How Unknown Brands Will TAKE OVER 2023 Fashion Trends
Vložit
- čas přidán 3. 12. 2022
- Unknown brands and independent designers as a category are increasingly gaining attention and traction online by being able to offer something unique compared to well-known streetwear or fashion brands. I think 2023 will trend toward people valuing clothing from smaller brands they can feel a personal connection with, and owning something which an 'average consumer' wouldn't know about.
---In this video---
Huni Design: bit.ly/3XUIwY5
Amuletware: bit.ly/3OYnSlA
Luca Hamers: bit.ly/3BvViTt
Garuda: bit.ly/3B7AL7t
_J.L-A.L_: bit.ly/3uoyVeI
If you liked this vid, subscribe and ding that MF bell for weekly techwear + fashion content: / @thisisantwon
--
Hit up the IG for dank techwear pics: / thisisantwon
--
Say hi on Twitter: / thisisantwon
--
Persona 5 OST - Jak na to + styl
i know i've said it before but doing something as simple as adding an introductory section to your videos has made them so much more enjoyable to watch and retain my attention. i love to see u improving as as video creator and iterating and adapting your own unique style as a youtuber
also yes please make a sequel to this video!
Thanks! Honestly I really appreciate it and that means a lot
@@ThisIsAntwonho Anton whats your height wanna know the sizing of the hoodie
@antwon been watching mr beast
"Ever heard of Acronym? Didn't think so... you're clearly not an Antwon follower like me" 😪
“Do you own any Acronym pieces?”
“Ah well, I have Orbitgear..” 💀
😭Nooo pls I follower
I watch this guys videos and I don’t follow or wear any of this high/hip fashion clothing. I just enjoy his enthusiasm on the topic.
Ever heard of TAKEHIROMIYASHITATheSoloist?
I absolutely love that we’re seeing a rise of those “unknown” brands. We are now in the beginning stages of a “renaissance”. A lot of these “big guys” are using outdated models from a business standpoint and the new guys are quite literally upending the industry. I might’ve just gotten my first Acronym item, I’m far more inclined to go to somewhere like Amuletware or something like that…
Everyone wants to be on the inside of the esoteric thing that’s really cool because of it’s seemingly exclusive nature. Think Escape From Tarkov, these brands, underground music, media etc.
Then so many people show up to the party that it can get ruined, changed or tarnished. Look at what’s left of the “punk” style. Something to be aware of and kind of accept as the lifecycle of cool things
This is very true - important with anything like this to think about why you like something. Is it just because it's 'underground' or is there something of genuine substance there? A lot of things like this exist in careful balance of creativity/independence which they want to hang onto whilst expanding their audience. Too much expansion or creative sacrifice will alienate the core fans and vision, but sticking too closely to that original concept could make it too hard to communicate to anyone except an extremely niche market.
I definitely see this being a major trend starting in 2023 and growing year over year. We've seen an increase in attention with the content we share showing influencers and everyday people how to start their clothing brands. Great video 👍🏽
It’s definitely cool that you are highlighting low-key, underground brands. A lot of these creatives create higher quality and more unique pieces than some of the big names we know today, and every aspect of promotion counts.
I also think it’s important to look at clothes for their actually creative quality and not just buy them for the notoriety of the brand, which is exactly why underground brands can be great because without a name, they are forced to separate themselves with unique ideas.
A couple other ones you might be into are Retronyma, Badson, and Roytreur.
Would be cool if you could do a similar episode in which you cover even smaller brands with cool pieces.
Thanks! Appreciate the recommendations too 🙏
@@ThisIsAntwon @don_ _salvador
I enjoyed this video a lot and definitely hope to see a follow up! It's always fascinating to be introduced to new or unknown brands and their stories!
Utility and fashion go hand in hand, anyone can screen print a random design onto a sweater but when you add something with purpose it becomes interesting
Love this video and thx for supporting small brands. 😊
Support up and coming brands. They need Your support.
This video is spot on, I definitely agree that Unknown Brands will be big in the next year or so!
Dope vid bro. Much love from the states
i loooove this new video essay format youare making. the way you connect design, culture and media is so informative. Would be cool if you could interview mona or something similar
Loved this !!
Honestly I really hope they do, as you said it feels like the money is genuinely going somewhere & not just a massive corporation
A personal favorite is Oree, anything this brand makes is golden to me & I’m proud to say I own a couple of their pieces
For me the process of getting to know these brands was just looking around the people they interact with in social media. Up n coming brands love to re-share people’s stories wearing their garments & if you look around every now & then some really cool people with like minds pop up which I then follow & then they put me onto more brands
Other brand recs: Ground Cover, Rien Nouveau, sangiev, rotten closet, kody philips, collegium, mycoutiq, sundaysxyz, etc.
Thanks for the recommendations! Sangiev was one I specifically wanted to include here but couldn't get hold of anything in time - some great stuff from him though
Love that Huni got some of the spotlight on your channel!! I’ve been trying to cop a Huni hoodie in the OG or Black colorway but they’re so limited 😭 also, they’ve been around before yeezy gap! Imo those hoodies were inspired by Mona DIRECTLY.
Another brand that I deserves spotlight is broken planet market. When I first saw them, I wrote them off as a CPFM clone but after copping a hoodie, I’ve come to appreciate the superior quality compared to my CPFM pieces and the whole BPM team is doing a great job of carving out their own identity with their designs and fits
I know right, I think I literally got the last green one as they were OOS the second I ordered (and that was like, 2 minutes after the drop). First drop I tried to grab a grey one but was on some shaky 4g signal and they went too quickly. Not sure on the timelines, but you may well be right!
Thanks for the rec on BPM too - love the embossed stuff on the hoodies/sweats
great video dude, love it
Thanks!
dude you present and edit like you have 1 mill i didnt realise you only have 152k deserve more brother sick vid as usual
A way some this brands go viral is by giving away their products to people with followers and most don't disclose it as a paid ad happens a lot , second this opens the door to a new species were the thing to do is who has the most unknown brands.
It’s crazy that some of these brands are things I’ve come across casually over the last few months. Good point of view on peoples connection to the brands
The social media machine doing its work!
Great video. Underground brands can be longer shipping times, etc but the creativity is top tier most of the time and often the bigger brands copy from the underground brands a lot.
Thanks! Yes, logistics can be tricky especially when these smaller brands blow up and aren't equipped to deal with the popularity. Luckily I think people are also more understanding of that happening when it's a small brand
Yasss Mona is smashing it right now, big fan of her work
yea i been coping from random ass brands i see on instagram it be hit or miss on quality but you find some fire
This different direction is actually so cool
Thank you Armored Core VI Announcement Trailer!!! Yes, the feeling of running alongside and Encouraging up and coming Designers and Creatives breaks the disconnect between Polished product and the Process, and the audience feels more involved, immersed, invested, and intrigued by the journey. Storytelling really activates a lot of people's interest, and Independent fashion people should really pay attention to their own World-building and Lore that they are creating and documenting, and LEVERAGE that to build community and exchange with folks who share similar interests and can learn from each other!
Your videos are so great and very valuable! Also, I appreciate your humor and the little text call outs, great details 🦾
Yooo. Love that u included the Polyphia record at 3:22 haha
Such a good video 🔥
Okay, I really dig this notion of small business clothing company that doesn't go absurd boutique price range. Mona seems to have a cool personality too.
How cool to see you talking about Huni. I'm following this brand since quite a while now and I love the designs. :D
I hope you do a budget clothing guide soon! From very cheap to moderately cheap. Would help a broke boy like me a lot. Always love the content.
Great video man, love the in depth talk on trend. Isn't the front(wo)man desgner-thing of Huni Design you mention exactly the same thing Errolson has been doing for 20 years tho?
Techwear and MCM, the true chad lifestyle.
As soon as I saw that Huni hoodie I immediately thought of Jet Set Radio with a dab of YAMEII. I'm surprised that not even 1 minute later you say the same thing
I was just watching your other vids, first btw
second
thank you for touching on this. i have my own brand going on and recently hit our first retail location and loved what you said about where the money's going. in my case and im sure many of the people in the video money goes right back into the product to see what we can make next.
good vid!!
Amazing, cool to hear you've been able to grow to the point of having a physical location. Hope it goes well!
Link?
@@ThisIsAntwon ah lemme correct lmao! a store in my area stocks us now! Brick and mortar location is a long ways ago but definitely seems to be going that way!
what's the name of your brand?
Hey Antwon, love your work and the things you talked about in this episode are spot on. I have been conceptualizing on this topic for a while and woukd like to share my thoughts with you. I believe we could develop and test a digital concept together.
Can’t let everybody know about Black Waffle Net Fleece Military Jacket Good For Cold Weather Unisex Women And Men High Quality Material
*_*Amazon PTSD flashback intensifies *_*
Interested in all of these brands now. Too bad a lot is sold out but might pick up an Amulet hoodie! PLEASE make more.
Did the graphic tee drop omg 🥰
Dope video! I actually thought you were Peter Parkers boss for a second, Jonah Jameson. Unknown brands will definitely be the future especially with social media its already happening at the moment
I need pictures! Pictures of jackets!
that emulet or whatever hoody looks exactly like some cheap, decade old hoodies i have still laying around and very occasionally wear. Feels very overhyped Anthill
was thinking exactly this about huni/mona Thomas the other day, thanks for making this. it's like the post up cycled depop customisation thing X post-patron subscription communities = growing interest in brands like these.... or whatever
or it's just small brands that are born and raised on social media
Can't wait to share this on my Myspace!
My top 8 are gonna love it 🔥
You hit the nail on the head with this one. This new gen doesnt mind reps and/or non known brands which is beautiful. The consumerism from the generations before them was disgusting
i instantly subbed up after 1:20 seconds into the video. You my friend are at the tip of the iceberg
I love microbrands!
The audio sync is top notch.
Antwon, first of all, thanks for all your videos. They really have gave me a new perspective on different fashion trends and brands during these last months. In my country (Peru) most of the techwear / tactical clothing is almost unkown, but there are still pretty interesting and independent local brands that have given me something pretty close to these concepts. And more importantly, it's about the feel, the quality and the level of attention that these small brands offer to new customers.
I'll name some of them (peruvian brands) that have given me an overall good experience (both service and product), since I've used their clothes for some of my live musical performances: Flavorjack Streetwear, Kamon Clothing, and Younger Wolf Clothing.
Hope some of them may be interesting to you. Cheers! :)
- JC
Thanks! Cool to hear you have a local fashion scene and appreciate those recommendations 🙏
Hey Antwon, have you checked out groove life belts? I think you would dig the style. Stretch webbing with metal magnetic buckle, and come in various colors
oh wow, i'm really surprised by your upbringing of amuletware. i have one of their carpenter hoodies, in fact i am wearing it right now as i type. it's actually my favorite hoodie ever. it's really unique and since that purchase, i've explored other smaller brands and i find this process really wonderful in my journey of fashion.
Awesome channel ❗💯👍
I absolutely loveeeeeee coming across small streetwear brands
The huni hoodie! We love Mona
awesome as always! Wondering what sandals you're rockin at 13:15 they have a really neat shape and look mad comfy
Thanks! They're the Y-3 Qasa sandals. They use the tubular sole so aren't as comfy as they look, but not too bad. Terrible to drive in though!
Size guide wise, if I usually wear L should I pick up a XL ?
which size did you choose by the green hoodie and how huge are you? loved too watch out video
Looking Forward 2 It! 😊
Do you have any opinions to orbit gear? I started to get so much ads for it recently 😅
Finally, a new Ampersand upload.
Absolute gigachad who knows it's an ampersand and not 'and symbol'
Another great brand to keep an eye on is ROSE IN GOOD FAITH. They've been steadily growing by doing a lot of projects about sustainability, such as their Plastic Soul shoes that are a competitor to the Foam Runners. They've also started doing 80's classic throwback styles, such as bomber jackets, jeans using denim from the 80's itself, etc. I think their brand deserves its own video in and of itself.
Sweet, thanks for the recommendation!
Saalt Studio and bykodyphillips are some of my faves!
Does anyone know if the huni hoodies are coming back? Because I really want the grey one
Where do you have your necklace from? Very interested in the nice looking design
the green Huni hoodie looks like a Y2K frog, i love it
Another great video by UK based Cultural Taste-maker ThisIsAntwon!
How much is the huni lab hoodie idk how to read the price /convert to usd
I would definitely like to see more of these I have a few brands in mind including mine
Waiting for the huni hoodies need one bad
I was just thinking of getting those selwar pants from Garuda!
4:55 the Callie and Marie pic !!! guess you remembered to "stay fresh"❤
Loving the J L A L stuff, can’t find it for sale though?
I agree is about materials and design
big brands will definitely start making small brands as front companies
This, and making early investments in small brands with promise so they have a stake in them from day 1 in case they blow up
what size hoodie are you wearing ? how tall are you?
Dear Antwon, love your videos, could you do a gunpla video? You mentioned it a few times and showed it off a couple times, I myself know nothing about it and I would love to see a building + showcase in your style, even if it's off brand for the channel and probably won't get so many views, I think your audience would definitely enjoy the video, even if it turns out to be a once off.
Dotworldwide they skull hoodies🔥🔥🔥🔥
Is your hair dyed that way or are you and elder? looks cool
The brand I’ve bought the most from this year has been Haven Court. Love the hoodies and the jeans so your video definitely has truth to it
Appreciate the recommendation!
Just copped a pair of denims from Grailed phewwww
@@Flash-mx4km really? I swear there is some left on the site?
@@historianofmanythings4294 Stonewashed HC Denim, they sound out last year i think. Shipment and taxes are also super expensive Tony country
@@Flash-mx4km Ah I see. I just copped the quad cargo denim last week. They’re great
I love the huni hoodies, however, the fact they're 140 euros combined with the fact it's 52% polyester makes it not worth it to me. If i'm paying that much for a hoodie, I don't want a plastic bag. I want cotton, linen, hemp, etc.
You should check out IGO! Insanely high quality leather and technical garments inspired by video games and sci-fi. A lot of really high end stuff but they have some pretty affordable tees they do for the culture!
how about a sequel where you talk about how you find these small brands? Instagram pages. etc. that would be dope
I love those garuda pants. I need to check them out. We’re usually bombarded with ads for low quality fast fashion. Whenever i scroll social media i see so many ads for crappy clothes, a lot of them are super cute, but you know they’re going to be low quality and fit weird.
I like watching youtubers style clothing but so many use hauls from fast fashion. And i never see anyone with a style like mine. Which i guess is because its kind of like a kid dressing themselves.
Yeah, they look and feel great! Gonna be perfect for summer.
It's true, exactly the same for me and often they present their products in a way which makes them look more premium or authentic than they actually are, making it hard to tell what the 'real' designers are.
Nothing wrong with being unique - you do you!
I love where trends are going no more huge logo low key and minimum Branding
How do you go about finding these brands and how do you differentiate them from all the scam brands on IG?
TOOK YOUR TIME
That splatoon ref took me of guard
jet set radio exists in VRChat btw, its a user made world there thats pretty sick
My clothing brand is going to take over in 2023
Those hoodies remind me of playstation 1-2 games, or dreamcast, 100%.
“Dopamine design.” That’s my aesthetic for furnishings. Also minimalist, which is a dopa hit for me…
Bro, you really have to take a look at the German brand Unvain Studios by Robert Fiedrichs. You would love the creative approach
Can u make some review on brand called "Thought we friends"?
I BEEN PEEPING THE HUNI HOODIE FOR TOO LONG, JUST RE STOCK ALREADY
i wanna hear more about these type of brands, especially the ethical/sustainable ones, and tbh i need people like antwon to get to know them cause, how else am i gonna find them? by accident? thats not enough, i wanna know whats out there
Wait what came 1st, erl swirl hoodie or this?!? Cause she also has her own yzy shades on too.
One of my favorites has to be Anglan it's a korean brand and they make super-sized clothing like balloon pants and so on I hope one day they blow up since I don't see many people wear their clothing
I'm from south korea and their fit and style is generally considered a copy of Needles(Japan brand), but anyways they make it quite good quality at a reasonable price
yo i got the same huni hoodie (somehow) still waiting for it here in canada tho :
Get some sleep is also a brand that I’ve been getting into I love the meaning behind their clothing and that it’s mad comfy I even met Hall the guy that created GSS great guy and appreciates that people enjoy his clothing
I would buy everything I've seen
It’s definitely time for smaller brands to shine! #rezintlabel
Ojalá si, falta variedad
I love independent brands but if I find them there usually just to expensive for me to justify.
This is a difficult one as small brands generally aren't able to benefit from the economies of scale that massive companies do (making 50 of something is much more expensive per unit than 5000!). However generally I find the costs are lower than luxury or high-fashion brands - making them a more accessible route into interesting fashion VS buying (some) well-known or popular brands.
I generally agree, but you have to understand that a lot of independent brands are one person who have to pay out of pocket for brand expenses, such as sampling and manufacturing.
@@blorge510 And add in the fact that costs for materials has sky rocketed too. Just dropped £900 for 20 metres of a special faux fur for a limited edition, and that doesn't include the fabric for cuffs/ lining/ interlining, etc, for one garment design.