I find it incredibly hard to believe that any bosses in the US in the last 20 years would bluntly tell them they aren’t getting anything because they are black. Even if they were racist, they all know now to be more subtle.
CPO of CrossFit doesn’t know how to use a desktop, which is a basic skill to work in an office right? Am I wrong? Ok I understand all the barriers related to color and genre, what does this matter or has to do with CrossFit media not producing anything at all? CrossFit should go back to Greg Glassman hands, all this buttheads are just working for their own personal goals and achievements. Affiliates are collaborating to pay these paychecks, omg. Imagine being an affiliate and trying to to excuse the expense of being and affiliate and watch this lady’s interview 😅
The topics discussed in this video is very common in the white collar, corporate world. In the end of the day where jobs are getting reduced it’s literally a free-for-all .
Crow knee ism--- Cronies are friends, favorites, or family that unfairly get preferred treatment to the detriment of others. There are so many awesome stories in the crossfit community, especially leading to the Games. There is NO SHORTAGE of potential content to post and promoste Crossfit. I agree that there is a complete lack productivity in media or marketing.
Hiller you are the man! Love your videos and all the BS you beautifully call out when it’s served up. I puked in my mouth every time Annette spoke about her racial/biological torment while she sits in the upper echelon of the CF empire. Keep up the good work!
When I first came into a CrossFit gym 12 years ago, it was heavy metal, way too many squats and getting into survival mode from the get - go. Now gyms are more concerned about their member retention than actually providing a good product. Much of this coming from higher up (HQ) I’m afraid. Pretty sad tbh. Good video.
Precisely! When someone else gives you the answer, that individual doesn’t learn. It’s only when you do it on your own when you truly learn. OMG!!! Hiller you are getting me fired up! Shit at CF needs to change.
Nah, they chose wrong path. Better for affiliates to pull the plug - no more renewing affiliates and stop doing L1s and L2s. The methodology and sport will continue even without HQ
Rob Henderson’s Luxury Beliefs, and James Lindsay’s New Discourses explains all of this. Long story short is that people who become Chief People Officer were instructed from a young age in how to be professional complainers and activists. Then people like Don hire them to feel good about themselves without considering how it’s going to destroy the organization (luxury beliefs).
The affiliates aren’t happy with how CrossFit is being managed. The level one and training isn’t doing well. There is not much media and the media they have isn’t good and doesn’t get many views. The games team is having problems with leaked workouts-poor judging errors and different standards for different people. It seems more and more likely that CrossFit was purchased to destroy itself. Prospective buyers will do their research and see what a shit show it’s turned into they won’t want to buy or buy at a reduced price. Just my thoughts.
Ok but what's her Fran time or Crossfit Total? Change my mind: Crossfit was doing its best when the whole company lived the lifestyle. I wouldn't hire a coach for my affiliate who doesn't exemplify or live the lifestyle we are delivering to our community.
I think we now know affiliates fees had to go up. Sure it was probably due but the Chief Peoples Officer manages 35 staff or is that the amount of people working for Crossfit HQ?
I worked in many startups with like 20 people and we typically had a Head of Human Resources also called a CPO. So I can see how CF needs a CPO(head of Human Resources). Not uncommon. Now this chick is clearly overqualified because in a small company your CPO usually doesn’t have decades of experience and from big companies… unless the start up is spending millions of someone else’s money then they hire nothing but ex Facebook directors or VP. Lol
The CrossFit brand is going nowhere if it continues on the track that it is on. Let’s just start a new brand with a new name with Hiller, Castro, Sevan, and Glassman running it. I’ll watch that
Employee Experience is the most bull shit job, my employer has a woman who has a PHD in that position so I am sure it is a feel good position that is grossly over paid.
35 people under the CPO is wild even for a 500 person company. Almost 10% of your people are worried about the experience of the employee at the company? You would think with a small team everyone would be worried about how to push CrossFit further.
The problem with society in general nowadays is that it’s all about inclusion and diversity. When fit meritocracy became second to diversity. It’s just sad. This should had been an interview about a happy and diverse work environment. It’s just sad
CPO at CF = DEI hire . . . pure and simple. She reeks of wokeness and virtue signaling. As far as the CF media team goes Andrew, be careful what you ask for . . . the best they could probably come up with is some play on the Taylor Swift tour. You know, the queen of pop wokeness. Oh wait . . .
19:09 hey Hiller, I’m a recruiter and just think of the law of averages to replace the outgoing person with a new person with the same demographics! You just hire the best person for the job!
People should be hired and promoted based on merit. I am so sick of this idea of equity. It does not exist because that is not plausible in human nature. The only way to ensure equity is to institute racist or discriminatory practices to make sure everyone gets an equal part of the pie. Make it about merit. DEI kills.
So what I hear is CrossFit is going woke, just like every other major corporation and business. As we’ve seen in the past (Target, Disney), going woke will make them lose a lot of profit.
Some of the creators are part of the semifinal not HQ. So roughly about 15 media people are from HQ. The rest are from semifinals coordinators and then north crossfit also had creators on the floor. From what i gathered when i asked.
Andrew, CF has lost it soul. Amongst the people who control the direction CF is headed. Currently and in the past couple years the focus has been making money and selling the product to someone else. Some people in HQ seem to be more interested and diluting The CF's single purpose dirrection. It is more interested in people reaching their own potential & not by reaching their potential by doing the best job they were hired to do. It's just sad to see CF becoming a fitness fad. Leaving only a couple gyms to spread the Life changing message of a long healthy life.
I can’t imagine getting a job JUST because they have to meet a quota. “Oh yes I’m here because I’m 5’10 163lbs and I have brown hair”. How do people sleep at night. The fact someone who thinks like this is in a lead role of a company we want to see succeed is asinine
People who love CrossFit appreciate a merit based systems, or Meritocracy. They value excellence and performance. Manipulate that in the service of an ideology at everyone's peril.
This is one of the best videos you have made. This is basically instigative journalism and is more work than CFHQ Media has done in the past year.
And this...
"and is more work than CFHQ Media has done in the past year."...
Is what likely scares them the most
Took you a while but you did a nice wrap to tie it all together. It’s endemic of our current woke ideology and it is failing in real time in front of our eyes. John Stossel would be proud of you Andrew.
Agreed. One of the best videos made. Affirming things that I've been thinking about for a while in this space. Hiring based on innate characteristics above integrity, experience and most importantly ability is plain wrong. CF is suffering for it which makes me sad.
The primary goal of CrossFit, the company, is to make money. The goal is no longer to forge elite fitness. In this respect it is “broken.”
That is a sad statement that becomes, seemingly more real, everyday.
And, as a consequence, CrossFit ultimately will end up making less money bc it lost its why. CrossFit used to have such a strong brand under Glassman before he got cancelled impulsively bc they were solely focused on forging elite fitness. It was like if Apple lost Jobs (vision: challenge status quo and think differently), Harley-Davidson lost Willie G Davidson (vision: maintaining heritage), Southwest Airlines lost Herb Kelleher (vision: customer service and employee satisfaction to democratize air travel) or Starbucks lost Howard Schultz (vision: creating third space for ppl to hand out besides home and work)
@@thedavenaugler shouldn't be that sad at all since that is the actual goal of every company on the face of the earth (excluding non profit).
CrossFit just got way bigger and benefitted from fat initial investments to hire more staff that serve no purpose; "unstructured problem solving", what the hell is this lady talking about? Every problem solving methodology is structured by nature.
They need to cut the unnecessary positions and invest in a stronger public relationships department; make CrossFit visible in schools so the younger generations do not only focus on the good ol' college sports.
But if you don’t market a great product and show well, then you won’t make any money because you’re not selling the product very well
@@alanbejarano4940 Yes, that’s the goal with each company. That was not Greg’s primary goal with CrossFit. CrossFit does need to make money, and not at the cost of its mission. Keeping focus of its mission and the “why” will retain its current consumers and will bring new consumers/adopters in. CrossFit requires an individual at the helm that, “get’s it”, clearly sees the old ways, content, and engagement of CrossFit. And move forward in that direction.
Side note: Personally the abandonment of “Forging Elite Fitness” was a mistake. So many OG’d connect with that and still fly that flag, regardless.
I own a company with about 50 employees, both part-time and full-time. I'm telling you right now, the only way one of my staff is getting promoted and keeping their job is if they work hard and produce results. I could care less what they look like, how they were raised, or what they do at home. People who work hard and do what I hire them to do get rewarded. The entire concept that Crossfit has hired this woman to do is ridiculous and unnecessary. These heads of media need to go and be replaced with someone who can actually produce content. Mayhem is outperforming HQ by leaps and bounds.
What has Crossfit hired this woman to do? Are you privy to her employment contract or her KPIs?
“The whole concept that Crossfit has hired this woman to do is ridiculous and unnecessary” what do you mean? To do what?
Why does it matter so much what they look like or how they were raised?
@@Therealkevin87It doesn’t. That was her point.
@@ryancfraser that’s not what she said. She said she could care less, meaning she cares.
Private equity rots everything it touches.
Not exactly. But understand the goal of Private Equity is to make it's investors money.
Mayhem released their 2023 documentary just a few weeks ago. Damn that mayhem can do more than HQ
More reason for affiliates to pull the plug on HQ.
Not to mention all the other high quality content Mayhem has made while producing their Games doc in the background - semi final BTS for Europe/South America/Oceania/NA East, Open and Quarters BTS and workout tip videos, regular podcasts, Mayhem Mondays, Mayhem Hunt, Leadville, etc...
I’m a minority group female orthopaedic surgeon. A few pearls for dear Annette: You can not control how other people react to you. Put your head down, do the work, max out your skills, show results, and soon you’ll be breaking through these perceived ceilings. Stop playing a victim of imposter syndrome & over-analysing. Just be excellent at your job 😅
Well said
Oh nonononono Gwyneth. CLEARLY the CHILDREN must be changed so they react to you differently. Trust me, it makes much more sense.
exactly. make it about the merit of your work.
The CF CEO brought this person on? Why? And why do they keep letting them do interviews it’s a shit show to watch. She’s pretty obsessed with her race being an issue before she even walks into a room or for that matter anything.
@@christineyoung78I get your point, but unfortunately she is still, even in this day & age, battling against discrimination, obvious and non obvious, literally because of the colour of her skin. It’s sad, but it’s true. In an ideal world, everyone would get their job on merit alone. Things are changing, but slowly.
I worked for Roots. Terrible company. But she was absolutely worthless. She couldn’t do a single thing and that was why she was pushed out. We all used Mac’s. Yet she still couldn’t do a screenshot…
🪦
Are you judging her worth based on her inability to take screenshots?? This is literally analogous to saying Tia is worthless in the sport of crossfit because she can't name certain exercises.
I dunno, could be wrong, buy why not hire people who fit the culture and ethos of the company?
Oh that's right, they let them go...
Roots Canada the clothing brand? with the awesome leather fanny packs?
@@kuntakinte5421 no. Tia is worthless because she can't even do 75 single unders in the games.
Has she not heard of Google? She's the supervisor who opens her office door, interrupts everyone trying to get work done in an open office bay, and then goes back in her office and closes the door to avoid interruptions while she's working.
This is extremely common among older people at work. They almost never try to figure out issues before pulling someone in to fix it for them. It's extremely annoying as most issues can be solved with a quick google.
Even though there are no CrossFit content on you tube ,marketing officer Emily seems busy marketing her instagram page
Unhmmmm
Does she post workouts like a good CrossFitter would?
Jesus this was the hardest video of yours to watch, that woman is absolutely tortoruous to listen to.
2nd.
3rd 😂
CrossFit is screwed if she’s in charge.
OMG... The Chief People Officer equity BS speech and victim mentality.... Its so exhausting
A whole bunch of talking in circles and hot air.
Excuse me Sir, do Jewish people have victim mentality when they talk about the holocaust and the psychological effects it has had on them for generations?
Well said
Instead of taking 15 seconds to find out how to screen shot with an Apple PC, she interrupted people in order to foster some kind of weird office environment of helplessness and dependency? Yeah, it might not have been the color of your skin that was the problem at your public accounting firm. And good Lord, if she's having that kind of influence on HQ, it would explain a lot of things.
Seriously, it’s an easy google search. Not handling that simple problem solo makes you look stupid.
I worked for a startup with only 160 employees. The head of HR, recruited and grew her team to the size of 36, just like Annette. Including DEI that contributed nothing, talent that used external agencies, business partners (some sort of HR advice to business units) all non- revenue producing. Meanwhile my team contributed a good portion of the revenue of the company. They ended up laying off 85% of the company, and finally selling the company because of the burden of people that did nothing.
Her boss said people don’t trust her because she smiles too much, and she turned that into a discussion about black stereotypes. They told her she was at her ceiling within the organization and somehow derived that it was because she was a black woman, then they didn’t replace her with another black person after she left the company, and she can’t get over how at every meeting she’s “always” the only black person.
MAYBE she wasn’t hired for that position based on the color of her skin, and MAYBE she was hired based purely on her merits and credentials. MAYBE even the next person was, OR MAYBE they were so sick of her playing the black victim card around every corner that even though the next candidate very well could’ve been black they decided they WOULDN’T hire another black person for the position.
How about that? Maybe her emphasis on the color of her skin and DEI actually made it WORSE FOR BLACK PEOPLE?!
Well said. I tried to comment something similar but I couldn’t type it out from my brain to the keyboard
@@Snskch3 I have a lot of practice writing 🤙
No employer can afford to make promotion decisions based on race or gender. They only promote the best. I don't believe her story.
CrossFit the enterprise died when Glassman left. RIP.
it was dead before that. Probably when they sued big soda. greg was clueless. Keeping Berger and Greene around to do angry blogs was just as stupid as this Annette lady. Reebok did all the heavy lifting for marketing.
It didn't need to though
@@linkedinkingI don’t think it stands/stood a chance without Greg. He’s an intelligent man with a clear vision. Now CF has no vision, it’s just blindly fumbling along trying to keep the wheels turning. There’s nothing new happening within the CF space. Greg was constantly dropping new knowledge bombs, and challenging long held beliefs and science in the health space.
If/when Greg competes against CF, he’ll be difficult to ignore, because he’s the guy with the vision
Any chance he might buy it back do you think?
CPO seems like it’s just a fancy way to say Human Resources
I knew I wasn't the only one thinking this...
Wait, this woman opened the conference room and asked others for help? I’m going to sound like an ass hole here, but couldn’t she have been more productive with her time and others time by Googling that question, or ChatGPT’ing that question, or asked any other AI…that question. You get my point.
Nah interupting a class of 30 or 40 people is far more inclusive lol. What'd she call it? Unorganized skill building? Lol wtf r we even doing
@@justinthomas4598just wait, we’re going to hear “inclusive” and “team building” next! 🤦🏻
Doesn’t the Mac has its own trouble shooting
Just type screenshot on the magnet glass on the top right and there you go. The answers is right there
“Cronism?” lol. “Cro-nee-ism” … meaning favours for your friends , treating different people differently instead of fairly. 30 burpees Hiller
E.g Hiller and his cronies…
This is so concerning and disturbing on so many levels. I don’t even know where to begin. So much for judging people on their content of their character!
Did someone actually say "you can't go any higher BECAUSE YOU ARE OF COLOR" or did she just assume that?
I never read that book, was the puppy OK, or did sporty Beth eat it ?
I’m really missing the good old days! I’m sure it was chaotic, stressful, disorganized, and yet there was heart, passion, and the methodology at the fore front driving everyone and everything.
Maybe people should be placed in positions of leadership based only on merit... just food for thought. When companies reach for quotas or inclusion you aren't going to reach that.
That would require common sense though
Couldn’t agree more!
Agreed Coach!
Word Fuckery as Sevan would say!!😂😂😂😂
Annette frustrates me.
I was hiring a technician at my job. Went through all the interviews, reviewed resumes etc. Found the right person for the job, had the best experience for the position, great interview. They were Hmong, but that didn't matter to me. They were the best person for the job.
After submitting my choice to HR, I was told by HR I couldn't hire them because "we already had too many Hmong people on your team"
I had to hire someone that wasn't as qualified because the quota Annette talks about.
Hence the frustration. Rant over.
Hhahaha i live life at 1.25x speed
When I hear ANY claim from a woman that somebody said something rude to them, I’m immediately skeptical. Based on life experience. Like it or not, exaggeration happens. A LOT. When you find out what really happened, you realise the story had embellishments, exaggeration or at the very least paraphrasing.
One thing stood out for me was she said on two occasions “I was told…”.
First case was she was told she would never make partner because she’s a woman and black. She doesn’t say, it was her bosses, or superiors who told her that.
I’d hazard a guess, she was probably told that by an equal. They we’re probably bitching about lack of opportunities. Her friend was probably like “You are amazing and they don’t give you the respect you deserve!”
Followed up quickly with “and you know why, don’t you??”etc etc.
I feel modern victim society is 90% people telling other people they are discriminated against, and the other people gladly agree. Because it makes them feel better than the other possible option. That they just aren’t great.
I find it incredibly hard to believe that any bosses in the US in the last 20 years would bluntly tell them they aren’t getting anything because they are black.
Even if they were racist, they all know now to be more subtle.
My….GOD! Wtf is going on at CF?
my thoughts exactly
this is as hilarious as it is sad 🤦♂
If these is the type of thinking at the top of CrossFit. I feel like it’s all doomed to fail.
What is she talking about. What was the original question!
So, where do I sign up for old school CrossFit that didn’t have politics beyond a quick lesson on libertarian business ideas.
Yes please
CPO of CrossFit doesn’t know how to use a desktop, which is a basic skill to work in an office right? Am I wrong? Ok I understand all the barriers related to color and genre, what does this matter or has to do with CrossFit media not producing anything at all? CrossFit should go back to Greg Glassman hands, all this buttheads are just working for their own personal goals and achievements. Affiliates are collaborating to pay these paychecks, omg. Imagine being an affiliate and trying to to excuse the expense of being and affiliate and watch this lady’s interview 😅
CxO positions based in California are EXTREMELY expensive. In 5-10 years CrossFit will be dead.
It looks like private equity got rid of personal accountability
The topics discussed in this video is very common in the white collar, corporate world. In the end of the day where jobs are getting reduced it’s literally a free-for-all .
Crow knee ism--- Cronies are friends, favorites, or family that unfairly get preferred treatment to the detriment of others. There are so many awesome stories in the crossfit community, especially leading to the Games. There is NO SHORTAGE of potential content to post and promoste Crossfit. I agree that there is a complete lack productivity in media or marketing.
Yet somehow affiliates are paying more to feed HQ for not much back besides using the. CF name.
How about hire the right people for the job that can get the job done. If they can’t get it done,tell them to kick rocks.
Wasn’t Haynes Tia Wrights boyfriend back when they did road to games of her and velner?
wow yes you are right!
Im so annoyed and idk how to express my feelings. Tried punching holes in drywall, didnt work, still mad. Any suggestions?
Try punching it again
Print a picture of this DEI lady and put it on the wall. Then try again
Why are reactionaries like this
If you have to have your level 2 to open an affiliate, shouldnt you also need it to work at HQ?
Would like to see what Dave has to say about this in his WIR
Unstructured skill building??? You mean getting your work done by learning how to do something???? wtf this company is dead
Hiller you are the man! Love your videos and all the BS you beautifully call out when it’s served up. I puked in my mouth every time Annette spoke about her racial/biological torment while she sits in the upper echelon of the CF empire. Keep up the good work!
Should one become a top executive of a company, he or she should give up the underpriviledged or disadvantaged card.
Happy Juneteenth🤣
When I first came into a CrossFit gym 12 years ago, it was heavy metal, way too many squats and getting into survival mode from the get - go. Now gyms are more concerned about their member retention than actually providing a good product. Much of this coming from higher up (HQ) I’m afraid. Pretty sad tbh.
Good video.
The Good to Great and Great to Greater lady... does she even know what CrossFit is??
Bet she has never done it
Precisely! When someone else gives you the answer, that individual doesn’t learn. It’s only when you do it on your own when you truly learn. OMG!!! Hiller you are getting me fired up! Shit at CF needs to change.
Nah, they chose wrong path. Better for affiliates to pull the plug - no more renewing affiliates and stop doing L1s and L2s.
The methodology and sport will continue even without HQ
She’s basically the DEI officer. DEI quotas over skills and $$. She was at Envoy just over a year ago? Hmmmm…. Glassman must be vomiting.
What a soft individual that CPO is. Playing the victim card for a living. No shit there are no results with that kind of people in charge.
Crossfit media team are contractors. some used to be employees on salary, createsdisgruntled employees
yes. But also CF wouldn't be paying all their travel costs. The costs were way lower than Hiller noted.
And the longer it takes to put something out equals more billable hours
Rob Henderson’s Luxury Beliefs, and James Lindsay’s New Discourses explains all of this.
Long story short is that people who become Chief People Officer were instructed from a young age in how to be professional complainers and activists. Then people like Don hire them to feel good about themselves without considering how it’s going to destroy the organization (luxury beliefs).
The affiliates aren’t happy with how CrossFit is being managed. The level one and training isn’t doing well. There is not much media and the media they have isn’t good and doesn’t get many views. The games team is having problems with leaked workouts-poor judging errors and different standards for different people.
It seems more and more likely that CrossFit was purchased to destroy itself. Prospective buyers will do their research and see what a shit show it’s turned into they won’t want to buy or buy at a reduced price. Just my thoughts.
"No, YOU show me something." Fantastic.
Ok but what's her Fran time or Crossfit Total?
Change my mind: Crossfit was doing its best when the whole company lived the lifestyle.
I wouldn't hire a coach for my affiliate who doesn't exemplify or live the lifestyle we are delivering to our community.
I think we now know affiliates fees had to go up. Sure it was probably due but the Chief Peoples Officer manages 35 staff or is that the amount of people working for Crossfit HQ?
Pretty that 35 number was at the old company that she worked for at the time of that interview.
I worked in many startups with like 20 people and we typically had a Head of Human Resources also called a CPO. So I can see how CF needs a CPO(head of Human Resources). Not uncommon. Now this chick is clearly overqualified because in a small company your CPO usually doesn’t have decades of experience and from big companies… unless the start up is spending millions of someone else’s money then they hire nothing but ex Facebook directors or VP. Lol
Banger of a video. Good work!
Remember when CrossFit documentaries used to have a presence on the streaming platforms?
Our sport is invisible to everyone except us.
Omg she sounds really horrible to work with, so cringy !
The CrossFit brand is going nowhere if it continues on the track that it is on.
Let’s just start a new brand with a new name with Hiller, Castro, Sevan, and Glassman running it.
I’ll watch that
Congrats on 40k Hiller!!
🦇thanks
Best video yet Hiller! This style of management is taking over the corporate world. Opposite of diversity!
Chief People Officer, 2 people sharing a room at a hotel😂😂😂😂, no thanks, please don’t hire me
They actually don’t share at every event. But I agree it’s gross.
@@JB11334 it’s not gross, it’s cheap
Sharing a room doesn’t have to mean sharing a bed 😂😂
@@MetollicVT correct but it’s cheap if the company. Indicates cheapness or money problems. Either one is a bad sign.
Spitting facts my man. People like her are the reason this world is going down hill. 🤷♂️🤦🏼♂️
Great video Andrew, crossfit hq is on borrowed time. I’m just hoping a Phoenix rising from the ashes after Berkshire sells it off
How do you find this stuff 😅!!
I'm everywhere
Someone introducing themselves with “here I am” hurt me.
Employee Experience is the most bull shit job, my employer has a woman who has a PHD in that position so I am sure it is a feel good position that is grossly over paid.
Just please keep making videos about these topics, it obviously applies to CrossFit HQ but it also really applies to the whole world
35 people under the CPO is wild even for a 500 person company. Almost 10% of your people are worried about the experience of the employee at the company? You would think with a small team everyone would be worried about how to push CrossFit further.
Al Sharpton in female form... welcome to corporate America
The problem with society in general nowadays is that it’s all about inclusion and diversity. When fit meritocracy became second to diversity. It’s just sad. This should had been an interview about a happy and diverse work environment. It’s just sad
Good work, and thank you, Hiller.
I’m sad that my CrossFit membership fee is helping to support this nonsense.
I want those glasses
It always has to come back to this topic.. unreal. Just do your damn job and go home!
We need more DEI in the NBA . Oh wait it would ruin the game .
😂
40K. Next up 50K
I've worked for some large companies and our HR dept was 20 people max. WHy do they have 35 People people?
A broken clock is right twice a day
CPO at CF = DEI hire . . . pure and simple. She reeks of wokeness and virtue signaling. As far as the CF media team goes Andrew, be careful what you ask for . . . the best they could probably come up with is some play on the Taylor Swift tour. You know, the queen of pop wokeness. Oh wait . . .
100% here is another wokester 😬
I'm usually the only one that looks like me in a room too.
Should we now address you as Andrew Stark?
Yes please
19:09 hey Hiller, I’m a recruiter and just think of the law of averages to replace the outgoing person with a new person with the same demographics! You just hire the best person for the job!
Appreciate this level of accountability. Thank you!
CrossFit is trying so hard to be something it’s not on the business side.
People should be hired and promoted based on merit. I am so sick of this idea of equity. It does not exist because that is not plausible in human nature. The only way to ensure equity is to institute racist or discriminatory practices to make sure everyone gets an equal part of the pie. Make it about merit. DEI kills.
So what I hear is CrossFit is going woke, just like every other major corporation and business. As we’ve seen in the past (Target, Disney), going woke will make them lose a lot of profit.
Hiller straight outta Enemy of the state with those glasses
Some of the creators are part of the semifinal not HQ. So roughly about 15 media people are from HQ. The rest are from semifinals coordinators and then north crossfit also had creators on the floor. From what i gathered when i asked.
CPO sounds a lot like the HR department..............lol!!!!!
Oh man i wish i didn’t know what i now know this makes sense unfortunately
Omgoodness that CPO is sketchy and another very QUESTIONABLE use of affiliate fee$$$$
CPO…DEI… Crossfit will be dead soon if it’s not careful
Andrew, CF has lost it soul. Amongst the people who control the direction CF is headed. Currently and in the past couple years the focus has been making money and selling the product to someone else. Some people in HQ seem to be more interested and diluting The CF's single purpose dirrection. It is more interested in people reaching their own potential & not by reaching their potential by doing the best job they were hired to do.
It's just sad to see CF becoming a fitness fad. Leaving only a couple gyms to spread the Life changing message of a long healthy life.
I can’t imagine getting a job JUST because they have to meet a quota. “Oh yes I’m here because I’m 5’10 163lbs and I have brown hair”. How do people sleep at night. The fact someone who thinks like this is in a lead role of a company we want to see succeed is asinine
You crushed this one, Hiller!
This is why ppl work from home
Wait! I’ve seen her before! Yea….she played Tim Meadows’ kid in Grown Ups 2!
People who love CrossFit appreciate a merit based systems, or Meritocracy. They value excellence and performance. Manipulate that in the service of an ideology at everyone's peril.
CrossFit needs to go all in on spending more money with the goal of making more growth. They budget too much and limit their growth.
No, it is more apparent they will prioritize diversity over actual results and promoting fitness.
Content of character > Color of skin
Not for her.
MLK would be pissed if he saw how things turned out to be
Talk about going from oh well to oh shit 😵💫