How Small Channels Can Become MASSIVE in 2024
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- čas přidán 3. 08. 2024
- 🔥 How Jenny Hoyos gets 10M views per CZcams Short ➡️ • How Jenny Hoyos Actual...
Everyone fails at CZcams, but not everyone quits. @humphrey failed at CZcams, but succeeded on Tiktok and brought all that knowledge back to CZcams Shortsand, most impressively, long-form content. This is how he did it.
⏱️⏱️VIDEO CHAPTERS⏱️⏱️
0:00 - Meet @humphrey
1:17 - Your first video fail
3:24 - Finding a good idea
4:50 - Packaging
6:35 - Scripting
7:57 - The hook
9:12 - Storytelling (data journalism)
10:52 - Long form Vs CZcams shorts
#moresubscribers2024 #moreviews2024 #GrowYourChannel
Every huge channel started with the first view, the first subscriber
True
Good point 😊
Nah actually? 💀
Yes, and a lot of Dreams too...
@@theubermansubscribe please
Each time you or a guest talk about your first videos being bad it genuinely gives me more motivation to keep making them! It’s like okay maybe I’m where I should be right now
I see people say things like.. I only got 20k subs in a month, and I was so disheartened.. but I fought through...
@@NBHStudio bro I would be thinking about quitting my job if I got 20k subs in a month and just full sending it 😂
@NerdcraftGaming yeah I left off the end of the sentence... try getting 20 VIEWS a month to really get a feel for the word disheartened
Man I hope that is true…I’m feeling so lost and tiny
@@Equineenergynonprofit your channel is 45x the size of mine you are doing better than a lot of people just keep finding ways to improve
I grew from 1000 subs to now nearly 200,000 subs in less than a year thanks to many of your videos and tips! I’d love to elaborate on what exactly tips proved to be responsible for my growth.
Please tell us or me. I would appreciate it very much!
That is awesome! Congrats!
Congratulations I here learning as much as I can too.
Done Please ✅❤❤❤❤
Do you folks, do you. Not every channel is a talking head channel. If you’re having fun, don’t sweat the madness. Keep a full time gig and enjoy the process. It’s fun and a great learning experience, if you allow for it.
Nice channel, just subbed ❤
Done Please 🤍🖤✅✅✅
00:01 Transforming dry topics into engaging content on CZcams.
01:55 Starting on a new platform can lead to rapid growth.
03:35 Narrow down audience persona and test hypotheses for future videos
05:15 Balancing messaging and complexity in titles and thumbnails.
06:52 A strong hook in the first 5-6 minutes of a video is crucial for viewer retention.
08:29 Curiosity Loop keeps viewers engaged
10:10 Build foundation with search-based videos before adding personality content.
12:03 Short videos can drive traffic to long-form videos
Done Please 🖤✅✅❤❤
Don't loose hope, and don't be consumed with negative thoughts, just do your work! One day you will surely win 👊
Done Please 🖤🖤🤍🤍🤍
One of the best channels if not the best in his own category.
Chapeau Bas and thank you! 🐾
Done Please ✅❤❤💜
Great video for small content creators and I wish I had this back when I was starting. I was so mad because I had great content but wasn't getting any attention. 1000 subscribers was mission impossible. I was lucky when I found out I can boost my channel with initial subs just enough to start getting noticed. I got myself first couple of hundred subs for very low price (I have personally used a bit of Famester). After that my main channel gained a ton of organic traffic.
Today you can just use youtube promotion for that... Again something Vidiq tells you not to do... but it works!
My only two pieces of advice to anyone starting youtube today:
1. Give your channel a boost with CZcams promotions
2. Blame the algorithm if you believe in your content.... Keep improving your content, but focus on what the algorithm likes first, what your potential audience likes second
It's the complete opposite of what Vidiq keeps saying, but it's the only way to grow a small channel on youtube today.
Great job! Keep growing!
@@bbreak Cool story, especially & specifically making not one but 2 negative points about an amazing channel that simply is here to HELP their audience. But hey, you got those subs, right?!
@@GemRippers Vidiq is mostly here to run a business ;) And I honestly believe they believe they're right... but they're not And it's the number one reason my channel nearly died after 18 months of hard work. So if I can help fellow creators not make that mistake I will...
I went from a dead channel with 500 subs to a fast growing channel with 1.5K subs in just one month time, with the only big change being the things I mentioned and which are in fact quite the opposite of what Vidiq had been teaching me (and everyone) all this time... I just wish Vidiq would see their mistakes and I very much hope I can be of help to some fellow creators stuck on youtube doing what they think is best because they assume Vidiq knows what small channels face today (which they don't, I'm afraid).
Done Please 🖤🖤✅✅
Keep grinding 2024 is a year of success to achieve your goals 🙏
Done Please 🤍🖤🖤✅✅
Honestly, my biggest problem with growing is keeping a consistent upload schedule. I was getting exponential views and subs until I stopped posting consistently. It's still nice to find new advice tho. Maybe I'll find more time to build my channels. CZcams is such a fun pastime!
Definitely! Just enjoy your journey!
My channel is part of my lifestyle now, I almost can't do something without filming it these days ☺️
Done Please ❤❤✅
I myself started this channel a few months ago, followed a lot of your tips, posting every day (it's a Shorts channel) and I now in the latest month see my channel slowly growing in the right direction with new subscribers almost every day 😀
The best tips from you that I have used is, Stay Consistent and Don't Give Up! It's a marathon and not a sprint.
Thanks for all the tips you give us, have a great day 😊♥️
I have only 5 subscribers every day, and its so small=(
Same here 😂
i only gain subs when i post @@savi78622
And now focus more on the algorithm, blame the algorithm... and ignore the advice of Vidiq on that regards... I did that, now I'm growing up to 100 subs a day...
That’s great! Congratulations! So good to hear that!
creators like me who think they're not getting anywhere despite the efforts and hard work, keep going, never give up! keep getting better and keep moving forward! Here's my cheers to you, thanks! ❤
Done Please 🖤✅✅✅
One thing i've personally noticed from all this info, is that these strategies do work, but only if you have a channel that is about something. Like this channel--it's about CZcams growth. The other guy's channel is about personal finance. It's about something that already exists and people are already interested in. That seems to be the only way to grow on CZcams. If you're doing something completely original like uploading your own music, there doesn't seem to be any way to grow except for luck, even if you implement different things like music theory videos, vlogs, or how to videos. It just doesn't work, or maybe it takes twice as long. All i know is that with consistent uploading, and trying out different kinds of videos on top of my music, i have experienced no growth at all. So much so i'm convinced my channel may be dead. So it seems to me that you have to make your content about something that already exists and talk about that, which makes sense obviously, but it's still info that doesn't doesn't really apply to that small group of people making original content. For example, if i were to make my channel about playthroughs or covering popular songs, that would get me exposure. But trying to grow your own music on this site is damn near impossible, at least for me. And that's always been a strange notion to me because they say CZcams is the second biggest music discovery platform. Apparently. I'd love to see more videos about how people making completely original content can grow. Regardless, still grinding and working at it!
Kind of disagree. I used to make music for fun and would upload and forget and would get thousands of views. It was just music and pictures from college. Maybe the pictures or music were better than I thought, maybe I good engagement, idk. I do know now I wasted an opportunity!
I've posted about a similar feeling but with a podcast.. it's like I have to make a channel about how to build things then tell those followers to check out the podcast.. but I don't want to build things anymore I just want to talk to interesting and or funny people and therefore entertain and maybe even educate through those discussions..
Well these contents like music and podcast are really hard to grow. Music discovery is happening on spotify or on youtube as well but not how you imagine. You are doomed if you try to upload music and .. and done, that's all your strategy.
You have to get onto popular playlists and THEN you will be discovered. It doesn't even matter how good your music is. It can be a generic shitstorm like almost every lofi and ambient track. If it's on a popular playlist then you made it. It's not a lone wolf business. Earning money by making music is one of the hardest thing. If you want money then start with stock songs (epidemic sound and these kind of stuff) or try to get onto playlists.
I think podcasting is the other difficult topic because most of the people wants instant entertainment, fast content, exciting videos etc. A podcast is the opposite. It's slow, long content which makes it hard to sell. A lot of people who makes podcasts, made exciting, shorter videos before and became famous by that type of content. I would not start a 'podcast only' channel or a 'music only' channel.
First you have to present your personality by a more exciting way.
In Hungary (where I live) there is a metalhead guy named Radics Peti who is really passionate towards music. Peti has more then 900k subscribers and mostly make dub parody videos. He made 2 metal albums and even with this level of visibility he could get around 10-30k views on each of his songs. So I would not recommend this formula if you want to sell your music. In this case geting onto playlists is the way to go. However Peti would be able tomake a really successfull podcast channel because he is funny and interesting person.
However by being an interesting and funny person does not make your music sold. It requires a totally different aproach.
Just a theory, I think it's easier to become a small audience content creator and then transition to music (as one of many things you do), then to do music and try to support it with making content. I will know by December since that's what I'm doing this year.
Me as well. I'm not a niche, I can't even imagine doing one thing. I absolutely love making the videos and doing everything I do, but my long-form just doesn't attract an audience 🙃
Started making videos recently and have been having a blast recording and editing. I hope every creator here can grow their channel in 2024 and make it the most successful year!
👍
Let's go fellow creators, let's make 2024 our year!
YES!! this year, I will be better than Mr. Beast!!
Yesss! Let’s go!!!
💪💪💪
let's go
Big Facts ❤
Best of luck everyone. I wish you get million subscribers. but let us support him he shorts are one of the class
Watch him
Yesss👍
True
True
Yes watch him
My biggest gripe with what we've done so far is that I've been able to tweak our formula enough to get our shorts to a retention level 95%! And even though we get that, comments, and likes, CZcams cuts our videos down at around 2k views. It's a purgatory I can't seem to get us out of :/
Damn that's rough, you would think for sure they would pop off with retention like that! The best I've managed is around 80% on two of my videos, and those reached about 11-12k
@History-in-a-Minute Yeah, I don't get it. It's tough. We are gonna keep at it though!
@Kinghenybroshorts That's awesome. How long was the video?
@@History-in-a-Minute nope.... not today! The algorithm hates content because it's from a small channel. Full stop.
By far most of my shorts have well over 100% retention... Some even 150-200%, I actually even have a short with over 2000% retention (no clue how that happened... suppose someone fell asleep with that short on repeat??). But none of them did amazing.... The algorithm does not care about audience retention at all if you're small.
The solution is: BLAME THE ALGORITHM.... Ignore what Vidiq keeps saying, the algorithm hates you. Not because of you, not because of your content, but simply because you're a small channel... It will automatically assume your content must be mediocre at best and people will probably not like it... No matter how long people watch it, how many likes, comments or subs it gets, the algorithm is stuck in a firm believe no-one will like it because you're a small channel... That's the issue with self-learning software, they can draw the most ridiculous conclusions based on the numbers and inf you don't watch it closely you won't know... Vidiq misses it completely, old experienced creators miss it, even youtube itself seems to not be aware of it (yet) even though it is slowly destroying the whole platform...
But small channels know, even if they're not aware of it yet (like you)... There is a solution, though it still takes a LOT of time... And that's creating content for the algorithm first, not faor your audience first.... Make stuff the algorithm seems to like in a way where your audience will also like it to a degree. But it is, unfortunately, better to create content the algorithm loves and people don't really like over content a potential audience will love, but won't get to see because the algorithm hates it.
I used to listen to Vidiq and my channel just died. I actually gave up on it. At that point I started doing what I thought best and ignored pretty much all Vidiq advice (because I had nothing to lose anymore) and I started growing, fast... Last week alone I grew with over 300 subs! By doing the exact opposite of what Vidiq has been saying all along.
I started posting videos about 4 months and I'm slowly seeing growth now. The problem i had was consistency and trying to reach an audience outside of Japan(still struggling a bit) but im doing much better 😊
I'm in the same boat - keep going!
I did start uploading like 2 months ago with zero hopes. Now 35 subs and im so proud and i will continue doing it one day it will come i believe that !
We have high viewing hours (near 10K now) but low subscribers
As a budding finance creator, I really appreciate the insights Humphrey has to share! Very helpful, thank you for the video.
fyi at 7:57 the educational vs. storytelling graphic got mixed up as Humphrey was talking about it, kinda threw me off.
Haha I was just about to comment on the graphic as well. But otherwise great video, as always!
I started my youtube channel 2 months ago and this channel has helped me a lot. I have 600 subscribers and forward i go..
Looks like a channel about Skincare for woman, Glad it's going well for you
It is about skincare😊, not an easy journey but having channels like Vidiq makes it much better to soldier on.
Congratulations.
I just wanna say thank you because I watched your videos for a long time I’m almost to 1000 subscribers and I only took me two years when I started watching your videos at 100 subscribers I gained almost 500 subscribers, so I just want to thank you
Congratulations
@@bluntpathway thank you I just hit it a month ago and then only a few weeks later I gained 300 more I’m about to hit 2000 wish me luck😜
All the best, this gives me a lot of hope if you keep creating you will grow. @@ryanxkenshin3175 😂😂 I hope you go viral!.
I'm always so impressed by your creativity and enthusiasm. Your videos are always so engaging and informative, and you have a knack for explaining even the most complex topics in a way that's easy to understand.
Keep up the great work! I can't wait to see what you come up with next!
Done Please ✅❤❤❤
His mind is logically unattached to the art of the video allowing him to be successful…after being off and on the Tube for 10 years and a few channels I recently realized I am my own worst enemy trying to make my art trend or get views.
When I should have taken ME and MY personal feelings or even what I think out of my productions.
If I stick to logical testing and simply start providing something that has more value in it for my subs (like this guy) and stop allowing my insecurities/challenges destroy my mojo and belief in content…then I might actually get somewhere with the Tube which if I am being honest requires ONLY simplicity and a die hard tenacity to never give up👊🏻💯💨 hindsight is priceless just like this guys advice 😂🤙🏻🌱💨💨💨
Been loving seeing that more creators are balancing short and long form to see growth. Great interview with Humphrey, Rob!
Done Please ✅❤❤💜
Well 1.5 year and honestly 2.51K and it is awesome feeling!
For some reason, most people that make it on youtube these days already have a massive fan base on tiktok🤔
One of the way to promote the content. Shorts and tik tok videos are similar in format.
@@vidIQ I agree👍
The English accent has me convinced you are a genius. It’s very reassuring somehow. lol
I've recently started my CZcams channel on video/photo editing. I hope it grows fast. Thank you for this video!
Hi I will download your app but I’m confused my views go from like 0-30 views on the first 3 hours and get a decent at least 10 likes but from there stop growing and after days won’t break 100 what can I do? I spend time on my videos and you can tell they are not bad quality also I take time into making good looking thunbnails
This year seems like smaller creators are pushed more... Or maybe just my homepage 😐
That's what i noticed too and I love that for us 😊
Well I would hope so but it depends on what CZcams thinks anyhow
Hopefully
It's a good thing, wouldn't you say?
I think the graphic of the educational versus storytelling channel was reversed! Oops!
Hi! I know this isn't ABOUT the video, but could somebody PLEASE tell me how to add chapters to videos? THANK YOU!
You just enter the time code in the description. For instance if something interesting happens at 1 minute 30 seconds type "01:30 Something Interesting".
When viewed in the description by a user it will have a link.
add timestamps in desc
Just keeping going and one day you will reach your goal one day my friends 😊
Absolutely 👍
Cheers to the best year 2024 yet grateful for u and the team ❤
Oops. The editor confused educational and storytelling - put the details in the wrong column.
I hit 1.04k subs cause of you thanks
That's awesome
Those with small channel, don't give up. The bigger channels started like us. Keep going,you will surely get there
This has helped me soooo much thank you! I just started a channel a couple days ago and now I have a better understanding on how to do this, love your channel and I definitely subscribed!!
Good luck to everyone out there starting their channel! You can do it 🙌
Lmao
It's very humbling to see how big creaators have started. Gives me hope😂
Your videos are always fun to watch; informative and side by side enlightening. You have the best mastery in explaining ,that is understand by everyone
first of all, by having fun folks! Of course, we have to mind the algorithm but don't become a slave to it and trust in your own uniqueness, there are a billion people in the world, better please "a few" that really appreciate you for what you do and how you do it, then trying to cater to what the masses might like. Small niches still have millions of people in it!
I appreciate the advice and information. Consistency is key to having a successful and exciting channel, as well as trying to improve every single video. I have seen it with my channel in the last two weeks. Keeping up the grind and thinking of new ways to innovate it, to new levels.
Consistency isn't key, it's just one of many tools to grow... it will not do much at all, if you're a small youtube channel today... Your focus should be the algorithm, the complete opposite of what Vidiq keeps saying... when I stopped listening to Vidiq I went from 5-6 new subs a week before to over 100 new subs on a single day this week...
This video gives me hope. Sometimes I freak out cause I only get 400 views on a short!
Keep on posting 💪
Dear,Don't felt harder when our channel is not growing faster, one day it will reach our own expectation limit..Happy youtubing❤
I’m not a storyteller-type and I was SO happy to hear that educational content should give the information pronto, and not dwell on the story. I’ve been struggling with this concept for months. Finally some relief!
👍
It is hard to remind myself to not focus on my content needing to be “perfect” it holds me back but I’m working on it by posting tons more with less thought into it
Good!! make content for the algorithm first, an audience second... That will make you grow.
I'm totally with you here, being an annoying content perfectionist def holds me back & takes up unnecessary time. BUT this guest gave a really valuable tip when he said, and I am paraphrasing here, that he focuses majority of his attention on the first 5-6 mins. He aims to make this top-notch quality content, and then the last few mins you don't have to be "perfect" on (which will save a ton of time & frustration) because if the viewer has watched the first 5mins, there's a good chance they are "pot committed" to finishing thru that 8-min mark. Such a simple concept that makes total sense.
Keep grinding my friend!
Love this amazing video! Especially the tips on the hook, extended hook, and shorts retention strategies!
We got you!
Hopefully we all will make it this year. We are not leaving anyone behind to hate on us
You got this!
He has the best videos the CZcams trending shorts guy
My channel stiil struggling to reach the standards for the monetization
💪👍
Nice tips here, thansk for sharing this. It will go a long way to help new creators.
Most importantly, consistency is key.
It is the quiet force that drives progress and unlocks achievement.
Nope! Nearly all of the advice in videos like this doesn't apply to new creators today. It's all outdated.
And consistency isn't key at all on youtube today... Consistency can help, but it's just one of many tools in your toolbox to grow... By itself it won't do a thing to grow a channel or grow an audience.
The biggest thing to grow on youtube today as a new creator is to always blame the algorithm IF you know your content is good (enough) and has an audience. The algorithm has grown into a monster that loves big creators and hates small channels. So start focusing your content on the algorithm first, audience second and you will see growth... Only when you've done this long enough to grow into a somewhat bigger channel you can start making content for your audience first and start applying the stuff that's being said in for instance this Vidiq video.
Hey VidIQ, do you think podcast shorts with people like Elon, goggins, etc.. is a good idea for content in 2024? And do you think these types of content will have another uprise soon? Just wondering.
A video suggestion is maybe you can cover some tips for animation CZcamsrs like me. just an idea!!
I put two sentences on title. Does that make any sense? I am trying hard to grow my health channel, but very hard to get views and subscribers. Example title with two sentences is "Eggs: Friend Or Foe For Metabolic Syndrome & Diabetes? Good or Bad for Heart Health? "
Hope this 2024 will be great one for all new CZcams creators.
Promoting personal finance channels by itself is valuable. People need to get their act together and stop blaming society. It’s 2024. The knowledge is out there. It’s FREE
Excellent Words 🎉 Thank-you VidlQ ❤💗💛
I got to 31,000 subscribers by doing my F1 talk videos on a ladder...packaging is important.
I love how they keep suggesting your vids, vidIQ! Hard to do things as a one-man wrecking crew but everyone has to start somewhere! Don't give up, my fellow content creators!
You got this! Keep growing!
Wow, you actually commented back! Sorry I did not see it on my notification, one of my shorts from two weeks ago is now gaining traction and it's booming! It's just like when I first started doing more CZcams, where one of my videos from shorts got 100K views. It's nowhere near millions but I'll take it! This one is looking like it's heading to that direction! Thanks vidIQ, it's really interesting to see how putting your knowledge with my past experience helps! Still new to this, but I learned a lot from you as well! 🎉
I recently created this channel and i only uploaded 20 videos and i have 111 subs i watch your videos and it's growing fast
Thank you 🥰
Im 6 years in my CZcams journey I love it I'm not big but I still absolutely love making content on both my small channels
Perfect and am still watching
Anytime I watch your video I get insight and ideas in my head
super useful video, thank you so much. BTW, in 8:14 the icons should be exchange in position.
Solid video, gonna start implementing some of these strategies to see the difference it will make. Thanks VidIQ!
👍
There is so much amazing information in this video from both sides…love it! 👍
Awesome video! Thanks for making this! I feel like it was tailor made for me 🤣
We got you 😉
Great video. At 8:12 it seems like you got the text mixed. You put the educational tips on the Story side and the story tips on the educational side.
I'm a small CZcamsr. God bless everyone on your channels ❤
Our channel is having steady growth thanks to all your tips and tricks
Appreciated 🙏
I know one day I will come back here and look back on how far my channel has come
👍
Truth of the matter is that phrase "nothing beats experience" is a real dream crusher...specially for folks with a whole degree
I really like these videos where you talk to other CZcamsrs.
Yeah All Big CZcamsrs Started Small With First view, First Sub and a a lot of Dreams
💪👍
This is going to be game chaning, thank you
Why does he call it "pot committed" and not just "sunk-cost"? The sunk cost falicy is a widely known idea
My channel before I made my first upload was originally for educational purposes only but as a huge Jurassic Park fan too i noticed many people want a novel accurate adaptation that ive decided to work on, and i think some of my content is good but also much of it needs improvement in order to grow and make my channel more engaging for them and others who are interested in the project and any educational content I make in future. Any advice would be appreciated.
I've been watching this and a few channels with the topic of growth. They all are quite suited to education and story and even maybe the Mr beast style.. but I'm struggling with really honing in on how to grow my podcast. As I'm trying not to niche but to be open to all interesting stories and conversations. But can not seem to get clicks. I try to do what I think are enticing shorts etc but they sometimes get 1k views mostly less than 20.. and I make 25 shorts recently and scheduled 1 a day and multiple on the weekends.. a lot seem to have 0 or 1 view.. does youtube not like scheduling or is the content just really that bad?
Small channel here 😊thank you so much for this motivation
took around a yr long break from yt and im thinking bout getting back now.. guess im back to the vidIQ channel thanks for the tips 👍
Yes, thank you both for sharing. Thank you very much 13:43
Thanks for the video, great insights and tips. I just hit 100 subscribers today, seems like a long journey to 1000 but keen to learn and grow. Appreciate your videos.
2.2k now omg
Stopping kids from saying “stopping kids from saying first”
It's still a puzzle to me , but thanks . This year will be agood year for my own channel 🤝🔥
👍
Thank you for your encouraging words.
Happy New Year 🎉🎉🎉🎉
What do you do if your videos aren't more than five or six minutes long? What if they're shorter (but not quite shorts)?
I observed so many animations in the hook help instead of just raising a question and then it’s solution and value creator provides. I tried all methods and only hooks with more animations worked the best
May 2024 be the dopest for all of us
Goodluck to all aspiring youtubers
Fortunately, there is a new video online, I will definitely enjoy it as usual because the content is becoming more and more fun to watch day by day, in my opinion the nicest CZcamsr and Hopefully I can do the same later
Thank you for the ongoing tips
Becoming a successful CZcamsr is harder than anything I have ever done In my life. You can sometimes spend hours editing and making a quality video with a good thumbnail and sometimes it still can’t get you anywhere
Everything is possible:)
Let me also share these videos with you for more inspiration:
czcams.com/video/Ynn3MEFKOME/video.htmlsi=9E0zxL270AFFvxfq
czcams.com/video/nKp82rW7rKU/video.htmlsi=SkNcFXyvSE4FVaMz
czcams.com/video/AfmJFkDDhCE/video.htmlsi=jXk_ErNZyF3ryX-E
czcams.com/video/JgIpto3duGA/video.htmlsi=bWC26hS3Wa6RS_SX
czcams.com/video/hY4pybwOUq0/video.htmlsi=kGouz3Bkd_ouZFtH
czcams.com/video/hY4pybwOUq0/video.htmlsi=H7bKpi2h2eM9RlBU
Your videos are truly inspiring and have helped me gain views or shorts. Thanks a lot for the advice you give to small creators to help them grow just the way you did
CZcams: the only place the Sunk Cost Fallacy isn't a fallacy. 😂
Good advice. Thanks.
This is good motivation for me . But sometimes i am more into creating food based content and in shorts only
Now my question becomes my niche is food am i figuring out what based food people like ?
One of the best channel has on the right way to success
Nice work breaking down the information!! It really helps, thanks!
Glad it was helpful!