Heritage Customs design and production: the Sam's Garage Jeep Wrangler | Niels van Roij Design

Sam’s Garage (SG) produces the world first performance-based luxury Jeep Wranglers. The Wrangler is one of the few icons left on the road, however, SG decided this icon needed an upgrade. SG modified the Jeep Wrangler to one of the best on-the-road driving machines on the 4x4 market. SG have also given the car a completely new finish, both the exterior as well as the interior. SG have developed truly bespoke Wranglers with an exquisite quality finish, all without losing the Jeep roots, in terms of functionality and design.
The SG road handling pack with optional tuning & performance enhancements:
Each SG can be recognised by its bespoke forged, diamond cut alloy wheels in 20 or 22 inch design. The 20 inch wheel boasts an aggressive off-road tyre. The 22 inch wheel is equipped with Pirelli Sport Zero’s performance tyres, for the sportier driver. The two wheel designs link with two custom-made Sam's Garage grilles. The first design is veined, linking to the iconic Jeep grille. The second features a large opening, communicating the vast performance potential of SG engineering.
Optionally, an entirely redesigned electronic suspension system with performance brakes is available. Making SG the first brand in the world to offer Jeeps with much improved driving characteristics. The package provides the Wrangler with unprecedented road handling, as tested at Zandvoort Circuit against competitors.
SG is the European partner of America’s Most Wanted 4x4, which have perfected Jeep Wrangler Hemi conversion packages. The SG Wrangler can receive a horsepower boost, for output up to 840 HP. On top of that, each SG model has an optional upgrade for the exhaust system, enhancing the performance, looks and the sound of the Jeep.
SG Jeeps: a bespoke experience:
The Jeeps provide their owners a truly bespoke experience, with beautifully appointed leather or Alcantara interiors and use of other top-class materials, such as Magic Metal: real metal applied on exterior and interior parts. These two exciting sportier and more luxurious Jeep variants are eye-catching, distinctive and bold!
High quality materials and engineering:
Exterior and interior elements - for instance the rear light bezels, tow hooks and side vents - were painted in Magic Metal. Many other details, such as door handles and side steps will be colour coded to the body or painted in contrasting Magic Metal, on client request.
“We injected this iconic 4x4 with a more luxurious feel, a focus on on-road performance and a high level of exterior and interior material quality. This is the unique SG brand’s signature and design language. Offering the client bespoke materials, wheels, details, sound systems, suspension setups and all-in-all craftsmanship to the highest level.”
Samuel van Vollenhoven added.
Doors, dashboard, armrest and seats of each Sam’s Garage Jeep will be upholstered with special soft leathers or Alcantara, all hand-made in the Netherlands. Optional sport seats are available too. Clients truly have the possibility to design their own interior and exteriors with SG, having even more fun driving their bespoke, tailor made performance car.
Samuel van Vollenhoven:
“SG Jeeps offer top-class design and driving capabilities. Aesthetically the SG improvements make the whole package more beautiful, with vastly improved finishes, paints as well as performance - without losing track of the roots, in terms of functionality and design. Sam’s Garage is dedicated to bringing Jeep Wrangler to the next level. My father Bernhard instilled in me a love for racing, a passion for cars and driving. This background will create a new customer experience for the iconic Jeep Wrangler."
About Sam’s Garage:
SG cares about cars and driving. SG customers can expect that we push cars to the next level in terms of aesthetics, look and feel, handling and overall performance, as a car is a reflection of one’s personality. SG is founded by Samuel van Vollenhoven, out of passion and dedication for bespoke performance cars.
About Heritage Customs, studio for Carchitecture:
The Heritage Customs focus is on aesthetics, offering Carchitecture as a service. Through Heritage Customs SG clients can create their own legacy. Heritage Customs designed the exterior, wheels and interior of the SG Jeeps and builds the bespoke 4x4's.
www.heritagecustoms.nl
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