3 Minute Product Manager: Structuring a Product Team

As product leaders, we need to set up our product teams for success. We’ll look at six “rules of the road” for doing this well. Join my course “VPs and Directors of Product Management: Finding Excellence” here: www.udemy.com/course/vps-and-...

[@isaacjeanteube]

I'm using your Udemy courses for about 2 years, and I would like to thank you for the great work and quality you put in. Cheers

[@toddbirzerproductmanagement]

Thanks Isaac! Good luck with all your product work!

[@buzzechonomic]

Is there a coupon? how to influence to build a product maturity?

[@sv2515]

What’re your thoughts on having one head of product and then several (8-10) associate product managers? Do you believe in this or would you say senior or group PMs are necessary to guide?

[@toddbirzerproductmanagement]

Hi SV, 8-10 junior product managers plus a head of product might be tough. If possible, it would be better to mix in a few senior product managers, or maybe 1-2 managers (who are experienced product managers) underneath the head of product. Thanks for the question...

[@markhanis4049]

Hi Todd - I am a Group Product Leader in regulated industry (lots of RLC: Risk, Legal, Compliance deliverables in addition to code), what do you think about having an End User Readiness Product Area (inclusive of RLC deliverables) - perhaps a Kanban team... thanks for your input. Mark

[@toddbirzerproductmanagement]

Hi Mark, good to hear from you. If you are in a highly regulated industry, it's important to have legal and compliance expertise - preferably with a team, and not just one person. I'd have to know more details to talk about how to structure this, but - if you have lots of RLC deliverables as part of any product rollout - what you are suggesting may make sense. If you want to talk more, reach out via LinkedIn. Thanks...Todd

[@madhusoodhananr5677]

Which product management structure is suitable for footwear industry?

[@jitenderranga5646]

Data Driven Product managers, getting insights from sales, marketing and fashion industry. lot depends on the products and customers you are serving.

[@ntcuong01ct1]

Dear Friends, I am understanding the work and thinking of a product manager of a product-making company as follows:
Step 1: Survey and detect market demand
Step 2: Measure and evaluate the volume of customers with demand
Step 3: Discuss with the Board of Directors about the opportunity
Step 4: Do R&D project on products
Step 5: Run product test to market
Step 6: Evaluate the product after the trial period
Step 7: Determine the actual demand and volume
Step 8: Meeting with the Board of Directors to decide to deploy or cancel the product
Step 9: If deployed, the product manager will convey the idea of the product down to the Agile team.
Step 10: Launch product into the market
Step 11: Follow the lifecycle of the product to evaluate the product's KPI and cash flow.
Question: Am I missing a step or misinterpreting the job of a product manager?. Thank you.

[@businesskingpin6649]

My name is Nicolas shipping company