What sets great teams apart | Lane Shackleton (CPO of Coda)

Lane Shackleton is CPO of Coda, where he’s been leading the product and design team for over eight years. Lane started his career as an Alaskan climbing guide and then as a manual reviewer of AdWords ads before becoming a product specialist at Google and later a Group PM at CZcams. He also writes a weekly newsletter with insights and rituals for PMs, product teams, and startups. In today’s conversation, we discuss:
• Principles that set great PMs apart
• Rituals of great product teams
• The fine line between OKRs and strategy, and why it matters
• “Two-way write-up”
• The story of how skippable CZcams ads were born and lessons learned
• How to gauge personal career growth
• “Tim Ferriss Day” and its impact on Coda’s history
• How Lane bootstrapped his way to CPO from the bottom of the tech ladder
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Find the transcript and references at: www.lennyspodcast.com/what-se...
Where to find Lane Shackleton:
• X: / lshackleton
• LinkedIn: / laneshackleton
• Substack: lane.substack.com/
Where to find Lenny:
• Newsletter: www.lennysnewsletter.com
• X: / lennysan
• LinkedIn: / lennyrachitsky
In this episode, we cover:
(00:00) Lane’s background
(04:03) Working as a guide in Alaska
(07:32) Parallels between guiding and building software
(09:12) Why Lane started studying and writing about product teams
(12:49) How Lane came up with the career ladder and guiding principles
(14:10) The five levels Coda’s career ladder
(16:30) Principles of great product managers
(21:06) The beginner’s-mind ritual at Coda
(24:05) Two rituals: “cathedrals not bricks” and “proactive not reactive”
(27:46) How to develop your own guiding principles
(31:17) Learning from your “oh shit” moments
(36:03) Rituals from great product teams: HubSpot’s FlashTags
(42:15) Rituals from great product teams: Coda’s Catalyst
(47:01) Implementing rituals from other companies
(49:48) How to navigate changing vs. sticking with current rituals
(53:02) “Tag up” and why one-on-one meetings are harmful
(55:27) Lane’s handbook on strategy and rituals
(57:10) How skippable ads came about on CZcams
(1:01:46) Lane’s path to CPO
(1:07:02) Advice for aspiring PMs
(1:10:53) Tim Ferriss Day at Coda
(1:13:24) Using two-way write-ups
(1:19:30) The fine line between OKRs and strategy, and why it matters
(1:21:41) Lightning round
Production and marketing by penname.co/. For inquiries about sponsoring the podcast, email [e-mail].
Lenny may be an investor in the companies discussed.

[@MichaelLudden]

"instead of being obsessed with a goal, be obsessed with a system that gets you there"

[@prodsenseco]

Fantastic episode, thank you both! So many great gems in this episode especially the rituals. Also loved hearing Lane's start as a mountaineer. I got into mountaineering the past few years and have done a bunch of glacier / roped travel.

[@dotpenji]

Lane Shackleton's fascinating transition from an Alaskan mountain guide to Coda's Chief Product Officer captivates, showcasing unique experiences. How did Lane Shackleton's experiences as an Alaskan mountain guide influence Coda's culture and product approach?

[@Karthik-s]

Thank you Bhayya!

[@prashanth1003]

Great episode! Would love to checkout and adopt the templates discussed?!

[@lanesyt]

Thanks! Most of the templates can be found in the handbook we created -- coda.io/producthandbook and here are a few of the specific ones: coda.io/@lshackleton/two-way-writeups-coda-s-secret-to-shipping-fast and coda.io/@david/catalyst-meeting and coda.io/@nathan/stakeholder-management

[@makerphin]

I can come on the podcast to teach how to say Antoine de Saint Exupéry :) it's a hard one!

[@nehaltiwari952]

Thank you!