How to Write a Cold Call Script that Works
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- čas přidán 1. 06. 2024
- This is a recording of a presentation that we delivered on how to write a cold call script that works. Having a good script for a cold call can help improve sales and this video helps with how to write that.
You can get the slides from this presentation from our website by going here salesscripter.com/how-to-writ...
0:00 - Introduction and Core Concepts
12:55 - Call Script Formats
14:39 - Call Blueprint
Here is a link to the full SMART Sales System training program - • The SMART Sales System...
Here is a link the SMART Sales System book - www.amazon.com/dp/0578615762
Get free ebooks on our website here salesscripter.com/ebooks/
Get more information on SalesScripter at www.salesscripter.com
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#coldcalling #coldcallscripts #coldcallscirpt #sales #salesscripts #telesalesscripts - Jak na to + styl
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There is no content of Sales like this in entire google!!! All so called sales masters are bullshit!!! Thank you sales scypter!! You are an absolute legend
Thank you!
You're an absolute legend, I've spent 4 weeks messaging potential clients without a single job. Used this to make my first ever script and I landed the first person I rang, thank you so much!
Great to hear! We have turned these tips into a full sales methodology to cover cold calling, cold emailing, objection handling, closing and more and here is a link to the playlist with videos for all of the different modules in the program - czcams.com/play/PLoUVJsDQgZIIDinZ2l865qEhABzjBrndf.html
First call with the script booked an appointment. Thank you!
6:08 excellent objection handling example. Thank you so much for sharing,
I have been so depressed and I thought about giving up my business because I can't sale and I am scared to cold call. I am so greatful to find your video and website. This really gives me hope..
UDG Sounds I assure you it’s a learnable skill. Sales initially feels like some kind of voodoo mojo thing, a nebulous way to make money at best. Until you “get it”. After it clicks, you have money on tap.
There’s way more to running a business than making money. But when you know you can always just go out and get money, it makes the other hurdles a lot more possible.
If you study and practice sales like an art, just as an actor or musician or any other craftsman does, you’ll learn you really do have control over your revenue. Not everyone will be a sales superstar even with practice, but every owner should at least be proficient in the art of sales. It changes everything.
At last! Someone really knows how to do this and is a solid expert in cold approach. Congrats!
What you’ve done in this video is amazing, currently at a company with a horrible sales script, it would be revolutionary for us to adopt something like this
Thank you. Here is an updated version of this video if you are interested in seeing how we have tried to improve these concepts czcams.com/users/live3FMhXwEkjFc?feature=share
I’m a Grant fan, but he does not come close to describing as much detail as you did here. Thank You.
Nothing but value here!!!
Brilliant video - great tips, clever tool and expert pitch. Very good job!
The best video in this genre. Thanks for sharing!
Useful, direct and encouraging will look to apply in every sales opportunity
Really really really nice and effective 🙏🏿. Thanks for your video 🙏🏿❤️
I agree, I try to provide value with everything I do or say, clients ussually retribute the value given with new business.
highly valuable info. so many points to apply in order to bring results to my company. thanks!
This vidoe is great . He summrise all what i've learnt this week through my reaschs in a very simple way
Very honest content and practical advice nuggets
Excellent, thank you for the content
Very helpful. Great content. Thank you
Very useful, thank you very much
This was great!
amazing useful! Thanks xN times
Nice one I am really wishing to know that early
Thanks
Great video
Good stuff! Thanks, *A.
Thanks very useful
Great content! Keep it up! You are helping so many people, and surely you can capitalize this maybe with online workshops or webinars. 👍🏼👍🏼👍🏼
Thanks! We spend time on this training and give it away for free because it all aligns with a software product that we sell called SalesScripter, an app that generates sales scripts - www.salesscripter.com
very helpful
"Have I caught you in the middle of anything right now?" - that sounds like a NO-oriented question (Chris Voss)
Nice one)))
Relax and relate...
Good info
This is gold
agreed
Great stuff. I hate when I hear people ask How's it going on the cold call intro.
I never ask “did I catch you in the middle of something?” Of course you did, they are at work!
This is really good, i have made a sales script based on these methods and I will come back in a months time and let you know how it goes, thank you!
We would love to hear your results. FYI, we expanded these concepts into a full outreach program called The SMART Sales System and here is a playlist with the full program czcams.com/play/PLoUVJsDQgZIIDinZ2l865qEhABzjBrndf.html
Can you please send me
Definitely works with insurance sales.
Vin D yes Vin I’m going to use this towards my p/c insurance calls
Do you guys mainly do B2B or B2C calls? You mentioned in your video that you have a call center.
I enjoy Grant Cardone's contents, but hey, any added knowledge from other influencers wouldn't hurt. Thank you for this video.
No interest is a level of interest
I just checked out your website and it appears to me that through a series on questions, your provide suggested scripts. Not quite what I need I need a container and organizer of MY OWN scripts. Am I wrong that that's how it works?
Highly Valuable training and tips thank you for sharing how ever my problem is the moment i introduce myself and the Company almost all prospects knows that he is a sales guy.. then i ask questions as mentioned in the video, i m not getting any appointments so i had to tell about our solutions n what we do.. etc then either it turn out be "just send me an email " or "we don't have any requirements" So how do i overcome this?
Our webinar on objection handling might help with your question - czcams.com/video/T6qjMrf4msg/video.html
firstly identify decision maker, dont give ur info when calling business firm time. Say if you can talk to owner or someone in charge of marketing or recruitment or department you need to speak to. If they ask who's calling then say its john from sparta marketing or whatever. If they say they not available you can leave a message or leave an email just say i prefer to call back and ask questions to figure out whens the best time to call back cos if you leave your details you wont get a call back for sure. Once you talk to the decision maker you can use techniques in this video, you definitely dont wanna use them on the gatekeeper. Again use questions like did i catch you in the middle of something? This sort of adds a of sense of mystery, intrigues them to find out why you called. And most of the time they will be willing to listen to you if they aint doing somehting, if they are busy just say i can back, does later today work or should i call another day? Always give 2 options, if you just give one then it makes it too easy to say no. EG, you say should i call back later today? They could say no if they are busy, you just lost the sale.
Love the video, I'm trying to build script to land meeting with the owner for home improvements not make a sale over the phone just appointments, How should I build this around it?
This video talks about setting appointments, it does not build a script for make a sale over the phone or one call close.
Please tell me your tips on how to counter not interested/call back later these issues...Thanks in advance.
Did you watch this video ? czcams.com/video/M9uIIxchceU/video.html
Aren’t interested in what ? I wouldn’t expect you would be, I just introduced you to the idea/concept/product but ___\\
How does this fit in with Grant Cardone's training? Similar? Different? I haven't taken Grant's training, but I've read his books...so curious if this is relearning, adding to or completely different?
From our knowledge of Grant Cardone's training, we feel confident saying that our methodology is completely different. Not that we are taking a position on whether their content is good, great, or not, but we approach things from a completely different angle. If you were to get exposed to both, there would likely be very little overlap. Let us know if you have other questions.
Grant Cardone is about the sell sell sell always be closing. This channel is more inquisitive and will work for B2B better in my opinion.
"I got fish!" - Grant Cardone
Hi Inwork as a investment advisor and I need to get clients from the bank to meet me to review there investment portfolios and how I could assist with this...I need to get them to feel this is urgent as it’s generally not an urgency..How to create the sense if urgency?
In order to create a sense of urgency, you need to have a strong sales message that communicates how you can help them, what you can improve for them, what problems you can solve for them, impacts that they can have if they do not do anything, examples of how you have helped others, ways that you differ from other options, ROI that you can deliver, etc.
Here is a training video that explains how to build a consultative selling sales message and this would help you with the above suggestion. czcams.com/video/cX2IePyTwrA/video.html
6:20
If you like this training, you might like this video where we take a real cold call and analyze it using all of these tips - czcams.com/video/stgFwl_0Ns8/video.html
We also get a lot of calls that are out and out scams.
I don't agree in asking "Have I caught you in the middle of anything." Of course I have. They are at work. I can't imagine anyone admitting to not "doing anything" at work, especially to a stranger. Can someone explain to me if this works for them?
Inji E you are correct. I always use the very polite. " I wonder if I could borrow a moment and introduce us to you" works swell.
even i don't agree in asking "Have I caught you in the middle of anything?". But there is question that you can ask is "have I caught you in a bad time?", This actually works for me most of the time(not all the time, though).
Kumar Korale Not sure what you are selling, but asking that is the worst idea. Speaking from personal experience. I do B2C sales calls in Real Estate. It creates too much resistance. My advice? Go right into it. Don't ask for permission. After you state your name, begin your presentation with something like, "I know your time is valuable (name), so it will only take me a few seconds to blah blah blah" .
I just ask what did I catch u doing? Then go from there
David Evans Have you found that to work well for you? I kind of came up with a specific approach after some trial and error. You know what works well? Assuming you caught them in the middle of work, probably doing a million things, and that it should take you less than a minute to provide them with the reason for your call. That simple. Afterall, the initial call is a qualifying call not a Sales closing call. Your goal is to see if you fit their current needs. Otherwise, you will end up chasing leads that go dark and never cared to begin with. I spent a lot of time chasing leads that went dark and I like now making it clear the reason for my call and if they have considered (blank). Works for me.
!!!!!!!!!
😄
There is only one full proof for every and any business. ?
Selling to get appointments is defensive selling and weak. Sorry but if you have something great to tell someone do you have to see them face to face? No! Only people who dont believe in their product or are scared of rejection call and call with setting an appointment in mind. Where I worked before everyone did this and spent 90% of the week in meeting and having a poor pipeline. While I was closing on the phone every darn day and making x 7 what the next sales person made. Technology is there for us to make things quicker stop being scared and close over the phone. Only time people need face to face is if they are selling a physical product and thats after they have qualified and built a lead through back and forth communication over the phone/email. That said I still subed you channnel because you have good content
The point is not to drive to face-to-face meetings/appointments. The point is to open the call and try to establish the conversation (appointment) and that can either happen on the phone or in-person. It could also happen on another day or at the same time as the call - "It will take a few minutes to fully answer your question about pricing, do you have 10 minutes to go into more detail now?" That then becomes the appointment and it happens on the phone right thin - "instant meeting".
Are you all millionaires?
Mostly incorrect advice. It makes the assumption that the effort should be in SELLING. The effort should be in BUYING. You cannot SELL anything to anyone - all you can do is to get them to BUY something from you.
First rule about "cold calling"... RESEARCH your prospects and get as good a handle on their business, their industry sector and their competitors. If you can, seek out weaknesses and problems they are facing in their business. Business people will PAY to have problems fixed, or challenges met cost-effectively. Then, determine how your product or service can fix their problem and make their business more profitable.
Here's the basic context of a call I once received:
"Hello Mr Smith, it's Jason Atkinson here. We see that your ecommerce website is getting very low click-thru's and your main competitor - ACME inc - seems to be attracting a lot more cutomers. Well, we believe we know why this is happening..."
ME: "Go on..."
JASON: "We took a detailed look at the source code of your web pages and also of ACME inc and they have applied inline meta-data. Basically, this vastly improves their page ranking on search engines because when people search for a specific term, the search engines can verify more easily that their site best-meets the search term."
ME: "So they get better results on search ranking?"
JASON: "In many cases - yes... and because people tend to click the top search results, they are getting the visitors and you aren't. In fact, we did a quick analysis of your online shop and theirs, and in over 80% of searches, they were featuring in the top three searches. Your website wasn't even being listed. And yet... your product offering is better and in some cases, a lot cheaper than ACME."
(Jason then gave me some actual examples...)
ME: "Hmmmm... we kinda know this too. We have good products, but few people seem to come to us."
JASON: Yeah... seems crazy... people buy from ACME and not you - but now we think we know why. And it's not that difficult to fix."
ME: "So how do we fix it?"
JASON: "Your website needs to be able to generate inline meta-data. I won't bore you with the technical details of this, but basically we would add some programming code to your site that makes all this magic happen. You don't need to do anything - the code does it all for you."
ME: "So what does all this cost?"
JASON: "A lot LESS than it is costing you in lost business. In fact, we forecast that we can increase clicks to your site by over 75% in two to three months... It takes a bit of time for the search engines to pick up the meta data and re-index web pages - but the longer you leave it, the further your site is falling behind."
ME: "So I should be looking at this right now...?"
JASON: "We think so, and it's a relatively quick procedure. Of course, we need to do a full audit of your site software, business objectives and sales goals, so we can program the site to give you the best ROI possible."
ME: "OK... so when can we get together?"
That took place 3 years ago... Now, my company has had a long-standing relationship with Jason's company and they participate in most aspects of our web development. We have spent around £25,000 with them, but sales have gone up by over 200%.
I agree with everything you have said. One challenge with that comes when you have a list of 500 or 1000 suspects to call and you cannot research each in terms of their business, their industry, their competitors, etc. You might be able to glance at their website but that is about it.
You can have a different approach when you have a short or fixed list of target accounts versus a long list of suspects.
The latter is more of what these tips are based on as that our first business was an appointment setting business where you are canvassing across a large number of accounts and just trying to get the appointment. And in that environment, you just don't have time to spend on each business or prospect on the list.
And regarding your mention of the assumption you should not be selling, that is not what this video is suggesting at all and the core concepts in the beginning explain that and are all about you not sound like a salesperson trying to sell something and our approach is more about being a consultant solving problems, not a salesperson selling features.
The only difference you are suggesting here is to already know from research the customer's problem. And I think that is great advice and not included here because of the volume of calls we assume someone might make. And we replace the research step with having the call center around asking pain probing questions and if those don't uncover anything, to share common pain points that you fix. Your approach is better than this, but if you don't have the time to do that, this is another option that is in the same general direction.
@@SalesScripter If your boss/supervisor gives you a list of hundreds of prospects to call each day, you have two choices:
1. Tell the boss to F#@K OFF
2. Resign and find a better company to work with.
The days of flood-calling are over. Any company that employs these practices deserves to fail - many do.
Twenty years ago I was editor of a major national marketing journal, and even back then the practice of flood calling was being seriously questioned. In an article, written by the (then) CEO of the Direct Marketers Association (an organisation that did substantial research into cold calling) said difinitively that cold calling delivers extremely poor ROI, and MOST organisations that use it do not realise this.
We ran cold cold campaigns calling a lists of prospects and had excellent results getting our clients into new accounts with qualified appointments.
Sometimes you have a short list of target accounts. Sometimes you have a list of target prospects.
@@SalesScripter A handful of people may be persuasive over the phone. It's more about "gift of the gab" than true "selling" ability. Most (modern) successful businesses garner new business through reputation. In my case (anecdotal I concede), I have been running my own businesses since 1988, and have never made a cold call. Nor have any of my employees (we don't even call anyone a "sales person"). Building a reptation is hard work, and if companies moved from time-wasting cold-calling to reputation building, the result is customers come to you, and not the other way around. My most recent business venture, now in its sixth year, has focused on training staff in business skills, technical skills, supreme product knowledge and how our products meet specific (and often complex) needs. Then... we just wait for callers to call US. Every day, we get 10 to 15 calls - so every single one can be classified as a qualified lead - afterall they called US - not the other way around. Callers come from practically every industry sector, and we work as a TEAM. The caller is handed to the person who has the best knowledge of the caller's industry, and who can converse on an even footing with the caller. We convert between 80% to 85% of callers to customers. As we demostrate (right off the bat) that we understand their business, industry, and objectives, they come back time and time again. And these are not Mickeymouse companies - we have the likes of Rolls Royce, Airbus, BAE Systems, GKN, the UK Ministry of Defence, National Police Forces, Major medical and pharmaceutical companies, Royal Duch Shell, BP Exploration... and we have never cold called any of them - ever. Effective selling occurs NOT by crafty unsolicited calling... train your customer-facing staff in not only what you are selling, but across every facet of business. Make them read newspapers, follow financial markets, learn principles of marketing, and much more. Sure... advertising is essential, but in building a reputation, you attract and HOLD hign-value customers. These people stay with you - even when they change jobs. Many of the people we deal with have moved companies three or four times, and when they move, they call us - and we have a NEW company (usually a high-value one) as a customer.
Cold-calling is old-school thinking and is long past its sell-by date.
If it's a REAL cold call,,, it's impossible to know what is happening in the other side.!!!
he sounds awful on the phone.lol
Ur script is hardly to be read - too tiny print tq
You can download the slides from this video here salesscripter.com/how-to-write-a-cold-call-script-that-works/
Good points except, I strongly disagree with you about asking how you're doing today before an introduction.
I can gauge your current frame of mind and mood from that simple question.
If I give you my name first, the alarms of what's he going to sell me go off.
As corny as it is, complimenting someone's kids never gets old or ineffective!
Great video