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What Does a CONTENT MARKETING MANAGER Do? Content Marketing Manager Responsibilities & Skills
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- čas přidán 15. 08. 2024
- If you're interested in content marketing and want to learn what exactly a content marketing manager does, you're in the right place.
We'll take a look at content marketing manager responsibilities and skills that I've collected by looking at hundreds of content marketer job posts.
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#contentmarketing #contentmarketer #contentmarketerskills
Whether you're seeking to find a content marketer role, thinking of hiring one or simply you're curious what a content marketer does, this is exactly what we'll cover in this video.
I've looked at hundreds of job postings across a handful of career and job posting sites and put together a list of things companies expect from their content marketing managers.
I'll list the most frequently listed responsibilities in job posts and if you're interested in taking up a role in content marketing, you'll know what to expect from this job, as well as how to prepare yourself for interviews.
Any topics you'd like me to cover in depth - let me know below. ⬇️
Was the list easy to follow the way I filmed it? Any suggestions? ⬇️
Very nice clear and concise. The only two little things that I believe might make this video even better is 1. To have a better microphone sound (thus one has a little bit of that room echo);
2. To make the intro a little shorter.
Other than that, very clear, specific, useful. Thanx.
Hey Elif! I actually prefer this form of video over screen sharing.
Awesome, thanks for letting me know!
I agree. Me too! Slides only take away attention from the speaker... unless it's just the use of simple images or footage that helps visually communicate the message rather than going in detail too much.
May I suggest writing a script and planning out the video before you make it. Also you can make edits and cut out parts. Also, looking at the camera for 10min is boring for viewers so make cuts with different angles or backgrounds or something stimulating to keep peoples attention. You could even have shown a page with a bulleted list of all the job requirements - that would have been helpful. Lastly, the sound quality was not good in this video. I'd suggest getting a mic that is separate from the camera.
@Elif Hiz,
I have a few queations
1. To what extwnt does.a Contwnt Creator/Marketer need to be skilled in tech skills like video editing, photo editing, graphic design?
2. Related to.precilus question, is there a role in marketinf that specifically focuses on creating, editing and managing jist the visual content, or is this.the role that standard Content Creator/Marketer?
3. How.bog is the demand for Content Ceeator/Manager job today, clmpared to.other Digital.Marketing jobs?
4. What is the difference between Content Creator/Marketer and Editor?
Many.Thanx
Befar
Content starts 2:46
Thanks so much! Love your clear communication style.
Thanks so much Natalie!
Thanks for these great insights Elif. "how to develop a communication strategy with the buyer’s journey in mind " will be my dream topic for your next videos, I hope you can cover that one day.
:):):) On my list!
Thanks 👍 keep up the good work
The course for becoming a content marketing manager is of what duration
Thank you for this ❤️ happy to subscribe!
Welcome!!
@ thank you!
omg, right?!?! "It's very difficult to convince people to create content when they are already have very busy agendas"... story of my life! lol
What are the top companies to apply for this position ?
Can't wait for this Elif 👍
this is a goood one!!! I'm excited for it too!
Suberb video 👏 & yes please dive deeper into the buyers journey 🤓
Will do soon!! Thank you!
Thank you so much for the information.
Hi & thanks for the great video! Where is the template kit link? I don't see it (or any other written resources).
Thank you as well Henni! You can find all resources here: elifhiz.com/learn/
Thanks for a great video Elif! It would be interesting to deep dive into some of the relevant KPIs of content marketing and perhaps how it is linked to SEO. Although I guess that could be two videos.
Keep up the good work!
Definitely great ideas! I’m taking note of this. Thanks Johan!
Hej Johan, I think it very much depends on the specific client's industry, the customer's buying cycle and the client's goals. That being said - just as an anecdote - I have a criminal lawyer that I've built and executed a content strategy for from the ground up whose organic blog post views brought in 45K visitors this year so far and over 125 conversions (form fills), which is pretty incredible and pretty clearly linked to an ROI. Further, we also use CallRail to track calls and a very very large percentage of the law office's calls are directly from blog posts. :) I mention this because in this industry, it's very clear and very effecitve, but in others, obviously it is not the case. Either way - you are right, it is a great topic for discussion - Elif I'd love to see this video too to hear your take. Could you include screenshots and examples? Looking forward to it!
It was Great to know more about content marketer 💯
As I am going to pursue Post graduation Diploma in digital marketing from George brown College from sept 2021 intake.
I want to know:
1). Which type of JOB POSITION opportunities we get / eligible for - after doing the 2 year post graduation diploma in digital marketing from George brown College?
(For e.g. - associate marketer, digital marketing executive, marketing manager)
Which job position ?
2). which digital marketing / marketing JOB POSITION comes under NOC - A,O,B ?
Thank you 🙏
I am admiring this series of videos - would love to see more of these
All the best !!!😊
1) the title will likely depend on your previous experience. I've had some students who already had, say, 3 yeards of experience working as a specialist and were doing the degree. They would most likely aim for executive/manager roles. However even as I'm writing this, I don't like to categorize the job titles because it can be very misleading. I see some people starting as Marketing Manager as their first job fresh out of college while some people have 10 years of experience and then get the manager title. It depends on MANY factors.
2) If I remember correctly it should be A (but you'd have to double check)
Thanks for the support!
@ thanks you 😊👍
Hi Elif, this is too specific of a question but I'm hoping to get some advice. I did my marketing program 3 years back and have worked in the service industry since then. I'm trying to take a specialized course (a bit confused about which one but hoping to find my way soon) to get me started and was looking at Brainstation, UofT or something like George Brown College. I remember you mentioned that you're from Toronto (maybe?), so I'd love your input. Thanks :)
I teach at GBC and the postgraduate programs are great so I can speak for that. But I haven't reviewed all options to compare them so my knowledge in that sense is limited.
Hi! thanks for the video, i always find your content very helpful and informative to amplify my view about what marketing really is. I’m still a grade student, but I really want to get a job on a marketing agency, but I’m really tired of knocking doors, and always have the same answer: you don’t have any experience. Do you have any advice to help me increase my odds to get a job in the marketing world? Because honestly, I’m starting to loose hope. Again, thanks for your content. Cheers! 😊
I saw your other comment too! Glad you found the answer! Thanks Rommel 😊
Hi mam , thankyou so much from providing so much knowledge , I had no idea what is marketing , but because of your videos I have now an idea of what is marketing and it's branches , and I have now choose to become a content marketer , but I have no background in marketing , I have completed my high school and I'm only 18 year's old and I'm from India, but I still have many doubts , that can I become a content marketer without a degree or a graduation or is it better to do degree ?... And as your suggestion I will start learning about content marketing in Hubspot and can you please give me some suggestions ... I'm a complete beginner in marketing .. it will be very helpful for me and your videos are very informative and to the point and I really like your honesty :) thankyou so much
wait for this week's video on the connection between degrees and jobs!
how about it's also very difficult to steer clients to the correct topics that you know are part of the decision-making funnel, and that you know the brand can rank for, instead of "puff pieces" where they just talk about themselves (and end up getting 0 traffic to )... 😆
🤦🏻♀️ ahhh i know about this too well. Most brands - especially b2b looves talking about their product and bragging about their brand. Some people i look up to in marketing have been steering away from those companies and ceo’s who just dont get it because they’re sick of wasting time. I think I’m also heading towards that direction.
@ I agree. When the clients won't stop dictating the topics for us to develop, they are essentially directing the strategy and the premium that they have to pay for an experienced strategist is not worth it; they are better off paying a cheap writer to develop the content they want developed to satisfy themselves. In the end, parting ways is best for both parties, I think! Just wait for the traffic and conversions reports to be requested on the new pieces they've mandated... lol 😆 crickets
Please can you explain all in details
Great video, Elif! Content marketing can be a very involved role, but certainly a good one! As far as feedback on format, thought what you had was fine. I've experimented with screen shares a bit where I have PiP with my face on the bottom corner, as well as "full-screen" share where I mix in moments of me talking without the screen. I think the screenshare w/ PiP works well if you're demonstrating something in real-time (like navigating a site), otherwise, I think what you did works perfectly fine, or do a mix of slide interchanged with talking head, so that there "appears" to be more action/movement/activity. Found engagement to be good. Not to plug my stuff, but did a recent video like it and happened to like the format if you wanted an idea of it: czcams.com/video/CIdXNW83UZE/video.html
Thanks a lot for the feedback Richard - I appreciate it. I checked out your video and channel just now btw - doing good! 🙌🏻
Please use the mic, there's so much echo.
👏
3 mins of introduction in the video, this is too much time 😯
A lot of repetition
Can you please get to the point more quickly than that
AI and robots will replace all manual jobs. A content marketing manager has a high demand but without a shiny future.
I think we've still got a few years to go before we have to worry about any threat to our positions! ;) Plus - personally, as a Content Manager, I have a very broad skill set ie: sourcing/managing social, copywriting, marketing strategy, communications, etc -- that will continue to require the human touch for years to come so we can always pivot! :)
I agree with Brooke here - I don't think marketers are going anywhere any time soon. Things might change, yes. Creativity is going to be the skill that shines through and differentiates people from bots.
orrible explanation
Feel free to share your explanation
Bad studio of speaking presentation