Campaign to promote exclusive breastfeeding in Zambia

The Ministry of Health in Zambia developed this television spot to increase awareness of the benefits of exclusive breastfeeding. USAIDs Infant & Young Child Nutrition Project, the National Food and Nutrition Commission, the Health Communications Partnership, and UNICEF worked together with the Ministry of Health to develop the advertisement as part of a campaign to improve exclusive breastfeeding rates and prevent malnutrition in Zambia

[@lililillie]

Way to go Zambia! I hope this campaign is successful in educating women about the benefits of exclusive breast feeding. I wish every country would do these PSAs.

[@PATHprograms]

Thanks for the props lililillie!