View From The Top: Ferrari Chairman Luca Cordero di Montezemolo

To a packed audience of students, faculty, and Ferrari enthusiasts, Luca Cordero di Montezemolo, chairman of the Italian sports car manufacturer, spoke at Stanford Graduate School of Business on April 24, 2012, as part of the View From The Top speaker series. He shared with the audience his leadership style and what it takes to lead an international luxury brand. He ended his talk stating, "I'm not here to sell, but I'm here to help you dream."
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