The Marketing Masterclass: Ft. Sahiba Bali - From Zomato to Acting | Indian Silicon Valley

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  • čas přidán 21. 07. 2024
  • In today's episode, we speak to Sahiba Bali, the well renowned Marketer - the person who established Zomato's phenomenal presence on CZcams, alongside which she has continued her acting career and established a strong name in the acting ecosystem of India. She has also led Marketing for Unacademy, post Zomato.
    It was lovely to understand how a Marketer thinks from Sahiba, tune in for a great conversation.
    00:00 - Preface
    01:07 - Introduction
    01:46 - What drives Sahiba?
    04:00 - Depth vs Breadth in life
    05:55 - How did Marketing happen to Sahiba?
    07:56 - Early Career
    09:25 - Landing up at Zomato
    10:35 - Major Stints at Zomato
    13:28 - How to use Marketing Channels well as a Startup?
    15:56 - Role of Data in Marketing
    17:58 - Behind the Scenes of the Marketing Screen
    20:10 - Collaboration in Marketing
    21:40 - What makes a Great Marketer?
    23:40 - You may NOT be creative yet you can be a Marketer
    25:11 - Pace of Change in Marketing
    27:20 - Culture at Indian Startups vs Corporates
    30:45 - Generation of AND Careers
    32:50 - Sahiba as an Educator
    35:55 - Learnings in Teaching
    37:20 - Authenticity as a Strength
    40:40 - Business of Acting
    43:25 - From Creators to Actors
    44:24 - How do you navigate Acting?
    47:07 - How India consumes Food?
    49:35 - Superpowers for Sahiba
    51:00 - Role of Travelling
    52:44 - Playing the Algorithm as a Creator
    55:00 - Learnings in Hindsight
    58:15 - Final Learnings for Marketing

Komentáře • 42

  • @sahibabalii
    @sahibabalii Před 2 měsíci +15

    Thank you for having me!

  • @Larry-se2ws
    @Larry-se2ws Před 2 měsíci +5

    she is really the best example of a "Dream-Creative-Corporate Girl"

  • @deepeshmehta7227
    @deepeshmehta7227 Před 29 dny

    This should be the classic example of a good podcast.
    Very insightful and thought out questions asked.
    Kudos to the host and the brilliant guest.

  • @erosenninjiraiyasama
    @erosenninjiraiyasama Před 8 dny +1

    Always proud to see a fellow Kashmiri pandit doing well (even though she’s too woke to speak about this issue )

  • @sachinshajan8066
    @sachinshajan8066 Před 2 měsíci

    Good video for first time marketers who are taking their baby steps

  • @payalrustagi9013
    @payalrustagi9013 Před 3 měsíci +3

    This girl is crazy, so proud of u🎉🎉🎉🎉

  • @ChetanSankhala
    @ChetanSankhala Před 2 měsíci

    Wonderful hosting Jivraj

  • @sahilnayak9624
    @sahilnayak9624 Před 9 dny +1

    This is the must-watch masterclass for All marketing enthusiast ❤

  • @parul2315
    @parul2315 Před 8 dny

    Hi! Where can I get the course created by Sahiba?

  • @firstand
    @firstand Před 2 měsíci +1

    It was really insightful...thank you 🤗

  • @measma6954
    @measma6954 Před 2 měsíci +2

    Great practical questions 👍

  • @jyotbirlamba
    @jyotbirlamba Před 2 měsíci +3

    Truly a marketing master class 🎉

  • @bhavenjain07
    @bhavenjain07 Před 3 měsíci +1

    ❤️❤️

  • @justtrend5730
    @justtrend5730 Před 2 měsíci

    ❤️❤️❤️

  • @koustubhavachat
    @koustubhavachat Před 2 měsíci +1

    Any good project based marketing course?

  • @ashu1084
    @ashu1084 Před 16 dny

    indian mentallity ...for employee means ..boss thinks entitlement over employee family ..time...

  • @avidhillon3976
    @avidhillon3976 Před měsícem

    Podcast is type kahi hona chaiya we need knowledge rather than sucess story

  • @erosenninjiraiyasama
    @erosenninjiraiyasama Před 8 dny +1

    Everything was ok until she gave that political statement ,like you speak what you know about I’m here for it but people from privileged backgrounds who are out of touch from reality should refrain from pointless comments which might brainwash your audience

  • @LipockRahman
    @LipockRahman Před 2 měsíci +2

    No Disrespect but if you keep saying “If you can work in India then you can work anywhere “ then people will keep trolling you.

    • @y2j11
      @y2j11 Před 2 měsíci +1

      why????

    • @erosenninjiraiyasama
      @erosenninjiraiyasama Před 8 dny

      Exactly

    • @sv8362
      @sv8362 Před 4 dny

      True!

    • @LipockRahman
      @LipockRahman Před 4 dny

      @@y2j11I’ve worked in few countries worldwide and right now working in New York. Often people thinks it’s easy to work in a First World country which is wrong. Because the competition is higher and standard of work is even higher. You against the best mind of the business from all over the world. It’s a different jungle.

    • @y2j11
      @y2j11 Před 4 dny

      @@LipockRahman now i understand. thanks

  • @syedyasir6896
    @syedyasir6896 Před 2 měsíci +2

    Stop saying lovely so many times, ghar ka naam hai kya?

  • @Johnsnow-pu4oo
    @Johnsnow-pu4oo Před 3 měsíci +3

    Hello sahiba mam, would you like to be a speaker at SRCC (Shri Ram College Of Commerce).
    I have sent the invitation so many times through mail and DMs on Instagram but I got no response from your team mam.
    Thank you

  • @shafi07
    @shafi07 Před 3 měsíci +1

    ❤❤

  • @ayishamajida2654
    @ayishamajida2654 Před 3 měsíci +1

    ❤❤❤

  • @manpreetkaursachar7380
    @manpreetkaursachar7380 Před 2 měsíci +1

    ❤❤