This Is REALLY BAD! 2024 Tacoma Pricing Is Insane!!
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- čas přidán 25. 04. 2024
- Toyota has always held a special place in the hearts of its customers and loyal fans. Durability, Reliability, and AFFORDABILITY are keys to the Heritage Toyota has laid out since its inception…. Today things appear to have fallen very far from what we were used to.. or are are we missing something??? What are your thoughts? 
#toyotatacoma #tacomareview #4thGenTacoma #bilstein #trdoffroad #sr5 #carmarket #toyota
All the consumer needs to do is not buy and force their greedy hands to let go and return back to earth. They have been riding on their high horse for too long.
Toyota isn't greedy. Money printing to pay for HUGE government caused the inflation. That means the tax payer is to blame for high prices.
I agree with you but the Toyota markups don't help. They are indeed greedy. Go with the Nissan pro 4x. It has the V6 and Nissan isn't over inflating their truck prices
@@deathevokation1017 Ford managed to sell their trucks for less with simular if not better quality while building them in America
@@tjames525Nissan knows their trucks are worth less.
@@healer81 The money you spend repairing your Ford will add up to the reliability you buy in a new Toyota.
25 years ago I bought my house for 75K , I feel so sorry for the young generation 😮
Feel sorry when we overturn this place .
@@TheLemartYall don’t even know the difference between a boy and a girl, stfu 😂
New American dream - pickup truck
@@sas7388I hate how accurate that is.
Im old enough to remember $75k trailer homes with land.
I make 80k/year, wife makes ~60k and we’re now priced out of TOYOTAS. Would never be able to stomach the approximated monthly payments on these things.
I'm a blue collar worker who just journeyed out and making 6 figures minimum, I was saving a massive down payment for the 2024 Tacoma and literally having dreams about it, deeply excited as I waited for over a year and wanted one so bad, the second they released the MASSIVE MSRP jump, I noped out...
If I'm going to spend a minimum of 50k, not including the hybrid, I'd rather get a brand new F150 Powerboost that can tow double and comes with a 7.2 KW generator mode..
This is deeply depressing, the middle class is completely priced out from everything short of renting an apartment and driving a used economy car.
Exactly. The Ford offers wayyyy more for the price. And I don’t even want to hear about Toyota’s reliability rating because they have been going downhill for sometime now. Give me the Ford powerboost all day.
Exactly. I make close to $200k/year and I would never pay this much for a truck. Ridiculous.
I feel you, my fellow blue-collar brother
I, too, was excited about getting one of these for a long time
Bout a year of waiting
I was very skeptical about the 4cyl turbo
But was willing to trust toyota
I was finally ready to pull the trigger on a 2024 taco trd offroad
So I went to preorder it
The lowest the wanted was 55k
Not even softex seats
The only way to get those seats was to pay 8k more for a package
The build they showed me was very basic
It was practically an sr5 with a trd emblem
After weeks and weeks of research
I came to the conclusion that 50k+ for a 4cyl turbo made in mexico just isn't worth it
So I ended up buying a honda Ridgeline trailsport and couldn't be happier
I'm also completely over the new look of the tacoma
I purchased a 22 f150 3.5 Ecoboost tows like a champ
Truck did have 4k on it tho, I got it for 45k
I find it interesting that Toyota moves production to Mexico for cheaper labor, and saving the cost of overseas shipping, AND THE PRICE GOES WAY UP!!
💯!
Prices are determined by the consumer. Not by cost of production. If people buy them, prices will increase. If people don’t, prices will decrease.
Customer: "How much are you asking for this $30,000 base model?"
Dealer: "Ummm $62,000"
Proudly made in Mexico Toyota Taco TuRD for $70,000 with a wheezing 4 banger. LOL
Dude… it’s so hard not to poke fun… like it blows my mind so many people are saying they are “cool” with this..🤯
Lol
I would like to see the plants and see what they pay their workers for these outrageous prices. They must be paying the Assembly workers $50 an hour with this price.
I read that the make around 5 dollars an hour.
@@westcoasttaco yes they are paying very little for labor but did they have to invest capital to make these manufacturing plants / expand them or were they already in existences before this model?
Tiny little truck for over $50,000 ....people must be insane
Nissan is soooo happy right now!
2023 Pro 4x owner here. I am not complaining. I have zero brand loyalty and just bought what I preferred and suited my needs.
You got to do, what you got do 👍🏼👊🏼
@@Blue-moon12 I still have my 2005 Nissan Armada. 230,000 miles. New water pump, new starter one time so far, and cracked tranny cooler lines that I thankfully caught before any damage done BUT, that is all that's gone wrong in 19 years. Engine is still strong. Tranny shifts perfect. I love this thing. I bought a 19 Toyo pro a couple years ago for long trips as a replacement but can't sell the armada. It's just been too good to me. Probably keep it forever. Nissan ain't all bad.
@@Blue-moon12 I'm so disappointed. I just went onto Nissan's website. Pro-4X with everything for $46k. They're on the lot for $42K. Toyota jumped the shark.
Oh, and I have a 21 TRD OR that I love. Bought for $41K three years ago. Just need more power to tow a small RV, or I wouldn't be shopping. Now that I am, it won't be a Tacoma.
When people keep buying, the companies will keep raising prices.
Everyone needs to stop buying at these prices and send them a clear message
It’ll never happen, even if they bankrupt, and go into financial depression, and get divorced. These Toyota cults are so strong, they feen for this like an addiction.
They are raising prices because the federal reserve note is dead. There is no lesson to teach dealers.
@@hfd413 nice to see people are awake.
47k for a base nah I'll never do it
A coworker bought a 2024 tundra SR5 for 65K he’s paying $1500 a month on a 4.9% I told him might as well sleep in it cause it’s a mortgage payment 😂
🤯😱
Those huge monthly payments will be there long after the newness and excitement wears off.
No doubt about it!
Oh well. It’s just their retirement and kids’ college savings 😂
Won't even have the first payment made before the excitement wears off.
@@unikornkontroller I’m laughing but it’s sad…😂
Not to mention the higher insurance costs .
One day people will understand that 6-8 years of payments on something that depreciates so rapidly isn’t worth it
Not Toyotas other cars yes
Agree, pricing is insane now. They have priced me way out. Let them sit. I suspect 3rd gen tacos are about to increase in value.
I got my 2018 TRD Off Road Premium the pro grill and TRD pro wheels brand new for $42K - that will never happen again. I will say this, a lot of this was done by your vote.
I find it interesting… Toyota moves production to Mexico, sites increasing productions and overseas shipping costs…. Trucks built in Mexico now cost 10-20k more than the trucks built overseas .hmmmmmmmmmmmmmmmm.
People are still buying them, so we are failing.
Not me
2000: Tacoma used as an actual contractor's truck: $9,500 MSRP.... cheaper than a Corolla
2024: Tacoma used as a man-purse on the way to the cubicle to feel less emasculated: $65k MSRP
Toyota KNOWS the true reason why people buy these trucks today and are exploiting that insecurity
People are gunna stop buying these trucks
Don’t know yet, they’re only a few weeks old. Maybe this is the one that went too far.
They are racking up debt. It's the American way.
To add insult to injury, some dealerships are marking up these Tacomas. As if the high price isn't enough. They will sit on the lot until they realize folks can't afford them.
The prices are out of control especially for a freaking 4 cylinder. With the turbo, the engine will turn to trash
Vehicles that were once affordable have now entered luxury car brand pricing’s
I had a 1988 Toyota truck back then $7500 brand new and made in Japan
Those were the good ole days.. I still see them out on the road.. they last forever!
@@westcoasttaco lol.. not in my area of the upper middle USA from western Iowa to the east i hardly spot any Gen1 Tacomas anymore
@@efil4kizum the road salt must have gotten to em! Not sure how your weather is.. here in California vehicles seem to last forever even if you just do basic maintenance and exterior cleaning 👍🏼
@@westcoasttaco yes, plenty of winter road salts if not washed off routinely it kills them, it can get to 20 below zero here!. I also think that the Toyota pickup was not very popular in the middle USA (closer to Detroit) and the majority of small pickups were Rangers, Dakotas and S10s .Japanese vehicles were much frowned upon back in the 80s and 90s... buy USA!!
@efil4kizum Here in SoCal it's like a Toyota museum... 80s Toyotas still on the road rust free and still rollin ❤
All the Car Manufactures went "Upscale". The average consumer cannot keep up. I think Xmas 2024 will be a bloodbath with many dealers closing.
Shows How Much Toyota Cares About Its Customers With These High Over Prices .
Its not just in the US, in our markets I bought a Hilux Double Cab for US$28,000 in 2017, today the refresh, not even new model like the 24 Tacoma, is currently at US$46,000
Why do people need off road packages that add thousands to the base price? Do we need these things to commute to work or go to the grocery? 😮
@@Kreegrrrit's one million percent for the look. Same reason bros lift their trucks 3, 4, 5, 6 inches. Makes everything practical about the truck worse but it looks cool. I guess.
To look cool😎
i'm no longer frustrated with the manufacturers as I am with the consumers. Time to start voting with how you spend your money.
My wife just bought a new ‘24 Lexus RX 350 hybrid with the luxury trim for $64K. Anyone buying a taco for $62K deserves to be stuck with that.
I saw this coming 18 months ago. That’s why I got my 2023 TRD Off Road with upgrades for 44k MSRP. Comparing apples to apples the 4th gen would cost at least 10k more. with The minimal savings in fuel economy for an untested redesign wasn’t worth it for me. I am glad I made the decision. No regrets.
Well done 👍🏼
I paid 40k for my 21 TRDOR, and thought that was high. These are getting out of control!
Not too impressed with the 4th gen Tacoma. See what happens in a couple of years.
I don’t like it either. The back looks incomplete. You can clearly see the subframe and tire from the back.
@@WeisM3 Looks cheap to me. Probably going to be a mountain of issues arising soon as well. Oh, and the price for any of the models is unbelievable!
Car Manufacturers did this Turbo crap in the 80s, and reverted back to Naturally Aspirated Engines after the Engine Flops. For SURE they will have the same fate, just a different generation.
“affordability” was the third leg of the stool and it’s gone. I think that, for the first time in a LONG time, Tacoma’s will be sitting on the lot. 4cyl turbo in a truck? No thanks….the motor alone is HARD NO from me among many other things…
The entire system is failing this is just one aspect. Nothing in America works like it should and often is working against us.
This is why I went from wanting a 2024 Tacoma to realistically looking at 2024 4runners.
Just got a limited 24' 4Runner for a 1K under invoice. I could have gotten more off if I felt like visiting more than one dealership and a few more months. $53.5K out the door.
5th gen 4Runner is the last dependable Toyota truck you'll be able to buy new. Get them while you can. They'll all be gone in six months.
I’m on the same boat rn, but even those are like $55-57K in the same area this guy is filming at: Carlsbad. They have lost their damn minds
Get the 4Runner. Just got one and I enjoy it like a vintage car already.
Bought my 2022 4Runner TRD off road premium brand new for 50k. Then I paid around 6400 for a suspension lift, roof rack. It now has 23000 miles and it’s paid for thankfully. I’ll be driving that until the wheels fall off. And if prices are still this stupid, I’ll put new wheels on it and keep driving it.
Going all in on my 3rd gen. Pulling the trigger on a King shock set up and 285's.
These 4th gen prices/4 cylinder made that decision easy.
Enjoy! 👍🏼👊🏼💪🏼
I've read almost all comments here & the other HUGE factor that people have NOT mentioned is THE COST OF CAR INSURANCE ON THESE TRUCKS! Can You imagine having an accident in one of these trucks REGARDLESS of whether or not it was YOUR fault. The insurance company is going to raise your rates . God help you IF IT WAS YOUR FAULT because now the insurance company can really raise them high. Just my 2 cents. One of my son's is looking to buy a Tacoma & I've opined that he look for a decent used older model.
The more Toyotas sold, the more Toyotas that will have to be recalled.
Let them sit and sit and sit. These are not 60k not even 50k trucks.
Exactly and if people would do that then trucks would become more affordable again.
62,000 dollars for a tacoma? Are they nuts! The base 2024 Land Cruiser is 56,000. Just buy that instead of a tacoma for 62,000
I saw that TRD Off-Road for over 50K; bought my 2023 for 43K. Incredible.
You bought it or the bank did? Titles in hand or... not yours.😂
I paid almost $4K Less than the MSRP for my 23 TRD Off Road, double cab, 6’ bed with the Premium and Technology pkgs, running boards and a Tri-Fold tonneau cover. The MSRP was $51,848. I paid $48K.
There’s NO WAY that I would pay the $68K for the 24 that replaced my 23.
@@Kevin-mk6joSome of us are smart enough to save money over the years so that we can pay cash for our vehicles when they need replacing.
Most people don’t think past the end of their noses and have to borrow from the bank
Just got my 22 4runner off-road for 29k. Slightly used, only 27k miles. Was a rental. Seems like it was used just as a highway cruiser.
@@firefly9838 That’s AWESOME
Keeping my 18 with 68k on it. Toyota can keep the “latest and greatest”
Glad I bought my 23 a year ago February. $41,000 out the door for 4x4 double cab.
Same! Love the 3rd Gen 💪🏼
I recently bought a 2023 SR5 with 616 miles for $38k out the door. I feel so lucky to get one of the last V6 Tacomas.
Hey Stranger is been sometime since last video, good to see you back.
4 cyl mini-truck that can’t tow crud for $70k!! No TY! Those headlights have tears for a reason😂
I was in the market for a truck full-size preferred but midsize was an option due to the prices. I seen these buy hell no not for this price would I buy a small truck with a 4 cylinder. I went to see the Silverados and found the last new 2023 Silverado crew cab 4x4 with the inline 6 Diesel. Sticker price was 59k but with the rebates I got it for 47k. Purchase the truck and gave it a 4” lift and some 35s. Super happy with my decision. Especially since the truck came with a 10year/100k mile bumper to bumper warranty.
I just paid 43k out the door for a 2021 Tacoma TRD Off-road (premium package) with 9500k miles on it. It was a one owner lease. Probably could have found it cheaper but it had every option/accessory I was looking for.
Every single word in this video is 100% spot on. I’m glad I scooped up a used 4Runner when I did, I would never pay these prices. Toyota has lost their minds. (And their way)
I’ll stick with my 3rd gen and rather put in money to built it vs getting myself into another hefty loan with a hefty price tag
These prices are outrageous. Don’t buy at those prices.
🤣 I feel stupid for selling my 2005 Tacoma SR5 4x4 for $18k
Even the base SR trim Tacoma starts at $31,500, but good luck finding one on ANY dealer's lot. Loads of Limiteds, TuRD PRO's and SR5's with the TuRD Pack already fitted, but no work trucks to be found anywhere. Same with the Tundra. What does Toyota plan to do with all these unsold BlingTonkas, crush them?
Last July my SR5 was $40,000 with the SX package. Long bed, 4x4 and double cab. Gooooffyyy.
My eye is on a TRD Pro, but I will wait. It is more of a want now than need. These prices are crazy, too expensive.
"We " are failing ...if Toyota gets rewarded w/ good sales at these prices. Consumers must "speak".
I understand inflation is real but at this point, I think that many of these jacked up "prices" are a result of corporate greed...
A video for the average consumer. Well done sir!
More expensive too and they're not even made at the Tahara plant in Japan but rather Mexico. 🤔
There have never been Tacomas or tundras made in Japan, look up the chicken tax
To add insult to injury, that RC "LIFT" is just a spacer which costs like $200 and gives you a crap ride by extending the travel. Crazy that people are paying these prices! 😬
It’s madness…
Makes me really appreciate my 2015 trd or double cab that now has 133k on it.
Sticker new was 32k.
2nd gen is the best gen!
So glad I got a 2023 Tacoma TRD Offroad for 50k (Canadian!)
When buyers send the message that they don't want to spend $60K for a $30K taco by not buying them, maybe Toyota will listen.
Dealers in my area wanted 55k for a 3rd gen trd off-road in 2022. Shopped out of state and found the exact same truck for 40k. Toyota isn’t failing. It’s the dealerships. Don’t worry it’ll all be manufacture direct In a few years and dealership will only function a a delivery service.
All auto makers decided to screw people with truck prices, and I hope people stop buying them until prices go down -- a lot.
36k Colorado Trail Boss 2023. Custom ordered it love it zero issues.
Great to hear!
You nailed it. Hopefully they get the point when they start filing up on the lots. I was and I still considering a new tacoma. But will wait snd see if the price drops.
It would have been nice to know what the comparison pricing for all competitors in this space are.
People will think the price for the pro trd is the price of the Tacoma while there is the trd for $50000 and lower modals for $40000. Over priced but I do not see any truck or car new or used that is not over priced.
These base level TRD Off Roads and the new TRD Pro prices are making the new Ranger Raptor (55k) and Colorado ZR2 (49k) looking like great deals right now.
Dont forget the very high interest rates that brings these vehicles way too expensive. I dont know how much you need to earn per year to be able to afford this along with a roof over your head and food and utilities. Seriously.
TRD - Toyota Really Disappointing. I was one of first buyers in March 1998 Tacoma PreRunner in South Florida. Now made in cheaper labor, 4 cyl, yet spiking prices by $1000's. Sounds like greed took over Toyota
I thought the 31k+ 22 Taco trd sport was excessive. I'm thinking 3.5V6, leaf spring rear, and mech prk brk, I'm feeling lucky.
Looks like my 2004 will stay with me for years to come...
If it was a v6 and made in japan it would be totally worth it.
Here in king county washington i have yet to see a single 2024 tacoma on the road. Let alone in the dealerships.
I was at a Nissan dealership for my girlfriend car to get a oil change with my Tacoma the sales guy say you want to trade it in our Frontier was around 47000
I said I will keep my 2019 its payed for
I think manufacturers are pricing themselves out of business
Toyota (and dealers) should be ashamed of themselves!
Just rented a 24 trd offroad. Have it all week. Its a good little truck. Quicker than i thought. No gear hunting. That said, the engine noise screams 4cyl cheaper grade truck, while being 50-55k. No way I'd pay that much. Again, its a good little truck and it moves, its comfortable, stable, blah blah...but no, it should not be 50, 55k. Maybe 45k. Even that is rough, but fine, inflation. Not 55k.
I just drove by the Toyota dealer in the Springfield, VA area and they had rows of Tacomas. Clearly there’s an issue.
A base model is $32,000. If you buy the fully options off road versions you’re either wealthy or irresponsible.
Ford and Chevy do the same thing.
How much was the 2023 trd pro in US?
I think pretty close to 51-53k some got theirs for around 47k.. just depends on location and dealership etc..
You by far have the best takes on the current Toyota landscape.
I too my 2022 Tacoma to the shop today and saws 24 TRD Sport with less equipment then my TRD Sport for $8,000 more then my 2022 was. So I am leaving Toyota for a Nissin Frontier wit a normally aspirated V-6.
That dealer thinks it’s 2021
COVID Prices!
In previous years before Covid I would get a truck every 3-4 years. After Covid not anymore…between increased costs on food, entertainment and everything else……increased truck payment is not possible
1000%! I wonder how many will get repossessed over the next couple of years.. outrageous!
It is all by design from your illustrious politicians.
Toyota is messing up by overpricing their vehicles but at this point it seems like all car manufacturers are doing it.
So inflation and everyone keeps wanting car manufacturers to make more capable off road trucks . You can always buy an sr or sr5 .
To replace my 23 TRD Off Road, double cab, long bed with the Premium and Technology pkgs would cost $17K MORE in 24 over the MSRP for my 23.
That Ridiculous and that’s where a fool parts with his money.
The MSRP on my 23 including running boards and a Tri-Fold tonneau cover, premium and technology pkgs and a 6’ bed double cab the MSRP was $51,848. I paid $48K.
To replace it today would cost $67K for a Tacoma ? HELL NO
$67k at the least!
Have taco off road now . Will be going with Ford Ranger Raptor. 6cyl w/twin turbo and cheaper than 4 banger pro !
I think a lot of people just like yourself are now looking at other manufacturers and vehicles after these prices and new powertrains have hit the lots…
Smart. You will get way more for your money with the domestics. Priced out a few trims and taco is about $5k more on comparable Ford Rangers
@@westcoasttacoI am definitely seeing this happening.
The price of the trucks are too high in interest rates are too high😮that's a big no for most , plus the dealerships are so greedy adding stuff on you don't want or need. I will keep my old car tell the wheels fall off .😮
The base retail on that truck was $52k (Still a little outta control). The $62k was dealer market adjust. You just don't pay dealer market adjust (You keep what you have until that goes away).
Yeah this is just insane. You gotta make over $100,000 to be able to afford one of this.
I have 2022 trd off road 4x4 total package here in Hawaii 46k 😅 insane the pricing of this Tacoma 2024 and 4cylinder turbo for that price man cant afford already I stay on my 3rd gen I’m good
This is why I bought a 2023 TRD Off Road premium for MSRP about a year ago. $46k OTD. I knew Toyota was going to get greedy with the 4th gen pricing. Prices for trucks are outrageous and I hope that DEEEEEEP discounts are coming soon because trucks are stacking up on dealers lots.
How can people afford this? They can’t
If it makes you feel any better I was hoping to buy a 2024 Land Cruiser once it released in the UK, until they announced the pricing here a couple of days back 😂
Starts at the equivalent of $95,000, and over $100k for the First Edition! Ouch.
Factor in todays interest rates
When these first came out for a review. Their projected msrp was high 30k to mid 40k. Now they’re 60k+ now imagine what the landcruisers are going to cost that was projected 55k last year.
I still haven't seen one on the road.