I don't like coffee. Can James Hoffmann change that?
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- čas přidán 5. 05. 2024
- If anyone was going to teach me to like coffee: it was going to be @jameshoffmann. ■ JAMES: www.jameshoffmann.co.uk ■ / @jameshoffmann ■ / jimseven ■ / jimseven
My main channel: / tomscottgo
I'm at www.tomscott.com
Twitter: / tomscott
Instagram: / tomscottgo
Facebook: / tomscott
Series Producer: Cambria Bailey-Jones
Assistant Producer: Sophie Newton
Editor: Pierre Blanc
Camera Operator: Michael Losada
Production Assistant, Hoffmann Industries: Melinda Barbi
Executive Producer: Guy Larsen
A Pad26 / Penny4 Production www.penny4.co.uk
Filmed at Prufrock Coffee prufrockcoffee.com/
00:00 Introduction
02:50 The basics of coffee tasting
13:33 What flavors does Tom like?
24:18 In which some baristas make some coffee
24:33 Does Tom like coffee now? - Zábava
This was a much longer video than expected: please enjoy half an hour of people being interested in coffee (and 70 seconds of advertising which helped pay for it all)!
Hi
ONE DAY AGO ??!
Thank you senpai
One day ago?
Neato
Imagine if at the end James was like "Tom you pretentious twat they're all Nescafe"
ha ha! fantastic
Directed by M. Night Shyamalan
"And this one's tea"
🤣🤣🤣
That would be amazing lmao
He's just tasting coffee but it somehow feels like a gameshow.
"Is it.. more bitter?"
"It IS more bitter! Correct. Next round."
True
Which is actually quite on-brand for Tom.
"Smells like ass"
...
"Correct"
@@computationaltrinitarianis1451
“An apt description.”
Tom Scott: Relentlessly Competitive
I’m 99% sure James is Toms alternative timeline where he liked coffee as a kid
Are you saying liking coffee is the difference between being cool and not?
@@Shinkajo how on gods green earth did you get that from their message at all. point to the exact wording that implies that
@@datb0013 I mean, I guess we should thank him for letting us all know he was the school bully (or got bullied himself and is now being a butthole to other people to make himself feel superior). At least we can avoid him.
@@datb0013 It's a joke. Relax.
@@Shinkajo if that was your idea of a joke please never post anything else to the internet.
Just spent 30 minutes watching two British men, who both look simultaneously 50 and 20, taste coffee together
Life well spent
English*
They aren’t Welsh, Irish or Scottish. They are English. That’s the equivalent of saying South American when they are Mexican, say their country not the rough continent
@@SteakBaked99 the united kingdom is a sovereign country. south america is an entire continent. absolutely no validity to that comparison 😂 if some wants to say they are from the uk, they’re from the uk bro. chill
@@SteakBaked99 fair enough, everyone saying your wrong but I can’t quite decide...
@@sammclaughlin325 for now.....
@@SteakBaked99 To say Mexico is South American is to be wrong. It's a part of North America.
As for comparing British to English, perhaps that would be more like American to Texan. Or French to Parisian. They're both, one is just a national term, the other is a more specific regional.
This series should be called: “Tom Scott writes off his weekends as a business expense”
"Tom Scott makes new friends and makes a living off of it"
I would give you a like, good sir, ma'm, or other, but I don't want to ruin the 666 likes.
Safe-Keeper You can give them a like now
@@vigilantcosmicpenguin8721 instead of "How to win friends and influence people" you've got "how to make new friends pay"
“And god bless him for making that happen.”
Thanks for having me on the channel, it was so much fun to have coffee and chat, and you being so open to trying, tasting and talking your way through the weird world of coffee makes this a really great video to watch. (I hope you’re still ordering decaf espressos on the regular!)
The crossover I didn't know I needed
Alta halz maul
How do you like your coffee though?
This was excellent interview and taste test!!
Every Cafe and Batista should do this! Instead all the disappointment trying to figure out.
Should definitely dedicate an episode to this
I love the crossovers James 10/10!
"Just say coffee person... youtube.... weirdo"
- James Hoffmann, winner of the 2007 World Barista Championship
And writer of a serious book on the subject.
And world famous coffee celebrity
Essentially coffee Gordon Ramsey if Gordon wasn't a huge prick @@yardy88
and owner of the best and most popular speciality coffee roaster in the UK.
I think it's funny that nearly every other barista champion doesn't have nearly as much recognition
Never heard of James Hoffman, but I have to say I'm super, super impressed by this introductory format. Well thought out, informative, exciting, and never overwhelming. Forget coffee knowledge, James seems to be an excellent teacher.
Totally agree, and he’s particularly good at knowing when *not* to talk and allowing Tom to process and express what he’s experiencing.
The thing about not swaying his opinion with too much emotion to his reactions, and the whole "contextual taste" breakdown was brilliant.
James really down plays himself too much. Not only is he objectively a coffee expert, but he also is very good at presenting and teaching coffee.
@@s01itarygaming It's always good to be humble. It's a nice surprise to find that he is in fact not just a "youtube coffee weirdo"
I knew James and not Tom
imagine the disappointment when Tom discovers that most cafes around the world pale in comparison to a private tasting session with James Hoffmann
Tom: goes to a random coffee shop asking for a decaf espresso.
Also Tom: My disappointment is immeasurable and my day is ruined
all good, send him to Melbourne
@@iamcecilman I was gonna say send him to Australia!
@@ArmadaAsesino the place that invented the latte
They look related
Tom: "I don't like coffee. Change my mind."
James: *changes his mind*
Tom: *Delighted youtuber noises*
Truly from “ i dont like coffee” to “espresso”
*_[Final Fantasy V Victory theme intensifies]_*
Tom's Coffee-Enjoyer job level increased!
Tom can now use Decaf Overdrive!
@@GmodPlusWoW Do you want a tutorial on Decaf Overdrive? [Yes/No]
@@GmodPlusWoW "I found a skill!"
Tom went from second-guessing himself to be very excited about telling his thoughts. So wholesome!
He did seem very full of energy by the end
That's caffeine for you.
Seeing Tom’s mind getting blown away every single sip he takes is so refreshing. James looks like he is genuinely excited about getting some who isn’t into coffee to drink coffee is so entertaining.
Also very patient and smiling that he got Tom to enjoy a thing he works on.
What a great teacher - introducing someone to their passion without being condescending, and evidently taking pride in sharing what they love. Every hobby needs people like this as ambassadors
Well said! James is a fantastic teacher, and his characteristics should inform anyone who’s sharing their interests or skills.
So dam right even tho i dont think you can call it a hobby for James. ;) Hes a world winning Barista with several books realesed and a coffe company. :)
@@zirania6895 yet it can stil be a hobby
What helps is the starting point of having a complete novice and the understanding “there is time” to explain and expose them to the hobby
Keep hobbies alive!
James Hoffmann is, and I don't use this expression lightly, a class act. As a fan of both Tom and James' channels, I have to say I thoroughly enjoyed this episode, and as someone who has a high sensitivity to caffeine and doesn't drink coffee often, I loved every second of this.
James Hoffman's content was really the only content I watched in FB for so long and Im not even in it for the coffee, but for the quality
The world of decaf coffee is a rich and varied one as well. Most independent roasters produce a decent decaf. I own about £1000 of coffee gear and consider it money well spent to help me explore this world.
As a coffee enthusiast I have to say I actually enjoys his videos more for his personality and temperament than I do for the coffee info they offer!
Sensitive gang!
Same thoughts here! Seeing so much out of a decaf experience was inspiring too, as while I love the taste of coffee, I’m much too sensitive to caffeine and crash easily even off some teas.
Now to find my taste, good decaf and maybe that espresso machine with tablet on top as I am quite the data nerd.
For those unaware, James is a former barista world champion and a coffee expert despite his humility.
Literally stood up and cheered when Tom noticeably turned into a coffee lover after the espresso shot. James' lightest touch begs his interlocutors curiosity, and Tom was a great sport in his coffee adventure. Love it.
how the heck do you become world champion barista??
@@fearmetoo-le8dw you go to to the world barista championship and you win
@@maxh6975 It's amazing that I was expecting that answer and was still caught off-guard by it
The moment Tom says "I like coffee now" makes me smile for some reason
gave me some Ralph Wiggum vibes. "I like men now"
@@therealpanse 5:24 it’s a bit fruity
Me too!
I said "We did it boys!!! Famous youtuber who we all like, love and adore now likes the same thing that we do!!! Yaeyyyy!!". Thank you James
You would, godot, you coffee fiend.
two proper lads :,)
Eyo shaq ive been drinking A LOT of nut milks after watching ur video
netshaq and tom scott is the crossover i need
And here's the next one ;)
Internet Shaq liking one youtubist is amazing, but 2 in the same video is miraculous.
oi bruv
Tom is so lucky for this experience. Imagine being able to have a taste-session to find your favorite type of coffee and how it's made?! with James of all people! would love that some day
In all seriousness, I’d pay to have this experience. One-on-one tasting and explanation and options, from someone very knowledgeable, would be a fantastic way to spend $75 or so.
@@UK_IN_US would probably be a good amount more expensive than $75
@@UK_IN_US If you ever go on vacation in a coffee producing country and find a coffee farm: Some of them offer coffee tasting... they may not have the level of James, but proably knowledeable enough so it won't matter.
I enjoyed this a lot, e.g. tasted the difference between washed, sundried or honey sun dried coffee. And it did not even cost $75. :-)
@@UK_IN_US 7 months later and its stilla great idea lmfao, youre so right
@@UK_IN_USMore like $7500
My favorite ambiguously aged CZcamsrs
James: "slurp it up as loud as you like."
Tom, ever the British gentleman: *sips completely silently every time, in the proper manner*
The irony being it's actually a faux pas not to in this situation :)
@@streaky81 Well, a faux pas simply because it's less effective.
Not a single raised pinky finger in the entire video, and you say he's the consummate British gentleman? Hah! Hah I say.
Not slurping artisanal coffee is a huge disrespect though.
@@ianmcnaney6528 Ahh of course!
James: agrees with something Tom said about coffee
Tom: This is great. I’m going to get a good grade in coffee, something that is both normal to want and possible to achieve
exactly what it reminded me of too
He's just like me fr
Lamooooo
That sounds like something jeremy from peep show would say in his head
he went from scared to hilariously excited and its so wholesome
I love the way James did introduced Tom! Where I would've just given him the "best" coffees I had and force fed a friend, James cleverly created an experience and taught Tom to appreciate little things, take his time and savour all the tiny little nuances.
So fun to watch and fascinating to see develop
This is the collab I’ve always wanted
It's the collab I didn't know I wanted till I saw it. Big fan of both, though (and of yours).
Me too
Whoa, I didn't see this one coming!
And the least expected collab ever. As a lover of coffee and vervet watcher of Tom Scott videos this one is perfect! I need more tom Scott collabs!
I'd actually be up for an Evan Edinger-Tom Scott collab! I teach cultural studies at a German university and use videos from both of you on a regular basis.
"When I was 14 or 15..."
I never really thought of Tom Scott as someone who does the whole "ageing" thing.
That is the thing when we are kids, the same thing with vegetables, as adults they like more of the bitter tastes but when you are young it is not a common thing for them to like.
@@wobblysauce
In most cases, that is. A few of us are still highly sensitive to bitterness as adults. Do you consider sugar snap peas bitter? They’re still bitter enough to me that they’re something I tolerate rather that enjoy. Same with walnuts and hazelnuts, as well as a lot of lettuces.
He's been perpetually 22 in my head for the past decade
5000 years ago, when I was a teenager...
I had a similar story with getting to like coffee when delivering pastries to a new wave café. The only issue is, I became a snob. It is a bit harder to say to friends and family “OK, thanks but I don’t like _this kind_ of coffee” than “Thanks I do not drink coffee”.
hahaha can relate
im not alone then
Same here. Damn good Coffee is just different.
I just close my eyes and drink it to be polite.
You can completely avoid that by saying “No, thank you for offering!” 🤨
James' guidance and Tom's enthusiasm are absolutely brilliant in this. I really enjoy that James lets Tom find his way through this and experience it himself and also guiding it slightly to help him fully appreciate it.
can we talk about James' presentation skills? He's an excellent teacher and explains things well
I'm not really into coffee culture but I watch James' videos because of his fantastic eloquence
If one Jame is good, two James are better.
Reasons why he's a barista champion. The presentation is so important in those competitions. The winner does not necessarily make the best drinks.
If James, Andre Mack (wine), Garrett Oliver (beer), and Liz Thorpe (cheese) got together, they would dominate the podcasting world. I could listen to all 4 of them talk about their fields for hours.
@@karlkarlng I couldn't have said it better myself 😏
I'm glad James isn't a supervillain because that was a masterclass in planning and manipulating expectations. I saw that cheeky grin when it was all working out!
James used to do coffee competitions and used NLP to try to influence the judges by using certain words or wording. Who knows if it worked hah but funny that you mention it
@@Hermeshoes thats interesting. As far as I know, with human psychology, NLP actually doesn't work. Its just sudo science.
@@Kas_Styles-Akuma sudo manipulate-human
I was a barista for six years, even trained junior/new baristas, but my home coffee improved SO much from watching James’ channel. His advice has helped me enjoy coffee even more. I don’t drink alcohol, but I’m a massive foodie and sometimes feel sad I can’t enjoy wine or gin tasting. But I can enjoy another foodie drink (with a different and less harmful drug!) thanks to James.
Well it explains itself when you know he's a world barista champion. He's a barista's barista
As a barista who thrives on teaching non coffee drinkers that coffee isn't just Folgers or Starbucks, I absolutely loved this video. Coffee is like wine, done right, it can be an experience.
Coffee is nothing like wine
@@MegaFregel cultivation of the plant used in both is essential to flavour and so is how theyre processed. And both have snobby connoisseurs
@@mallardofmodernia8092 this applies to everything
@@MegaFregel well the guy did say coffee is nothing like wine.
@@mallardofmodernia8092 yes that’s what I said
Next video Tom Scott being a little more energetic then normal after his 27th cup of joe
Caffeine pills, here I come.
He's going to be getting so many double shot cappuchinos
"I can see through time now..."
@@thehaprust6312 backwards only though, right?
13:08
James: “Do you like it?”
Tom: [confidently] “Yes.”
Tom: *immediately has a minor existential crisis*
Wet boots also have that effect on him.
hello
@@chandlerdeslatte3148 You have the same profile pic as OP!
@@Marquis-Sade wow
@@Marquis-Sade 🤮
This video amazed me in a few ways.
1. James Hoffman is a master tasting teacher. He's VERY good at what he's doing here. I'm so impressed because I've seen a few of his other videos and wasn't impressed by him at all. I'll have to revisit.
2. Knowing Tom (in the weird parasocial way I think I do) and knowing coffee, this is actually incredibly entertaining. I'm hanging on your every word and cheering you on in your journey, Tom!!!
3. It's going to be really tragic when Tom realizes how bad most coffee out there is.
tom might also watch james to be able to make his own coffee. i’m sure that he could buy beans he likes and follow video guides and make smart purchases. isn’t that what most of us are doing with coffee? (the hoffmann watchers)
At the cafe I work at, we call our Colombian roast the "traditional American cup of coffee," and the Sumatran is indeed a crowd favorite, so it's neat to see that reflected here. It did pain me though to see Colombia spelt as Columbia throughout the video
Now Im jealous of anyone that has enough clout to say “Hmm I think i’ll try X” and then get introduced to it by the premier subject matter expert while getting paid for it. Well done, Tom. Been a fan of both of yours for a long time.
And I’m a fan of your username
@@nomorenames7323 Awaken.
Or the "I got an email" situations where those experiences come to Tom
The absolute joy on James’ face when Tom starts describing the flavors is the energy we need in the world.
Yeah...i remember feeling joy.. I think it was a tuesday
Yes! I love seeing people be enthusiastic about their special interests.
"Ah, I have taught him well, even though it's only been a few minutes since I started teaching him."
we also need people farming the crops though
Bravo on the quality of the subtitles. Accurate, easy to follow, and color coded.
🏆
It was nice to see the smile come to Tom's face when he tried the espresso. It's like he wants the adventure of discovering something he had previously thought he disliked. Well done Scottly Crüe.
I love Tom's confused face. It's the face of a smart person learning.
That's it, exactly! I was trying to put a label on that face, but failed. You nailed it.
true that
Spot on
It's Data-face. Tom's an android.
Not sure about learning ., maybe more just attempting to dig through the english language to find an effective word ......... maybe this would have been better / less of a challenge in Italian ..
So after having a panic attack in a cave, Tom's next adventure was trying out coffee. This is more on my level of adventuring.
He's really pushing the boundaries of his comfort zone.
I love how- I mean, obviously- devoted James is. However, I think in watching him and his teaching to Tom without pressure- is an amazing tool. He has such a pure passion, and his ability to teach like this is purely amazing beyond words. Tom- as always- is eager to learn and to teach the same, but I like that neither of them assume it all here. James aims to hopefully discover something in Tom that Tom once thought could not be certain- and Tom listens very intensely. Both amazing examples of learners and teachers, and watching their interactions and genuine interest in their experience truly is special. Sometimes, people do rock!
I've watched James for a while now, less so Tom, but I am continually enamored with the prospect that people still DO love these experiences so deeply. Plus, James's teaching method is calmly emphatic- and he knows the nuances he's teaching like he's sitting in your experiences or curiosity just the same. That's a teacher, and someone who isn't afraid to let themselves become a student all over again to experience the magic.
It's interesting hearing someone as verbose as Tom under the impression he's not describing the taste accurately, when he's actually nailing it. Another enjoyable video!
"I love the idea of taking you from 'I don't like coffee' to Esspresso."
I'm right there with you, this was an absolute JOY to watch. I know a bit about coffee, so I knew what to expect, and it was just a BLAST to watch Tom learn why coffee is delightful.
I know nothing about coffee, but I felt that joy.
I’ve always been enamored by Tom’s success and his hard work to create his channel, but the fact he did all of it without a crippling caffeine addiction is truly astonishing. Kinda makes me hate him, joking of course.
I think they are decaf
at 2:27, it shows that all 3 are decaf
@@rulisa1131 The point is Tom has a successful youtube channel without needing caffeine when making video...
@@MrNicePotato plot twist, 20 boxes of Tea
He's a brit, they are all about tea anyway.
Coffee lovers are just like audiophiles or mechanical keyboard enthusiasts. The ruthless pursuit of self-perceived perfection and the experience of finding new details, loved the video!!
you cannot convince me that they are not the same people in switched timelines
I couldn't put my finger on why I found this so fascinating, but then I realized that (as someone who's getting a degree in education), Hoffman's doing a great job scaffolding and constructing the experience almost like a good lesson. Bet he'd have been a terrific teacher in an alternate reality.
There is always something special about an enthusiastic expert sharing their love of a subject.
Interests and hobbies aren't something you have. They're something you learn, and people like Hoffman know how to guide us.
Not all teachers are in a classroom. :)
@@lunasophia9002 This. I have learned so much from James.
@@lunasophia9002 95% of them aren't
I REALLY enjoyed this video.
What is this three way intersection of some of my favorite CZcamsrs that have little to do with each other at all (except maybe nerdiness)
I can't believe I just watched 30 mins of two people drinking and talking about coffee...but I really enjoyed it too. I'm still flabbergasted that Tom made it through college without caffeine
I came here to say the exact same thing Big smile on my face the whole time. FWIW I'm a specialty coffee fanatic for over seven years now.
My worlds are colliding
Nice crossover haha
This video got me into coffee 10 months ago. Now, for the past 9 months, I've been making a pourover almost every morning and loving having a new hobby. Thank you James and Tom ❤️
I'm not a coffee drinker, but watching Tom's enjoyment of the process makes me SO curious to try coffee this way as well!
Every time Tom guesses a note in the taste or smell of the coffee and is told he’s right i feel like a proud parent in a weird way.
he's a precious and delightful human bean :")
"I found a skill!"
Well done! Youve formed a parasocial relationship :)
We kind of are right? I've been watching Tom since I found him trying to erase his fingerprints.
you're right, that is weird.
I would totally pay for an experience like this at a roaster. Kind of a guided cupping of their coffees, based around your preferences (or not), and then picking out a coffee to take home and getting to try it in multiple brew methods - this would be so fun.
I’ve done this with friends who come over; it’s wholesome family fun!. Sometimes not even changing the brew implements or the coffee. With something like Aeropress, I will vary the grinder setting, or the water temperature, or the brew time, and come out with noticeably different tasting coffees…at which they are often so surprised!
Some roasters (especially small, local ones) actually do this, and often for free! Because they want you to try out and buy their coffees. Often they do internal tastings (for quality control or because they have something new) and maybe they'll invite you over for one. Ask them!
That would be an amazing experience. We do something similar in the guided tours to some coffee plantations in my country, but what you suggest would be a much more comprehensive and immersive experience.
@@spookyfm4879 Ah the classic...give them a free sample to get them hooked. Though if it's getting hooked on quality coffee, I don't mind
Yep! Light Up Coffee in Tokyo just did a cupping party!
This is easily one of my favorite videos I've seen in the last year. Every time I rewatch it, it's a delight. Partially because both you and James are two of my favorite people on CZcams, and partially for the shared excitement you both have: you for learning a new thing, and James for sharing and teaching a new thing. It's wonderful.
Not surprised these guys get along. They seem like brothers.
Tom's "I've found a skill" at 16:30 is such wonderful joy, and it fills me with warmth.
gives me james may vibes honestly ahahahahaha
A wonderful tonic to Tom's sadness at discovering that caving is NOT his forte.
This just makes me jealous. Having an expert like that to take you through a thing and help you discover what you like just sounds awesome.
It seems like a winner for a charity auction.
I'm already a huge coffee nerd, and have spent a thousands on my machines, but to have James Hoffman talk me through a tasting for an hour and teach me how to identify flavours within each roast would be incredible!
I’m a big coffee nerd with expensive espresso equipment, grinders…yes multiple…drip coffees, even have a keg with a nitrous line for nitro cold brew. I would spend so much money to be able to have this experience from a world class coffee expert. This was a great watch and being able to see somebody go from I don’t like coffee to espresso is proof how great James Hoffmann is.
It would be great to see an addition to this where they go thru making coffee and showing how grinds, temperatures, and timing all impact flavor characteristics.
Tom Scott already had the best job, but now it's doubly the best job.
OMFG how jealous it made me xD
30 minutes of watching a passionate gentleman teaching another gentleman about his passion so passionately. I have achieved inner peace
Honestly, James just convinced me to go find a coffee I actually like on my own. I drink coffee, but I usually don't actually enjoy it and do it mostly for the caffeine or social purposes. I just always thought that all coffee is bitter tbh.
“Most coffee isn’t very good compared to how good coffee can be.”
Exactly right!
Taste is very subjective, but the over whelming majority still tampers with their coffee to meet the exact taste preferred. Even if it's instant coffee. General taste we advance, but that still doesn't change the fact I like my meat well done. Some tastes we have is weird, sometimes our biology rather have something for a reason. Cravings are fine as a treat.
@@MrHeroicDemon no offense, but saying you like meat well done is a clear sign you don´t really have a good taste when it comes to food. Not that it´s bad, enjoy what you want. We are all different.
@@tijmen131 No offence, but saying that well done steak isn't a valid measurement of good taste is just farcically false. Well done can be very tasty and good, the problem is that most chefs cannot cook a proper well done steak, so they belittle it, which causes people to colour their own beliefs, which in turn causes well done to get ordered less. If you can find someone that can actually cook a proper well done steak, give it a try. It might change your mind. I'm not saying that you will suddenly prefer it to your normal favourite, but it should still open your mind.
@@BattleSpew I agree that everyone has their own tastes and we should respect that. HOWEVER, there are “optimal” ways of cooking certain foods. When you cook a well done steak, you lose moisture and flavor. Plain and simple. There is a balance to be struck with steak where you make it palatable, cooked and full of moisture and flavor. You preferring well done steak is likely because you don’t like the full flavor or you don’t like the texture or thought of eating meat that’s red. But you’re eating a sub optimal cooked steak with less flavor.
@@nathanrauf6735a bowl of steaming, warm, hot diarrhea has objectively more flavor and moisture than any meat served for a meal. Does that make it better? In what world is "more flavor, more moisture" an objective indicator of something subjective like human taste perception? Every attempt to objectively quantify taste eventually falls to failure.
"Ahh.... I like coffee now"
James is such a wonderfully humble gent, seriously, the coffee world is better with him in it. Following along with Tom warming up with coffee is such a delightful experience to witness.
This is one of those videos that I come back to. It’s so helpful in helping me understand my own coffee journey- hearing things broken down so directly
21:34 "It's not the most interesting, it's just very friendly". Ouch, I feel personally attacked.
A coffee fitting, this would be a brilliant service that I would pay for.
I've never tried it myself, but Trade Coffee does somewhat of a fitting for you, albeit at a long distance, and possibly over a longer period of time, since you have to wait for shipping times to try the coffees.
I would be absolutely down for a coffee fitting
This, exactly this. I wish James (or anyone really) brought out a guide like one of those Choose-Your-Own-Advanture books, where you start with three coffees, choose your favourite and proceed to the next stage based on that choice.
Now I have to check out that Trade Coffee thing David mentioned...
Oh bollocks, of course Trade Coffee only ships within the USA (i.s. they only have US roasters). So much for that.
I reccommend it. I did a coffee tasting on vacation in Costa Rica and I got a much better idea of what I like and what the differences are in coffees. Knowing what roast and general characteristics (acid, bitterness) you like makes it much more fun to select coffee. It is nearly impossible to learn everything, though.
the fact that tom has done every video he's released with nearly no caffeine involved is really incredible
Expect his upload schedule to get 2-3x quicker :)
@@sabrinaaa22590 imagine tom uploads daily after this session lmao
I went a very very long time with no caffeine. Then I got into some terrible crunch time in my life and leaned very heavy on caffeine.
For about a month I could use caffeine to propel myself, even in my 30’s, into 90 hour weeks with almost no sleep.
Now, it does not matter. I cannot function with caffeine - I quit it cold turkey and got back to “normal”-ish - but a few years later trying to get some “super powers” again as the need arises - Nothing. Just shakes and jitters and some headaches.
As someone who has spent a lot of my life working with coffee and has invested a lot of my time in learning about it, this video was such a treat to watch, and it taught me a great deal about how to walk someone through the process of understanding coffee. I love this. Thank you.
So I already really enjoyed @Jameshoffman, but now I really like him. He is so patient, passionate, engaged, happy to be there, educating Tom. This was really fun and makes me so happy to have someone like James helping grow the coffee nerdery.
Watched Tom Scott for years and just recently got into a few James Hoffmann videos. I am now thoroughly convinced, that the CZcams Algorithm somehow induced Tom to make this collab to get another 30minutes of my viewing time
I literally started watching some Hoffmann videos about 3 hours ago. I think Tom is in my walls
@@ICTman Wouldn't we all like a personal Tom Scott in our wall to take us on silly adventures?
Me too: I have been a Tom Scott viewer for years, and I discovered James Hoffmann this summer (and then I binge watched all his videos).
@@ICTman
The channels those you already subscribe to and watch regularly check out often turn up in your recommendations. I've seen it happen a few times, where someone I've never heard of before randomly turns up in my recommendations, then a while later the same person is, say, presenting a guest video on Tom's channel.
@@ragnkja But I literally started watching him 3 hours before the video was put out. And Tom Scott's upload schedule isn't controlled by the algorithm
As a coffee addict… I’m glad James managed to lure another human into the -abyss- ahem… world of coffee 😂
"one"? This video has 1M views 2 weeks after airing. I myself only use coffe as a stimulant to get through the afternoon at work and am now seriously considering, after viewing lots of James' videos, to get an aeropress and a Trade Coffee subscription (at least if they were shipping to Europe the US-centric fools 😆).
If only 10% of viewers reconsidered there stance on coffee like I'm doing, and only 1% of those actually turn into coffee fans, then there are now 1000 more people hooked on coffee (and many more subscribed to James' channel 😂)
If you stare into the coffee long enough, the coffee stares back into you.
I don't like the taste of coffee as a drink, I can only tolerate the roast beans in a jacket of chocolate, and I recently discovered this macchiato-flavoured soy drink that I really like... Maybe I'll get there someday 😂 Baby steps.
@@sourcererseven3858 good coffee is a wonderful thing, AND will get you through the day! If you can, treat yourself with good coffee if you can! 😊
@@tessabakker662 my viewpoint is skewed cos I love coffee, but you can get beans from coffee plants that have been bred to be more chocolatey…if you were interested these are delicious!
To me, this is why TV will never recover. Amazing unique content. Also, Hoffman needs to be employed by MI6 to turn enemy agents.
I really like how chill and relaxed is James Hoffmann about Tom spilling his coffee, not having the words for the taste notes, etc. What a character! Tom's enthusiasm is also so appealing to watch!
This is an accidental coffee tasting masterclass by James Hoffmann
I don't believe for a second there was anything accidental about James' masterful coffee tasting experience.
@@Blutzen I believe the fact that it is a class is the accident.
8:20 "clearly my palette has changed"
From what I remember, humans evolved a natural aversion to bitterness during childhood as a protection from poisons, and that aversion is lost at some point during the transition into adulthood. It's a big part of why children are so opposed to consuming vegetables, coffee, and other more bitter foods, while adults are not.
Not all of us became significantly less sensitive to bitterness upon reaching adulthood. I still only tolerate sugar snap peas, because they’re too bitter to enjoy.
@@ragnkja 25% of the population are so-called "supertasters", which means they experience some flavours much more strongly. Supertasters are especially sensitive to bitterness. It's unknown why that is, but it's suspected to do with genetics.
@@leetri There are also a variety of medical/psychological conditions that can cause changes in how people respond to various tastes/textures of food. I'm fine with most flavors/tastes, but have issues around certain textures.
this is one of your best videos. seriously. james is incredible, i could have watched this video without breaking attention if it were 3 times as long. your personality really meshes well with his, it was obvious you were both having a great time. you've recently become one of my favorite creators and your interactions with other people are the biggest reason. your constant eagerness to learn is inspiring. keep learning and discovering new things, thank you for sharing your adventures with us.
This is my comfort video. I keep coming back to it when I'm feeling stressful and it always calms me down.
How did you get through university without coffee?! I'm impressed with young-Tom's time management skills
Piracy and tomfoolery, of course!
Young people abusing stimulants because that's necessary to finish education hahaha great joke 🌈
@@ReptilianLepton tomfoolery was invented to describe Tom
Massive snorts of cocaine.
Because coffee isn't necessary.
Tom: Hopefully I don't have more than one espresso shots worth
Also Tom: *slurp slurp slurp slurp slurp*
It was all decaf tho
James explaining his love for coffee through this is so wholesome!
This has to be the greatest experience ever. I can't decide which I would enjoy more: learning coffee tasting from James or sharing some time with Tom. Amazing!
Coffee culture is so weird. I didn’t like coffee until a friend kept making me try it. Now I love it!
And here I am very happy to see Tom converted to drinking coffee.
Why are we all so invested in more people drinking coffee 😂
Flavor and drugs in a classic social environment. Coffee is great.
Good question, especially as it's quite a high-carbon drink. We should probably be trying to drink less of it rather than more. (although the milk is typically 2/3rds of the footprint so that's a bigger issue).
@@xxwookey please focus on other bigger issues and leave me and my coffee to die alone.
@@xxwookey if you’re talking about carbon footprint, maybe go after the multi billion corporations pumping out more than 80% of the CO2 rather than normal people who are trying to make their way in this capitalistic hellhole with their small enjoyments like coffee
@@ThyRandomGuy There is plenty of room to do both :-) (And I do). Companies have to do things differently to give us mere mortals lower carbon choices, and the most egregious ones simply have to be stopped or charged with a sequestration/disposal requirement) but we also have to change some of the things we do (not necessarily the coffee, that might indeed just be in the noise, but definitely the milk). It does add up: 3 large latte's per day for a year's workdays is about the same as a flight to Prague (250Kg CO2e).
So they are in fact not the same person. My day is ruined.
Nah they recorded 2 times. Just overlayed it.
ever heard of greenscreening?
@@Ikxi Time to call on Captain Disillusion to reveal the truth
@@MuCeph3i yes!!!
Trick photography
"That would have probably been more entertaining!" ...Nope. Guess again. There was literally nothing more entertaining than you sitting back with that bewildered, joyful chagrin as you said, "I like coffee now!" My whole face lit up and I started smiling and laughing like an idiot😂 Amazing video! I'm so glad you were able to find a coffee that you enjoyed and that you'll get the chance to join in on the experience that so many people enjoy every day. Happy coffee drinking, Tom!
This was an absolute blast to watch. As someone who really enjoys coffee watching Tom discover new things and get surprised by them kind of took me back to that time where I was learning about coffee and felt excited about every little detail.
When Tom did the survey about ideas for this new channel I sent a very detailed suggestion list about coffee as well as collaborating with James Hoffmann.
Really glad to see this happened and hope they collaborate again in the future
If it was you, thanks for this gem.
@@michaeljones5681 I did zero of the work, give me no credit, I merely suggested it
@@SimplyIta oh no I'm not I'm just saying thanks for suggesting it.
@@michaeljones5681 My pleasure xD
Tom's really good at describing coffee not even just for a beginner.
That seems to be the allure of Tom’s experience focused videos. Great for viewers though it seems to startle some of his hosts - sure helped him in the recent spelunking one though.
So pleased i found this. I don't like coffee (for the past 30 years at least) but i've often enjoyed watching James's videos because of the passion for a product i appreciate other people like. Paired with Tom's enthusiasm to try things, this has opened my mind to the possibility of enjoying coffee.
This video is amazing, not only he is walking through how to taste properly a coffee but the background is literally white noise, people walking, working. It really feels two friends talking about stuff, and I feel thats neat.
I need someone like this for beer. I've tasted about 100 beers and they all are terrible.
La trappe Tripel, St. Bernardus Abt 12, Dubuisson Peche Mel Scaldis, Fruli.
I think there's too much enthusiasm these days on IPAs, I don't enjoy hoppy beers so the arms race for bitterness means I've got to look to more classic styles to get more malty/fruity flavours. Try the 4 I've listed they aren't subtle in flavour, they're delicious. Oh and don't drink them out of a bottle, pour them into a glass and enjoy the aromas.
My husband is the same. We've been to dozens of beer tastings, disappointing all the brew masters, bes6 settled on a slightly sweeter one, Mitchell's Forrester draft, think it's made in Knysna (South Africa)
@@kissoffire1 ill try all of these, thanks
try the french beer, blanc.
really good one
I've had a rauchbier that tasted like bacon. You might think that liquid, carbonated, alcoholic bacon is just the thing you've been looking for. No. Stop. Turn back.
"I like # 3 the most."
"Surprise! # 3 is what I drained into my oil pan in the garage last night."
It’s so fun sharing something you’re really excited about with someone who’s new to it. Very rewarding when they find joy in it! James’ personality has everything to do with Tom’s enjoyment of the whole experiment.
Super nice of James to consider Tom’s aversion to caffeine, as well.
I'm a huge fan of Tom, him trying things again and realizing he likes them should be a lesson to us all
I definitely blame James Hoffmann for turning me into a coffee snob.
This video singlehandedly threw me into the world of coffee.
Since its release, I now own a V60, a Chemex, an expresso machine, grinders (both manual and electric), and have become obsessed with trying new kinds of locally roasted specialty coffee.
What have you done to me?
Welcome to the club
luckily i have not been consumed yet but i am *inches* away
Barista is such a nice hobby, It really is about always trying new things out.
Most importantly, you have discovered a love of coffee, 👏👏👏 I also offer my apologies, because I'm the bore that is going to bring up that the 'pressurised-water brewed coffee bean liquor' is called espresso (and not expresso)...
🤞😬👍
expresso?
This is so perfect in so many ways! Love the collab, chill atmosphere and especially both just having such a good time and showing so much joy
I come as a follower of James and I have to say that this was an absolute joy to watch. You two bounce off of each other so much. Plus, getting to watch someone who did not like coffee or caffeine at the start of the video pick and puzzle his way through the flavours until he found things he genuinely liked was an absolute treat!
I am FLOORED that you went from not liking coffee to quite enjoying espresso. That one, I find, tends to be a much more acquired taste, especially if you're just starting out.
Tom: What's the foamy stuff on top?
James: I'm gonna give you a short answer. *proceeds to go into chemistry of roasting and history of espresso*
Trust me.....that was a short answer
And that was the short answer.
He's got a whole video on it 😅
If that's the short answer, I am absolutely interested in whatever the long answer is.
Tom: "I like coffee now"... meniacal laugh
James Hoffman: "I'll take that as a win" quietly chuckling to self
James Hoffman fans (including myself): "One of us... One of us... One of us"
One of us....
One of us...
ONE OF US
one of us
One of us
what a great video! Very educational too, to see how you can break down flavors by comparison tasting and how that can be so clear to someone who hasn't tasted much coffee in his entire life. Well done!
This is one of the most charming videos I think I have ever seen on youtube! What a masterclass in explanation of taste and perception!