3 Minute Product Manager: Strategic Role of Product Management

The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management. Join my Product Management 101 course here: www.udemy.com/course/productm...

[@walterrodriguez9550]

taking the time to strategize how the product should be launched, short and long-term strategy, and areas where more value can be added is key

[@JuanHoya]

A must see for every PM, thanks for sharing!

[@OneGuitarist]

Excellent thorough but concise overview on product management. Love the video!

[@user-pn2pg1ho9v]

Good Video for me to improve myself.

[@cpsaisrikanth]

Great Video Sir

[@HaggaiY]

Great! Focused and yet broad overview of the idea of product management. Every word is meaningful. Terminology is in place. Thank you!

[@toddbirzerproductmanagement]

Thanks Haggai, glad to hear! Hope your product management work all goes well.

[@suneelkanuri]

Thank you

[@honeybeehope07]

Great video! I really appreciated the organization of your presentation. How did you get the video of yourself speaking in the lower part of the slides?

[@GerentedeProdutoeMarketing]

Nice Video!

[@acevedoalejo]

very good overview. gonna keep in my favs for my work in PM. Thanks!

[@toddbirzerproductmanagement]

Thanks Alejandro!

[@ntcuong01ct1]

Dear Friends, I am understanding the work and thinking of a product manager of a product-making company as follows:
Step 1: Survey and detect market demand
Step 2: Measure and evaluate the volume of customers with demand
Step 3: Discuss with the Board of Directors about the opportunity
Step 4: Do R&D project on products
Step 5: Run product test to market
Step 6: Evaluate the product after the trial period
Step 7: Determine the actual demand and volume
Step 8: Meeting with the Board of Directors to decide to deploy or cancel the product
Step 9: If deployed, the product manager will convey the idea of the product down to the Agile team.
Step 10: Launch product into the market
Step 11: Follow the lifecycle of the product to evaluate the product's KPI and cash flow.
Question: Am I missing a step or misinterpreting the job of a product manager?. Thank you.

[@rythwi]

Hi Todd, great stuff...where is 102?

[@rythwi]

or rather ..."Lifecycle Management"....Im light in that area...any suggestions how to brush up on it? Any classes at udemy like 101?

[@toddbirzerproductmanagement]

Thanks Ryan, glad it is helpful. For my Udemy class, I'm currently updating it, and will include Lifecycle Management - hopefully I'll have this completed sometime in the next month.

[@toddbirzerproductmanagement]

Hi Ryan, wanted to let you know that I incorporated a section on Lifecycle Management into the Product Management 101 Udemy course. See what you think...

[@elhadjithiam9535]

what is I don't have any backgrounds

[@toddbirzerproductmanagement]

Hi Elhadji, there are many ways to learn about product management, especially various online resources (videos, etc.). You can also attend a product management gathering - like a ProductCamp - if you have one in your area. Good luck!