Redesigning Sprite (Logo & Packaging!)
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- čas přidán 22. 08. 2024
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Redesigning the Sprite Logo was a great idea for a logo design video submitted over at www.rebrandeverything.com
What do you think of these logos? I tackle the challenge of creating some new options and have made a poll so you can vote for your favourite logo option.
This project is an 'unsolicited rebrand' so all just for some CZcams fun - not affiliated with the company at all 🙃
What do you think of the logo designs? Let me know in the comments!
If you enjoy watching the logo design process from start to finish, then be sure to check out my other episodes! Visit my channel and watch the ones that you like the look of 😀
Developing ideas right through to some new Sprite logo options which you can vote on, I show you the complete logo design process from start to finish.
If you like watching the logo design process then I hope you’ll enjoy this!
#logodesign #graphicdesign #rebrandeverything
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Remember to comment with your favourite option! 😀
Option 3 is my favorite
Options 3 with no doubt
Option 2 and option 3 but option 4 looks like a juice brand packaging like tropicana etc
Option 2 and 3
Definitely option 3!
Option 3 looks so good
Option 4 looks to classic & doesn’t fit the soda fell.
So Option 3 is the best
I like 3 the best, it just looks super clean and crisp, somehow I feel like Sprite would taste better if it came out of 4, so that design works really well even though it's pretty far away from what Sprite actually does
Option 3 is my favorite by far! The only thing is that white/silver soda labels tend to be used for Diet drinks, but that doesn’t take away from how great the packaging is 🙌🏾
Option 3 is juicy af 🍋10/10 would purchase 🔥
Great video! I think option 3 would look great as a Diet Sprite!
I'm going to have to go with Option 3.
I think option 3 is a good redesign considering Sprite's target market, but option 4 was some really forward thinking, absolutely loved it.
i absolutely love logos 3 & 4. 3 seems more practical if Sprite wants to stay safe, but option 4 looks extremely high end! It would also be super cool if for option four the top and bottom of the can are black instead of aluminum. just a thought :) Great job, both are superb!
option 3 is the beeeeeeest
but i really like option 4 as well
Option 1 is just about perfect and much better than their current design. Well done.
I really like all of the options. Option 3 is my favourite the white really pops for me.
Number 1 is strong and keeps with the spirit of the original design...Number 3 is nice too, some company should grab this design
Wow. I just like them all!
1 feels like the Sprite of my childhood. 2 feels the most like an update of the current branding. 3 is just refreshing and more "now" (although white is almost universally associated with diet soda). And then 4 is so upscale and lovely.
I like option 3. I love these videos! I only wish they all weren't sped up. I'd like to see more into the process.
I really like your videos, sinse the begining of the pandemic ive been self teaching myself design and i find your vídeos super helpfull! Keep it going you're really good! Also option 3 is my fav
option 3 for sure !
i dont know if it's cause im a sucker for simplicity, but its design is just so easily coherent and the white pops out so well! the lowercase and rounded edges of everything also make it really approachable, it gives a very laid back relaxed feel- which im pretty sure is what most people wanna feel when sipping a fizzy drink
added note:
i feel like the only reason i think option 4 doesn't properly fit the prestige category as well as it could've is cause of the can size. most high end fizzy drinks are in thinner, leaner cans. but besides that it's pretty sick !
I would definitely choose option 3, great job!
2 and 3 look great
Option 3 is pretty good but not gonna lie the actual current Sprite logo and can wrap looks really really good
Option 3 looks reeeaaally nice!
Congrats! They look so dope, especially 3 and 4.
3 by a long shot. the white/silver can is very cool
I love the dry humor you supply in all your videos. For me it is option 3. I like the use of the white on the can.
Also, so relieved I have already subscribed. It's the holiday weekend and I really don't want to have to write an essay.
I would say 'Option 1' is my favourite because of the thinking behind it but feel an opportunity was missed by not filling in both the lemon and lime pieces. Really liked 'Option 3' also but the branding reminded me of 'Lilt' (because of the stark green, yellow and white contrast)
1 is my fave, 3 is a close second. great work as always!!!
Option 3 is really cool! Very attractive. I don't take sugary drinks but this I'd probably try...😊😊😊
Really like option 3 👍
No. 3 for me. 🔥
i love option 3
Option 3 is lit
I enjoyed this video and hearing your thought process through the video🔥🔥🙌🏽🙌🏽
Option 3 is my fav👌🏽
Great! I love it!
I like Option 2. Option 1 is my favorite, but looks like a blend with the old Pepsi logo. Option 3 is good too, but seems a bit like it'd be a health drink or something. I can't afford Option 4
i really like option 3
2,3 and then 1 in that order is the best for sprite. however in the case of a rebranding, 4 looks💯
i like option 1 for a regular sprite and option 3 would be good for diet
Opinion one is the best!
My favourite was 3 😊
Option 3 for me, the perfect balance of remaining faithful to the brand but also moving into a fresh new design. 1 & 2 are a little too similar to the original styling for me and 4 seems way to disconnected to the original brand imo!
1 and 3 are simply amazing!!
Option 3 would purchase
1 looks really good. I love the icon and the text and everything work well around it. I wonder if the can was plain white how it would look simplified
2 I absolutely loved watching you make, but I'm not sure it works on the can well. It's effective and simple though
3 is god damn incredible! Reminds me of some typography in a journal or something, absolutely love that. Problem wouldn't be how well it would fit on a soda can, but how recognizable it would be for the current Sprite. If Sprite didn't exist and you were presenting their first logo, I'd chose this, but since they do, I'd chose 1
4 obviously doesn't fit (and you acknowledge that) so now that it's ruled out, let's look at it for a premium drink can: looks awesome, I would say the background image should be lightened or faded out a bit more, just for contrast against the banner and to help my eyes from going crazy haha. I do love the vectorized lime and lemon tree though : )
3 > 1 > 2 > 4
Option 1's logo .. option 2 can style .. option 3 overall
Option 1 for me. All very strong ideas though. The can mockups really bring the ideas to life.
i like the 2/3/4 because its simple and have the sprite elements the 4 one umm a little bit crazy but i like it
Can’t wait for episode 69 🌚
I love 1 as an update, and 3 if it were something brand new going into the market!
Option 3 all the waaaay
1 with 2's font would have been perfect
Hey man! I really like your videos! They are amazing! And your workflow and the way you do things is so nice! Thanks!!😃
I like option 2 the most, but honestly, none of these have the same personality as the current design. This type of design is appealing to designers but not as eye-catching and appealing to consumers IMO.
Option 3
1 and 3.
option 2
My vote goes to.... Option 3!
Love number 3, what if the white section was a very light green ??
2
Got a good one for you probs although its a British only brand? Boots logo? It looks pretty old
wow! didnt realise how outdated there logo looks!
Hey there,
I’m a graphic design student and I’m doing a similar project to these. Please can you upload the files so that I can take inspiration.
Many thanks
Option 2 because option 1 reminded me of subways logo, option 3 almost looked like the centurylink logo and option 4, why would you clasify a drink like sprite as a specialist drink. And speaking of Subway and Centurylink, redesign both logos.
3
I love the look of option 3, but wonder if it gives off too many diet or sugar free vibes
2:48
could you rebrand the pokemon logo?
3💯
i missed.
Alright. so between all of the options, I believe 1 is the best. the logo feels playful and could really be presented in black and white easily and be a great breath of fresh air for the brand, with that being said, I don't like the can design much aside from the typography on it. Drop shadows just don't cut it for me, it's a cheap way to get contrast, and it doesn't pay off much.
I see a lot of people voting Option 3 as the best, and I respect that, 3 has a strong concept. When I look at the can however it seems like a "Great Value" product, or store brand. That's saying it adopts the colorful text on white that it synonymous of a lot of cheap, non-name brand items you may find in a store and I feel like that comparison hurts the value of the design.
Option 2 and 4 I don't have much to say about, option 2 seems too minimal for it's own good, and when it comes to food and beverage products, minimal design like that doesn't really get someone hungry or thirsty, at least, that's how I feel about it personally. 4 came way out of left field, and I don't think Sprite needs that sort of high class design about it, the can design is more reminiscent of alcohol, I could also see someone confusing it with lemon juice, but more so the alcohol thing.
Overall, I know this was a tough redesign, but that's the way it is when a logo as good and iconic as Spite is called into question. Good job on the project overall!
TLDR: Option 1 is the best in concept and in design, Option 2 is too minimal for me, Option 3 reminds me of a Store Brand product, thus cheapening it, and Option 4 reminds me of an alcoholic drink more so than soda. My favorite is 1.
3
2:48
4
3