Brand DNA Event - Virgil Abloh + Samuel Full.

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  • čas přidán 15. 06. 2021
  • Hear from Virgil Abloh and Samuel Ross about their personal ideologies and gain tangible advice about how to brand yourself and your ideas.

Komentáře • 110

  • @mrb5994
    @mrb5994 Před 3 lety +500

    Breakdown of the video:
    + Find a personal narrative to amplify your work. Give it a authentic identity.
    + Find a inefficiency in the industry that you are able to utilize.
    + Have a wider skillset. Do not focus on one particular aspect of the business.
    + Try to reverse-engineer garments. You will learn a lot about the construction and small details.
    + You should be able to take your brand identity and conceptualize it in different forms. ( Like a house, a wallet, a garment.)
    + Be able to elevator-pitch your brand where you can concisely summarize your ideas. So someone else can clearly understand it.
    + The name of your brand should reflect all the elements and identity to it. You should try to stay true to these micro-elements.
    There is far more in this video, it is worth it to watch. :)

  • @omaraps94
    @omaraps94 Před 2 lety +294

    This man wasn’t a gate keeper. Open book 🙏🏾✨

    • @888worldsomewhere6
      @888worldsomewhere6 Před 2 lety +4

      Im so glad i found this. Open book for sure. Are you working on clothing brand as well ?

    • @DJNAIJB
      @DJNAIJB Před 11 měsíci

      Let it all go 💯

    • @Fonzwav
      @Fonzwav Před 7 měsíci

      He wasn't?

  • @magickonchshell
    @magickonchshell Před 2 lety +78

    Sad I found this channel so late but so happy it exists, rip legend 🖤

  • @alicemiriah
    @alicemiriah Před 2 lety +42

    Had no idea he had a CZcams channel until right now. Glad to have found it!

  • @online6348
    @online6348 Před rokem +22

    this video is the best thing that ever happened to me. Im so grateful and happy that Virgil made his manual and offered all of this for free.

  • @opioo.4998
    @opioo.4998 Před 2 lety +38

    I'm really glad that this is the first point Virgil recommended to be written down as a note because just last night, I was thinking about the exact point - how Virgil identified what I termed as "a dysfunctionality in the current fashion industry" and then capitalised on it to ascend in the industry while filling the unfulfilled need which in this case was the exclusion of Street fashion in the mainstream fashion industry... of course this is a domino that's linked to several other things. In this video, he calls it an "inefficiency" . I thought about it as a "dysfunctionality". They are one and the same thing, if you think about it. Thanks Virgil, you'll live forever in history,in our hearts and memories.

  • @kobbibanks5999
    @kobbibanks5999 Před 9 měsíci +2

    Come back to watch this every 3 months, countless gems from V and Samuel Ross

  • @KevinLi_
    @KevinLi_ Před 6 měsíci +4

    29:30 scrapines is where the diamond is made from
    31:00
    32:40 U gotta be able to elevator pitch your brand. In Less than 15 words U should be able to summarise Ur brand to someone. Someone outside of yourself got to understand the idea of your brand that's why being concise is key
    The name should tie back to the brand Yongang, it should tie back to courage and shit color for braveness?
    The font is about bravery, and shit. This lays a solid foundation for your brand and that's very important
    41:50 best piece of advice from Virgil is being able to throw your ideas into the trash and restarting
    47:40
    49:40 what seemingly doesnt make sense will prepel you forward.
    53:30 building brand identity ,separate to the hoodies and shit. And living the brand
    57:20

  • @germansantapop7598
    @germansantapop7598 Před 2 lety +19

    timestamps for myself for useful info: 17 minutes, ~20/21 minutes, 31/32 minutes. Damn. This is one of the best interviews with virgil out there. Samuel had some great knowledge too. This shit made my day, especially the parts about the business side because that is really ignored in a lot of discussions about clothing brands even though its at least half of the whole pie. Thanks for uploading this!

  • @AlanKingny
    @AlanKingny Před 4 měsíci +2

    So many gems in this. Love it

  • @PartyMartyProductions
    @PartyMartyProductions Před 2 měsíci +2

    Life lesson when someone is speaking, listen not just the words but everything involved. Think, out of the two kids who had the privilege to speak to abloh both of them missed by not having an end goal. they had good visions, but incomplete ideas. When they spoke you could get the concept but you weren't 100% in. I bet 1 of the kids in this class who didn't speak had everything they needed to go live. But instead of wasting 30 sec they just absorbed. If I was in this class I wouldve said 1 sentence to describe my brand. The two students didn't have a signature brand, logo, or even a complete idea just a hook and I truly wonder if they ever took the concept to creation. Someone who didn't speak up, did take their vision live, someone who is listening now or reading this comment, will take their vision life, but of course some will view, they will talk about their ideas, this video, or what they learned without ever applying it. As he said less is more, how will you apply it.

  • @BLACKDISC
    @BLACKDISC Před rokem +3

    Been going through all these videos/website resources that Virgil gave out and it's completely shifted my future. Thank you for everything.

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c Před 2 lety +9

    miss this guy, legend

  • @Jouneyingwithbrandilyn
    @Jouneyingwithbrandilyn Před rokem +6

    This is GOLD!!! Rip Virgil the GREAT, thank you for this information. This really helped me fill the gaps ❤

  • @niklay33
    @niklay33 Před 2 lety +10

    Rip brotha🌹

  • @obnyou
    @obnyou Před 3 lety +5

    Thank you for this. God bless.

  • @kristianbansil6998
    @kristianbansil6998 Před 3 lety +5

    Great conversation, can't wait for more from this channel

  • @spazgang5497
    @spazgang5497 Před 2 lety +4

    WISH U WAS STILL HERE BROTHER

  • @littleabin1
    @littleabin1 Před 2 lety +4

    Wow wow wow I can't wait to give this a listen. 🖤

  • @s.luciano353
    @s.luciano353 Před 3 lety +10

    Great content Virgil forever an OG

  • @Coincidence_.
    @Coincidence_. Před 8 měsíci

    Listened to this more than 10 times and I leran something new everytime

  • @beardzbrothersleathergoods

    Listening to everything this brother ever said , we must listen to the leaders in order to learn .

  • @ehdriel4178
    @ehdriel4178 Před 7 měsíci

    shoutout to Diving for asking that question, honestly is the reason why i watched this video. Gave me so much clarity, thanks to everybody involved

  • @oshiomanicholas4097
    @oshiomanicholas4097 Před rokem

    Divine thank you so much for you question it`s the highlight of this video for me. as soon as i heard Virgil`s answer i snapped i could relate to everything thing he said can`t wait for my brand to be out there RIP Virgil

  • @killuavie4132
    @killuavie4132 Před 2 lety +4

    A Legend for ever

  • @urielgaytan1318
    @urielgaytan1318 Před rokem +3

    Find who you really are it can get very deep

  • @nakayaisidore7237
    @nakayaisidore7237 Před 10 měsíci

    So much knowledge I have gain by watching this video .

  • @ENUFbyMNT
    @ENUFbyMNT Před 2 lety +2

    This was soooo helpful m. So many gems.

  • @luckymike4163
    @luckymike4163 Před 2 lety +2

    sooo much content ......love it

  • @General_Fosterr
    @General_Fosterr Před 3 lety +8

    Thanks for showing us the blueprint

  • @GiftofGods1
    @GiftofGods1 Před 2 lety +2

    This was amazing!

  • @Dulzothegreatmusic
    @Dulzothegreatmusic Před rokem +3

    Divine looking divine

  • @xxway2frostyxx151
    @xxway2frostyxx151 Před 2 lety +1

    Love this

  • @zazi4681
    @zazi4681 Před 2 lety +6

    R.I.P

  • @iconicshani3899
    @iconicshani3899 Před 2 lety +3

    Rip legend 🥺

  • @dresswithdominance6200
    @dresswithdominance6200 Před 3 lety +1

    Virgil's YT about to take off 🚀

  • @Taskforce1
    @Taskforce1 Před 2 lety +4

    💎 starts around 17:30

  • @dondada3754
    @dondada3754 Před 2 lety +1

    Thank You

  • @El-kd8kl
    @El-kd8kl Před rokem +1

    I cant believe this information is for free!

  • @madblessings
    @madblessings Před 2 lety +3

    ❤️

  • @bruvablake1056
    @bruvablake1056 Před rokem

    Forever thankful V

  • @dusturbator
    @dusturbator Před 2 lety +1

    What a great and helpful Video

  • @tctv845
    @tctv845 Před 2 lety +1

    Virgil 4 ever! 2022

  • @horsesound3199
    @horsesound3199 Před 11 měsíci

    so missed, I hope his wife will continue this chapter of helping people and educating abot fashion and disigning.

  • @jrgh1fp
    @jrgh1fp Před 2 lety +2

    Rip king

  • @yunak.
    @yunak. Před 2 lety

    love

  • @5324man1
    @5324man1 Před 2 lety +2

    R.I.P King 🥺💚🤍

  • @amid-pro
    @amid-pro Před rokem

    🙏❤

  • @travisthornton5726
    @travisthornton5726 Před 9 měsíci +1

    Can anyone share how they chose the colors for their own brand and why they chose them?

  • @tafm4426
    @tafm4426 Před rokem

    THANK YA

  • @JunkyZice
    @JunkyZice Před rokem +1

    RIP VIRGIL

  • @vio5705
    @vio5705 Před 2 lety +1

    For what school did they do this lecture?

  • @alexanderwebster200
    @alexanderwebster200 Před 2 lety +3

    31:30 gems

  • @Its_MLLOS
    @Its_MLLOS Před 2 lety +1

    Would love to have a conversation with this gentleman’s

  • @jordihc
    @jordihc Před 2 lety +1

    8:40 🔥

  • @LiINammmm
    @LiINammmm Před 2 lety +3

    21:30 - 25:15 34:00 - 46:00

  • @mariaelizabeth.m
    @mariaelizabeth.m Před 2 lety +7

    First of all RIP Virgil, the second, I am wondering how to break through the borders of the industry for a talented 3D designer? Because I know one, the one-man army but it's so hard to go in.

    • @thisfeatureisstupidxo
      @thisfeatureisstupidxo Před 2 lety +4

      Connections ! Connections ! Connections ! Reach out to people who may need your expertise. Share you work . Network !

    • @skyfyre
      @skyfyre Před rokem +2

      When I was young I applied for an internship with a web design company. I spent all my time on my website designs and focused in hard on making the best designs. I ended up not getting the internship. I talked to the company owner the next year and asked why I didn’t get it. He said it was between me and another person but the other person sent them tons of emails asking about updates. Ultimately she SHOWED way more initiative then me even though he said my designs were better. Basically, what I learned from that is you can’t be afraid to look stupid or bold . Boldness, courage, and initiative works on entrepreneurship!!! I learned my lesson. The other person SHOWED more courage and boldness than me. It was evidence to the company that she was more hungry and willing than me

  • @888worldsomewhere6
    @888worldsomewhere6 Před 2 lety +1

    This is amazing learned a lot

  • @kuya5000
    @kuya5000 Před 2 lety +1

    35:38

  • @rorikho3634
    @rorikho3634 Před 2 lety +3

    What's the brand at 57:05 ???

  • @imnotbat
    @imnotbat Před 2 lety +1

    10:00 don’t really know how that’s a bad thing but i can see how it probably can be perceived that way. or how it maybe even is that way. It’s probably coming from a artificial way of wanting to see yourself go up instead of a deep and genuine love for progression.
    the people are gonna come regardless that won’t matter if you aren’t really in love with evolving and getting better at what you have a passion for
    so what i have to do is yeah promote or whatever but don’t fall in love with being the center and gaining eyes i think? idrk but i think he is trying to highlight how genuineness is better and more fulfilling than the artificial social media shit

    • @LouisLou161
      @LouisLou161 Před 2 lety +3

      What I‘m perceiving from Virgil‘s talk is that no matter what your goal is, wether it’s making money or wanting to tell a story. There is no literal guide. And wanting this guide is the wrong way. You just got to be true to yourself and your goal and everything else will come eventually if you try a lot and learn from your experiences

  • @kaylagreen1889
    @kaylagreen1889 Před 2 lety +1

    she really just

  • @andyriches2533
    @andyriches2533 Před rokem +2

    W

  • @zaire17
    @zaire17 Před rokem +2

    33:50

  • @ambiance4192
    @ambiance4192 Před rokem

    How can I find the brands of this Students ?

  • @oy3ah2025
    @oy3ah2025 Před 3 lety +1

    -OY3AH! ⭐ ⭐ ⭐ ⭐ ⭐ .5

  • @IMFUZZY.
    @IMFUZZY. Před rokem

    🤎🤎🤎🤎

  • @michemiche1764
    @michemiche1764 Před 2 lety +1

    📴⬜

  • @_ryanpellegrini
    @_ryanpellegrini Před rokem +1

    22:30 : BORING ASF, that's not design at all. don't include human creations to something that nice as proportions.

  • @ElaYemane
    @ElaYemane Před měsícem

    Really enjoying this 🤍✨

  • @djjlc
    @djjlc Před 3 lety +3

    Virgil and Samuel come from privileged backgrounds

    • @mrb5994
      @mrb5994 Před 3 lety +12

      That is absolutely not true. You should take your time to actually look into Samuel's and Virgil's background. Samuel Ross literally used to do FREE graphical work for Virgil Abloh just to get on his radar, and he worked hard to get to where he is. There is a reason why Bernard Arnault made the conscious decision to appoint Virgil as the creative director for Louis Vuitton.

    • @djjlc
      @djjlc Před 3 lety

      @@mrb5994 prove it you fish 🎣

    • @mrb5994
      @mrb5994 Před 2 lety +5

      @@djjlc How do you feel now when you are looking back at the messages you wrote? I hope you realize that Virgil has inspired millions.

    • @Bandstand
      @Bandstand Před 2 lety +8

      @@mrb5994 Their comment derives from jealously. Virgils impact was so massive it’s able to get under people’s skin who look at the world in negative ways. Really incredible stuff

    • @djjlc
      @djjlc Před rokem

      @@mrb5994 I won, he lost, I’m here, his not lol 😂

  • @djjlc
    @djjlc Před 3 lety +2

    Hey Samuel why are you playing the victim when you know that there is no problems here in the UK is it for the fame?!

    • @botbot3698
      @botbot3698 Před 3 lety +3

      No problems in the UK???

    • @djjlc
      @djjlc Před 3 lety

      @@botbot3698 no race baiting will work in the uk you fish 🎣

    • @wunderluster
      @wunderluster Před 2 lety +1

      Babe you ok?

  • @djjlc
    @djjlc Před 3 lety +2

    Why is Virgil racist??

    • @botbot3698
      @botbot3698 Před 3 lety

      ?????????

    • @djjlc
      @djjlc Před 3 lety

      @@botbot3698 you obvs have never seen racism if you think this whole video isn’t racist

    • @novelenterprise
      @novelenterprise Před 2 lety

      @@djjlc can u elaborate?

  • @djjlc
    @djjlc Před 3 lety +3

    Virgil is an elitist