For those that didn't live through the 80s, it's hard to describe how transformative home computing has been. Back then, computers were rare even in offices. My mother worked for a local natural gas utility, which provided fuel to cities and towns, and they didn't start using computers until the late 80s. All the maps and records were done by hand. My school had one Apple IIe in each classroom, rarely used. Computers at home were rare... my family had one, but most people had to write reports and essays by hand. There was no internet. No social media, no streaming, no email, no text messaging. A lot of areas didn't have cable TV (we didn't get it until sometime around 1989-1990). Even VCRs weren't common until the late 80s. It was a completely different world, which is why so many of these ads stress how easy and stress-free using an Apple could be. Computers were legitimately intimidating to most people back then. And the weird, esoteric key sequences to do things were, unfortunately, a reality. Mice weren't common accessories until the late 80s/early 90s, so programs had to rely on key combinations for commands to be issued. Since it was the Wild West of computing, there were no real standards. Different programs had different combinations. Living through it was crazy. In the span of almost 20 years we went from computers being rare to smartphones being introduced.
That was pretty much the idea, Keep in mind, in the late 70s and early 80's, Most people had never used a computer of any kind. So making computers easy to approach was an important part of marketing for computers in the early days.
just to note, technically, the 1984 commercial titled "1984" actually first aired in December 1983 in 10 local outlets, i know i just had to write a English paper on the commercial, i got the info off wikipedia
Notable observation: the 1981 ads actually did the "bite" animation for the iconic logo. Also: where did you get this compilation, and will there be one from 1990 to 1999?
Ahh the days of having to hire a graphic artist and type setter to complete a presentation. I actually went to school to learn this stuff only to have it all become irrelevant in a few years after.
It is crazy how personal computers ended up cutting out a lot of jobs from the market in such a short period of time. What used to take hours could now be done in minutes.
30:21 I just think it's neat that Apple and Microsoft partnered up for a bit for use of the Microsoft Office on Apple computers; it blows my mind how these two companies worked together back in the day
Great collection, many thanks, however, I am sure you don't have ALL the Apple Ads for the time period. I know because I worked on most of them, and some are definitely missing.
I love the fantasy of freely moving confidential company data around between your office and personal equipment. The reality is most corporate bureaucracies would fire your ass in two seconds for violating computer security policies. The 80s were so gosh darn innocent.
I should be watching this on my G5, since I have it running and it plays youtube fine... Unfortunately I don't think I could make the LCIII play this without basically sticking another computer in the PDS slot.
11:05 *1984* That Was The Year That Apple™ Brought To This Era The Apple™ Macintosh™ With This Classic Commercial Cult This was directed by Ridley Scott Who Directed Alien™
i like that half the people who destroyed pcs in the 85 ads are breaking the monitors, not the pcs because that way they let out the gases that makes crts work, which are poisonous so they'll likely die ^-^
Hey somebody help me out here. I remember Apple using a classical piece in the early 80s for some of their commercials, before Macintosh. The commercial started right off with the music, I think it was on a piano and in a minor key. But I'm not finding it anywhere. I hope it's not a false memory or I'm mixing apples and oranges (hyuk) and thinking of another product. Can anyone help me?
Seems that Apple commercials marketed to the business clients. no marking commercials about editing photos, creating images. Forget that music wasn't available nor real video were possible on these machines yet.
"Multimedia" (for the average consumer) really started taking off in the early 1990's though, particularly with the Quadra and Performa line of Macs. 1997-2011 was the best era, if you stuck with the Mac platform and were able to keep up with the ecosystem. Personally for me, I switched to PC in 2000, and never regretted it.
@rkmugen I still enjoy both Mac & Microsoft platforms for different app usages. What stinks is in the last 10, 20, 30 years ya think they would have been a handful of small companies branching out in the Operating System Markets. We had BeOs that seemed promising in regards to real actual performance gains to then go back to slow MacOS & Windows. Linux has tried but it for me did t match performance of BeOS at that time. Today you need Beefy CPUs & Memory with a fast Hard Drive just to do high end video editing on a Mac or PC. One step forward two steps back approach? Lol
![Steve Jobs Speech (1995) - The Future of Animation [Rare Video]](http://i.ytimg.com/vi/oRHpyXrebIY/mqdefault.jpg)
For those that didn't live through the 80s, it's hard to describe how transformative home computing has been. Back then, computers were rare even in offices. My mother worked for a local natural gas utility, which provided fuel to cities and towns, and they didn't start using computers until the late 80s. All the maps and records were done by hand. My school had one Apple IIe in each classroom, rarely used. Computers at home were rare... my family had one, but most people had to write reports and essays by hand. There was no internet. No social media, no streaming, no email, no text messaging. A lot of areas didn't have cable TV (we didn't get it until sometime around 1989-1990). Even VCRs weren't common until the late 80s.
It was a completely different world, which is why so many of these ads stress how easy and stress-free using an Apple could be. Computers were legitimately intimidating to most people back then. And the weird, esoteric key sequences to do things were, unfortunately, a reality. Mice weren't common accessories until the late 80s/early 90s, so programs had to rely on key combinations for commands to be issued. Since it was the Wild West of computing, there were no real standards. Different programs had different combinations.
Living through it was crazy. In the span of almost 20 years we went from computers being rare to smartphones being introduced.
I love these commercials, they make a computer not feel complicated or threatening
It's kind of funny because that was one of the ideas they had in mind. Pop culture and movies at the time made computers seem evil and threatening.
That was pretty much the idea, Keep in mind, in the late 70s and early 80's, Most people had never used a computer of any kind. So making computers easy to approach was an important part of marketing for computers in the early days.
This is how they should advertise AI 😂
People are still pretty retarded and do not know how to operate computers.
Watching this off my Apple phone! Feeling accomplished lol
@KUROO SIMP 101 same lol
Apple phone?
@@phonetree135 pineapple apple apple phone 😂
7:32 The screwed up tracking makes me laugh.
Anyway, I wonder why watching these ads is so calming.
the vhs tape is connected with sound.
53:14 Randy Newman sings for Apple.
15:00 the voice of Apple for many years was Ed Grover. He was an all-time great voice-over talent.
Wow, what a great collection! Thank you so much from Germany!!!
the creepy background silence in 80,s ads always seemed like something sinister has happened
Can't believe I sat here for over an hour watching commercials, on purpose.
why does the "lemmings" macintosh office advert play out like a psa
Apple Commercials compilation 1981-1989
A complete collection of ALL the Apple Ads that were aired between 1981 to 1989.
They actually predicted the feature there are people who use PCs or people who use apple computers.
just to note, technically, the 1984 commercial titled "1984" actually first aired in December 1983 in 10 local outlets, i know i just had to write a English paper on the commercial, i got the info off wikipedia
Did you write it on an Apple Computer?
Ahead of their time! Today Google is 25(website)!
I love the changing 80s apple apple (lines of colors make a apple and then bite appear)
Notable observation: the 1981 ads actually did the "bite" animation for the iconic logo.
Also: where did you get this compilation, and will there be one from 1990 to 1999?
@Deshawn Santelli hello little scam bot that goes everywhere I go on
@Kellye Lemon and of course the bot that comes to reply “OMG it WoRkS mE sO hAPpY”
Ahh the days of having to hire a graphic artist and type setter to complete a presentation.
I actually went to school to learn this stuff only to have it all become irrelevant in a few years after.
It is crazy how personal computers ended up cutting out a lot of jobs from the market in such a short period of time. What used to take hours could now be done in minutes.
An Apple II was used for the five famous tones in "Close Encounters Of The Third Kind"(unknown credit).
Hi Jon. Just saw your "My Confessions" video, and wow, just wow, you were so young.
The Apple II (not IIc) ads are of 1978.
30:21 I just think it's neat that Apple and Microsoft partnered up for a bit for use of the Microsoft Office on Apple computers; it blows my mind how these two companies worked together back in the day
I think if I’m correct that Excel was first released on the An Apple computer. Microsoft is smart to write for all machines
Well Microsoft still partnered with Apple today so Office works great on the Mac
Once you go Mac you never go back
17:43 - 19:59 Bussiness Demolition Computer scene!
Crazy to go from the Apple 2 to my MacBook Air running on M1.
A very, very young Kevin Costner @07:05
I like the crunch sound of the Apple!
Macintosh™ were used for Computer Labs
At school
Great collection, many thanks, however, I am sure you don't have ALL the Apple Ads for the time period. I know because I worked on most of them, and some are definitely missing.
I just realized that the computer Kevin Flynn used in Tron was an Apple III.
Is the song at 9:28 an original piece or made just for the commercial? I love it!
"Soon there'll be just two kinds of people. Those who use computers and those who use Apple."
In 2023, I can tell it's correct.
2:45 I love that logo and sound...
Thank you 👍
28:36 "its a lot bigger than it looks"😂
I love the fantasy of freely moving confidential company data around between your office and personal equipment.
The reality is most corporate bureaucracies would fire your ass in two seconds for violating computer security policies.
The 80s were so gosh darn innocent.
I should be watching this on my G5, since I have it running and it plays youtube fine... Unfortunately I don't think I could make the LCIII play this without basically sticking another computer in the PDS slot.
Nice vid
The old workhorse the II kept Apple afloat in the 1980s as the company lost millions on the III, the Lisa, and the Mac.
Mac eventually became a success. The machine just was a little ahead of its time.
11:05
*1984*
That Was The Year That Apple™
Brought To This Era
The Apple™ Macintosh™
With This Classic Commercial
Cult
This was directed by Ridley Scott
Who Directed Alien™
24/01/1984
Macintosh™ Could Be Better Than OLD PC™
20:11 Witness *The Making Of 1984 Commercial*
Time to take You Behind The scenes Of The icónic 1984 Apple Macintosh™ Commercial
20:11 Behind The Scenes Of The Icónic 1984 Commercial
Your move, _Stranger Things_
80s had lots of extreme closeup shots and erratic camera moves to feel more "real" didnt they
Can u do a all 90s apple commercials ?
i like that half the people who destroyed pcs in the 85 ads are breaking the monitors, not the pcs
because that way they let out the gases that makes crts work, which are poisonous so they'll likely die ^-^
Like the 1983 one, at 9:28 to 11:01!
Hey somebody help me out here. I remember Apple using a classical piece in the early 80s for some of their commercials, before Macintosh. The commercial started right off with the music, I think it was on a piano and in a minor key. But I'm not finding it anywhere. I hope it's not a false memory or I'm mixing apples and oranges (hyuk) and thinking of another product. Can anyone help me?
this is all I’d be able to guess that it could be, at 4:50? czcams.com/video/Ytuznpy95ZU/video.htmlsi=FyvtgBVqTb15dXY6
50:20 That's Kimmy from Full House!
1981: Apple. The Personal Computer.
2020: Apple. The Personal Phone, now we turned this logo into a "I'm rich" symbol.
02:00 it's a great word processor - so long as you don't need lower-case. That'd come in later models.
Anyone here watching this on a smartphone?
Sheeesh 1980 commercials looks so apocalyptic
Crazy watch this on mine iPhone 13
100
0:00 1981
2:52 1982
5:35 1983
11:03 1984
22:57 1985
(still working progress :/ )
Who is the geezer in first few ads. I guess americans will know him.
Seems that Apple commercials marketed to the business clients.
no marking commercials about editing photos, creating images.
Forget that music wasn't available nor real video were possible on these machines yet.
"Multimedia" (for the average consumer) really started taking off in the early 1990's though, particularly with the Quadra and Performa line of Macs. 1997-2011 was the best era, if you stuck with the Mac platform and were able to keep up with the ecosystem. Personally for me, I switched to PC in 2000, and never regretted it.
@rkmugen I still enjoy both Mac & Microsoft platforms for different app usages.
What stinks is in the last 10, 20, 30 years ya think they would have been a handful of small companies branching out in the Operating System Markets.
We had BeOs that seemed promising in regards to real actual performance gains to then go back to slow MacOS & Windows. Linux has tried but it for me did t match performance of BeOS at that time.
Today you need Beefy CPUs & Memory with a fast Hard Drive just to do high end video editing on a Mac or PC.
One step forward two steps back approach? Lol
@@rkmugen multimedia was not possible until the late 90s at best. The digital age followed in the early 2000s
that video was rendered on a pc computer :P
Im Watching On MacintoshBook Pro
I use my Macintosh to piece together some ballerina techniques while in HyperStudio
Macintosh is trademarked and copyrighted by Apple Inc.
10:53 ok, so the voice says that apple machines aren't computers
30:14 Microsoft disk in a Apple commercial.
The computer did it ... lol
41:08 LOL
50:02 Apple™ Macintosh™ Computers We're Used For Office Works with Apple™ Macintosh™ Office™
At home
Derek sent me here.
okay
Kevin Costner at 6:52
Why am I watching this
Jill at 1:20 has a sexy voice….
2:13
i have macbook pro
6:08
28:42
Apple...
Roasting IBM since 1984, until the Macintosh got killed 1987 by Windows 2.x...
Big ole clump of poop in the toilet
Only here for the fortnite drama
?
Unban fortnite apple
29:46