PM product execution interview: Build an ad platform (w/ Google Global Product Lead and ex-eBay PM)

🎥 Here’s a product management mock interview featuring a Google Product Lead & ex-eBay PM focusing on a product execution case. In this case, the candidate is tasked with walking through how they would think about building an ad platform that enables advertisers with a high level of data privacy.
Watch David Yakobovitch (Global Product Lead at Google, General Partner at DataPower Ventures) run Pallavi Gadepalli (ex-eBay PM, ex-Yahoo) through this product execution PM mock interview.
🎬 Video Sections:
00:00 Introductions
02:46 About the case
04:10 Interview question
05:50 Structure
08:05 Process for advertisers
10:05 Customer user journey
12:00 Automated vs manual verification
15:00 Performance dashboard
16:32 Prioritization
19:30 Execution plan
24:40 Paying for manual review
26:36 Risks
29:50 Go-to-market plan
36:35 Conclusion
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#productmanagement #productexecution #interview

[@umangmerwana85]

Loved it! Congrats Pallavi!

[@pallavigadepallisings]

ty so much!

[@techtalkweekly]

I played back the question a few times to understand what exactly is being asked. To me the question sounded like - "How do you execute or build a roll-out of some update to the ad platform that would enable the Advertisers with more data privacy and control."
Isnt this a GTM market? Or maybe not. I would first like to clarify the question since its not very clear if its building a strategy or a new product update (product design) or maybe something else.
Can you pls clarify. Thanks

[@sidvarma2004]

I agree with the other commenter here. The way this question was framed, it clearly seemed to be about 'more data privacy control FOR THE ADVERTISERS. The candidate assumed it to be about more data privacy for consumers and better tooling for advertisers - and clarified it with the interviewer but it did throw me off how the question was framed. Just a case of bad framing or what am I misinterpreting?
Thanks