How To Make a Digital Marketing Campaign Plan // Step by Step Guide to a Successful Campaign Launch

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  • čas přidán 30. 05. 2024
  • There's a lot of moving parts when you're working on a marketing campaign and it can feel overwhelming if you haven't mastered this art yet. A campaign launch requires a lot of planning, time and patience.
    In this video, I take you through the step by step plan you can follow for a successful digital marketing campaign launch.
    TIMESTAMPS
    00:00 Intro
    01:47 What is a marketing campaign plan
    02:25 Campaign goal + metric of success
    03:19 Potential business goals
    04:32 Target audience
    05:48 Determine the CTA and offer
    06:35 Check available content
    07:14 Research topic + keywords
    07:58 Creative concept / theme
    08:52 Decide on content assets, timeline and team
    11:22 Distribution strategy
    12:02 Editorial calendar
    13:55 Create assets
    14:17 GO LIVE
    ●●●●●●●●●●●●●●●●●●●●●●●●●
    📚 r e s o u r c e s
    » website: elifhiz.com/
    » Accelerate your marketing/career journey: elifhiz.gumroad.com/
    ●●●●●●●●●●●●●●●●●●●●●●●●●
    ▷ WATCH THESE NEXT:
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    • Marketing Strategy for...
    How To Conduct a Content Audit: bit.ly/contentauditelif
    What To Do As A New Marketing Graduate: bit.ly/3fgINND
    TOP Hard SKILLS MARKETERS NEED TO HAVE: bit.ly/30Zei9J
    HOW TO LEARN GOOGLE ANALYTICS: bit.ly/34RDpNh
    🔗 l e t ‘ s c o n n e c t
    » Subscribe to the channel: czcams.com/users/elifhiz?sub_confi...
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    » business inquiries: hello@elifhiz.com
    🙋🏻‍♀️ a b o u t m e
    I'm a marketer, content creator and entrepreneur. I spent 7+ years in B2B tech marketing before making a shift into consulting, teaching & creating content to talk about marketing. Weekly videos on CZcams. I share my learnings of building a career in marketing so you can shortcut your way to success.
    Hope you enjoy!
    DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!
    #marketingcampaign #digitalmarketingcampaign
    Success of a marketing campaign depends on many factors, but no doubt - one of them is how well you plan it. It's important to have a roadmap when you're planning your campaign launch and ideally, make sure you cover all steps.

Komentáře • 247

  • @camilafloressanhueza7966
    @camilafloressanhueza7966 Před 3 lety +113

    This is literally the best video on how to develop a marketing campaign. It is so simple, clear, and well explained, 100% recommended!!!

    •  Před 3 lety +3

      Thanks Camila, this is great to hear!

    • @quadreer4776
      @quadreer4776 Před 2 lety +3

      I totally agree the best explanation and yet so simple. Can you send me this pdf.
      Thanks

  • @alifhuq86
    @alifhuq86 Před 3 lety +13

    Hey Elif! This was actually such a useful video. I'm in the process of launching a podcast and a live stream show for my company and the step-by-step process you broke down really helps to create a methodology behind the madness for me.
    Thanks again, looking super forward to your next videos Elif! :)

    •  Před 3 lety +2

      Thanks Alif! Glad it clarifies the steps - good luck with both launches, very exciting!

  • @kavijay99
    @kavijay99 Před rokem +2

    Thank you! This was so helpful for my assignment of CRM! You are amazing!!!

  • @nlams2216
    @nlams2216 Před rokem +18

    This is exactly what I was searching for. Very clear, structured and organised info.

    •  Před rokem +1

      Glad you found it!

  • @eeeyooohoh
    @eeeyooohoh Před 2 lety +1

    THIS WAS SO helpful for marketing interviews THANK YOU!!!

  • @seren.itywrites
    @seren.itywrites Před 2 lety +2

    This video is great! Working on my first campaign ever and this helped me beyond what I imagined! Thank you very much Elif. I recommend this.

    •  Před 2 lety +1

      Great to hear! Thanks for sharing your feedback. Good luck on the campaign!

  • @kimherndez
    @kimherndez Před rokem +1

    This was one of the most useful videos I could find in regards to this topic. Thank you so much!!

    •  Před rokem

      Thank you for watching and commenting! Glad it was helpful!

  • @yutsiyutischi8889
    @yutsiyutischi8889 Před 3 lety +4

    Thank you so much, Elif! I just got a case study of a company asking me preparing a digital marketing campaign plan. This became very useful right on time!

    •  Před 3 lety

      great timing :)

  • @ujjwalvlogs2712
    @ujjwalvlogs2712 Před 2 lety

    l am new in it but never fell that its hard you explained it so easily that l am thinking about it more
    Thank you so much 👏👏👏👏👏

  • @jordanalouise
    @jordanalouise Před 3 lety +5

    Yessss!! 👏 this is playbook I’ve been looking for. It’s really hard to know industry best practises when you are self taught! Great content, thank you.
    Please do a video on strategic copywriting guidelines for all assets!

    •  Před 3 lety

      will do! thanks Jordana :)

    •  Před 3 lety

      Here we go: czcams.com/video/4EqhVHa-l94/video.html

  • @blissfulbodiesbykey4797
    @blissfulbodiesbykey4797 Před 2 lety +1

    Liked and Subscribed! Learned so much in 15 minutes. So grateful for you. Blessings to you! 🙌🏾💯💜

    •  Před 2 lety +1

      🥳🥳🥳

  • @siyarawat8435
    @siyarawat8435 Před 3 lety +4

    Amazing content, explained in such an amzing way! Thank Youu

  • @chrisbature7896
    @chrisbature7896 Před 3 lety

    Have been blessed. Listened to you and my team

  • @ariaknnaperez7864
    @ariaknnaperez7864 Před 3 lety +4

    You rock girl! I really love your content.
    As a Marketing Sudent this video is really useful. Thank you for helping us and share your knowledge, I really aprecciate this.

    •  Před 3 lety

      thanks a lot for commenting! glad it's helpful! 🙌🏻
      please feel free to share with anyone who you think will benefit from this.

  • @weelzzy
    @weelzzy Před 3 lety +1

    Boo thank u for this! I needed this refresher :)

    •  Před 3 lety

      🙌🏼🙌🏼🙌🏼

  • @bilalelmoudenyoutube
    @bilalelmoudenyoutube Před rokem +1

    Such a great educative rich video! Thank you so much

  • @jasminecordova1167
    @jasminecordova1167 Před 2 lety +1

    This is great thank you for taking the time to explain the campaign process

    •  Před 2 lety +1

      Glad you benefited from it!

  • @judieannepicoc1143
    @judieannepicoc1143 Před 2 lety +1

    I love how detailed your video is. Now Im more structured on how to launch my marketing campaign for my brand. Thank you so much!!!!!! 😘🥰

    •  Před 2 lety

      You're so welcome! Thanks for sharing this with me.

  • @Chhexxy
    @Chhexxy Před 14 hodinami

    Insightful ❤

  • @kellin2070
    @kellin2070 Před 2 lety +1

    Love this! Thank you! Also just signed up to be on the Break into Marketing wait list :)

    •  Před 2 lety +1

      Thank you as well! ❤️ I have no idea when the next cohort will happen but will be good!

  • @user-gy1tm9sq9z
    @user-gy1tm9sq9z Před 3 lety +3

    this was so helpful thanks bud

  • @quynhharley7981
    @quynhharley7981 Před 4 měsíci +1

    This is amazing! Thanks so much for your sharing

  • @huseyingezginci6264
    @huseyingezginci6264 Před 2 lety +1

    Though I'm more of a finance guy, the video looks informative for those initiating a marketing-related career. All the best Elif :)

  • @sautewithliv2766
    @sautewithliv2766 Před 3 lety +1

    This was so clear and helpful thank you!!

    •  Před 3 lety

      You're so welcome! Glad to hear that.

  • @md.raselmahmud8797
    @md.raselmahmud8797 Před rokem +2

    This was very informative and very helpful. Thank you so much Elif. Take love.

    •  Před rokem

      So glad! Thanks for commenting!

  • @bestowdigitalcreatives
    @bestowdigitalcreatives Před 3 lety +2

    Thank you again Elif for this VERY useful content ... and yes I would like to learn more about how to create a strategic writing guideline for all assets (#9).

    •  Před 3 lety

      Thanks for leaving a comment Alcy - glad you found it useful.

  • @chileshekateule1361
    @chileshekateule1361 Před 2 lety +3

    Miss Elif you honestly deserve an award for this 🏆🥇🏅🎖 you truly have helped a lot, thank you so much!🙏🏾

    •  Před 2 lety +2

      You are so welcome! what a lovely comment to see, thank you!

  • @MissNangLifestyle
    @MissNangLifestyle Před rokem +1

    Wow! This is fantastic. Thank you so much.... I am working on a mini campaign and this is going to help me smash it.

    •  Před rokem

      Go for it!!! 💥

  • @AkshayKheveriaiitr
    @AkshayKheveriaiitr Před rokem +1

    Amazing!!
    Thank you so much :)

  • @nhantiger4726
    @nhantiger4726 Před 2 měsíci

    Great make a Digital Marketing Campaign Plan and step-by-step guide to successful campaign

  • @immanuealandrews
    @immanuealandrews Před 2 lety

    Thank you. 🌹

  • @egariswanda8237
    @egariswanda8237 Před 8 měsíci

    thankyou so much

  • @user-sh5pg6ko6p
    @user-sh5pg6ko6p Před rokem +8

    Thank you so much for the efforts you put on this video!!! I am a Digital Marketing master graduate and currently im offered an opportunity to work for university as an internship program, which i am asked to create a marketing campaign within a certain timeframe. This video is perfect for marketers especially marketing graduates for revision or for work use, thank you again!

    •  Před rokem +1

      Very happy to hear it was helpful!

  • @legsmadeforwalkin6454
    @legsmadeforwalkin6454 Před 3 měsíci

    This was amazing!

  • @pureCA_OS
    @pureCA_OS Před rokem +1

    Saving this video to refer to throughout building y first campaign!! 🙌🙌☺

    •  Před rokem

      Wonderful! Thanks for watching!

  • @shivamgupta6573
    @shivamgupta6573 Před 3 lety +2

    Greatly explained and very helpful 🙏🏽👏🏽

    •  Před 3 lety

      Glad it was helpful Shivam!

  • @kaydiankerr
    @kaydiankerr Před 5 měsíci +1

    Super, thank you very much Elif!

    •  Před 5 měsíci

      ❤️❤️

  • @cherisebaldeo-jacobs8257
    @cherisebaldeo-jacobs8257 Před 3 lety +1

    Definitely following these steps!!!

    •  Před 3 lety

      let us know how your campaign launch goes!

  • @mariamissa6485
    @mariamissa6485 Před 2 lety +1

    very useful thank you

  • @ambirbrooks2202
    @ambirbrooks2202 Před 3 lety +1

    Thank you! Super helpful

    •  Před 3 lety

      Glad to hear!

  • @brandyruiz3032
    @brandyruiz3032 Před rokem +1

    This is excellent!! So informative!!!

    •  Před rokem

      Thanks Brandy, happy to hear!

  • @keturahbunnii9336
    @keturahbunnii9336 Před 3 lety +1

    greatttt!!! video. I'd definitely like to hear about the strategic writing guideline, as i think it may be my weak point. Thanks one million !!!

    •  Před 3 lety

      I made a video about it Keturah - check it out here: czcams.com/video/4EqhVHa-l94/video.html

  • @cecilmaroh4902
    @cecilmaroh4902 Před 2 lety

    This is soooo valuable. I appreciate your effort.

    •  Před 2 lety

      I'm so glad to hear. Thank you for sharing your feedback Cecil.

  • @apositiveimpact
    @apositiveimpact Před 2 lety

    you're SOOO good. love it

  • @rushikeshanchawale
    @rushikeshanchawale Před rokem +1

    Thanks elif

  • @anonymoususer7119
    @anonymoususer7119 Před 3 lety

    Thank you

  • @KokoIsAwesome
    @KokoIsAwesome Před 3 lety +2

    This was so helpful, thank you

    •  Před 3 lety

      You're so welcome!

  • @elenap7286
    @elenap7286 Před 2 lety +1

    Thank you for this video!

    •  Před 2 lety

      You are so welcome!

  • @raminala3257
    @raminala3257 Před 3 lety +1

    thank you elif for sharing very nicely explained.

    •  Před 3 lety

      My pleasure!

  • @cristinedelacruz9171
    @cristinedelacruz9171 Před 2 lety

    I really love your contents

  • @michellemitch5690
    @michellemitch5690 Před 9 měsíci

    So informative video , thank you for sharing :)

  • @bushrashaikh1852
    @bushrashaikh1852 Před 5 měsíci +1

    This was really helpful. Thanks:)

    •  Před 5 měsíci

      Thanks for the feedback!

  • @digitalsolutionsmedia
    @digitalsolutionsmedia Před 2 lety

    Hey! That was a very useful video thank you

  • @dar9581
    @dar9581 Před 2 lety +1

    wow thank you this was so helpful!

    •  Před 2 lety +1

      I'm so glad!

  • @hanlee5954
    @hanlee5954 Před 2 lety

    This is really helpful for me who want to enter marketing field, thank you!

    •  Před 2 lety

      Thank you too!

  • @Ankatastrophal
    @Ankatastrophal Před 3 lety

    this was really helpful! thank you

    •  Před 3 lety

      Tha ks for watching!!

  • @inesventura5489
    @inesventura5489 Před 2 lety +1

    It was really helpful! Thank you :)

    •  Před 2 lety

      You're welcome!

  • @apositiveimpact
    @apositiveimpact Před 2 lety

    very useful & to the point! you're very soothing as well

  • @avery5290
    @avery5290 Před rokem +1

    My college uses this video as part of the course instruction! Thanks for the info

    •  Před rokem +1

      Oh wow! Glad you’re here! Mind sharing which college?

    • @avery5290
      @avery5290 Před rokem

      @ Liberty University!

  • @pitchbuckets2860
    @pitchbuckets2860 Před rokem

    Older video but still so valuable! Question do you have the screen share document with the steps in a download format ?

  • @vintageretromanmusic_official

    Excellent content. I liked and subscribed!

  • @bokilo12
    @bokilo12 Před 3 lety

    It was crystal clear. thanks a million

    •  Před 3 lety

      great to hear! thank you

    •  Před 3 lety

      great to hear! thank you

  • @alexandracianciara5878
    @alexandracianciara5878 Před 3 měsíci

    This is so helpful. Do you by any chance a guide or planning one post the launch, namely on optimising and reporting etc..

  • @njsconstruction1201
    @njsconstruction1201 Před 2 lety +2

    I would love some training. I love your videos

  • @campusevangelism1859
    @campusevangelism1859 Před 3 měsíci

    Thankyou ma

  • @ShelbyTheMacaw
    @ShelbyTheMacaw Před 2 lety

    How long would you allocate yourself to complete this marketing campaign plan? This is incredibly helpful and has been the basis for my very first campaign to my first client so thank you

  • @palakjain2890
    @palakjain2890 Před 2 lety +1

    Love your content 🌻

    •  Před 2 lety

      Thank you ❤️

  • @gadgetsreview3619
    @gadgetsreview3619 Před 3 lety

    great content helped my digital marketing campaign report.

  • @digileapmarketingservices

    Very well explained. Thanks for sharing this

    •  Před 2 lety +1

      Thank you!

  • @ardodheo94
    @ardodheo94 Před 2 lety +1

    very helpful thank you

    •  Před 2 lety +1

      Thanks for commenting too!

  • @fsoema27
    @fsoema27 Před 3 lety +1

    nice video and appreciate it!

  • @mohamedelfaroukkadi4175

    Thanks Sister 😀😀

  • @DigitalMarketingAndMore
    @DigitalMarketingAndMore Před 10 měsíci

    Very interesting

  • @ullasjoseph4374
    @ullasjoseph4374 Před 3 lety +1

    this is a helpful video. looking forward for a practical demo of a marketing campaign

    •  Před 3 lety +1

      Hmm i’ll think about how i can demonstrate that in a video but will keep in mind.

  • @ms.susa01
    @ms.susa01 Před 3 lety +1

    I'm currently a marketing student in Philippines. Your videos in marketing can really help me in the future. Thank you!!

    •  Před 3 lety

      amazing, happy to hear that Alene!

  • @andreaavalos550
    @andreaavalos550 Před 2 lety +3

    Hi Elif! Totally loved your video! Very simple, great points to cover when creating a Marketing Campaign! I was actually curious, when presenting a plan to clients, what is your recommended way to present? PDF, Email, Google Docs, Print, Team Management Software, etc. Really curious to see what best way to present my plan and keep my client updated without a bunch of back and forth unorganized texts or emails

    •  Před rokem

      well... seeing this comment nearly a year later but I typically prefer Docs to layout my ideas. If it needs to be more presentable, then Slides.

    • @aishaiqbal8318
      @aishaiqbal8318 Před 11 měsíci

      Hey Andrea! I would like to ask a few helpful questions about a plan.
      Would you show me a few of your campaign plans actually i am new into this and on a learning phase so i want to exactly know and see how does the campaigns look like? i mean is there any chart or what and how do we represent to our clients. i would be really thankful to you dear if you will share it on my email. i just needs samples for help.

  • @ilovemangoes0
    @ilovemangoes0 Před 3 lety

    This is so useful as a ibs (internatinal business studies) student, i have a upcoming assesment of a long period and i have to make a marketing campaign about ready-to-eat meals, and i had a hard time actually finding out what exactly a marketing campaign is, because of corono and school i think we didnt get enough education on this topic.
    But ur video is so helpfull! Thank u so much u dont kno how much i appreciate you, so i have a question what website are good to use to make marketing campaigns that have templates who are free,

  • @peacearun3223
    @peacearun3223 Před 3 lety

    Lovely video, I am starting my marketing career, your video helped me alot

    •  Před 3 lety

      Great to hear!

  • @jean-marcpetit977
    @jean-marcpetit977 Před 3 lety +5

    This is an amazing outline and thank you for sharing! Wondering if it's available to download along with the other documents (Editorial Calendar, Media Plan etc.) mentioned in your video?

    •  Před 3 lety +2

      Thanks Jean-Marc. I have a downloadable checklist yes :)
      Here you go: elifhiz.com/how-to-make-a-digital-marketing-campaign-plan/

  • @alejandrodeoteromora7336

    Great video, thank u Elif :)

    •  Před rokem

      Glad to hear! Ty as well!

  • @naomimboh7477
    @naomimboh7477 Před rokem +1

    This video is really good👍

  • @yishyentan9761
    @yishyentan9761 Před 2 měsíci

    Great video! Have you done a video covering Strategic Writing Guidelines? If not, will it be something that you’ll might cover soon?

  • @mohammedinpas7823
    @mohammedinpas7823 Před rokem +1

    You're beatiful and well explanation

  • @iradas6000
    @iradas6000 Před 3 lety

    Amazing content!

    •  Před 3 lety

      🤗🤗

  • @neslincly
    @neslincly Před 3 lety +1

    Great content as usual :) could you maybe do a video about prospecting and how to get more clients?

    •  Před 3 lety +2

      Thanks for suggesting! Will plan for it!

  • @shahzadmajid2911
    @shahzadmajid2911 Před 2 lety +1

    very helpful

    •  Před 2 lety +1

      Glad to hear that!

  • @PeaceNasiyo
    @PeaceNasiyo Před 6 měsíci

    My savior lives

  • @yaserhu
    @yaserhu Před rokem

    Nice videos and very good knowledge in Marketing. You mentioned project management tool , which ones do you suggest or know that firms use? Also do you recommend a KPI resource education book or video that you benefitted from? Thanks.

  •  Před 3 lety +13

    TIMESTAMPS
    00:00 Intro
    01:47 What is a marketing campaign plan
    02:25 Campaign goal + metric of success
    03:19 Potential business goals
    04:32 Target audience
    05:48 Determine the CTA and offer
    06:35 Check available content
    07:14 Research topic + keywords
    07:58 Creative concept / theme
    08:52 Decide on content assets, timeline and team
    11:22 Distribution strategy
    12:02 Editorial calendar
    13:55 Create assets
    14:17 GO LIVE

    • @rudykevin2959
      @rudykevin2959 Před 2 lety

      sorry to be offtopic but does someone know of a way to get back into an Instagram account??
      I was stupid lost my account password. I would love any tricks you can offer me!

    • @ocgmail42
      @ocgmail42 Před 2 lety

      Hello, does it take a while to receive the marketing campaign template? I just purchased but have not received anything.

    • @fragrancereviewsbytamzid5780
      @fragrancereviewsbytamzid5780 Před 2 lety

      @@ocgmail42 Same here. Did you get it yet?

    • @kylecollins1045
      @kylecollins1045 Před 2 lety

      @@fragrancereviewsbytamzid5780 Same..........

    • @kylecollins1045
      @kylecollins1045 Před 2 lety

      @@fragrancereviewsbytamzid5780 Did you get it yet?

  • @eidesu9013
    @eidesu9013 Před 2 lety

    Hi this is very helpful ! I was hoping if the kit is still available! I can't find the link in the description bar :c 13:17

  • @Abolfazl-MI27
    @Abolfazl-MI27 Před 3 měsíci

    Hi , that was something I'm searching for. thanks for your all efforts for creating this awesome video. could you please say where could I find the notion page you have used int the video?

    •  Před 3 měsíci

      It’s in this package: elifhiz.gumroad.com/l/marketinghub

  • @Steve-lh6ww
    @Steve-lh6ww Před 3 lety +1

    All of new uploaded videos are added in Playlists? Or there àre some that is not in the ppaylist I'm currently binge watching your playlists its extremely informative

    •  Před 3 lety +1

      They should all be in playlists 👍🏻

  • @sensiblemoron
    @sensiblemoron Před rokem +1

    Simple, clear, and to the point, Thank you very much!

    •  Před rokem

      Thanks for watching!

  • @hamedjavaheri81
    @hamedjavaheri81 Před 2 lety +1

    Great Video

    •  Před 2 lety +1

      Thanks Hamed!

  • @lh9448
    @lh9448 Před rokem

    I would love the document

  • @tylerstruss223
    @tylerstruss223 Před 3 lety +1

    NOTION!

  • @aishaiqbal8318
    @aishaiqbal8318 Před 11 měsíci

    Hey dear, could you please show us any of your created campaign plan as i am about to apply for a campaign planner but pretty confuse what actually i need to write or make ? i need an idea.

  • @shivamshukla1718
    @shivamshukla1718 Před rokem

    I like💖 your video, please make a video on social media marketing🙏

  • @Robert-3691
    @Robert-3691 Před 3 měsíci

    This is top-notch in every aspect. I recently enjoyed a similar book, and it was top-notch. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

  • @Diiful
    @Diiful Před rokem +1

    I LOVE YOUR ACCENT!

    •  Před rokem

      First time I ever heard that! Thank you!!!