Pharrell Shows Off His Louis Vuitton SS24 Collection Essentials | GQ

In an exclusive tour, September cover star Pharrell Williams shares his favorite items from his new Louis Vuitton SS24 collection. From new-age sunglasses designs to the new "Speedy" leather bags, Pharrell found inspiration in everything from Louis Vuitton's classic damier pattern to New York City's Canal Street.
Director: Cole Evelev
Director of Photography: Etienne Baussan
Editor: Brady Jackson
Producer: Camille Ramos; Nikki Petersen
Line Producer: Jen Santos
Associate Producer: Megan Sinanis
Production Manager: James Pipitone
Production Coordinator: Jamal Colvin
Talent Booker: Dana Matthews
Camera Operator: Adam Pelle
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Courtney Karwal
Designer: Brady Jackson
Animation: Brady Jackson
00:00 Pharrell's LV SS24 Favorites
00:41 Millionaires (Throwback)
01:24 The New Speedy
02:49 Sunglasses
04:09 Damoflauge Jacket
05:15 Red Trench
05:34 Boots + Slides
06:00 Lifestyle, Comfort, Resort, Sport
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[@GQVideos]

Secure your copy of the GQ Hype issue before it's gone! bit.ly/446pMqy

[@bobbydennis8333]

2023(Gregorian) “Respect and dignity.” Furthermore:

[@AA-ji2my]

Drake is going harm pharrel soon 😊

[@Iconiquemusique]

No

[@DippedInInk]

So happy Pharrell is in charge of fashion on this level. I knew he had that sense of style.

[@wavey_b0ne]

Why does that make you happy?

[@gibberishboner8776]

@@wavey_b0ne maybe he's the mom?🤣🤣🤣🤣

[@junyaiwase]

why not?@@wavey_b0ne

[@AlexisJones-cs1my]

I just love the fact that you can see how this is his lane as well as music but fashion is for everyone and he’s making it that way

[@ericbrady8965]

Didn't know "everyone" could afford louis Vuitton

[@stringer6435]

… love pharrell love LV but lets be real.. the prices are for the very few..

[@gibberishboner8776]

lol

[@aroc3462]

everyone you say .... aite

[@fiveduece52]

You don't have to be gangsta you don't have to be feminine to prove you aren't either this nygga got a grace Jones pearl head band and shades what female or dude is wearing this shyt

[@asadpeterson]

I love Pharrell, his aura is dope and grateful we got this video. The world is defintely interested in his direction.

[@shortsbydawn]

Colorful Aura

[@tsuileon]

Could listen to Pharrell talk fashion all dayyyyy

[@majikdivaa6199]

SERIOUSLY????? HAH HAH

[@highoffdank]

mid

[@muzicmanc945]

I got Waterfront property in IDAHO if you want to buy it :)

[@T2MARA]

I'm loving all of the design elements on the orange speedy bag. The way there is an actual place for the lock, the buttery/slouchy leather. I don't generally like bright colors since I usually carry black bags but I would make an exception for this collection. I wish I could afford one. And I wish he had made a speedy with that Damoflauge print. That would be fire.

[@ebonydurham4859]

The red over coat is everythinggggg

[@HighSociety420]

Pharrell congratulations on your success and GQ one day will cross paths

[@blindboydevita]

the camo jacket and the bag are sooo dope

[@cameronanns4506]

Brothers design is flawless ❤

[@Tsechen287]

Love this guy. Always sounds genuine.

[@jlrochacollections]

Great video, always wonderful to see an artist in share their inspiration.

[@ivainyamutsamba8540]

I APPRECITE THE GROWTH

[@obsidiawn2852]

I like how you can wear a lot of different styles and it fits with you very well. I really do like how sunglasses can be accessorized and it works well with your short hair look. With the collar on rugby long sleeves men’s tops it has a semi casual look already so it can easily be elevated into a fashionable expensive clothing wear.

[@samanthab1923]

I’m digging the orange LV bag. Leather you say ❤

[@PEPSIMAX2013]

and watching rebel tv

[@ObservingtheMatrix]

Not gonna lie he fits really well with the brand!

[@badlefeu]

I'm so happy ❤❤
These outfit are just T O P

[@Findnewvintage]

That camo design is amazing!

[@BWILLVLOGS]

The pixel camo is 🔥🔥

[@lvettesonai]

Everything is just 😍🔥 I'm in tears with pride for Pharrell. 👏🏾👏🏾

[@mikem3789]

Pharrell meets LV, it’s a moment. His moment, their moment together. A fashion collaboration, having a moment. Fashion history. Part of the story. Butter leather bags pitch clutch, seems he is solid frontman for the company. 👏

[@jessiejoseph1093]

Yep!

[@lightingnabottle6065]

"The meaning of luxury is convenience." I love that ! 👏👏👏❤️❤️❤️. I am so excited about his creative direction ! Virgil did SUCH AN AMAZING JOB ! He was such an incredible designer/architect. Pharrell vision, IS SO WONDERFULLY FREE spirited and EXCITING, They both tap into the way modern men view fashion and life . BRAVO PHARRELL !!!! Lots of love to you and your team!

[@btherose]

Looooooved seeing Vashtie during the throwback segment! 😍

[@jmeas978]

The New Speedy Orange Bag, and The Damoflauge Fit 🔥🔥🔥

[@jaytrumpwins5739]

THAT RED TRENCH 😍🥰

[@777VIV]

Pharrell is a visionary. I love it

[@salahr34]

Lol

[@mrjellow]

Hahahaha, a visionary..lol..because he makes clothes with huge brand names on them? Hahahahaha

[@JordanFields-jm8hi]

Yup

[@ajo510]

Pharrell a unrated legend

[@teishahowlett6342]

Big LV fan here, the collection is Fire 🔥..I love how he explained everything as far as the smallest parts of the collection..

[@antwanjones6048]

This collection is CRAZY

[@bitsmagtv]

Love Pharrell!!!!!

[@can_dougie7581]

One of the coolest guys🙏🏾

[@fi-train8961]

Pharrell has certainly elevated the brand. Appreciate his vision.

[@novelaentertainment]

effortlessly natural given talent

[@vetcharamraju5826]

Rugby leather shirt 🔥🔥

[@creativeartbyluvensky]

Hat off Pharrell! Brilliant

[@Freemindz418]

I Love Love! Thank you ❤🕊

[@stephaniemadjide-nf7no]

Awesome,it's a best vintage, with some Sun glasses❤❤❤

[@TheeStrawberryLee]

Will need a piece or 3 for sure!! 💚💚💚

[@pureounce.9184]

The trench coat is TUFF

[@wahoo4uva]

🎯🎯🎯🖤✨

[@AutisticBarbie]

I loved his look with the murakami scarf. RIP Mr. Abloh

[@princemarkanthony500]

The LG design language isn’t similar to KANYE style anymore. Pharrell is the best candidate.

[@dadabut]

Really interesting study of how luxury, premium and comfort converge.

[@MeanLoveyoutuber]

Pharrell is so talented!’

[@CVinyl]

That camo outfit is fly!!! LV

[@SohoJoe202]

Super Dope!!!

[@phuongnguyen-qw6gl]

Thanks ❤

[@y.preyer]

I like the orange bag.🤩 It looks as stunning as a juicy orange fruit 🍊

[@constantineandreu9377]

Dude is a Hype job literally.....👌

[@fancypants5490]

Looks like a collab more than a cohesive collection

[@MisterFoxx]

Collections don’t really need to be cohesive

[@totallynorthofanywhere3910]

I feel like that’s why it’s special everything doesn’t have to match. Stand alone it’s all bad

[@Jordine_06]

Ur just a hater

[@123jbuster]

he said it was like a collaboration. it’s his first collect off the back of Virgil. it makes sense

[@akram9744]

Ain’t that bad for a first collection, especially for LV where collections mostly lack cohesion.

[@sherrionjenkins6171]

Perfect fit for LV❤️

[@VCVINCI]

I’m inspired this is legendary

[@prettyguh_mxni]

I aint gonna lie that is fiyyya!🔥🔥🎆🎆🚒🚒

[@nathanielsimmons9276]

The camp jacket go hard

[@treesun-ps3xr]

Love it!

[@juRa6077]

Luvluvluv them all❤

[@jameslyyouyoute1337]

I need those boots😍😍

[@milospanic89]

Looks different ❤

[@enzigenes]

Damo jacket is 🔥

[@iamcaitlinn]

The Red Damier🔥🔥

[@Karen.c.h]

Pharrell does music so well.

[@MoneyOverFame]

I hope he drops those light blue Damier jeans he has on in this vid. Those joints are amazing.

[@winguthepingu]

That red trench is stunning ❤

[@cmac3764]

Just came to say, Pharrell is just casually still looking 24🙂💙

[@MonaLisa-sq4oz]

Omg The Red Trench I love trench coats the style you’ve created is amazing

[@judeobi242]

💯

[@Ohthatschrissyg]

He's so talented. I love everything.

[@bonvivant6550]

Once in a lifetime

[@mintstreaks]

So fire 🔥

[@sharkcoolstyles]

Amazing outfits and transition you did coolest job., honestly you Styled it amazingly and sunglasses is so cool. Keep doing great things and stay safe have a wonderful day

[@Rabbit-No.2]

I'm the type who doesn't buy luxury products. But after looking at what he said Makes me want to try and touch the shop. Starting with this pair of sandals first. Looks nice to use Not bought for crazy speculation.

[@mightylikealisa]

Please tell how I can get the VL turtle on Pharrell's belt loop !?!

[@zeynepturk7734]

that jacket looks like it belongs to minecraft

[@cometa8]

Essas bag são feitas com pele de crocodilo um luxo 😍😎

[@fcknhollywoodz]

Love that Leather Jacket Mr. Williams.

[@Commonsenseisntcommon666]

Leather for a bag. Innovative

[@brandwest592]

Bruh that Damoflauge suit he had on too 🔥🔥🔥🔥

[@MichaelCobbs]

The boots, leather rugby, & damoflauge stuff is going to be fire.

[@MafiaMario444]

loved pharrell since he started way back in the N.E>R>D days

[@bluehalo8604]

I love, love Damier Ebene. So cool he used that pattern to transform some pieces!

[@celestem.sharper-BBnBaB]

Pharrell is a whole VIBE! The Damoflauge collection is FYI🔥AH! -BBnBaB

[@Jdotrhh]

Feeling the denim

[@Maymaymayok]

Mouth fullbof gold😂😂😂. He is the golden boy!!😂😂😂😂

[@akeemhill1864]

Excellent 💡🔥

[@nbudda708]

Lookin like he's about to jump into Minecraft with that camo joint 😂😂

[@MLove-777]

✨✨💛✨✨...I love it!!

[@masta_o]

Who else’s here since the In My Mind Prequel? Sk8board P is the GOAT!

[@ARichness]

Just enjoying his contribution

[@byxavi8710]

that last line, the synonym to LUXURY should be CONVENIENT. felt that.

[@tmoore7049]

Brilliant ❤

[@mawfy4871]

pharell ❤

[@mikegonzalez4814]

Those boots are so🔥

[@HighSociety420]

I can’t wait to rock Louis Vuitton one day without having to look at the price tag

[@mariecollins4063]

THIS IS MOST DEFINITELY PHARRELL'S LANE 💯 PERCENT 🤩🤩🤩

[@massimogiordano2778]

Nice modern trendy fashion ❤.

[@VeleVlogs]

I love Pharrell 🤍

[@liliannetteojen9339]

Me toooooo

[@ClaudioRodriguez-zc9wq]

Not feeling the glasses look like alien

[@user-jx5ms3kp4k]

Such a class act

[@m16imsofly]

Pharrell u wild Zesty now bruh, damouflage fit got it thou 🔥

[@nigelsylvester3866]

The collection is phenomenal! Truly excellent job!! 😍♥️

[@2samarie2]

I like how so many LV experts came in the woodworks to say P not doin a stellar job

[@Classykim_]

Love it