The END of influencer brands…

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  • čas přidán 28. 01. 2023
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Komentáře • 1,1K

  • @thepandoricaoffandomsbacku7349

    nikita's makeup can't go downhill because it never succeded in the first place lol

  • @abbygretta2950
    @abbygretta2950 Před rokem +5588

    It's the end of an era. These influencer brands could only last so long being built on specific people and their reputations and personalities.

    • @spinstercatlady
      @spinstercatlady Před rokem +126

      Exactly. They were never truly meant to be long term businesses, but a quick cash grab.

    • @youtubeaccount2775
      @youtubeaccount2775 Před rokem +69

      Should've just stuck with collabing with established brands. Some of them (like Jeffree Star, tbh) know how to run a business before being a youtuber. While some of them are neither business savy, or famous enough to rely on just their influencer status to sell. We are so cluttered with influencers, it's not as special as it used to be. They mostly share the same followers too, and those people won't buy regularly from each guy they're subscribed to.

    • @stink..
      @stink.. Před rokem +7

      Relevancy too.

    • @SarahSkinnyJeans
      @SarahSkinnyJeans Před rokem +4

      Yeah and lies lol

    • @fagiolification11
      @fagiolification11 Před rokem +3

      Finally 🥺

  • @winning3329
    @winning3329 Před rokem +7276

    Let's keep it real!
    With rising costs of gas and food and housing who can afford a $40 foundation?
    I used to shop sephora and spend alot of money but now because of inflation I can only afford drugstore brands.

    • @sabersky1134
      @sabersky1134 Před rokem +838

      Sadly even the drugstore brands no longer have drugstore prices.

    • @nevaehonrefni
      @nevaehonrefni Před rokem +340

      The fact I'm having a hard time wanting to buy even elf prices now...

    • @kaine2449
      @kaine2449 Před rokem +103

      I literally use the $6 elf foundation and it’s great!

    • @chef_ekrystina6918
      @chef_ekrystina6918 Před rokem +148

      It’s crazy witnessing this era blow up and crash.

    • @marielialvizu3845
      @marielialvizu3845 Před rokem +3

      @@sabersky1134 Right

  • @someusername4129
    @someusername4129 Před rokem +3238

    Honestly I don't think any of these brands were intended to be viable long term businesses. I think they were generally meant as cash grabs.

    • @EuphyD
      @EuphyD Před rokem +78

      they all wanted to be rihanna or their old bestie JS. I'm surprised his brand hasnt gone up in flames too. Finger's crossed

    • @ajuicyahjussi
      @ajuicyahjussi Před rokem +112

      @@EuphyD say what you want about Jeffrey, at least the guy takes his business seriously.

    • @lapetitemortem2
      @lapetitemortem2 Před rokem +7

      Yeah. I knew sooner than ever they'd be gone. Bussines needs a lot of effort and some times your very personal time and presence.

    • @Deenique16
      @Deenique16 Před rokem

      @@ajuicyahjussi “say what you want about Jeffree” he’s a racist, narcissistic ***pig

    • @sallyfearon3369
      @sallyfearon3369 Před rokem +21

      @@EuphyD nah even if his makeup loses popularity he’s already invested his money wisely in never ending money coming in

  • @CWazBroadwayBandGeek
    @CWazBroadwayBandGeek Před rokem +2218

    People are tired of influencer backed products and want PROFESSIONAL, affordable products.

    • @alylee746
      @alylee746 Před rokem +40

      @@carvitqmilate9244 maybelline and Inissfree 100% the best!!

    • @funsizedi88
      @funsizedi88 Před rokem +7

      @carvitq milate aside from the makeover and Flomar, have you been going thru my makeup drawers? Haha. That's about 80% of what I own. The rest is random Asian brands and my Holy Grail ELF items that have replaced CT, Laura Mercier, UD and Milk.

    • @carvitqmilate9244
      @carvitqmilate9244 Před rokem +4

      @@funsizedi88 i suggest you of came to bali brought some make over cosmetics products, they're have dupes for Charlotte pillow talk lipstik it's call either sky or khloe lipstik .
      They're also have liqiud blush that's do better than rare beauty and western blush
      And try they're foundation the most large shade on southeast asia brand amd also the most shade cushion in the world 👁️👄👁️

    • @primetimehome
      @primetimehome Před rokem +5

      @@carvitqmilate9244 girl aint nobody can afford to fly to bali, i cant even visit my family in malaysia and its been 5 years

    • @carvitqmilate9244
      @carvitqmilate9244 Před rokem

      @@primetimehome i never force you

  • @Miumiu-bc4rz
    @Miumiu-bc4rz Před rokem +2459

    I’m so excited for this new era of NON influenza brands!!! So happy

    • @Takapon218
      @Takapon218 Před rokem +221

      Influenza 💀

    • @Shyknit
      @Shyknit Před rokem +71

      Tell that to James lol idk why he's trying to release something

    • @Gugunet26
      @Gugunet26 Před rokem +42

      @@Shyknit It'll flop hard, I can feel it

    • @misslangleysoryuisiconic
      @misslangleysoryuisiconic Před rokem +39

      I rather stick to drugstore makeup and also Fenty and Rare even I’m broke

    • @laurenelizabeth6524
      @laurenelizabeth6524 Před rokem +3

      Someone's a Letterkenny fan and I'm here for it.

  • @boydism23
    @boydism23 Před rokem +1183

    Dragun Beauty going out of business would not surprise me at all.

    • @ejohnson3131
      @ejohnson3131 Před rokem +56

      Cuz it was never in business! 😂

    • @boydism23
      @boydism23 Před rokem +16

      @@ejohnson3131 you’re not wrong 😂

    • @JarlinCastro
      @JarlinCastro Před rokem +19

      I feel like with her fanbase it would’ve been good if she was a business woman full time

    • @madisonpeters8706
      @madisonpeters8706 Před rokem +5

      We have it at our TJ Maxx right now and it has been there for months

  • @chloee3529
    @chloee3529 Před rokem +1249

    Never understood why Sephora picked up item beauty, it looks like it belongs in Claire’s!

    • @cassandra6710
      @cassandra6710 Před rokem +25

      😂

    • @sarab2324
      @sarab2324 Před rokem +15

      I agree!

    • @jenna1157
      @jenna1157 Před rokem +4

      or lunar beauty

    • @teijaflink2226
      @teijaflink2226 Před rokem +20

      And who is this girl too, is she a make-up artist, does she even have anything to do with make-up, does she have passion for make-up? Well I suppose they saw money because of her name even if AI don't know who she is.

    • @dreamkitty
      @dreamkitty Před rokem +30

      it looked so childish amongst sophisticated brands lol at least put it in ulta near Millie bobbies brand lol

  • @Brvttny.t
    @Brvttny.t Před rokem +295

    Girl. We grew up and we broke. We have priorities. Buying every thing from every influencer launch is NOT up there

  • @dragongirl09813
    @dragongirl09813 Před rokem +1339

    The only "influencer brand" I really care about it Holo Taco and they aren't going anywhere at this point.

    • @_Muser23
      @_Muser23 Před rokem +46

      Same!! I love the Holo!!

    • @virgofairy88
      @virgofairy88 Před rokem +53

      I love Holo Taco-their nail polishes are excellent and so pretty. My glitter ones dried out but I do plan getting a few holo ones.

    • @pinkfeet518
      @pinkfeet518 Před rokem +39

      @@virgofairy88 have you tried reviving it with a polish thinner? i find with my thicker HC polishes, they need a few drops here and there

    • @jennycull1061
      @jennycull1061 Před rokem +9

      Saaame! Omg i love HT so much. Always have a huge bottle of thinner with me cause the glitter ones tend to dry out fast

    • @spects2263
      @spects2263 Před rokem +1

      Hell yeah

  • @jimmyanngladfelter9659
    @jimmyanngladfelter9659 Před rokem +1444

    I ironically started playing more with makeup during the pandemic exclaiming to my husband "Somebody has to look good for the Amazon man!!" 😂

    • @littlemiss_sunshine6945
      @littlemiss_sunshine6945 Před rokem +26

      🤣🤣👏🏾

    • @chrys8991
      @chrys8991 Před rokem +81

      Lmao me too! I started wearing make up again in 2021. The fun part is that most of time I wear makeup (and try out more extravagant looks) when I plan to spend the entire day at home, but when I have to go out, I'm too lazy to wear it lol

    • @irerimtz5251
      @irerimtz5251 Před rokem +8

      I screamed 🤣🤣

    • @manolozinatra6949
      @manolozinatra6949 Před rokem +3

      @@chrys8991 no you didn't

    • @Starchild729
      @Starchild729 Před rokem +6

      You got that right! 🤣

  • @andrealadealado
    @andrealadealado Před rokem +915

    I believe it's that these influencers don't take an organic flow, they just jump into fame, into not so thoughtful products that can't be trusted.
    A great example could be Simply Nailogical, Cristine had take us through the entire process, from branding to finished product, staying true to herself, her audience and her brand.

    • @Itsunclegabby
      @Itsunclegabby Před rokem +34

      Yes! I love that you mentioned Cristine to the contrary.

    • @anntownsend2630
      @anntownsend2630 Před rokem +43

      I was thinking this too! Cristine is amazing and I will never stop buying the polishes - not just because of her but because of how she runs the business. It's all very thoughtful and intentional.

    • @evaneds
      @evaneds Před rokem +16

      Yes! Love Cristine, love her authenticity, love her brand and love her polishes! I know I can trust her 100%

    • @MrBroccoliStew
      @MrBroccoliStew Před rokem +7

      it's like influencers are always driven by quantity cuz it's more money, than by quality (thoughtful products)

    • @myheartsopen5698
      @myheartsopen5698 Před rokem +2

      Nail polish is so much different then makeup lol 😭😂😊

  • @mamaya311
    @mamaya311 Před rokem +341

    I'm honestly surprised Dragun Beauty didn't go out of business sooner. All their makeup looked like it came from Claire's!!

  • @cheetahmamii
    @cheetahmamii Před rokem +819

    Honestly, drugstore makeup has stepped up their quality and I find myself using mostly drugstore products in my makeup routine and like 3 higher end products. There’s just too much makeup on the market to choose from atp, I’ll take my chances with the $15 palette 😅

    • @TeaSpill
      @TeaSpill  Před rokem +160

      I find a lot of drugstore makeup way better than some higher end products! Especially foundation, concealer and mascara. It’s just not worth it anymore

    • @danielaml1956
      @danielaml1956 Před rokem +62

      Yup, Milani and elf have been my savior for the last few years.

    • @aurora6310
      @aurora6310 Před rokem +31

      @@danielaml1956 I love elf it’s vegan and cruelty free and quality is so good for affordable price

    • @casadactyl21
      @casadactyl21 Před rokem +7

      Only get my mascara from drugstores it’s just as good as any other high brand I’ve tried

    • @tennysonparks2059
      @tennysonparks2059 Před rokem

      What's the best foundation?

  • @rahmaalzboon2568
    @rahmaalzboon2568 Před rokem +814

    Are tiktok influencers blind to what happened on utube in 2019!? Like comon .. try not to be a sellout

    • @forevercandace714
      @forevercandace714 Před rokem +20

      I was wondering the same thing!, Like ummm.... 🤣

    • @slimskatie9524
      @slimskatie9524 Před rokem +49

      Calm down. Half these kids still worship Andrew Tate.

    • @rmendez6792
      @rmendez6792 Před rokem +21

      I don't think they know what YT is

    • @derrickjuinor
      @derrickjuinor Před rokem +15

      The good times were better when they were less problematic

  • @fabiancampos4856
    @fabiancampos4856 Před rokem +416

    I just think influencers and famous people are out this year … the wealth gap is beyond with all this inflation and I think people are just fed up

    • @DilemmaDreamer
      @DilemmaDreamer Před rokem +7

      RIGHT

    • @thisismyprivateaccount6546
      @thisismyprivateaccount6546 Před rokem +4

      Facts

    • @dreamkitty
      @dreamkitty Před rokem +17

      yeah. covid showed how disconnected they are from regular people. very out of touch.

    • @kelliintexas3575
      @kelliintexas3575 Před rokem

      Avoid ANYONE pushing the 'Great Reset' this is their goal 100% Bidens ENTIRE CABINET is corporate executives now in government positions. If you listen to WEF videos & books this is what they want. Consumer Nation and you will only be able to purchase with a social credit score. Think China 100%
      Everyone will rent EVERYTHING.

    • @katgreer6113
      @katgreer6113 Před rokem

      Not traditional celebrities tho. Ppl are still all over actors and Singers.

  • @Soulednae98
    @Soulednae98 Před rokem +72

    Maturing is realizing that influencers are vacuum salesmen

  • @tom_j.
    @tom_j. Před rokem +143

    That Nikita palette in the thumbnail... jumpscare💀

  • @cherrymmon
    @cherrymmon Před rokem +43

    The current cost of living crisis has made people more mindful of how they spend their hard earned money. Paying for overpriced low quality products just because they have an influencer’s name slapped on them is just not worth it.

  • @Elliesexoticanimals
    @Elliesexoticanimals Před rokem +438

    i honestly think we as an audience have grown up and with that have realised that these internet icons cant always be trusted. i personally was just a bit naive and would buy what my fav youtuber would bring out but after the cost of living crisis, ive had to be careful with money so when i researched further into the people that i buy from i've realised that actually... they don't deserve the small amount of money that i can give out

    • @katgreer6113
      @katgreer6113 Před rokem +5

      Yeah...I feel like if the pandemic didn't happen...influencers would still have a chance lol.

    • @SouthernBelleReviews
      @SouthernBelleReviews Před rokem +3

      I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

  • @leahvogelsimpson
    @leahvogelsimpson Před rokem +314

    These influencer brands crack me up honestly. They're a dime a dozen. No way I'm paying "prestige brand" prices for these overnight products. And I guess I was ahead of the curve because I've been more concerned with skincare than makeup since like 2018. I've never bought one thing from any of these flash in the pan brands. James Charles may as well cancel his brand, he missed the prime time and honestly no one cares. I seriously doubt his brand would succeed.

    • @tiahnarodriguez3809
      @tiahnarodriguez3809 Před rokem +6

      His Morphe collab didn’t do well either, so not sure why he thinks it’ll be different this time around.

    • @teijaflink2226
      @teijaflink2226 Před rokem +5

      Sort of happy he missed it lol, considering his reputation.

    • @di3486
      @di3486 Před rokem

      Preach!

    • @j.baldwinwasagenius...7575
      @j.baldwinwasagenius...7575 Před rokem

      Right. It's all private label with different packaging. I'll pass.

  • @halfpine9952
    @halfpine9952 Před rokem +73

    Influencers need to realize customers see through the fake bs right away now. It’s all a money grab

  • @lilac_ptx5630
    @lilac_ptx5630 Před rokem +254

    honestly i think patrick starrs one size brand will be fine in terms of influencer brands. I know a lot of people, including makeup artists, swear by those products. personally i believe it has built a solid reputation as just simply a really high quality makeup brand with the makeup as the selling point instead of only the influencer who founded it

    • @NyxieLove22
      @NyxieLove22 Před rokem +29

      I mean the products are actually pretty good quality at least the blushes and eyeshadows. But, it doesn’t feel like it’s just using a big name to bring in sales at least not anymore lol

    • @christinabarnes8617
      @christinabarnes8617 Před rokem +10

      The setting spray and primer is awesome I highly recommend

    • @cindyfern
      @cindyfern Před rokem +5

      I love his products. It feels more solid

    • @Deenique16
      @Deenique16 Před rokem +3

      @@christinabarnes8617 I have the setting spray and power love thtm both

    • @suan333
      @suan333 Před rokem +6

      Didn't he started his brand when he wasn't that known? And i think it isn't dependable of other major companies like other influencers brands

  • @andrewpatrick93
    @andrewpatrick93 Před rokem +191

    I would say the recession and inflation are playing a big part. It’s just like back in 2008, people put aside luxuries to focus on surviving and getting through it. So, I have a feeling that’s played a huge role in it.

    • @katgreer6113
      @katgreer6113 Před rokem +2

      Exaclty. That means that influencer culture will eventually comeback in 4 years or so when recession improves. People will want big luxury items again.

  • @SourSyda
    @SourSyda Před rokem +45

    It's crazy to me how fast influencer culture dwindled down after JS/JC/Tati drama. Influencers went from making dozens of millions with one launch to not making enough to stay afloat. Shits crazy.

  • @Ponce17
    @Ponce17 Před rokem +264

    I personally never thought that a single influencers brand would live up past 5-10 years. Especially if the brand name is their own name. They are influencers, they're hype always dies down and they only end up mattering to those who were there to seem them rise up to their peak popularity.

    • @mizzwanned
      @mizzwanned Před rokem +15

      same as kylie cosmetics

    • @LOL99756
      @LOL99756 Před rokem

      James Charles, Jeffrey Star… all flushed down the drain… good riddance

    • @sn98886
      @sn98886 Před rokem +2

      When will people learn to differentiate between there, their and they’re? You don’t say ‘they are hype’, so why even use ‘they’re’? Make it make sense.

    • @Ponce17
      @Ponce17 Před rokem +1

      @@sn98886 I can differentiate, I just don't care to do so online if it isn't on a serious/important topic.

    • @mizzwanned
      @mizzwanned Před rokem +1

      @@sn98886 their school failed them or they just didn’t listen ‘cause I see it sooo much

  • @lovelenaluv
    @lovelenaluv Před rokem +66

    MAC and Loreal and all the other staple brands are laughing in their face right now. brands like that have been in business for decades and probably saw this coming. The influencers shouldve asked for tips 😮

  • @jessguzman
    @jessguzman Před rokem +334

    Haram’s skincare is in Tj Maxx for a couple dollars each. And Jacklyn’s lip liners are there too for $5

    • @TeaSpill
      @TeaSpill  Před rokem +70

      I went to winners the other night and it was packed full of Jaclyn and Morphe

    • @NC-ct1xw
      @NC-ct1xw Před rokem +112

      Harams 😭😭

    • @Channiej93
      @Channiej93 Před rokem +9

      @@NC-ct1xw hahahahahahahahaha we love to see it

    • @philipksick6810
      @philipksick6810 Před rokem +34

      His stuff is an inkey list collab and a lot of inkey list stuff is hitting tj maxx lately and glossier. I don’t mind it because I love tj maxx. Just inspect what you buy carefully.

    • @jessguzman
      @jessguzman Před rokem +4

      @@philipksick6810 I’ve been seeing a ton of glossier there too! And tbh I’m here for it lol

  • @Captaintjoy
    @Captaintjoy Před rokem +71

    Hyram and James Charles had a peculiar way of speaking hyping up everything even if it was nothing above average. Now when I look back at these clips I realize how he spoke to manipulate people into buying these high end brands 😢

    • @Sarahthegirl
      @Sarahthegirl Před rokem +2

      You said he would manipulate people into buying high end brands. Did you mean Hyram or James? Or both ?

  • @nacereddinechallal4405
    @nacereddinechallal4405 Před rokem +60

    Hey Morphe why did u fail?
    Morphe : CANCEL CULTURE y'all canceled every partner we had 😂

  • @Taiiveon
    @Taiiveon Před rokem +84

    Dannnggg it has been a while since I heard of Dragun Beauty, the last time I remembered it being mention was when Tea Spill made a DIY of the egg

    • @TeaSpill
      @TeaSpill  Před rokem +16

      omg! You’ve been here a while

  • @ashleysunshine8985
    @ashleysunshine8985 Před rokem +50

    IMO Sephora doesn’t seem to be doing so well themselves…

    • @tiahnarodriguez3809
      @tiahnarodriguez3809 Před rokem +1

      They aren’t. They’ve even resorted to selling supplements and s-x toys, so they’re desperate to get cash from other sources besides makeup and skincare sales.

    • @Deenique16
      @Deenique16 Před rokem +6

      Hmm the pandemic hurt a lot of companies but I think Sephora is good.

  • @mitheboss
    @mitheboss Před rokem +190

    it’s so crazy that item beauty got dropped because her lip oils went viral and completely sold out and everyone on beauty tik tok was loving it but i will say if ulta drops Charli’s perfume line i will be pissed i get so many compliments on it and it smells amazing!

    • @frumtheground
      @frumtheground Před rokem +55

      The problem with a lot of these brands is that they might go viral, they might be internet famous, or famous in the beauty community, but the brands don't stick. They need to become popular with the average consumer, people who don't know or don't care about the influencer behind the brand. They also need to be good at promotion and have other products relevant to the current market to make enough to support it, not just have one product constantly selling out while the others gather dust on the shelf. Last I heard tho, Item is still selling off their website. The brand still might find another home somewhere else to be available in stores.

    • @mitheboss
      @mitheboss Před rokem +6

      @@frumtheground true they rlly don’t have longevity

    • @morguegal
      @morguegal Před rokem +5

      @@frumtheground I feel like Fenty is a perfect example of a success story so i know its possible but these tiktok stars also don’t have the same cultural reach yknow😭😭 like they’re barely famous releasing low quality products and relying on one hit wonders

  • @AlisAlisrara
    @AlisAlisrara Před rokem +104

    I feel like some of the big reasons why influencer brands are starting to fall off is because mostly everyone already has their "go to" and it most likely is one of the very big companies like Neutrogena or NYX or elf. It could also be the fact that the title of "Influencer" is starting to really be looked down upon especially in the beauty world. Another reason could be of financial issues, influencer make a lot of money but maybe not enough to stabilize their brand or their end of the partner ship. Also, inflation

  • @marymotch
    @marymotch Před rokem +81

    I’ve seen them all in tj maxx including morphe and Jaclyn’s brand. It’s so wild… I feel like there is an over saturation in the market and it’s finally correcting itself unfortunately

  • @darthcaro
    @darthcaro Před rokem +57

    hyram’s skincare line has always seemed sketch to me. 😅 like the whole “selfless” part seems weird.

    • @xAlicia21
      @xAlicia21 Před rokem +15

      He literally worked with a brand and sold products more expensive than the brand itself!

    • @Channiej93
      @Channiej93 Před rokem +7

      ‘Selfless’ moves to Hawaii to contribute to gentrification

    • @auraglow0339
      @auraglow0339 Před rokem +4

      @@Channiej93 He was living in Hawaii way before the creating of "selfless"

    • @Deenique16
      @Deenique16 Před rokem +1

      @@auraglow0339 and? Hawai’i people don’t want people coming

    • @auraglow0339
      @auraglow0339 Před rokem +5

      @@Deenique16 And that's not totally true. The real problem with tourists is that the majority of them go to other places to buy real estate, while causing increasing in the prices for the locals. And from social medias I've noticed that the people who created this pattern and are still doing it are Americans. Of course not every american, but the majority for sure. And my mistake - I won't call the people who do this tourists, they're another cash grabbers.

  • @imakitty1797
    @imakitty1797 Před rokem +62

    Thank god Hyram is pretty much done. There’s no way I’m using skincare by someone who isn’t a dermatologist or esthetician.

  • @vulpesfawkes5863
    @vulpesfawkes5863 Před rokem +52

    Influencer brands have always felt untenable as a long term thing. Trends change, people move on. Especially because influencer culture is such a BUY BUY BUY way of doing things. With the cost of eggs being what they are, when am I ever gonna splurge on a palette? lol

  • @KittyKat-xg4tx
    @KittyKat-xg4tx Před rokem +26

    Inflation is a big part if not the main. Regular people cant afford the same lifestyle or are getting depressed also. So much going on in peoples personal lives they dont have time to keep up with the influencers

    • @tiahnarodriguez3809
      @tiahnarodriguez3809 Před rokem +6

      Since the lock down more minimal makeup has become a popular look, then with inflation we’re even more incentivized to not go out and splurge on makeup. Plus, the height for influencers garnering massive attention for makeup brands was like 2015ish, and as the years have gone by so much has changed with regards to how people view influencers and drugstore makeup, I don’t think how people view and purchase makeup will ever be the same.

    • @mizzwanned
      @mizzwanned Před rokem +1

      @@tiahnarodriguez3809 yea i havent been wearing makeup like that like i used to, i notice

  • @SussexSandra
    @SussexSandra Před rokem +50

    Item Beauty appearing non stop in Ipsy bags told me something was up with brand. Subscription boxes normally get the old end of line products or brands that are finishing.

  • @valencia7732
    @valencia7732 Před rokem +62

    Only makeup brands that I can trust with my heart are Fenty beauty and Rare beauty

    • @andreaxxxedge
      @andreaxxxedge Před rokem

      There are other brands I trust as well, but those are def the main celebrity makeup brands I buy regularly. When I wear makeup, my whole base is Fenty and Rare, my eyes and lips are usually Halsey’s About Face line, which I also love.

    • @valencia7732
      @valencia7732 Před rokem

      @@andreaxxxedge yeah i also generally trust Haus Labs by gaga and Halsey’s brand - not sure about REM beauty by ariana since i never did fully try it

    • @katgreer6113
      @katgreer6113 Před rokem +1

      We all said that with our favorite influencers in 2016...

    • @di3486
      @di3486 Před rokem

      Only makeup brand of a celebrity that is truly breathtaking is Victoria Beckham’s and worth every penny.

  • @Jesso_216
    @Jesso_216 Před rokem +302

    Just throwing this out there…what if Nikita had an episode when she was arrested because she found out that Morphe was slowly going under and that meant it would be a huge blow to her company? As someone with bipolar, sometimes having that one thing can push you to a terrible episode.

    • @jiminjams52
      @jiminjams52 Před rokem +14

      Fr I think ur right! Ik this from myself cuz of bpd so that might be it

    • @shankeduu
      @shankeduu Před rokem +81

      lmao nah that was like her third time getting arrested and being drunk in public, she was just on another bender tbh

    • @Remiddi
      @Remiddi Před rokem +33

      It's unhealthy to even bother speculating

    • @montyjohnn2826
      @montyjohnn2826 Před rokem +1

      I literally just thought the same thing!! It makes total sense

    • @abhipatil6409
      @abhipatil6409 Před rokem

      Or she’s just a psycho freak like always lmao

  • @saiyanknight8243
    @saiyanknight8243 Před rokem +5

    I’m glad I have never been influenced by the so called influencers. None. Zero desire to buy their “hyped, viral, etc” brands. Drugstore brands are actually good & can be more effective for your skin. Just saying from my own personal experience. 🤷🏻‍♀️

  • @dajenahughes5276
    @dajenahughes5276 Před rokem +82

    Is it bad that I never bought any of these influencers make up products?

    • @ciclallisilva4441
      @ciclallisilva4441 Před rokem +2

      I never bought anything from them just wasn't my thing plus I happened to very picky of how I would be purchasing of my stuff most of is pat McGrath or natasha denona than other pallet brands that have "really good pigments" but really didn't when swatch and crumbly and looked like chalk colors not butter shadow so smooth as well pigmented .I would of bought if some would felt more comfortable and pigmented when I would swatch at stores plus morphe stores were rude to customers so intitled I never understood totally saw that they were going to break down hill years ago so surprised no .

    • @CrimsonRose29
      @CrimsonRose29 Před rokem +2

      Nope. I haven’t either. I was tempted to buy one of Kylie’s lip kits when those came out but I’m so glad I didn’t 😂 all I wear is mascara now and I don’t care

    • @laurenxlime
      @laurenxlime Před rokem +3

      Why would it be bad...

  • @SymphonyTaylor
    @SymphonyTaylor Před rokem +75

    What I learned so far about all of this that’s been happening in the beauty community is “if it comes fast, you’ll lose it fast”. There’s a better quote like what I said but I forgot lol. Or..”easy comes, easy goes”.

    • @carriewynott7000
      @carriewynott7000 Před rokem +3

      There is one for fashion too that I feel fits from Project Runway. "One day you are in and the next day you are out".

  • @anthonym3286
    @anthonym3286 Před rokem +58

    i wonder how actual celebrity brands will stand. selena and rihanna seem to actually care about their customers tho

    • @texasktea
      @texasktea Před rokem +7

      They also have way larger long term fan bases. Also better teams and ppl working for them in general. They can put way more into marketing and selling.

  • @shrutakirtimanna8200
    @shrutakirtimanna8200 Před rokem +95

    We're assuming an upcoming tea video regarding James Charles pretty soon. 💀

  • @grimmick9446
    @grimmick9446 Před rokem +5

    As a 22 year old mom who has a rental with her boyfriend and roommate and kid , I can guarantee you the economy is a big part. People are not willing to spend money everytime an influencer dose their line, especially when you can't stock your house with groceries without spending between 200-275 dollars of food so everyone can eat. It's not feesable

  • @apecora3444
    @apecora3444 Před rokem +19

    This is ALL high end makeup. And it’s a combination of things, but I think the main factor is that drugstore makeup has closed the gap between high end and low end makeup! No one has to spend all their “coin” to look good anymore 😂 Y’all can blame Maybelline, Loreal, and Elf cuz they really did that shit 👏🏻👏🏻👏🏻

  • @Kx____
    @Kx____ Před rokem +144

    Tea Spill, thanks again for uploading I always feel (somehow) more at ease when I hear your voice and I really needed this. Hope you are okay dear ♥ I always appreciate your content

    • @TeaSpill
      @TeaSpill  Před rokem +19

      Thanks for watching ❤️

  • @theresaaaaa3312
    @theresaaaaa3312 Před rokem +11

    thank you for the video tea spill!!! love your content!

  • @AkaiShuichi_
    @AkaiShuichi_ Před rokem +8

    Economically and Business Wise, these "influencers" brands would never last longer than 10 years.

  • @Advanceinulover25
    @Advanceinulover25 Před rokem +36

    My girl.i just finished your video from yesterday and I then this video pops up. I screamed! You are the only drama channel I ever watch!! Yes girl keep me in tea!

  • @uvaldestrongalways
    @uvaldestrongalways Před rokem +4

    I watch this channel and your videos RELIGIOUSLY!! loveee the drama ! 😂❤

  • @Bri-lk7re
    @Bri-lk7re Před rokem +48

    Its crazy to see how far we’ve come. Heck I remember when this channel was only text over a colored background and we were talking about Laura Lee 😂

  • @Zee_1003
    @Zee_1003 Před rokem +7

    I'm glad One Size is still thriving and Patrick is not inserting himself in any of these dramas.

  • @janmarchand7294
    @janmarchand7294 Před rokem +7

    Great video! Seems like times are changing, like they always do, hope these influencers put some money away for a rainy day.

  • @gothlidafox1559
    @gothlidafox1559 Před rokem +5

    I think that actually the downfall comes from the fact CZcams isn't that big anymore. In CZcams you actually connected to the influences and felt like you had to buy their products, but in tiktok it is just harder to connect and to justify spending so much money.

  • @StarRavenSAT
    @StarRavenSAT Před rokem +24

    I've been finding finding these brands (Morphe, Dragun, etc) in TJMaxx months ago (where brands go when they die).

    • @dfghjdfgh256
      @dfghjdfgh256 Před rokem +4

      Mine has Fenty, I was so shocked

    • @philipksick6810
      @philipksick6810 Před rokem +7

      They also have glossier, benefit, Clinique and tarte so sometimes it’s just where leftover items go after it’s season

    • @hair2show1031
      @hair2show1031 Před rokem +4

      I have seen Bobbi Brown, Nars, Marc Jacobs, MAC, ABH, it mostly
      is discontinued items

  • @RAINTROUPE
    @RAINTROUPE Před rokem +7

    watching these always make my day fr

  • @HydroDiffusionAMV
    @HydroDiffusionAMV Před rokem +20

    James def missed his opportunity. By like 5 years lol It's not 2018 where we was at his peak. I honestly forget he exists until someone comes forward with allegations every couple of months...

  • @coke8321
    @coke8321 Před rokem +7

    This influencers era was trending back in 2018-2020 later on it became irrelevant.

  • @sarahchung8709
    @sarahchung8709 Před rokem +15

    I remember when everyone was coming out with makeup brands, especially the influencers and celebrities. A lot of them felt like cash grabs rather than passion projects they cared about. The oversaturation plus people being over the flashy, luxurious flexing of influencers is the perfect storm to kill these brands, and honestly I’m not too upset. There were far too many anyway

    • @SouthernBelleReviews
      @SouthernBelleReviews Před rokem

      I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

  • @SpaceRain
    @SpaceRain Před rokem +11

    I'll just be stickin with Fenty, Elf, and Color pop for all my things lol. Never bought influencer makeup and never will.

  • @florida9728
    @florida9728 Před rokem +18

    Nikita isn’t even a makeup influencer. She gets her makeup done 99% of the time 🙄🥴 and if her brand is catering to the 1% what do you expect 😂

  • @migoreng7789
    @migoreng7789 Před rokem +15

    hyram flopping pleases me! his brand is shite, he's acting like he's some sort of skincare expert while actual derms slammed his line lmao. the greenwashing was gross too

    • @jazzy5410
      @jazzy5410 Před rokem +3

      ME TOO. The way he took advantage of his white supremacy just for the skincare brand to not even be sold in Africa was what really turned me off and away from him.

    • @tiahnarodriguez3809
      @tiahnarodriguez3809 Před rokem +2

      He’s also a hypocrite. He forgoes his “Hyram approved” criteria for sponsored products.

  • @eviex134
    @eviex134 Před rokem +13

    I used to shop at sephora only but I basically stopped buying from them because honestly drugstore is better!! Brands like milani, NYX, cover girl and more have stepped up their game i recently stocked up on new makeup on sale at target for like $1-$5 !! And at Walgreens crazy cheap makeup and they are actually amazing products I found some favorites 😌

    • @1991rendrawati
      @1991rendrawati Před rokem

      I am genuinely asking, there's some sephora stores in my country, is that normal if their shop assintants rude to their costumers? I never like to enter their store because 1. the price are too expensive, 2. the shop assistants gave a nasty face sometmes.

  • @meghanncriaris87
    @meghanncriaris87 Před rokem +6

    For me personally, I've been turned off of high end brands, which includes a lot of influencer brands, because of the culture around them. Sephora employees are extremely rude to customers that do not fit in with their standards. I would rather spend my money on affordable brands that I know the quality of, and purchase them from a retailer that makes anyone feel welcome.

  • @Ericadefi
    @Ericadefi Před rokem +5

    The rising cost of everyday life has caused me to cut down or eliminate many beauty products. It's sucks 😞.

  • @avantikapathania22
    @avantikapathania22 Před rokem +61

    I literally made myself some tea just now lol going to sip it and watch the tea you spill!!

  • @kayk480
    @kayk480 Před rokem +22

    Idk, I feel like influencers and celebs will just move onto a different market. I remember in the early 2000s when everyone had a perfume. Jessica Simpson had an entire line of perfumes and lotions that were supposed to be edible. Then celebs starting doing clothing collabs. Even Amanda Bynes had one at Steve & Barry’s and Miley Cyrus had one at Walmart. I wouldn’t be surprised if this is just the latest celebrity marketing trend and they all move on to something else in the next couple years

    • @teijaflink2226
      @teijaflink2226 Před rokem +1

      I specially remember the Britney Spears parfumes, I even bought a bottle, it was so cute but damn the parfume was nasty, thinking about it now.

    • @victoriadiesattheend.8478
      @victoriadiesattheend.8478 Před rokem

      They already have. Now its skincare.

  • @direcircumstances
    @direcircumstances Před rokem +7

    As someone who spent an absurd amount of money on makeup during the golden era of youtube beauty channels, I now have more eye shadow palettes and high lighters and lipsticks than 1 person could possibly use. The only time I even buy new makeup anymore is when I run out of something like foundation or mascara, and I usually just stick with my favorite products by trusted brands rather than trying something different. IMO, the makeup market was already pretty oversaturated before the pandemic, and COVID was the nail in the coffin for all these newer brands that showed up late to the party. The only influencer/celebrity owned makeup brands that I think will remain profitable long term are the brands that were already established and respected before 2020, like Fenty. Rare Beauty probably has a fighting chance too, since they developed a strong following before too many other celebrity brands jumped on the bandwagon and it seems like people still really love their products. But for the most part, I think it's a more financially safe decision for celebrities and influencers to go back to doing high-profile collaborations with beauty brands who already have a strong foothold in the industry, rather than starting their own brands.

  • @porschem8634
    @porschem8634 Před rokem +7

    Dragun beauty was never up in the first place to tell" its fade away"

  • @Agmolly
    @Agmolly Před rokem +11

    All this oversaturation of the market and I still can't find a product I've been looking for. All I've ever wanted was a Covergirl Outlast lipstain dupe! Since I haven't found that, I'm excited to see the market changing.

    • @tiahnarodriguez3809
      @tiahnarodriguez3809 Před rokem

      Lip stains aren’t that popular any more, so it’s understandable that you haven’t found a dupe. Right now glosses are popular, so you might find a gloss version out there.

    • @Demoniqueish
      @Demoniqueish Před rokem

      If by a lipstain/tint you mean like benefit's benetints, try korean brands since lip tints are very popular there

  • @Mitch-Alex
    @Mitch-Alex Před rokem +13

    Its really bad that some of these brands only have a life of 1 - 4 years.
    I wish they would just say it's like a capsule collection or collaboration with X brand, so that when it does fail or decline it wouldn't seem so bad.

  • @kckgirl182
    @kckgirl182 Před rokem +17

    Selfless by Hyram is now being sold at Target, which I think is awesome and a great place to be to hit the big markets. Not a downgrade and not doing bad.

  • @98dannyj
    @98dannyj Před rokem +12

    I've noticed the huge difference in long term value when it comes to genuine youtubers and their reviews, rather than influencers. I always find influencers cringe and somehow I don't trust anything they recommend, because I know it's either sponsored, or quick cash grab for them. But there are poeple I watch on youtube for years, and when they recommend some food, makeup or clothes I know I can rely on honest and good review.

    • @SouthernBelleReviews
      @SouthernBelleReviews Před rokem +2

      I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

  • @SussexSandra
    @SussexSandra Před rokem +13

    Some brands are actually decent quality though, even if i don’t like the influencer themselves. I’m thinking Patrick Star, Manny MUA and even Laura Lee. I have purchased Patrick,s products and Mannys eyeshadows. Manny did let himself down by not proving complexion products in enough shade ranges to cover deep & dark skin tones. But apart from that, i really like his eyeshadow formula.

  • @Pratiksha656
    @Pratiksha656 Před rokem +6

    I feel as though people are tired of influencers themselves. It's been so much and so many. Leaving some light-hearted ones. I hate them

  • @jennyfinnell6151
    @jennyfinnell6151 Před rokem +9

    I'm happy for the influencers who have launched their own brands throughout the years! For me personally, I am supporting smaller businesses from around the world and sticking to the products that still works for me to this day as well. :)

    • @SouthernBelleReviews
      @SouthernBelleReviews Před rokem

      I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

  • @hanner8830
    @hanner8830 Před rokem +62

    Wait Is the inkey list really the “fast fashion” of skincare? What about The Ordinary?
    I’ve always been under the impression that they just provide basic skincare staples at affordable prices. I’ve used a few of the inkey list items and the ordinary (and finished the whole bottles/tubes) and LOVED them.

    • @Browndrea
      @Browndrea Před rokem +33

      I’m confused, too. Like…isn’t affordable skincare (which people use up way more and way quicker than makeup) a good thing?

    • @aliciamichelle955
      @aliciamichelle955 Před rokem +6

      I mean I'd call big drug store brands the fast fashion of skincare.. not an indie brand?

    • @xAlicia21
      @xAlicia21 Před rokem +12

      I love both brands, they're so good and affordable!

    • @TeaSpill
      @TeaSpill  Před rokem +4

      I’m not really sure! I’ve never heard of them before tbh I just saw a lot of the criticism was around him collabing with them and that was the main point people were bringing up.

    • @tiahnarodriguez3809
      @tiahnarodriguez3809 Před rokem +7

      Yes,lol. The Inkey List actually doesn’t have great reviews, and they create products around a trending ingredient to garner hype and attention. Their succinic acid treatment is an example of this. When succinic acid was trending people rushed to buy this treatment, but many found it to not be as good as salicylic acid or even made their acne worse. The Ordinary however, creates affordable products based on science. Their luxury brand Niod is the same, minus the cheap part. I don’t like The Ordinary’s products, but the do have better standing than the Inkey List.

  • @thewolfstarfire
    @thewolfstarfire Před rokem +9

    Celebrities and influencers are walking billboards for brands, but they will become their scapegoat too when shit hits the fan….

  • @MissChaelaRose
    @MissChaelaRose Před rokem +6

    Item Beauty is having a store wide 40% sale for EVERYTHING . They might be going out of business.

  • @boriqua5109
    @boriqua5109 Před rokem +4

    I used to be obsessed with makeup pre pandemic. I’ve been WFH for almost 3 years now and only wear makeup 10-20x a year as opposed to everyday. The last thing I’m trying to spend my hard earned money on right now is some makeup I’ll barely use.

  • @AngelaVonTokyo
    @AngelaVonTokyo Před rokem +36

    The only one I trust regarding quality that I restock often is Jeffree. But somehow I never considered him an influencer? It's not in my vocabulary. I used to watch all the rest clearly for the new items , never bought anything and for the drama. 🤣

  • @JessicaCEP
    @JessicaCEP Před rokem +5

    Item beauty was 40-50 percent off when I ordered some stuff. I got some from Sephora and some from the item beauty site. Those from the Item beauty site shipped from IPSY.
    The blush is pretty.

  • @MaJuForest
    @MaJuForest Před rokem +11

    It's important to say: in American context, because in Brazil, Sephora continues to sell our influencers products like: Bruna Tavares, Mari Maria and Fran Elk.

    • @idkanything2660
      @idkanything2660 Před rokem

      And some influencer makeup has been stepping up in our own makeup scene that makes other famous local brands to catch up on them. Bruna Tavares, Boca Rosa Beauty and others made huge changes in the way Brazilians care about makeup.

  • @elisabethochoa1125
    @elisabethochoa1125 Před rokem +14

    I knew item beauty wasn’t working out well even for a new influencer brand when I kept seeing it in boxycharm 😶

  • @melancholic_ghostsss
    @melancholic_ghostsss Před rokem +6

    For me it's a mix of inflation and needless influencer brands

  • @xjxssxox
    @xjxssxox Před rokem +26

    i literally stalk your youtube your vids give me STRENGTH

  • @blousemouse
    @blousemouse Před rokem +2

    I love your drama videos. I don't watch any of these people or know most of them as I really just find the business side of it so fascinating. Please please do more videos leaning into the business education and market trends you're showing. Its honestly innovation how you've turned a gossipy drama channel style into a somewhat educational and informative business! Keep it up girl can't wait to see what your future holds!!

  • @michelleyoga87
    @michelleyoga87 Před rokem +1

    A few items in each category i like has helped me use up makeup, enjoy using and swapping out my items. I am very much over having a huge collection. I plan to downsize all year. Over it! Also the amount of space it takes in ur home vs what u actually use is wild. It takes me 6-8 months to use a concealer (which i used as foundation too) i don’t need 15…i need like 5 different finishes and shades.

  • @small_juice_box
    @small_juice_box Před rokem +26

    What I'm worried about are all the employees who lost their jobs so suddenly. It's an incredibly disheartening experience that's only amplified by the recent inflation. I hope they're all doing okay and have good support systems around them 😥❤️

    • @SouthernBelleReviews
      @SouthernBelleReviews Před rokem

      I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

  • @spicysesames
    @spicysesames Před rokem +10

    i saw it coming. influencers are just a trend, same with having too crowded of a space. jeffree is the only smart one for getting his bag and putting it into other avenues

  • @Kalidreamine
    @Kalidreamine Před rokem +2

    Bro I’ve just been buying Korean brands for years and they have quality ingredients and effects with decent prices. With international free shipping nowadays I just buy everything at once and use it all slowly for a long time. Really has been my go-to for the past several years.

  • @xAlicia21
    @xAlicia21 Před rokem +65

    Rare Beauty and Makeup By Mario are the only two beauty brands that are genuinely worth the money and i'll happily buy. The james charles palette was also lowkey one of the best palettes i'd ever tried.

    • @Deenique16
      @Deenique16 Před rokem +1

      I actually liked his palette and I’m made I destroyed it and threw it out. Jaclyn’s palette is a fave too

    • @TheBurrito171
      @TheBurrito171 Před rokem +8

      J* eyeshadow formula was honestly incredible, but he's too problematic to support. I'll also never support Selena Gomez for basically pressuring someone to give her their kidney and then going right back to alcoholic partygirl lifestyle, physically abusing an ex and then playing on being an abuse victim for clout, and just all around seeming like a totally nasty person under the copious layers of PR.

    • @jaredtroxx647
      @jaredtroxx647 Před rokem

      @@TheBurrito171 babe don't speak on something you know nothing about. Shut your mouth and keep it cute.

    • @Joog0444
      @Joog0444 Před rokem +2

      @@TheBurrito171 girl you act like Justin wasn’t abusive ? Lmfaoo he was and a cheater

    • @TheBurrito171
      @TheBurrito171 Před rokem +6

      @@Joog0444 Domestic violence is a crime. Cheating is not. But all the Selena stans just look away when she reveals herself to be a shit person who takes advantage of people and treats them badly.

  • @Masuba
    @Masuba Před rokem +6

    I think most of the brands died because you can't sustain off just the face of the influencer alone, the brand actually has to be good.

    • @SouthernBelleReviews
      @SouthernBelleReviews Před rokem

      I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

  • @turtlesweets7173
    @turtlesweets7173 Před rokem +7

    before pandemic I'd go crazy to get all shades of a product i like.. but after seeing them go to waste and unable to use make up, it changed my spending habits. No I just buy 1 and that's it

  • @spinstercatlady
    @spinstercatlady Před rokem +19

    Small influencer brands were never meant to be long-term successful businesses, they were quick cash grabs. Their target customers are preteens/teens/YA and that's a somewhat fickle market to begin with bc as trends shift quickly this section of the market also tends to shift. Spot on that most of these influencer brands are simply overpriced drugstore makeup/products with their name slapped on it to begin with.

    • @SouthernBelleReviews
      @SouthernBelleReviews Před rokem

      I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.😢

  • @parisz
    @parisz Před rokem

    TS you have such a pretty voice, I love it!