START WITH WHY - Audio Book by Simon Sinek - PART 8 - Final Part

START WITH WHY - Audio Book by Simon Sinek - PART 8; last part.
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Energy motivates but charisma inspires. Energy is easy to see, measure and copy. All great leaders have charisma because all great leaders have clarity of “Why”; an undying belief in a purpose or cause bigger than themselves.
Sinek cites the example of Bill Gates and Steve Ballmer. Steve Ballmer was energetic. Bill Gates, in spite of being shy and awkward, is charismatic. When Steve Ballmer speaks people are energized, but that tends to dissipate quickly. When Bill Gates speaks people listen with bated breath. They remember those lessons for weeks, months or even years. Charisma commands loyalty while energy doesn’t.
“Why” and “How” Types
Behind every “Why” type of leader, is a “How” type of leader who brings the “Why” to life.
“Why” types are the visionaries with overactive imaginations. They tend to be optimists who believe that everything they can imagine can be accomplished and they tend to be focused on things most people can’t see, like the future. “How” types instead are more practical and more realist and tend to be focused on the things most people can see and tend to be better at building them.
Interestingly, Simon Sinek says that “How” types can be very successful but rarely do they build billion dollar businesses that change the world. And while a “How” type doesn’t necessarily need a “Why” type to succeed, a “Why” type always needs a “How” type or they’ll end up as starving visionaries.
Vision and Mission Statement
The difference between “Why” and “How” types also introduces the difference between the vision and mission statements of an organization.
The vision is the founder’s intent, “Why” the company was founded. The mission is a description of “How” the company will create that future.
When both are clear, it will help the “Why” and the “How” type of leaders to have clearly defined roles in the partnership.