Pepsi - Live For Now (with Kendall Jenner, 2017)

AdRespect: "This controversial ad was widely panned for minimizing Black Lives Matter and the Women's March with adopted (and watered down) imagery and themes. The ad includes a momentary image of a pair of LGBT individuals.
Model Kendall Jenner hands a can of Pepsi to a police officer, resulting in cheers from the protesters who were carrying lots of generic "protest" signs.
The tagline is "Live bolder. Live louder. Live for now."
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”"
Read my article about Pepsico for Marketing the Rainbow: www.marketingtherainbow.info/...
PepsiCo has been the target of boycotts from the conservatives for their diversity. Read my article on boycotts here: marketingtherainbow.info/case...

[@Ergogeorge]

I still can't fathom how this got made after all the checks it would have to go through.

[@MarketingTheRainbow]

Error of judgment...

[@brettstephens8665]

Got pulled from the air in 32 hours lol

[@derektimmons6495]

researching this for law class and its even worse than the question said it was

[@martinmaj5048]

This ain't "its", it's goddamn "it's"!!!

[@derektimmons6495]

@@martinmaj5048 they used this as an example of acting in possible bad faith for a company’s board of directors

[@abrahamlupis9354]

at least this wasn't like the last ads from Calvin Klein

[@advantagist]

it's so lame :)

[@Lesliecamping]

Don’t see anything wrong with it.

[@dhpennell3]

Congratulations, you're hired!