Coffee Bar Packaging | Inside an Agency’s Packaging Design Process
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- čas přidán 23. 07. 2024
- We continue to receive requests about our packaging design creative process at Farm Design. In this video, we will be sharing a case study from START to FINISH for our client Big Island Coffee Roasters!
Among the many objectives for this project, one of the most important was to communicate that this product is entirely made of coffee! That’s right, this is NOT chocolate bar packaging… this is a full-blown caffeinated endeavor that we are excited to share with you!
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Packaging Rebrand Timestamps:
03:07 The “Three-P Philosophy”
04:21 Getting to Know the Client
07:21 Project Objectives
08:22 Establish the Roadmap: Creative Brief
10:15 Creative Discovery
10:57 Creative Discovery #1 - Collect Information
12:45 Creative Discovery #2 - Quick Sprints
13:57 Bringing in the Creative Director
18:02 Creative Discovery #3 - Group Critique
19:02 Creative Discovery #4 - Further Development
22:28 Creative Discovery #5 - Presentation Prep
25:08 Take it Home: Edits & Production
26:45 Follow up with Client & Final Results
Big Island Coffee Roasters Behance Portfolio: bit.ly/2JLoWrY
Subscribe and be a part of our pack! bit.ly/2tUWxIE
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Follow us:
Instagram: / dogoodwork.today
Twitter: / dogoodworktoday
Sign-up for our newsletter: www.dogoodwork.today
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Curious about our client work?
Behance: www.behance.net/farmdesign
Website: www.farmdesign.net
Instagram: / farm_design
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Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.
We believe that life is better when you Do Good Work!
Really thank you for this valuable info, even paid courses don't have all of this priceless tips. You deserve the best because you are the best :)
Thanks Mounir! We want to give just as much if not more invaluable info that you find on paid sites. Why not! We can all learn and grow together!
@@DoGoodWork Thank you so much, I really learn a lot from your videos and also from the streams that you did on Adobe Live streams. Farm Design is really one of my favorite design studios that inspire me. My dream is to work with you in the future or create a similar studio like yours :)
Sentiments exactly! Props to the team for sharing the video!
@@DoGoodWork Is it possible I can work as an intern for you guy's?
I’m 14 minutes in and I can sense that you guys have already saved me several hours in the long run when it comes to my creative process
I don't know if you know how valuable this type of info is for a beginner designer. Helped me improve my process a lot. It actually answered the question that was troubling me the most as a self taught beginner graphic designer: "How the hell do you come up with creative, unique, good looking design that works?" I'm happy to know that it's not about being a creative genius, it's about the iterative process. Lots of communication, lots of research and lots of iterations.
100% correct coming from a design student that’s mostly what they teach us in Uni
This is a fantastically knowledgeable video - thank you SO much, guys! I don't know if it's too much to ask, but is there any version of the "Brand Questionnaire" you could share with the rest of us? Even if it's a toned-down pdf-downloadable version? I mean even the snippets of the one you've got in this video are incredibly informative and give us viewers (and I firmly believe I speak for more than just myself!) SO much information and so much to go on. That alone would be a design god-send :) x
This was a blast to watch! All of the designs were so nice that it's hard to pick a favorite.
Thank you for spending the time to make this video, I really enjoyed it. It's nice to see the process you guys go through to create your designs. Makes me excited to be a packaging designer!
Thank you for the whole process, it felt like I was in that studio, getting excited.
Love seeing the concepts presented all across the board. Great packaging design. Well done!
This is a gem. I can't thank you enough! You guys are amazing.
Watched this video from start to finish. What a delight! Keep bringing em design process videos, u guys are doing a great job! Ur channel deserves more views and subscribers.
Hey guys! Please make more videos like this! I just discovered your channel today. Really learned a lot! As a branding manager, I feel like your videos showed me the side of the deisgners which is pretty cool! In a way, I’ve also learned on what information and details I have to make sure I communicate with the designers for the product designs to work well! Hope to work with you guys too!
Thanks a lot Farm Design, giving me a valuable lesson from your process! You guys are awesome!
Love to see all the real process to design package. Love all 4 designs. So helpful for junior package designers. :)
Such a great video. Please continue to show more like this.
Fo Sho! We are so on it Jason. More exciting content in the pipeline. Can't wait to share more. We get so excited every time we post a new video.
I'm soooo impressed by the amazing designs you guys made, so inspirational! Thanks for sharing!
This is awesome, you guys opened my mind about how the design process doing good in teamwork.
This is one of the best start to finish Brand Design tutorial out there. Great editing, learned a lot in a short time.
You guys are a great creative team.
This might be my new favorite channel on CZcams. Kudos guys, you did great work! Very inspiring, very enlightning.
The CZcams algo decided to show me this today and it was an instant subscribe. Thanks for putting out such great content and demystifying the design process.
Love seeing your process, thank you for sharing it with us!
Our pleasure! Thanks for giving us a chance to share.
Thank you SO much! This is incredibly helpful and valuable, I'm excited for more content like this!
Hi Luanna! Glad you like this video and sharing your thoughts. We will most def be doing more like this with other projects and categories that we work with. Stay tuned, and tell your friends about us.
What an awesome guide to grasp the entire package design process! Thank you a lot!!
A good video indeed! I had the video shared in my packaging class with my students and most of them guessed the correct design that the client will go with!
This is valuable information! I love the creative sprints and showing the techniques the designers used to design efficiently. I will definitely input these tips and tricks into my own creative process. Thank you, and keep it up!
I can't believe this is free information. THANK YOU GUYS!
This video is pure gold! 👏🏻 So much value packed in an easy to digest format. Thank you for sharing and I wish to see many more of these videos 😊
This video was a real treat! I love being able to see just how many concepts that you came up with in Quick Sprints Stage. Definitely showed me that one of my biggest weaknesses is my efficiency in creating concepts and digging many holes. Something I have to get better at. Thanks for the amazing content as always !
You nailed it Byron! That is the big game changer for us. We used to do only the amount of concepts that was equal to number we promised to the client. We also then spent too much time and got to invest too early in those concepts. Obviously, many of those concepts would simply miss the mark. Soooooo, sprints allows us to learn just as much as a dialed in concept, except we can generate 10x ideas to play with. Then picking ONLY the most viable and on-target concepts before investing our energy into the details. Keep watching! And thanks for all your feedback buddy!
This video was so informative and helpful. I'm pretty new in this field and this video literally broke down all stages of the design process. This is definitely gonna help me in the future. Would LOVE to see more videos like this. So glad I found your channel! 😊
Thank you so much for make this video happen. I love the way you work on it. :D
Tremendous video. Thank you for sharing your process!
So fantastic! Really appreciate the insight into a packaging project lifetime.
Glad you like it Sophie. Certainly more videos like this to come. And don't forget to try some of these techniques and share with your friends.
This was so informative. I've been going watching different videos for a week now, non of them showed the process in this much clarity.
This is such a great look at your process, thank you for sharing!
i'm crying at the end of video, happy client is all we need. Thank you for sharing.
Thank you all for sharing! I especially appreciated that you included some of the business aspects of the process. As a fledgling design firm, I am trying to establish best practices early on. Videos like this really are wonderfully informative to that end. Thanks again!
YOU SHOW THAT DESIGNER NOT ONLY DESIGN , BUT ALSO A VALUE-FINDER/SEEKER/ RESEARCHER, AN ILLUSTRATOR OF IDEAS... IT IS AMAZING
Amazing work! I cannot tell you guys how grateful I am when I finished watching this video. Straightforward and to the point. You made the whole process so clear that I can use this video as a perfect reference to my company's work. Thank you!
Only about 5 minutes and I already found the video valuable. Thank you guys
this channel is really a hidden gem!!
It is hard today to find clients that value and appreciate this type of quality level work, great stuff, a lot business owners, not just designers need to take note and learn from this. Great video!
Invaluable information...you guys are amazing and so generous with your behind-the-scenes work...really appreciate it so much having just started a class about packaging design. Thanks so much!!!
Such a valuable video!!! Thank you Soo much for it! Best of luck with your work!!!💗
Thank you guys for sharing the design process. This is awesome and really fun to watch.
This is so awesome. I love the work and effort on this project. Inspirational! Thank you for sharing.
So awesome! This video has so much useful information and I'm not even half-way through it yet. Thank you!
Just amazing! I love the video, thanks for all the content
Thank you so much for sharing this process!
You guys are awesome ! Thanks for the video .
this was so valuable for me as a freelance illustrator/designer who's thinking to jump on the packaging train. thank you so much for sharing all that info!
WOW! Thanks, guys! I am right at the beginning of branding/packaging project, biggest I got the chance to work on, so far! Really perfect timing to see this, much appreciated!
Keep up the Good Work
Glad the content can help you. It certainly gives us fuel to keep doing these videos.
Amazing video! Cant wait to see more of these.
This was a joy to watch and so informative. Thanks for the insight on creating a packaging design!
Thank you for sharing so much of your process! So helpful
you guys did really really good job ! I learnd ALOT from this video, especially the process, the thinking, and the work progress. cheers
This is one of the best videos of the entire CZcams. ⭐⭐⭐⭐⭐ Congratulations on the content, the editing, and the presentation! ❤️ You've got a new fan!!!!
Excellent video! Provides great insight of the (real) methodology in a such didactic way. I will showcase this video for my graphic design students, so that they hopefully grasp a bit more of the design process! Keep up the awesome work (physical & online)!
that was a great insight into the creative process!
being someone who's not creative, I didn't know the creative process can be so systematic
Thanks for being so open to share this!
You guys rock! Loved this video and learnt so much from it! Thanx!
Loved the design, absolutely amazing!
This is just GOLDEN!
I like this a lot! Gave a lot of insight into the process!
This is so helpful and inspiring.
Thank you very much!
Wow! This is so inspiring! It looks like you guys have a great team and method! I will be implementing this into my work, moving forward. Thank you!
Awesome to see the process & outcome..
You guys are a dream team. Amazing work!
Thank you for sharing your work process.
I’ve been working in manufacturing and package design for nearly 10 years...this video was AWESOME! Great insight. Glad you included the print process...I feel that’s a real world scenario that should be taught more. Keep it up! Love the channel!
Hey Kevin, thanks for the feedback. Glad this content resonated with you. Encourages us to keep putting in the effort to share. Cheers!
genuinely loved the designs
Fantastic! Your job and effort and professionbality is stunning :) I´m an architect and I´m thinking how to implement the "brand design" process and methods into residential, family houses or dwelling in general. I believe that everything starts from need and emotions, like you did. I used to start as well with moodboards (material, feelings and brief). Then go down to drawings, understand proportions and spaces, draft 1 - 2 - 3 options and so on. I believe I can learn a lot merging the brand design´s world with families housing. I would love to hear from you and from your community :)
Wow! That explains soo much. Thank you very much for this.
Thank you for sharing this video! It's soo helpful, and I love your end results!
DAMN!!!!! flawless!! thanks for this!
Amazing! Really enjoyed the process!
Loved this video. Great editing and content 💙
Best creative process tutorial video for me as a beginner. Very Informative and sincere. Thank you so much! Good luck to your team and more projects to come.
May I just ask, who will decide what kind of packaging it would be (square large box, circle small box) ? and what type(Plastic or paper) ? is it your team or the client? How did you ask them for the size/measurement of the product? Do you have template, sample questionnaire for that? Thanks a lot.
This is amazing! truly thank you so much
This was really interesting to watch, and I agree the first design is the best. Thanks for sharing!
Wooww guys this is awesome!!! Thank you so much for sharing this type of content... I'm studying Graphic Design and this is so helpful to understand what goes in the backstage of creating designs...
As a new packaging designer I learn a lot from the video, this is the best process I ever saw. I will apply this process to my design. Your design process is really amazing. Thanks a lot for your great tutorial.
First time here, great content guys! Thanks for sharing.
This video actually made me excited and i had to call my friend to tell them about it.
I wish my work was like this. Having meetings and group discussions and drawing out ideas is considered a waste of time and money. Its a heres what you have to do get it done asap kind of place.
I think you are working toward being the next "The Futur". I subscribed and liked the videos from first sight before even watching the content and I didn't regret my rush
Wow grate team work done, lovely design and i love the step by step procedure am here to learn thank you very much the universe will bless you all.
I knew this would be a really deep dive so I just pinned the tab and left it for when I had some proper time to focus. So glad I did. I'm at 8:44 and I keep pausing to learn more from your questionnaires. Thanks for sharing guys
Our pleasure Godwin! Glad you're enjoying and getting value out of this content.
1000% awesome content! Great job making good work look good!
I don't think I've ever loved a video on youtube more
Cool video! I'd love to see one that goes in-depth about designing templates.
Favorite video on the web.
Best content as far as packaging design is concerned. Just loved it. And I love your logo
I am a student and this process was so useful. Thank you so much
Super cool video like how you explain the process step by step 👏
I love this creative process ♥️
Learned so much from this video that words are very limited to thank you for this.
I WISH YOUR CHANNEL CAN HIT 1 MILLION SUBS
this s so cool! thank you for sharing
Saw your work on Behance, really glad to know that u also run a CZcams channel! Good job! Looking forward more awesome content!
Really great in depth video on Farm Design's process from picking a client (that fits), rough drafts, to mockups, refining, then client presentation. I'm curious to see what it looks like when things happen to go wrong (because they will) and how the team deals with that. Keep up the "good work"
I agree, that would make a good topic. 'When things go bad'. Or better yet, 'How to avoid things going bad with clients'.
Absolutely fascinating. Really enjoyed and appreciate this detailed insight into your work and process. I particularly like the fact that you wireframe content at the start, I do this for web but not for packaging... don't know why! Again, thank you for a great video, lots to think about.
Beautiful!
great video! Thanks!!!