3 AOV Boosting Tactics from this $14 Cold Traffic Front End Offer

Get the full funnel breakdown (and funnel swipes) at funneloftheweek.com
On today's episode we're joined by Devyn Merklin. Devyn is the founder of thexscale.com is the marketing genius behind DTC health brand Livingood Daily's rise from a low 7 figures/year to a $100M+ per year DTC health mega brand.
Go to thexscale.com to learn more about Devyn or to his linkedin ( / devyn-merklin-b9b776121 ) to get in touch.
Upsells are a great way to boost AOV, once your customer has begun the purchase process.
But that’s not what we’re going to talk about today.
Instead, we’re going to talk about creative ways to boost your Average Order Value by playing with what happens before a customer actually starts the purchase process.
And this week’s Funnel of the Week, Club Early Bird, does a great job at this.
Instead of nutra products like Glucotrust where the lowest possible cart value is $78…
Club Early Bird takes a lower priced front end approach, leading with a $14 dollar front end product.
So, how are they making this unusually low “impulse buy” price point work?
Simple: by hunting for ways to add to your margin wherever you can, and give your customers as many opportunities as possible to pay you more, from the first click onwards.
Inside the full funnel breakdown inside the Funnel of the Week Members Area, we get into all the details on everything Club Early Bird is doing to boost AOV (like upsell flows, pushing to continuity/subscriptions, etc.)
But for now, let’s look specifically at what happens before you actually buy.
Get the full funnel breakdown (and funnel swipes) at funneloftheweek.com