Inside the World of High-End Coffee | Annals of Obsession | The New Yorker
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- čas přidán 13. 03. 2019
- Hard-core aficionados and casual coffee-lovers have formed a new culture of specialty-coffee appreciation. In this flourishing industry, caffeinated connoisseurs form close relationships with the farmers who produce the beans, and educate their customers on why and how to make the best brews. From a twenty-nine-dollar cup of coffee to competitions in brewing, roasting, and tasting, you could call it an obsession.
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Inside the World of High-End Coffee | Annals of Obsession | The New Yorker
“I’ve probably spent 200 hours working on my Grindr” - girl, same.
b3z3jm3nny Buah ha ha!
Well the title read “Annals of Obsession”
Dear God, your answer is EVERYTHING..🤘🏾👍🏾
omg I'm dead 😂😂😂
Lmao
I was pretty interested until buddy wondered what coffee paired best with fish.
@szskjz Isn't that what we're all doing?
same lol bunch of twats. I enjoy my high quality colombian coffee in the morning but you don't have to be a pretentious prick about it
Fish Bowl is lovely.
@szskjz They are not bored.
How much is the fish
I don't care what anybody says. I love hipster coffee. They do really know their stuff (most of the time). I use to be one of those who would use excessive amounts of cream and sugar/syrups/sauce to mask the bitterness of bad coffees. Now, I can enjoy coffee black for good quality coffee. Since, it's a luxury to get that type of coffee. I've also scaled down on drinking coffee. And that's been a good thing too. I just know how to appreciate coffee more.
In other parts of the world this is not "hipster coffee" its just coffee
I mean, I'd rather drink cream with sugar/syrups/sauce rather than coffee, but it's just me.
I roast my coffee, grind it and brew it ala Turkish, pour over (v60), cafetera or French press .. and I drink it black, without sugar.
But I don't drink less of it.
Also, I do not look or behave like any of these insufferable attention whores.
@@TheOneAndOnlySame Wow! You’re so cool! If only we could all be like you. “Cafetera” is just coffee maker in Spanish. That could be anything lol. At least try getting your names right before trash-talking others.
@@liama4199 cafetera is the familiar name the Italians use for the Bialetti-types coffee pots . Smartass.. oh, you're probably one of those insufferable morons I criticized :'D
Where’s Jordan Schlansky
We need him at that coffee barista/roaster/brewer/taster competition pronto. He'd be the Simon Cowell of coffee competitions.
Italian douche road trip
He actually have a pretty bad understanding of what high-end coffee is.
Probably also working down 200 hours on his Grindr.
Grinder?
I love this trend. For 5-10 bucks daily, I can geek out on a piece of my life that is ordinarily mundane and share it. At the office, I have a hand grinder, hario v60, kettle, paper and some decent coffee. With that, I get a social and sharing experience that I look forward to daily. My favorite part is that also bridges the gaps between teams.
You hit the nail on the head!!!
my hario v60 is collecting dust. too time consuming to use. nowadays, I just toss some fresh ground coffee on boiled water the filter with a strainer, if im feeling it. most days I drink instant coffee.
Shhh... Let people enjoy things.
I honestly thought this was a sarcastic comment. Until the end, I kept waiting for the punch line
"Dear farmer, please ferment the coffee for 32 hours and 16 seconds."
"¿Qué....?"
At 42 degrees for the first 10 hours, then 10 hours at 45 degrees, then up to 50 degrees for the last 10 hours, and then let it chill gradually for the last 2 hours - then immediately chill with an ice batch to stop fermentation...
@@mannyman729 lmaoo
@@mannyman729 I know what that means thanks to John Oliver covering the Mexican election 😥
I'm probably going out on a limb but...While I can see why some of the people in this video can be seen as "hipsters" or "a little too into coffee." I'm quite certain that the majority of those commenting with immature / mocking comments both don't drink specialty coffee and or seek to enjoy and explore the craft behind the foods they eat and beverages they drink. People should be able to develop a passion and appreciation for whatever they want without being mocked by those who don't have any desire to delve past what's right in front of them (e.g.fast food, processed foods, cheap beer, chain store coffee...) (especially in the US).
Watching this is 2am makes we want to drink coffee before bed...now I will wait to the morning but it’s gonna like Christmas tomorrow.
Tobin Polk (1:19) looks exactly like someone I would imagine with the name Tobin Polk
The cool thing about coffee is that you can drink the best coffee in the world for like $25 a bag. There are your Kona and Geisha coffees that are much more rare but they aren't necessarily better. There are plenty of award winning coffees for a very affordable price.
I love that specialty coffe is being more and more popular every year!
Of course this guy's name is Tobin
World's Best Dad i dont get it tobin?
@@mobarakabdullahh throbing.
I must say, I get these people. I have an idea in my mind, of what should the perfect cup of coffee taste like, and I'm pretty sure all these people feel it the same and are willing to spend years on a quest to find it.
taste is subjective and its not fun to have the same drink over and over
I suppose I can make a general statement in regards to the hipster influence if you will. I always believed the most negative aspect of hipsterdom is taking and using coffee traditions and such and adding such an ego and a sense of entitlement to their knowledge. There is nothing wrong with professionalism, passion, and pride in your product in regards to coffee, but it is when you act superior for your knowledge, that to me is a disservice to the passion and traditions. (Insert death metal, jazz, craft beer, and the like for coffee, for other examples)
My old SM trained us on proper grind and fixing the grinder in the store. It's probably one of the most important parts to me being a barista.
i cant beLIEVE THAT GUYS RATT TAIL
Lol almost stopped watching just so CZcams wont start recommending weird hipster videos lol
I’m watching this while drinking Nescafé
The elephant in the room is the brutal bathroom experience all these caffeine heads experience daily.
I don't believe specialty coffee consumers drink more coffee than other coffee consumers
If your drinking high qaulity coffee! You wont have bathroom issues
Arabica has half the caffeine than Robusta (comercial) coffee
I drink coffee FOR the bathroom experience!
That’s only an issue for some people. I drink 5-7 cups each day, and have no issues.
I'm really tempted to drink my next cup of coffee with the spoon!
I’m the type of idiot to pay $29 for a cup of coffee if I’m feeling “adventurous” I’ll just admit it.
be my sugar momma 😊
I'd do it once just to try it, and then never again
Your money. Do as you like. Everyone needs a hobby.
NO
Never
finally a video about people just like me who are also obsessed with coffee and who understand me I feel seen
I like the idea of pairing coffee with different foods
The best coffee ever is found in small towns around the coffee axis in Colombia, drinking coffee there blends amazingly with the authenticity of the places and people.
See, look how happy everyone is... coffee makes the world better and safer!
I ABSOLUTELY LOVE ME SOME COFFEE!!!
I'm happy just getting my bowl o brown in flea bottom.
Love this show.
If you loved this video, you may also want to know that One benefit to coffee is that it can increase mTOR, which can in turn increase autophagy! Autophagy helps get rid of old, dead cells in the body!
They seem to have a competitive interaction with the beer and wine industry!
Couldn’t tell if this was a Portlandia Sketch
I was literally about to comment the same thing
Lol
It's all a hustle, gotta respect it
The waves of coffee thing originated with Trish Rothgeb in 2002, not that long ago. Second wave coffee is my favorite, and Starbucks is a weak example of it. It began with Alfred Peet in Berkeley in the 1970s. I worked for a roaster in Oakland in the 90s, and the older Italian gentleman who started it said that many of the very hard bean, high grown coffees were no longer available. Those coffees withstood the intensity of dark roasting, yielding complex and full bodied cups. Somehow along the way, the so called third wave became obsessed with basically a cupping roast, which for some of us is way too underdeveloped. In the end, it's all a matter of taste.
wonderful things we can do when we have the time money and technology. this wasn't possible 60 years ago. it's really neat.
This video was so enjoyable!!! I Love coffee. Please, make more vídeos like that one.
Great stuff!
If you liked this video, you may also want to know that Research shows that coffee can help with mental alertness, type 2 diabetes, weight loss, Parkinon’s, prevention of cardiovascular disease, and may prevent gallbladder disease!
wow, very cool !
"Omg Ricardo this was fermented only 11 Hours and 46 minutes!"
-.-
Acidity and sourness isn’t associated with high brew temperatures... low temperatures produce sourness. ‘Acidity’ is such a broad term it almost means nothing on its own. High temperatures often result in over extraction and can highlight the inherent ‘roast’ notes in the coffee (which isn’t good by the way)
I wanna watch this video all day
I would love to go to one of these coffee conventions
There are some pretty cool people associated with speciality coffee: James Hoffmann and Tim Wendelboe are few that come to mind. Then there is this dude out here talking about paring coffee with fish as coffee culture... SMH!
I follow James Hoffman too. That guy comes with a lot of knowledge and is down to earth. He rocks a smooth British accent, but he's not pompous or arrogant at all.
SMH! LMAO ROFL WTF!
yeah james " the whispering guy" hoffman
took in my first James Hoffmann video literally yesterday. Thoroughly enjoyed it - wish he had more posts
Scott Rao is pretty good. He can be a bit of a troll, but I love him for it.
As a European with 300 years of coffee consumtion history, it blows my mind to hear that:
a) it all started with instant coffee...
b) Starbucks made fresh ground and brewed coffee known to the American people...
c) the way these statements are casually made as if they were a global phenomenon... that only applies for the US, the rest had a coffee culture long before that... (e.g. Dallmeyr, Café Procope etc...)
Now I understand why by Americans, Europeans are seen as "cultured".
Did you mean 30 years?
Because america has turned into a trashy ghetto place
@@techhelpportal7778 he meant 30 decades, not 30 years. People in Europe have been drinking coffee for centuries. Even the espresso machine is about a century old.
Oh trust me, I know your pain. We get to live with these zombies, they make life difficult for everyone. I don't think they understand what they're talking about at all. These mommies grown infants are clueless about the real world outside of their coffee mug.
I want to join events like this!
Great value Coffee ☕ is probably the best
How about doing the same for really good tea.
there probably is a specialty tea market
Go to meileaf's youtube channel.
Pretty certain that’s already a thing
already exists, and tea is way more expensive than coffee
Teavana used to have more than 375 specialty tea shops. They were all over the place, and featured a large, creative selection of very nice teas, of all kinds. Reminded me of great tea shops in Canada and other Commonwealth countries, which probably inspired Teavana's founders in Georgia. Then Starbucks bought the company, closed all their stores, and trashed the product lines. The greedy mermaid empire reduced a fine, inventive company to a few meager items. Vulture capitalism.
It'll be interesting to see how these third wave roasters and coffee shops handle the pandemic situation. It seems like trying to sell premium coffee for a premium price will become ever more difficult as we see a regression to even a first wave setting where people mostly want affordable coffee.
Between last year and this year the 3rd wave of coffee grew more than ever before. Prices of coffee keep going up. It's the next wine.
I also enjoy master/bating/and/art as it is more. 🖼️🖌️🧸
Never had SEY but I've had Blue bottle. Is it better?
This comment section is gold
"How many people know the farmer who grew their beer?" I don't think this guy knows much about beer
Cameron Chilcoat I know a guy with a beer garden.
I think he said “brew” but yeah idk
What about hops you clown?! FFS idiot, how thick you gotta be?
He meant the farmer who grew the beans. So for wine it’d be the farmer who produced/grew the grapes
Ava's roasteria is pretty good
When's that Coffee 'Sommolier' docuflix coming out?
In cologne shops, they use coffee beans to neutralize the smell when testing many colognes... I wonder what they use here? Cologne?
hahaha
We love this content!!!! SO AMAZING!!!! Great job :)
If you loved this video, you may also want to know that There are advantages and disadvantages to consuming coffee. One population study on 4 million international individuals found that daily, consistent coffee consumption led to 8-28% reduction in all-cause mortality (prevention of chronic disease)! On the flip side, too much coffee can result in negative side effects, such as headaches, ear ringing, nausea, vomiting, and gastric distress.
Amen! Why can’t we!
Dude, I don't usually comment, but let's just say I had to like and comment this video!
Italy, go ahead and laugh at us...deserved.
Italy hasn’t had good coffee for decades.
@@BlownMacTruck Florence still does.
@@ApriliaRacer14 Uh, no. That's like saying "Quebec still does". It's meaningless.
@@BlownMacTruck Take your meds today.
@@ApriliaRacer14 Learn what top tier coffee is instead of spouting off garbage.
It's nice that they recognize the farmers on the pack but I hope those farmers get their full rights to the land they till and maximum profits. Agrarian reform and climate justice, now that's how to honor farmers.
In a world of people that think a Dbl/Dbl is coffee, or most takeout coffee is coffee, This is over the top.
So because there’s a wide variety of coffee, you’ve decided one end is over the top? What kind of logic is that?
@@BlownMacTruck just saying this is the polar opposite of the typical TimmyHo dbldbl slurper. The fact coffee has a taste other than cream and sugar is a good thing.
Oh great $29 a cup of coffee!
Its not compulsory ya noe : D
That's like three months worth of Folgers Breakfast Blend.
I had the exact same coffee in my cafe a few months ago but we only charged 15 AUD. 29USD is ridiculous.
@@franciselliott5669 Sadly, we have low standards and high prices as a result. You'd be hard pressed to find a bad cup of coffee in Australia. Dare I say it's a near impossibility?
N - R i q u e I know.
Am interested to know more about speciality coffee am a specialy Barista with 4 years of experience in Dubai as a barista
As long as they do not break into how normal people enjoy or even gallop a cup of coffee, I am fine.
Some do, unfortunately, but it's not like the specialty coffee movement has an agenda of "recruiting" people
Meanwhile you can get the best espresso shot of your life in Rome’s central train station.
Yes but what's your favorite Aldi brand high-end coffee? Do you like the Organic Whole Bean Peru or Barissimo Kenya AA? Other perhaps?
Timothy Smith maybe the Yemeni Arab Fathli coffee
I own- everything. No select, house or donut shop blends, please. ☕️🧸🍰
WOWOWOW
try vietnamese coffee, i tried 1 cup in the afternoon and i went to bed with 2 eyes open
Gevalia Passport Collection Columbia! The best period
Kom igen nu tar vi en kaffe! :)
$29 for a cup of coffee isn't the worst thing but i just hope all the farmers and growers get paid fair wages, not just minimum wage
True! Agrarian reform and other such rights are the right way to honor farmers
Nicolle they do! Direct trade coffee is actually a huge blessing for coffee farmers, way better than Fairtrade and similar scams
It's when you know the economy is due for a downturn
Fall of Rome and all that?
What is the best coffee for people with GERD? Thanks before
Have you tried decaff? Honestly just asking out of curiosity. Because my logic is, if you respond well with a decaff coffee then maybe you can goof around with the brewing method to get the lowest amount of caffeine while retaining the flavours. Btw, Indonesian?
@@abduljabbaralhayyan7791 I've tried decaff coffee before and I don't like it. Taste like watered down coffee. I want some strong coffee, but don't get crazy in my belly. Too much to ask I guess. Btw, yes I'm Indonesian. How can you tell?
@@maradensiregar8793 Saya juga WNI hahahaha. Tapi waktu minum decaff GERDnya ga kumat ya? Kalau iya, berarti problemnya di kandungan kafeinnya. Logika saya berarti cari cara brewing yg hasil caffeinnya ga banyak. Mungkin bisa coba americano/long black pake arabica yg bodynya paling tebel, dg begitu kandungan kafeinnya lebih encer karena espresso+air. Kalau pour over sendiri kafeinnya malah lbh banyak dari espresso seingat saya karena volumenya lbh banyak, CMIIW
@@abduljabbaralhayyan7791 Ahahaha! Kirain orang timur tengah dari namanya. Iya, kalo minum decaff ga kambuh. Emang tiap ke cafe pasti mesen americano. Soalnya itu doang yg ramah di lambung. Berarti itu masalahnya, kandungan kafein bukan jenis kopinya. Ahahaha! Baru sadar. Makasih tipsnya, mas 👍
oh for the love
but have you tried Nespresso?
@@calebmatthews2026 I like it cos its delicious, varied, quick, easy and clean. Also, it was clearly a joke.
Stale preground coffee and really bad for the environment.
☹
Pls how can I register for the classes
Is no one going to mention that mantail? 1:19
I only see a queertail, sorry.
That's a dudepunzel
Well yeah, that's what we expected
Oh........"Annals". I thought you were going to explain why coffee is used for enemas.
So the supply of fine coffee is driven by the demand of the consumer. Therefore a better product is developed. Good job guys, you have figured out capitalism. Keep it up because it works.
Can these people make a good flat white though?
Calling someone who works at Starbucks a barista is the same as calling the kid behind the counter at McDonald's a chef.
Lmaoo $29 per cup, it better give me superpowers.
мне нравитсяа кафе
People hating but what’s the difference in this and wine like that one lady mentioned? Because it’s new and done by newer generations?
yep. these people are just hating because the people doing it happen to be hipsters.
Hannibal's Brother exactly
I gotta agree with you on that..
.
Was that Nintendo lo fi music?
I need coffee, but I just enjoy wine- that’s why I would never pay $12 for a glass of coffee- definitely an interesting video though
Please add edited captions to your videos.
That’s amazing..
How about I sell you some unique Yemeni coffee beans..any coffee imports are interested???
The whole 'history' part of this is pretty USA-centric. It's almost as if those 500 years of Yemeni, Ottoman, & European development didn't happen at all. Plus, if you're going to play off the whole 'commodity' vs 'specialty' coffee thing, surely you'd at least mention the London Stock Exchange and all that.
It appears you have a CZcams channel. Go for it, bud.
Should we call it Coffeephilia or Coffilia...I'm a coffee lover anyways and this is stunning
Anis Hamm cough feel ya ... Covfefe?
Meanwhile I drink ice cold black generic grocery store coffee made in a plastic singlebrew machine every morning lmao
surprise: coffee tastes the same often
1:55 yeah what's coffee
Even a 15-second whoosh through the history of the coffee industry is cheapened and ground way too coarse if it fails to mention George Howell. The idea that there was no specialty coffee business or industry before Starbucks is an advertisement for the limited horizons of youth...
Who?
In Australia Starbucks is the McDonalds of coffee. Its low quality sugar bombs. Almost made me angry when I heard that and I don't even get into coffee culture -_-
👍👍👍♥♥♥
I think Peter Mckinnon did something for coffee lovers on youtube lol
Theres no coffee in the world thats more delicious than Alderwood roasting blend! Just picture the difference between bbq ribs cooked in firewood and propane gas
sam hawkz more info please
@@gaylayaffa7655 most coffee this day and aged is roasted with propane electric gas. The difference between roasting coffee beans with alderwood logs is that the wood roasting method locks in the enriched flavor and is much healthier to consume than the new way coffee are roasted. I think only 20 percent of coffee industry still use traditional wood roasting method. I know this for a fact because I'm a master roaster and I can reassure you that wood roasting is much better overall
@@gaylayaffa7655 you can find some videos on CZcams and research wood roasting coffee. It will be more thorough and explained in details
Understood. And yes, most coffee IS roasted using the method you described. It never occurred to me there would be an alternate method, silly on my part. Cheers for the info!
Where can I find/purchase/consume your expertly roasted beans?
Specialty coffee was a large part of Ottoman empire culture and arab and middle eastern societies before that. Why does that not make it into your first wave?
im pairing my coffee to my cigarette.. it has to be the right taste to go with the amazing taste and smell of a cigarette :)
Lol try kaffebrenneriet's coffee called royal Malabar it tastes like tobacco 🤣🤣🤣
1:19 the hipster is strong with that one
Any speciality coffee 'nerd' who mentions starbucks (even four years ago) is not the nerd they think they are.