Emotions Make Brands | Emotional Branding Explained

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  • čas přidán 12. 08. 2023
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    This one is about the use of emotions in branding and how recent studies have proven the massive success it can bring to a business. Emotional branding is the second among the four branding strategies we're studying in this series.
    Resources
    • How Brands Become Icons by Douglas Holt
    • The New Science of Customer Emotions by Harvard Business Review

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