The Sound of Legal & General | Sonic & Audio Branding | Brand Audio Identity | MassiveMusic

Read all about The Sound of Legal & General on the MassiveMusic website: www.massivemusic.com/en/work/...
For Legal & General, we at MassiveMusic were inspired by the ethos that permeates its company culture and thought: “Could we create a sonic brand that also benefits society in some way?” After all, sound is not just a branding tool; it also has a functional purpose: to help improve wellbeing.
By partnering with Goldsmiths University’s Music Mind and Brain Lab and leading academics in the field, we also measured implicit psychological reactions to the sound of L&G. Thanks to our partnership with SoundOut, we also tested our compositions to measure to what extent they deliver a sense of calm, reassurance and wellbeing on the listener.
With a modern, bright, and optimistic sonic logo, a brand theme, multiple content adaptations and a functional music EP, L&G now shares the sound of reassurance with the world, giving back to society also through the immeasurable power of music and sound. Even on the rainiest day.
Listen here on Spotify: open.spotify.com/playlist/4dE...
Listen here on CZcams: • Music for mindfulness