American reacts to the top 10 Australian Beer Ads
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- čas přidán 25. 08. 2024
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The carlton drought beer was pre cgi and it was done entirely with extras. Epic ad.
* big ad
@@monotonehell expensive ad
If you’re referring to the Carlton draught “big ad” this ad absolutely used cgi! They took 300 extras and made them look like 3000. Animal Logic was the production company that did it, they also did the Matrix.
@@Dr_KAPdid you work on the bloody big ad as I don’t remember paying Animal Production for this, I know paying the talent we paid over 700 people for it
@@bronwynstevens6658 No but I do use trustworthy sources and have read a number of articles and seen marketing presentations on how it was done.
The Big Beer ad - “This year Australia's very own big ad took 300 people and a budget - according to industry sources - of little more than $1 million.”
“For the animation, Mr Middleditch called in digital production company Animal Logic, which worked on The Matrix and Moulin Rouge. They created 3-D computer-generated human extras for the nine aerial crowd shots and then, using crowd simulation software called Massive, they replicated them thousands of times over. Each character was assigned its own random movement and direction, according to Animal Logic creative director Bruce Carter. This is the first time Massive has been used in Australia for a TV advertisement”
The Age, Aug 15, 2005.
Ps I’m not denying you may have paid 700 people, but the extras in the Ad were 300 people made to look like 3000 using computer animation
Who doesn't love the Flashdance parody guy? Impressive take and dance moves 🤣👍🇦🇺
Not sure Ryan got the reference with this one! Especially the end 😂😂😂
@@ainsleykeat3023 yep I think that (unfortunately ) misses a few😂
I thought I saw him in the next ad.
Might have just been another plump bearded blond guy.
Yes, it's a shame Ryan didn't get it, perhaps he is too young. It was hilarious if you've seen the Flashdance movie 😂
Yes the beer bottle orchestra is real. Bundaberg's famous for rum and ginger beer
And all kinds of brewed soft drinks.
Bloody good town too, in Queensland
@@lindyroberts4174I lived there for thirteen years. It was a great place to raise kids.
I don't drink alcohol but I drink Bundaberg Ginger Beer.
@@jennytmaherme too. I have like 4 bottles in the fridge.
I think I’ll go & get one NOW.
I did. YUMMO!
The tropical mango is great, too.
My favourite Tooheys ad is a man and a small dog (like a fox terrier) is walking past a pub. You can see he gets an idea, and he puts dark sunnies and walks in. The barkeep syas "Oi, no dogs allowed!" and he responds "It's my seeing-eye dog". The barkeep asks "Aren't guide dogs normally Labradors?" the man responds...."So what'd they give me?"
Incidentally the music in the first ad is basically the underlying theme of all VB add.
All of these beers are well known, and readily available - beers you might drink for quantity over quality....none of them are terrible, but they wouldn't be your first "goto " either.
"get that man a New"
I'm really disappointed none of those ads made it into this list. I'd toss up between the one you mentioned & the Olympic Games one, where they re-routed the marathon around their backyard hills hoist & add says "NOT a sponsor of the Sydney Olympics" at a time when so many companies were promoting how they were sponsors
Ryan, the ad with the guy dancing to get the job as a brewery worker is a funny take on the 80s movie Flashdance, where a female factory welder dreams of being a dancer and this is her audition for dance school. The ad did a great job with this scene!
Worth watching that scene Ryan to see how apt the ad was.
Thanks captain obvious
I don't think it was obvious to ol' mate @@mervstash3692
We get beers from many places including the States and Europe. We also have a very health craft beer culture and wine makers too...
I like the old "how do you feel" Toohey's ads from the 80's.. I remember the Dennis Lillee/Cricket ones the most!
Same guys who made that song made the VB jingle. They also did "C'mon Aussie C'mon" for the cricket.
The no3 tooheys ad has all the people working together with the music from “the great escape” throwing all the ingredients for beer into the cloud. They also add two hot girls and finally the stag (tooheys mascot on every can) the rest you got on raining tooheys.
The “flash beer” ad is based on the famous scene from the movie “flash dance”. What is really funny is not just swapping a beautiful girl for an overweight guy in her clothes but he does all the dance moves (badly) that she does in the movie. Even the ending is the same.
Oh my god, this just took me back to my childhood, I forgot all about these ads. The “it’s a big ad”, the raining beer ad and the satisfaction tongue beer ad were absolutely iconic. (As a relatively new Melbournian, Carlton Draught is the goat Aussie beer)
Just watching from UK here and the last advert reminded me of one we had here for British Airways! Referred to as the BA "Face" advertisement, it was a television commercial campaign by BA in 1989. It was made by advertising firm Saatchi & Saatchi and is often considered to be a television 'commercial classic'. Thousands of people (dressed in various coloured clothing) gather together and form a GIANT "Face" - all filmed from the air. They did three versions and it was all filmed on the Salt Flats, Utah. A poll conducted by Channel 4 and The Sunday Times, ranked it 62 on "The 100 Greatest TV Ads" TV programme. But then it did much higher on ITV1's "ITV's Best Ads Ever" programme (aired in 2005), ranking at number 15. I wonder if the 'Carlton' ad was also made by S&S? (still trying to find out).
EDIT: "Big Ad" was made by George Patterson and Partners (Melbourne) and the advert has since received over 30 awards globally, including a prestigious 'Gold Lion' award at the 53rd Cannes Lions International Advertising Festival in 2006.
Yeah I remember that British Airways ad. British Airways - the world's favourite airline. They definitely copied the idea of BA.
It’s not a copy, it’s actually a satire of that ad.
S&S are, I believe, an Oz company. I keep seeing their name mentioned in the best Oz ads.
That was fun, thanks Ryan! 🙋 We used to do lots of these big ads, with big jingles and big crowds and great music! Until alcohol and cigarettes were banned from promotions and sponsorships! Definitely look up Bundaberg - the best ginger beer and Australian Rum! 😄
Bundaberg ginger beer is the best.
@@Shimmering_rain Totally! 😋
Beers from all over the World are available to us in Oz, yes, but they don't compete
First clip of the VB ad with the orchestra playing the bottles. The song they are playing is the VB theme song. It's always playing in every VB ad
Bundy rum is known as fighting juice.
Sugarcane champagne
So many fights started at street parties back in high school because of it, lol.
There have been so many great Aussie beer ads, yet for some baffling reason they included one for rum... Would recommend checking out a VB ad compilation, that jingle and the "hard earned thirst" slogan are iconic.
Hi Ryan, Tooheys is pronounced "Two-ees". Yes lots of Aussie beers. Each state has its own major brewer: Carlton and United Brewery (CUB - makes Victoria Bitter, Carlton Draught and many others), Victoria, Tooheys, NSW, XXXX (pronounced "4x"), QLD, Coopers, SA, Swan, WA, Cascade, southern TAS and Boags, Northern TAS + many others, including lots of craft brewers and micro breweries. The music that the orchestra was playing was the CUB theme, which was used in many ads over decades, usually with a narrator describing how you get the thirst - "You can get it ridin', you can get it slidin', you can feel it comin' on about 4. A hard earned thirst needs a big cold beer, and the best cod beer is Vic - Vc Bitter". When you said: "Mmmmmm, Vic", I reminded me of Homer Simpson. No idea why number 2 on the list of the top 10 beer ads is an ad for rum.
Did you know that XXXX originally started in Castlemaine in Victoria? And Mathew Toohey started his first brewery in Melbourne after coming to Australia from Ireland.
Fun fact: Victoria Bitter is named after the street the brewery was on "Victoria Parade" not after the state of Victoria.
The beer list was not the best. The old VB ad and the old Tooheys ad needed a spot. XXXX too.
We both missed James Squire. You covered it by writing "many others". But is that even really a brand. I mean they just use his name yeah? James Squire must be owned by one of the other brands.
Yes, with emphasìs/stress on 'two'.
YES! I was gonna say it, Bundy is rum, not beer.
Not even strong beer.
There’s an old joke we can’t tell any more.
“Why do Queenslanders drink XXXX?” “Cos we can’t spell beer!”
Always make me smile to see your videos Ryan, thank you
Ryan.... starting with that Budweiser stuff - describing it as like making love in a punt (I'll leave you to wonder what that elusiion means).... but seriously the tune being played in both Victoria Bitter ads is the jingle for the brand, which they've now used for over sixty years. Usually with the narration "You can get it [working], you can get it [running], as a matter of fact I've got it now. For a hard earned thirst, deserves the big cold beer, and the best cold beer is Vic, Victoria Bitter" from the late John Mellion - who's best remembered globally for his supporting role in the first two Crocodile Dundee films. And the tune is a subtle reworking of the theme from The Magnificent Seven.
Thanks for not cutting the music and risking it, great reaction
LOL! That Tooheys Raining Beer ad brought back some memories. I was a late addition extra on that ad. Never made it to screen, no big deal. Was my first and last ever extra role. Interesting experience. Was shot in winter so got damn wet and cold!
So context for these ads is that advertising alcohol in Australia is very restricted.
The code of conduct states that:
the content cannot target minors or young people under 25 years of age
the content cannot encourage heavy or excessive drinking
the content cannot promote alcohol as a mood enhancer, therapeutic solution, or contributor to success
the content cannot show alcohol being consumed during an activity that requires safety precautions (such as driving or operating heavy machinery).
Point 3 in particular makes it hard to use a lot of traditional marketing of alcohol. You can't suggest that people will have a better time or be more social because of alcohol.
So these companies have huge advertising budgets, and need to get creative.
1:10 They are playing an epic version of their usual ad jingle.
1:30 think "Two-ee's"
7:25 hey you made the filters, I'm watching 😁
9:00 the stag is the logo for the brand
9:30 a few of them are named after where they came from - Carlton and Bundaberg are towns, Victoria is a state, etc. Bundaberg is a giant sugar cane area, so naturally some of that sugar gets brewed into rum, lol.
11:45 that last Carlton ad is much older than 12 years as well - and it was just a regular TV ad. Whilst obviously sporting ad spots are big, but we don't really have the money in it like you guys, so no Superbowl like segment in the year
Meanwhile, Cascade and Boags are so good (and not the easiest to get on the mainland) that they don't need fancy ads, just word of mouth from visitors to this southern state
Easy to get in Melbourne. Boags is in on tap in many pubs and clubs in Vic.
Also, James Boags have had tv ads. Where have you been?
I stopped buying Boags when it went from 5% to 4.6%
I am from southern NSW and I really miss Cascade premium
We still get the light but I miss the full strength versit
I can get Boag here in States
Love it!
Number 1 used legit extras and the whole thing was done without cgi
Victoria Bitter is one of the Carlton United Beers brands. Tooheys are Sydney's main beer. XXXX is from Queensland because they can't spell beer. Hahn is SA as is Coopers.
Coopers is more premium than the others. The correct SA comparison would be West End.
Tooheys and XXXX were both originally breweries in the state of Victoria.
XXXX is a product name brand. The brewer is called Castlemaine.
XXXX is actually a symbol of top quality. What have you got against Queenslanders anyway?
You must be from New South Wales.
@@berranari1nothing against Queenslanders, we all know there a bit slower...... It's an old school joke mate and a bloody good one 😂
Missed the best one, Tooheys ad when the guy pretended to be blind to get his dog into the pub
It is pronounced, “Too ease” in Australia.
and Draught is pronounced 'Draft'.
Nooo, my favourite Carlton ad wasn't there! Remember the 'More horses!' one?
The Voice Overs For The VB ads was John Meillon who played "Walter Riley" in Crocodile Dundee movies - Walter was Mick Dundee's best mate in the movies.
OMFG, that tongue ad nearly made me hurl back in the day. I used to have to turn the telly off. Disgusting!
Good beer. Bad ad.
One of the most entertaining ads on TV was the "Bugger" ad for Toyota Hylux vehicle. It's a must see. Bugger is an often used Aussie term for when things go wrong.
We have Bud and Bud light here in Australia. Thanks mate. Love your channel. It's always very entertaining.
The orchestra was playing the VB song, which is based on the theme music of The Magnificent Seven
Yes, thank you! I knew it was more than an ad jingle.
The only one I can ACTUALLY remember is the Toohey’s ad 😂🤣😂 omg where the hell have I been
I recognised 3 or 4 & I don’t drink. Yeah, where have you been?
Bahahaha thanks Ryan that took me back a few years 😂🇦🇺👍💜
The deer is a white stag. All tooheys beers have a white stag on the label as the tooheys brothers who set up the company where pub owners and their first pub was called the white stag
Tooheys is a nsw beer & it’s a stag 🦌God bless from Newcastle Australia 🇦🇺
ironically enough even though those ads were old i have seen that last one on tv within the last year or 2
I don't remember anyone pronouncing the H in Tooheys. two-ees. Dad used to be a Tooheys New drinker til he switched to Coopers.
the dance for Carlton draught IS good and so is the last with the BIG AD.
Draught is pronounced Draft in Australia :)
You can get budweiser, heinekin and other european beers in Australia, but they are super expensive due to the import costs added
You can get a Budweiser... but why would you? 😂
All beer is super expensive in Australia because of alcohol tax. The domestic beers are a little cheaper than the imported. You can get cheaper imported beers from Germany. Heineken is a famous advertised brand. Try Bavaria beer. Many imported brands are brewed in Australia. Stella Artois for example. Fresher is better.
I didn't realise just how much it was taxed in Australia until I bought an extra large can of beer in an Italian supermarket for 80c (Euro) and it was imported beer.
Except Heineken is brewed in Australia by Lion, not imported. I don't think it's possible to get imported Heineken anymore
I think Ryan has never seen Flashdance!
Well, it was made before he was born so I guess we'll excuse him for that :)
Can we get bud light ?? No ones drinking bud lights anymore even if we could 🤣
I work in a Bottle Shop (Liquor Store) in Sydney so in answer to your last question "Yes, yes we do have imports of certain types of beer like Budweiser and other one's that are brewed in other countries. The only issue from time to time is the cost yet we definitely do have imports."
It’s a big ad was made for our state of origin (our Super Bowl). You were spot on
The Toohey’s ‘tongue’ ad (9) was actually banned after it got so many complaints
I remember that as well.
Good!
The bottle orchestra were playing the VB ad song used in ad #5 and pretty much every other vb ad
The music in the last add was from the 70's movie Excalibur - music by Orff
I KNEW the Big Ad would come in at #1!
It had to, didn’t it? It’s so good.
Hahns is a Tooheys product. Carlton is a Brewery & VB is one of thier products. Most boutique beers are also owned by the major breweries.
YEP you got it. It played for the fist time at the AFL Grand final. Zero CGI these people are real
Why on earth would we drink American beer when ours are so much better!
Absolutely. And I don’t drink!
@@judithstrachan9399 Neither do I but I have tried a few good beers over the years as well as Guinness which is the best brew of all especially when sipped through that deliciously creamy head!
I suppose I'll embrace the happy arvo....since I've had about 37463738 beers
😂
😂😂🍺🍻
We don't just have heaps of beer brands as far as standard beers go, we have a really rich and vibrant craft beer culture here too with many smaller breweries pumping out some really tasty and varied brews!
The Bundaberg rum ad song is Jerusalem, the last one is Carmina Burana.
I was waiting for this one 😂😂❤I’ve never watched the tooheys one, gross
No 10, you asked, what are they playing? Mate, thats the VB theme song. That ad worked because that theme tune has been playing in all the VB adds leading up to it for years.
Bottle orchestra was playing the theme to the Magnificent 7, 1960 movie staring Steve McQueem
The VB ad at number 10 was the VB theme played on VB bottles.
We have a lot of small local 'boutique' breweries also that produce really nice quality beer. The imported beers are fairly expensive, of course, but Heineken (Dutch), Ashahi (Japan) and Peroni (Italian) are pretty popular - and of course, when in Bali... it's Bintang all the way! Budweiser wasn't so popular in the past until they started brewing it here in Australia - maybe they changed the flavour a bit for the local market. You'd pay about $19.00 AUD for a six-pack.
Don't forget the Danish Carlsberg Elephant Lager. Only ABV 7.2% content but we do need to support Crown Princess Mary who is Australian.
Pretty sure all those beers you mentioned are brewed in Australia under licence from the companies
As an old fart, I remember well how popular VB and fosters were to australian drinkers up until the end of the eighties. Then Carlton brought in a ‘Premium’ version that took off massively. During the 90’s Carlton Premium, Corona, and dozens of Aussie craft beers took off, along with James Squire and people discovering imported Belgium and other European beers along with Japanese Sapporo Beer. (Guinness had always a minor but strong presence). Melbourne Bitter, Vic Bitter and Fosters just died. The three of them were overloaded with hops, because that’s what Australians got used to drinking back when Britain to australian ship voyages took 8 months. Only high hops beers were sterile enough to survive an 8 month voyage that crossed the equator. But it made the beer taste like piss.
The VB orchestra were playing an instrumental version of VB’s usual theme song in their ads. The adventurous tounge ad was made after a song called ‘Detachable Penis’ went huge on Triple J. The big ad at the end was sung to the tune of ‘Carmena Burana’ by Carl Orff, written in 1936 with lyrics in Latin from 13th C poems.
Thanks. Stuff I didn’t know would fill a library, I appreciated all that, ariadne.
This whole time I was hoping the last ad would be number 1, that shit slapped when I was a kid
They missed the one where the bloke drops a case of beer in to a creek, climbs in to get it and asks his mate, “there aren’t any sharks in here?” “Nah mate… crocodiles ate all the sharks”.
And of course, “he’s got to go back, and get his hat”
We've had some brilliant epic beer ads, not sure why theyre not in this persons video.
Walking past the Carlton Brewery in Melbourne it smelled like hot Weetbix. An open cartload of hot malt mash pulled by two Clydesdale horses, Bonnie and Clyde, would come out dripping and steaming into the road. So cool.
I love mowing & I would know…
💁🏼♀️😉🤣
Last ad is my all time fave, it was bloooody huge! 🍺
The first Ad was the theme song for an older VB Ad. The older Ad must be watched. The Voice Over for the older Ad says it all.
Nope, I don't know what's that with beers and deers, Ryan. In Serbia, the biggest brewery is called Deer beer (Jelen pivo)! It's logo is, guess what... 🙂
Back in the days when ads were entertainment.
Cheers.
The bottle orchestra were playing the VB ad theme tune. And yes most bottle shops here have slabs of Budweiser
Ryan, the stag is actually part of the Tooheys logo. Yes, we get lots of imported beers too, Budweiser, Miller, Grolsch, Asahi, Peroni, Sol, Heineken, Corona, Guinness, Stella Artois, Kirin, Beck's, Carlsberg, San Miguel & many others, have dozens of local boutique and micro brewers in most states here also.
First song is the Victoria Bitter jingle.
Plenty of beer imports from the states here . Not too mention our craft beer scene is huge with small craft breweries popping up everywhere 🍻
Ryan say Tooheys like 2-ee's, The beer bottle blowing is real it was the Sydney Orchestra doing it for a laugh, I remember reading about it. I love the ad where the boys give the excuse to go to the garage , that one gets me every time, I think it's brilliant and a bunch of neighbours who got on very well could do some clever things, not to decieve the wife of course, but they could make life very good if they could trust each other. Their trying cloud seeding they do that to get rain, hurliging hot girls into the clouds is a good idea but wont work unfortunately, damn it. haha
The song tune was VIC Bitter. 😊
The old Queensland XXXX Beer adverts are very funny too.. well worth a look!!
Yup - the Carlton Draught "IT'S A BIG AD!" ad premiered during the AFL grand final, 2005 or 2006(?). Very much like the Superbowl - big bucks involved.
I was in a pub in Perth and by the 2nd half after the ad had played for the 5th or 6th time, the whole pub was shouting "IT'S A BIG AD!". Was so grand. Especially after 5 or 6 pints watching the Eagles vs Swannies.
I believe the Carlton Draught "big ad" one the international ad of the year (or something like that)
I don't drink. But I love these commercials. The alcohol companies have money to spend on marketing and they use it.
FWIW Hahn is a German lager
Me too.
The tongue ad, If you havnt got esky’s for your ice and beer we fill our bathtubs and use them.
The orchestra music is the beer advertisement theme song
Lol I guess you don’t know 80’s movies … that parody of flash dance was fantastic
TWO Es and they were playing on beer bottles. And the Australian government banned ads for beer and cigarettes years ago.
I remember walking past the TV and these beer ads stopped me in my tracks to watch and I was a kid
The Orchestra one is real.. And thats Vic Bitters theme song for like.. forever..
The VB theme song that was played by the orchestra
I remember the Tooheys ad (number 3) coming out. As they were firing all the ingredients with the trebuchet, I cottoned on to the idea and followed along with the ingredients.The only thing I could think of that hadn't come up was yeast, then all of a sudden they catapult 2 women? So then I'm a little confused 🤔. Only thing I could think of was, must be the yeast I guess 😂
Sorry 🤭
Yep, they actually yeeted a few barrels of yeast up to the beer Gods, but they struck the building at 8:20
Swear this better have it's a big add in the line up
Hey, I'm an Aussie, we have every beer from around the world, we have boutique breweries, micro breweries and many more commercially produced Aussie beers than just those 10 😁
G’day, strailian beer is quite different to yours as I was fortunate enough to spend a couple of weeks in your great country and had a crack at most of your brews, your comment of us liking ‘bitter beer’ is an astute observation,Tom Cruise loved a VB when he was here with Nicole Kidman and Matt Damon and his family are often here as the Damon’s and Hemingsworth’s seem to be close, I’m sure Matt could critic a beer or two.
Loved the Leotard Ad - fantastic stuff.
OMG the one where the red-headed guy dances like the woman in Flashdance is hilarious 😅 Had forgotten about the one with the tongue, and no wonder, cos it was pretty gross!
Funny that I'm a 78 year old Aussie and have to watch a yank channel to see these adds for the first time
We make some darn good wine too and thats what i prefer. A good red.
VB versus Carlton Draught. It's like the Ford versus General Motors rivalry.
While you would think Australia is a beer country in fact more people prefer wine.
Each State has its own home grown beer
QLD = XXXX
NSW = Tooheys, Resch's and Hahn
VIC = VB, Carlton & Melbourne Bitter
SA = Cooper's
WA = Swan & Emu
NT = Northern Territory Stubby
TAS = Cascade
The best ads were VB & Tooheys
VB, the only beer I know of with its own music theme. 😂
You need to see the ad for Northern territory see you there . worth the watch 😂😂😂