Composable Commerce - Personalization, Localization, and Targeting

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  • čas přidán 6. 09. 2024

Komentáře • 2

  • @cnikolov
    @cnikolov Před 8 měsíci

    Thank you so much for this video, I always wondered how all the pieces fit together around Ecommerce.

  • @Tenelia
    @Tenelia Před 9 měsíci

    🎯 Key Takeaways for quick navigation:
    00:03 🧱 *Composable Commerce Introduction*
    - Explanation of composable commerce and its advantages over monolithic systems.
    - Importance of using best-of-breed components for better site performance and personalization.
    01:00 🚀 *Building with Lego Blocks Analogy*
    - Concept of building an e-commerce platform using 'Lego blocks' for flexibility.
    - Emphasis on localized, personalized content and developer-friendly tools like React.
    02:12 🛠️ *Visual Headless CMS*
    - Introduction of a visual headless CMS for combining various e-commerce components.
    - Ability to personalize and publish content easily through a drag-and-drop interface.
    03:36 🌐 *Managing and Customizing Stack*
    - The significance of managing, iterating, and improving the composed stack.
    - Insights into the e-commerce needs like A/B testing, adding new functionalities, and enhancing conversions.
    05:11 🔍 *Analytics and Heat Maps*
    - Utilization of analytics and heat maps for understanding user interaction.
    - The importance of a stack that allows control and integration with favorite services.
    07:05 🖌️ *Editing Interface Demonstration*
    - Demonstration of the editing interface in Builder.
    - Showcasing how to create and personalize pages and components visually.
    09:24 💡 *Performance and Native Integration*
    - Ensuring native integration to the user's stack without performance costs.
    - Emphasizing the importance of maintaining site speed for high conversions.
    11:02 🎯 *Targeted Personalization*
    - Techniques for targeted personalization based on user behavior.
    - Utilizing customer data for creating tailored user experiences.
    13:07 🔄 *Iterative Process and Flexibility*
    - Flexibility in the iterative process for e-commerce sites.
    - Highlighting the adaptability of content based on various audience types.
    15:11 🧪 *A/B Testing and Editorial Content*
    - Implementation of A/B testing for optimizing product pages.
    - Discussing the customization of editorial content to enhance product details.
    17:04 ⚙️ *Addressing Composable Commerce Challenges*
    - Addressing the challenges faced in composable commerce setups.
    - Importance of easy updates and avoiding dependency on engineering teams for content changes.
    19:08 🎨 *No-Code Content Creation*
    - Showcasing no-code content creation and customization.
    - The capability to make on-the-fly changes to various elements like forms and buttons.
    21:18 🔄 *Quick Iterations and Dynamic Updates*
    - Emphasizing the ease of making quick iterations and dynamic updates.
    - Demonstrating how updates in the interface reflect immediately on the live site.
    23:12 🗓️ *Scheduling and Localization*
    - Discussing scheduling features for content and page variations.
    - Showcasing the localization of content for different user locales.
    25:30 🔗 *Interconnected Systems and APIs*
    - Explanation of how different systems and APIs interconnect in Builder.
    - The flexibility of integrating with various external platforms and services.
    28:05 💡 *Q&A Session: Technical Aspects*
    - Addressing technical questions about Builder, such as deployment and integration with other frameworks.
    - Clarifying how Builder interacts with existing systems and the flexibility it offers.
    31:45 🌟 *Developer Experience in Builder*
    - Exploring the developer experience within Builder.
    - Showcasing real-time updates and component registration.
    34:06 📊 *Analytics Integration and Insights*
    - Integration of Builder with analytics platforms for detailed insights.
    - Demonstrating how analytics data can be utilized for content optimization.
    37:08 🛠️ *Coding Components in Builder*
    - Detailed explanation of how developers can code and integrate components in Builder.
    - The simplicity and flexibility of adding and modifying components.
    40:40 🚀 *No-Code Capabilities and Customization*
    - Exploring the full range of no-code capabilities in Builder for content creation.
    - Customizing elements like forms, buttons, and responsive designs.
    43:56 🔄 *Real-Time Component Updates*
    - Demonstrating real-time updates to components and their immediate reflection on the site.
    - Ease of updating and maintaining components across different platforms.
    47:12 ⚡ *Custom Functions and Data Binding*
    - Showcasing how to add custom functions like onClick handlers in Builder.
    - Discussing dynamic data binding and passing context to components.
    50:27 🌟 *Wrap-up and Final Thoughts*
    - Summarizing the key points of the demo and the capabilities of Builder.
    - Encouraging experimentation and integration with various e-commerce tools.
    Made with HARPA AI