Independent Artists Explained
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- čas přidán 15. 06. 2024
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Artists go independent for several reasons, and in this video, I want to talk about some of them. Often, artists who were signed to a major label go independent after having creative differences with their label. This has happened with artists including Lauren Jauregui, who left Columbia and Epic, Tinashe who left RCA, Mya who left Universal, and Frank Ocean who left Def Jam. There are also artists like Taylor Swift, Adele, Childish Gambino, and PinkPantheress started off under independent labels, and later signed with major labels. Other artists, like Chance the Rapper and Arctic Monkeys have been independent their entire career. With the rise of streaming services like CZcams and Spotify, it's yet to be seen inf the independent music industry will eventually eclipse the major labels. It seems this could very well be likely.
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SOURCES:
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iconcollective.edu/independen...
www.npr.org/2019/03/26/705979...
www.npr.org/2019/03/26/705979...
open.lib.umn.edu/mediaandcult...
en.wikipedia.org/wiki/List_of...
www.wearebroadcasters.com/rad....
www.musicgrotto.com/what-is-i....
uproxx.com/music/chance-the-r...
www.musicgrotto.com/indie-roc...
www.independent.co.uk/arts-en...
www.billboard.com/music/music...
www.billboard.com/music/rb-hi...
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www.justjared.com/2019/07/19/...
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www.complex.com/music/2012/09...
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www.awal.com/artists/
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www.complex.com/music/kanye-w.... - Zábava
You should check out Raye- she’s a big UK singer who recently had a huge hit called “Escapism” She’s also a newly independent artist who went through hell with her former label Polydor who didn’t let her release her debut album and where she was stuck making edm collabs and now ever since she spilt with them she released her amazing debut album called “my 21-century blues” and is touring with Kali uchis and Sza
i love RAYE. as someone from the uk she was super popular with her EDM collabs and im glad that she is finally making the music she has always wanted to make!
Oh girl I LOVEEEE Raye that album was a masterpiece! Still need to do a raye video
@@caitlyn813 Yes her dance collabs were fire but I love the shift
RAYE is just incredible i am in love with her
Yes! I just got into her music through Escapism 😊
I would love to see independent artists becoming the norm. Think of all the unique music we could get.
I know we'd get sooooo many other music genre. Their so much to choose from..!!
The Major Music Labels won't allow this.......The entire Billion $$ entertainment industry consists of Mafias. They stand to lose a lot more independent artists become more successful (from a mainstream standpoint)
I see, but the industry only puts out and supports what will sell, instead of taking risks but even more sad is also ppl often don’t like indie music why idk
Tinashe is such an amazing artist, her music since going independent her music has been incredible !! ❤
I'm noticing now Tinashe replaced the digital cover of Aquarius to the original one she wanted haha good for her!
She got the last laugh
It seems to be a successful indie artist these are the things to do:
1) after creating your own indie label, make sure to sign either a global distribution deal with a major music company or a publishing deal with a major music publishing company, this is what helps your music attract attention from a wider audience
2) make sure you have a major fan following both on social media and in the underground music industry
3) make sure you are business savvy enough to either be your own management or sign with a management deal that can help you get connections
4) find your own distinctive, unique sound and style, indie artists are all over social media and in a way to stand out, you must be out of the box that can attract your own audience
I always attracted on wanting to be indie with a huge following if I ever wanted to pursuit a career in music. It’s much better than being major labeled and having to be exploited for it, while not getting the profits for it
Yeah I feel like that’s the way to go! Creative control and your fans are more genuine and loyal
@@naomi.cannibal as someone who works in the industry this is the best way to go, grow in your craft and grow an audience. A lot of artists sign deal but with no audience the sad truth is labels sign audiences not talent
Lauren Jauregui truly deserves more love, her voice, her artistry, visuals, her sound i just love it all and you can tell she puts her all into her craft
She’s so underrated
She was my fave in 5H for a reason
@@naomi.cannibal taste!!
Agreed, I absolutely adore her music. Her voice just hits you in such an impactful way.
Who?
I really have to commend how consistently you're putting out quality content
Thank you so much!!
@@naomi.cannibal shoot, thank you so much for putting in the work!! You're by far one of my favorite pop culture channels, I really love how expansive and thorough the topics are. Wishing you nothing but the best!!! 💕
@@thebiggestofoofs3176 I appreciate this so much ♥️
Creative control is one of the major reasons a lot of artist go independent. Mya also had creative differences with her label back in 2000 when recording “Fear of Flying”. She recorded a song called “Girls Like That” that she wanted to be a single and on the album but her label scrapped it.
Being a part of a major label can be a blessing and a curse. Azealia Banks also struggled with creative control on a major label as well. She was making music before being signed. She already had her style and her own vision for herself but XL wasn’t having any of it. They wanted to put Banks in a box and be a top 40 artist but Banks didn’t want to do that. That’s what caused the friction between them and every other label Banks was trying to sign to.
While major labels have the funding and connections, it’s very lukewarm because they want to mold you into what they see fit and it may compromise what you believe and what you see for yourself.
Exactly! You get the support and the resources but often at the expense of your artistry
@@naomi.cannibalyes and it makes you question the executives. Do you actually see ME AS AN ARTIST? Does my opinion matter in this when I am the face and bringing in the money? Or is that just it? Am I just the cash cow?
Let alone Major Record Label executives rip their artist off financially and musically. They own the artist’s publishing rights and Masters.
But let Twitter tell it, it’s her attitude lol
@@Aries16603 so true! would really have me questioning myself and my abilities. I’ll also never understand why labels hire talented people who can write produce/ etc just not to let them
I love Arctic Monkeys! They were my first introduction into alt/garage rock ☺️
Same!! Fluorescent Adolescent used to be my soooong
Raye is one of the best examples of someone who went through hell with her record label and then went to independently release the masterpiece “My 21st century blues”. She deserves all the grammys etc for how fantastic she is
Tbh, I feel like indie artists can only be singer songwriter types, otherwise artists that require a team to write a song(and tbh they make up a vast majority of the music industry), would still require a label to thrive.
Very true! They have to be able to do a lot on their own
Hmmmm. Do u mean that indie artists need popular hit makers like Max Martin or popular producers to tweek their songs in a studio (alter the bass, clean up the backing vocals, make the beats)? I'm confused. I know that an artist won't have access to Max Martin or Diddy to give their song a catchy "hook" or a pop edge. Is this good or bad?
Excellent point, Henry.
A point a lot overlook
@@strawberrylime33 I think what you mentioned outside of making the beats is engineering. Music engineers do the mixing and mastering of audio to fix the sound quality before it gets out to the consumer. Some engineers are really good and some do bad jobs.
As an independent musician this is so well done as always
Thank you so much!!
Yes! I appreciate this video 😭😭
Its fascinating how social media has changed the dynamic of the industry in good & bad ways
I hope you do a video on Hollywood records they have such a unique story of going from being formed by Disney so they can buy the publishing rights to the soundtrack albums of their popular animated musical movies to then trying and failing at being a label for alternative rock and hip hop artists in the 90s then following the signing and success of Hilary duff spent the 2000s and early 2010s having a wide range of successful teen pop stars like Miley Cyrus, Bridget mendler, Selena Gomez, Vanessa Hudgens, the cheetah girls, Demi lovato, Jessie McCartney, Jonas brothers etc and then by the mid and late 2010s completely fallen off due to their refusal to adapt to a new era of music and as a result many artists who was failed/sabotaged by the label are now thriving with new labels (Sabrina carpenter, dove Cameron, coco Jones, Tini) now less than 10 active artists are signed to Hollywood records majority of which are artists that are only sign for contractual obligations and have signed joint deals with other labels who put more promotion and funding for them.
Sidenote: as an independent artist myself, this video was so inspiring
Thank you!! 💕
A SYCO video would be so interesting. So many artists signed some had success and others barely charted. You definitely should make that video
Blackground Records has always been spooky to me. Barry Hankerson’s connections with Gladys Knight, Aaliyah, R Kelly and other artists always reek of burnt bridges.
And Bad Boy Records
They did JoJo dirty. I was not feeling the re-recordings of her earlier music. It’s unfortunate that it wasn’t allowed to stream in its original form.
@@MONET8iAM The way Toni Braxton high tailed it out of there, suing them on the way out tho? 😬 🥶
Lauren Jauregui definitely deserves more hype! She is preparing a new project so give her a try y'all
Also I’m not sure if you’ve ever touched on it, but a video about publishing and masters and ownership would be interesting. So many artists have had to re-record their music because their current or former label wouldn’t make it available for streaming, and some followed suit seeing that they could make money off of it because they don’t own their music.
I haven’t touched on this! I definitely should though
I gotta say I Love when I see videos like these acknowledge Lauren’s career. As her fan I’m glad she has gone independent since now she is able to own the rights to her music and explore her creativity to the fullest by producing, directing, writing etc. But on the other end it’s unfortunate so see the decrease in budget, promotion, and big collaborations which often times causes them to go unnoticed
You mentioned American Idol and so many memories came flooding back!😊 1. Jessica Sanchez with her amazing voice yet failing to make it mainstream, 2.Pia's shocking elimination 3. singers making it to the live shows even though they aren't very good, 4. The mishmash of judges. What a fun time I had watching that show!
Songs For You is an INCREDIBLE album I’m so proud of Tinashe 😩❤️
Normani should go independent
If you dont know who Snow The Product is you should check her out. Shes a Mexican American rapper/singer independent artist. Her story is really interesting. A deep dive video on her would be cool. She has achieved alot for being an independent artist. She did a song for Black Panther Wakanda forever. She did a song with Lauren jauregui. She got nominated for a Latin grammy in 2021. She has alot of interviews about being Independent. Her and her family works on her videos and she does her own merch. Shes been doing music for more then 10 years. Also love that you mentioned Lauren aswell.
I’ve heard of her! I used to listen to her a little more in hs and she had a small role in a show I used to like
Yeah I think indie is definitely the way to go. It's alot of work but at least you own your art at the end of the day. Side note: I think you should talk about The Voice and how bad they have been at promoting and creating known artists. Whereas American Idol gave us Fantasia, Jennifer Hudson, Kelly Clarkson...
I’d def look into that!! Interesting for sure
@@naomi.cannibal Cool! 😊
I was today years old when I realized that Indie means Independent artists. I always thought Indie just mean't underground or not well known.
RAYE !!! she’s a UK artist and i’ve been completely in love with her. been thru hell with labels
This theme is really important. Thanks for this vídeo Naomi.🤗✨
You’re welcome ♥️
Dawn Richard is the most underrated artist with the most incredible music she definitely deserves flowers 💐
I keep saying ima do a making the band video- I need to figure out where to watch it so I can
So glad to see someone mention Dawn 🎯 Even in conversations about Independent Artists or Underrated Artists, her name is still rarely brought up and I find that strange. That’s how u know someone is truly underrated for their efforts, she’s more consistent than some Mainstream artists 👌🏾💯
It would be great if you would do a post on the number of songs played on the radio in heavy rotation by independent music artist, compared to that of major label music artist, or award show awards, etc.
Thanks for including Mýa 🥰
One thing I like for every independent singer and group is to be in THEIR creative control and OWN their music masters and have a company/record label for distribution and promotion instead of record labels controlling the artist of how they want to hear.
love to see Mýa here
I’m so happy you talked about Joyce. I love her music so much. She’s so talented and I know she’ll have her day.
I didnt know Mya was big in Japan! Go head Mya! 🇯🇵
As an artist, I have ZERO interest in signing a record deal with a major label. I want to not only own my masters, but also maintain creative control! It'll take a distribution.publishing deal though, for a tiny fee of my revenue. 🙌🏾
this is why Brent faiyaz is my favorite artist there's an old documentary with him and his manager talking about a label wanting sign him for a low amount.
Tinashe ❤❤
The independent route is the way and will be the future! Yes, there are pros and cons with it as well as being with major labels! But after watching videos and hearing artists share their experiences with signing to major record labels…some not having a good lawyer or reading their contracts or just a bad deal overall…signing with a label is NOT all pretty because there is SO much to deal with business wise and people wise! If I was signed to a label, I’ll use them! Sign a 2 album deal…make the connections and once the deal is over…go independent! 🤷🏽♂️ work smarter and not harder! These artists that sign these 360 deals and 4-6 album deals is CRAZY to me! It’s like signing your life away…no to limited creative control…probably not seeing your money like you should…deadline to meet…But this is just my thoughts!
Well done on this! 👏🏽👏🏽👏🏽
I’m not sure how he’s doing these days, but Ryan Leslie has some really good interviews from a few years ago about getting his music out to his fans and getting a direct payment from it as an independent artist. Almost like having a personal relationship with him.
He's one of most underrated songwriters/producers out there. He's very smart too and knows his business.
Polydor 100% the mismanagement of female artists album campaigns like Raye, Mabel, Ellie Goulding is so frustrating and quite interesting
Excited for the entire future line-up of vids you mentioned, especially the tumblr/indi rock era one
Do more videos like this! Loooove this indie content. Also the American Idol video is a good idea
Good look for putting Mya on the thumbnail 👑
I found this really encouraging. I've been passionately pursuing a music career as an independent artist since 2020. It's been tough to stand out amidst all the noise on social media, streaming platforms, and CZcams. While making music comes naturally to me, the real challenge lies in marketing and promoting it. It's not only difficult but also costly. Getting your music to the right audience requires immense effort, technical know-how, and relentless determination. Despite publishing over 600 videos on my CZcams channel, I have fewer than 2k subscribers. I've hired and fired multiple music PR personnel and agencies, yet I haven't seen any significant results. I just wrapped up my final music video for the year and I'm exhausted. Major record labels tend to pick up viral artists because breaking through the noise is incredibly tough. They also benefit from artists who handle everything themselves, as they take most of the profits. Personally, I own all the rights to my music, so handing them over to a label doesn't make sense to me. I've encountered many artists who struggle to finish a song, and I believe labels prey on their dependency, creating a toxic relationship. I hope that artists can learn to manage themselves and retain full control of their work in the future.
DAWN RICHARDS, she was in Danity Kane. Independent artist and she's slept on a lot. She has her own take on music and is good at it.
Your channel has become one of my favorites! Such great and informative content!
Thanks so much!!
Idk how it took me so long to find you but I love love love the topics you discuss on your channel and how informative and concise you are! Definitely one of the best video essayists I’ve come across on youtube, thanks for all the amazing content ❤
Thank you so much!!
I always comment the same thing, but I just love your channel so much ❤️😭 you talk about pop culture in such an informative yet entertaining and personal in a way
Awesome video! Super detailed! Thanks
Really enjoy your videos! I would love to see a video focused on the tumblr indie era. I didn't listen to a whole lot of music by the artists, but I remember being exposed to a lot of them (Lana Del Rey, Marina and the Diamonds, The 1975, Artic Monkeys, Melanie Martinez, The Neighbourhood, 21 Pilots, etc.)
damn, naomi🔥 another banger video🔥 u dropping knowledge on everybody❤.
I haven’t thought about American Idol in years but I wouldn’t mind a deep dive on the topic
I love your channel so much. Truly a hidden gem 💎
Naomi thanks for being consistent! And ur skin is flawless!
Thank you for making this being an independent artist myself this was very educational and useful
Quite thorough. Looking forward to more 🎉
You’re always teaching me stuff 😂 love love your videos. Side note; this blue on youuuu , yes ma’am
Thank you💕💕
Yessss. Im happy that Joyce Wrice made an appearance in this video ❤
Girl you are STUNNING!!! 😍🥰
this was so helpful tysm 🙏🏿
You really should make a video on Syco they have done so questionable things. Especially with Little Mix.
Great video as always, thank uu 💜
Thank you💕
Would love to see your tumblr music 2010’s era analysis. I was finding so much music and I didn’t even know how-it just would fall in my lap!
SAME! That was one of my fave things about the site
I see you mentioned BANKS & was curious on your thoughts on her music? Love your channel btw
Good video! 👏🏽As an independent musician, I would like to see this side of the industry become as normal as the major label musicians. As you said, many major musicians went independent and I support it because they can actually be artists! We find treasure from independents!😊
Russ is biggest independent rapper in the world with
7 billion Spotify streams
Multi platinum albums
And sold out Hollywood Bowl and staples centre
He is estimated to earn 200-300k$ a week as he posted the proofs on his social media
I really hate how the label treated Tinashe. I'm really happy that she is independent and doing things her way. Also I love how Dawn Richard always presents quality content through being independent.
Great video !
I just KNOW the critically underrated Mya had to be a part of this! She has been Independent for a long time now.
gurll we want the leaked single and albums videoo plsss :)
I hear u!! I’ll get on it soon
With The Weeknd's 2015 leaked songs and cancelled album too.
hey queen happy Saturday love the video 🦄🌈❤
Happy Saturday 💕
@@naomi.cannibal 💖
You are so good at researching and putting education videos together. Fantastic voice. You should record audio stories and make a living from it. 😊
Thank you!! This is great advice lol
Arctic Monkeys is my favorite band, I just saw them in concert in September and they were amazing- hands down the best show I’ve ever been to. They don’t need help, they’ve been filling arenas for almost 2 decades!
I hearing that Bad Boy Records is a nightmare.
It is hell
I would love to see a video on Dreamville. I feel like they have strong brand recognition right now and some of the most talented artists out right now. I wondered what exactly the label does for those artists and how involved J Cole is
LOVE Aly & Aj !
It’s 10:07 PM here in The Philippines - I’m currently on a family vacation. So, it’s weird having an upload from you at night! 😂
Are you having a good time? I’ve always wanted to go to the Philippines
Lol! Hope u enjoy ur travels!
@@Gregory1713S, the only bad part: random brownouts. 😂
@@naomi.cannibal, thank you! ❤️
I would love to see the video about American idol winners!
I also would like to suggest if maybe sometime you could do a video about the Kpop industry labels, and how HYBE is no longer “big hit” but also how HYBE bought out Scooter Braun’s management rights to Ariana Grande and Justin Bieber. Crazy stuff!
We need the fall of an artist or brand done by you plsss 😩😩💖
Oooh which artists should I cover?
@@naomi.cannibal
My list
Jessie j
Iggy azealia
Azealia banks
Leona Lewis, Melanie Martinez, Estelle, Tori Kelly, Meagan Trainor, Sam Smith, Macklemore, Colbie Caillat, Vanessa Carlton, Stacie Orrico, Paula DeAnda, Zara Larrson, Cassie, Gabrielle cilmi, Christina perri, Bryson tiller, Macy gray, Jordan sparks, Ella Mai, zayn,
I have so many more but Thai is a good list to look at
@@ahmarindungu9010 This is a good list- I wanna do something with Leona bc her potential got so wasted
@@naomi.cannibal right she has a disease though that affected her singing but the industry wanted her like uhhh
@grrrls_ I have to check
Good afternoon: I can understand, why some artist go independent. The own something they created. I believe alot of artists are gonna independent, they want to own their music. Not someone else.
idk if you know what pc music is (if you do, PLS cover it), but one artist who was from that label was GFOTY. she was a part of the label since 2013 but then quit in 2018 and went independent. i have no idea why she did so, but i thought it would be a straightforward and really good example.
I think Anitta might become independent now
I’m glad Warner finally freed her
Is the genre indie related to independent artists/labels or just accidentally the same word?
Yes! It came from independent artists, but a lot of artists we consider to make “indie” music like Lana del Rey, Lorde (moreso when she started out) have been signed to major labels basically their entire careers. So I just wanted to differentiate and make it clear I meant artists signed with indie labels
as an unknown artist i don't trust record Labels because i feel like once i sign it is no longer mine it is the label's music and plus i don't want the label to tell me "oh sorry it's not good enough don't release it" i want to release Everything that i write (good or bad) "why release songs that i think are bad?" just because i think a song is trash doesn't mean other ppl will think it's trash to 🤷♂
I feel like I may have found the answer to some of these questions, Sound Shares. See you there.
maybe you could check/talk about Jesy Nelson, the ex-member of Little Mix, wich was signed with Polydor and then had an atrocious debut and then parted ways with it. I'm assuming she's independent, because she released her now debut single, "Bad Thing", wich haven't been promoted at all, and to know that 9+million people follow her on ig and the video haven't even reached 200k views is kinda surprising. obviously, the drama that involved her and Little Mix destroyed her career and people's perception of her so...🤷🏻♂️
What happened to her debut single??
@@thatimokoena8357 it kinda involved her, Little Mix & Nicki Minaj in a Blackfishing drama that ruined her career, made Nicki more polemic and Little Mix more kinda queens (🤣🥺💀). the song itself sexualizes Black people/culture and black "bad boyz", knowing that she's a white woman, so maybe you'll understand it's kinda polemic. Personally, i don't think that it's bad from her to tan as dark as she wants cause it's her life, but i also understand why black people/culture feel attacked or not aprecciated (because she, as a white woman, doesn't have to go through the difficulties that means be a black person in this society, doesn't have to go through racism, etc). it seems like Jesy scrapped the 1st single of her future project, album, etc, because when she started to announce Bad Thing, she deleted everything from ig, meaning a new era coming i guess
I love that you include your sources! You don’t just speak gibberish that people will eat up
Iggy is independent and she has a lot of freedom despite not getting to have her music backed up
i’m a simple girl, i see alex turner, i click on the video
As u should
please do know diving into Syco Music, Modest Management and Columbia records and their conection with Little Mix not being promoted in the US, 5th Harmony and One Direction. There´s A LOT to dig in there.
If you’re reading this and you’ve not listened to Mya’s song, “Ready For Whatever,” I implore you. It’s in my top 3 favorite Mya songs and it’s so hypnotic. Such a smooth, sensual, addictive jam.
Can u do I video on kelhani
Get on that Sycho records theme video in the future! The smoke & mirrors of that Label is ridiculous AF! especially when little mix was signed there.
Slip n Slide record from Miami please do that label please
Could you possibly do a video on the Pink Christina Aguilera feud or just Pink being a mean girl bc apparently I’ve lived under a rock and didn’t know she was mean????? Lol
I like Trevor Something. He's a great independent music artist.
Off topic you’re so pretty 😍
What video is this? 3:01 anyone help? Love the visuals
DEATH ROW & ATLANTIC RECORDS PLEASE AND THANK YOU