@LennysPodcast and @ItamarGilad - thank you for the fantastic content in this episode. To your closing points, I got tremendous *value* from the whole thing. As a BA, I've been using ICE matrix to good effect, and your Confidence Meter has been brilliant for quashing strongly held but unsubstantiated opinions. Been toying with your GIST model, and so I found the start of this very helpful. Next steps: try using Metric Trees, and go and buy Evidence Guided 🙂
Thank you @ItamarGilad for these amazing insights. As a PM, I often get feedback that I should start with user problems. How do user problems fit into this framework?
User problems, now more commonly referred to as underserved user needs, or opportunities (although I'm not a fan of this last one), are a key input for goals and a key source of ideas. Taking a step back, the GIST model described in the video deals with goal-setting and product discovery and delivery, but there's another set of activities which we can broadly call "Research": there's user research which helps us understand our users and customers better and unearth underserved needs. There's also market and competitive research, technology research, and other forms of research. I recommend practicing all of these. The findings will inform our goals and help us create better ideas, which is where GIST comes into the picture.
Itamar, your expertise in evidence-guided product management is remarkable. Can you share the most common obstacle organizations face when trying to adopt this approach and your top tip for overcoming it successfully?
Thanks. In the book I list 11 such obstacles, but the biggest in my mind is lack of trust. Managers don't trust product teams to do the right thing, and product teams don't trust the direction and plans set by management. There's no easy trick, but we have to break the vicious, sel-reinforcing, cycle of mistrust. One option is to carve an area for experimenting with Evidence-Guided methods for a quarter or two, and it's on the product teams to use this opportunity to show they can self-guide towards achieving business goals. Essentially all of chapter 9 of the book talks about techniques to improve the odds of success, but you can write entire books on this topic (people have).
Lenny you’re so good at asking questions that I can’t listen to many other podcasts anymore! Love this episode!
I really appreciate that!
This has been one of the best product podcasts. Itamar's breakdown of frameworks are brilliant.
Thanks! Really appreciate it 😊
This was just great 👏I usually only listen to podcasts, but I came to youtube for this one. And I bought the book in the end. Instant fan.
Thanks a lot @tojal!
@LennysPodcast and @ItamarGilad - thank you for the fantastic content in this episode. To your closing points, I got tremendous *value* from the whole thing. As a BA, I've been using ICE matrix to good effect, and your Confidence Meter has been brilliant for quashing strongly held but unsubstantiated opinions. Been toying with your GIST model, and so I found the start of this very helpful. Next steps: try using Metric Trees, and go and buy Evidence Guided 🙂
That's so good to hear ❤ best of luck and I hope you'll enjoy the book!
Thanks for this podcast Lenny, I became a better PM after watching this.
What more can I hope for
This was wonderful. I was scribbling notes the whole time!
Thank you @ItamarGilad for these amazing insights. As a PM, I often get feedback that I should start with user problems. How do user problems fit into this framework?
User problems, now more commonly referred to as underserved user needs, or opportunities (although I'm not a fan of this last one), are a key input for goals and a key source of ideas.
Taking a step back, the GIST model described in the video deals with goal-setting and product discovery and delivery, but there's another set of activities which we can broadly call "Research": there's user research which helps us understand our users and customers better and unearth underserved needs. There's also market and competitive research, technology research, and other forms of research. I recommend practicing all of these. The findings will inform our goals and help us create better ideas, which is where GIST comes into the picture.
@@ItamarGilad Got it. Thanks for the detailed and thoughtful reply :)
Thanks for this value video. It really help Product Managers to go back to the esence of his job position
Itamar, your expertise in evidence-guided product management is remarkable. Can you share the most common obstacle organizations face when trying to adopt this approach and your top tip for overcoming it successfully?
Thanks. In the book I list 11 such obstacles, but the biggest in my mind is lack of trust. Managers don't trust product teams to do the right thing, and product teams don't trust the direction and plans set by management. There's no easy trick, but we have to break the vicious, sel-reinforcing, cycle of mistrust. One option is to carve an area for experimenting with Evidence-Guided methods for a quarter or two, and it's on the product teams to use this opportunity to show they can self-guide towards achieving business goals. Essentially all of chapter 9 of the book talks about techniques to improve the odds of success, but you can write entire books on this topic (people have).
Very informative and helpful Kudos!
I'm grateful for this podcast, Lenny.
Great Video! worth to watch! looking forward for more!
I enjoyed watching this!
Always a great idea to have a talk with Itamar. Thanks a lot for the episode guys!
Thanks, Nicolas!
Itamar is great!
Great insights about training new people!