What Is CPM? Marketing and Advertising CPM Explained For Beginners

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  • čas přidán 5. 09. 2024

Komentáře • 47

  • @Surfsideppc
    @Surfsideppc  Před 4 lety +6

    Please let me know if you have any questions. I plan on creating more short videos to explain Marketing concepts and metrics. Thanks for watching!

    • @MarkusJunnikkala
      @MarkusJunnikkala Před 4 lety

      You could make a video on why and when to use CPM instead of going for a cost per conversion or other type of model.

    • @AndrewScarella
      @AndrewScarella Před 3 lety

      Hi. I had a question about this bid strategy in Google Ads. If I have a list created by a 3rd party platform that I used to create an audience in Google Ads, would CPM be the best bidding strategy due to the fact that I have al ready vetted that list? I'd like everyone in my list to see my ad, and hopefully click and convert, but the CMP bid strategy seems to make the most sense in this case. Is that correct?

    • @justscrollthru84
      @justscrollthru84 Před 2 lety

      Hello there,
      I am a bit confused between the cost and CPM. For instance, im a marketer who works for businesses. The cost is from me or the business. The CPM is owed to whichever ad platform I am using right? Thank you

    • @bruneiek
      @bruneiek Před rokem

      What else data we can provide to advertisers? Other than com and cpc? Do we need to show them users data (whom impression came from) or who clicked the ads (as for cpc)

  • @RickyMarlin
    @RickyMarlin Před 2 lety +4

    This finally made it click for me, and gave me a good idea of what to expect and look forward to. Thanks so much.

  • @sightseerproductions
    @sightseerproductions Před 11 měsíci

    Thank you for this. A friend keeps talking about it but didn’t sound right. This helped a ton.

  • @one000plateaus5
    @one000plateaus5 Před 5 měsíci

    Fantastic resource, really well done, thank you, am using this material with my students.

  • @SPrincessbeneficialknowledge

    Well explained thanks

  • @feelrelaxedbehappylivewell1368

    😊👍 basic vocabulary is very good. Thanks.

  • @divakaranmani4384
    @divakaranmani4384 Před 2 lety +1

    Neat and helpful. Thank you!

  • @rohanjha6350
    @rohanjha6350 Před 3 lety +7

    The formula of CPM is wrong. The formula is CPM=Total Cost/(No. of impressions*1000)

    • @AshikJonathan
      @AshikJonathan Před 2 lety +4

      Only an Indian can correct a formula. great job

  • @mixskillschannel5914
    @mixskillschannel5914 Před 2 lety

    Excellent sharing

  • @Chhexxy
    @Chhexxy Před 3 měsíci

    Thanks ❤

  • @MotivationMindset100
    @MotivationMindset100 Před 5 měsíci

    so what is the difference between CPM and RPM ?

  • @adventure-007
    @adventure-007 Před 4 lety +1

    Great one, again 👌🏻👏🏻👍🏻✅

  • @MagicCodes
    @MagicCodes Před 2 lety

    thank you for this great short video

  • @adityabadami
    @adityabadami Před 2 lety

    Excellent

  • @androidexpert3972
    @androidexpert3972 Před 2 lety

    Hey this was a great video but I don't know how to change to CPC ads from cpm ads. Can you tell me how this is done.

  • @juliogarciaiii850
    @juliogarciaiii850 Před 3 lety

    Thanks for the Info

  • @digital__entrepreneur
    @digital__entrepreneur Před 4 lety +1

    Thanks for sharing... Sometimes I just let CPM do its thing as far as I remain profitable

  • @yekaradeniz
    @yekaradeniz Před 3 lety +1

    Hi friend. I really love your videos keep going! :) I just realize that the CPM formula should be CPM: Cost / (Impr/1000) right? I just want to double-check :) Thanks for great videos!

  • @Victory290809
    @Victory290809 Před 4 lety +1

    Hi, thanks for making this video! I'm doing my first Google Ad campaign for my CZcams video. I chose Target CPM as my Bidding Strategy, my campaign budget is $35. At Bidding, it's asking me to enter an amount for my Target CPM Bid but I don't know how to calculate that. How do I know what amount to bid for? I have an e-commerce in the fitness gears industry. Please let me know how I can do that. Thanks!

  • @Bakuartist
    @Bakuartist Před 3 lety

    what is the minimum required cpm on youtube?because ad is not running.

  • @ketaki0
    @ketaki0 Před 3 lety

    my cold audience cpm is 50 to 70rs my retargeting cpm is 300rs, what could be possibly going wrong?

  • @kosojmshj5564
    @kosojmshj5564 Před 2 lety

    what they added or edit to have this ban
    and why they pay my money to rich people without my request is it mafia

  • @squeezylemons8357
    @squeezylemons8357 Před 3 lety

    My CPM on rumble says $5,000 is this bad ? I'm confused

  • @rajudesai3069
    @rajudesai3069 Před rokem

    Okay

  • @Jason-ot3fu
    @Jason-ot3fu Před 3 lety

    The formula is wrong!! Its [Total Cost / Total Impressions] * 1000

  • @arunmathur5684
    @arunmathur5684 Před 3 lety +1

    CPM IS POLITICAL PARTY IN INDIA

  • @dara_1989
    @dara_1989 Před 2 lety

    cost per 1000 add view 👍
    cpmillion but cost per kilo

  • @revathylingam8829
    @revathylingam8829 Před 3 lety +1

    wrong formula

  • @MaryWithPositive
    @MaryWithPositive Před 10 měsíci

    How to get more subscribers on CZcams?

  • @Hiritoddr45
    @Hiritoddr45 Před 3 lety +1

    The other game cpm car parking multiplayer

  • @madisonone8929
    @madisonone8929 Před 3 lety

    We call it mill rate for only 100 years 🙄

  • @emanelfeky5829
    @emanelfeky5829 Před 3 lety

    isnt the cpm always gonna be 1?!?!? cuz ur dividing cost by cost wtf

    • @neochord
      @neochord Před 3 lety

      no, even the example made me confused but the cost can vary, because in the example if said that the cost is 10$ but the cost can change to 20 or 5$ and also impression numbers can also change, like 23000 or 15000 or any number

  • @HamletSrabyan-xs5cy
    @HamletSrabyan-xs5cy Před rokem

    WRONG! It's car parking multiplayer it's a game

  • @InduSharma-gz7fl
    @InduSharma-gz7fl Před 3 lety

    the formula must be; CPM=Cost/(Impression/1000)

  • @Queens_makeup_studio
    @Queens_makeup_studio Před rokem +1

    This is wrong formula i lost my job becoz of this 😢😢😢😢

    • @Surfsideppc
      @Surfsideppc  Před rokem

      Sorry to hear about your job, but the formula is right! lol

  • @kosojmshj5564
    @kosojmshj5564 Před 2 lety

    don't pay pound without my approval
    we are not in zoo
    don't make anything to places hurted me

  • @zelda8697
    @zelda8697 Před 3 lety

    that cost of the cpm in the example you gave, u must have targeted india ;)