22 Revolutionary Real Estate Marketing Ideas For 2023

Another great real estate marketing idea is to use Reminder Media for your print (and digital) marketing: kyleh.link/remindermedia
It’s time to reflect on the real estate marketing ideas that worked in 2021 - and what we can do better in 2022.
Today, we’re going to take a look at the best real estate marketing ideas for 2022. If you’ve been paying attention, you know that real estate has changed a lot within the last few months, let alone the last few years.
But, at its core, real estate marketing is always going to be about people.
So, give yourself some kudos for surviving 2021 and brace yourself. 2022 is going to bring some incredible challenges with it. But it’s also going to bring some amazing opportunities.
I’ve got a good feeling about this year. Let’s get started with some real estate marketing ideas for 2022.
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//READ MORE ABOUT THIS TOPIC:
◦ www.kylehandy.com/blog/learn/...
00:00 Intro
01:53 1. Put a chatbot on your real estate website.
02:31 2. Check out NextDoor for real estate leads.
03:17 3. Start marketing to "unconventional" buyers.
04:00 4. Run contests, polls, and Q&As on Instagram.
05:03 5. Create a video marketing account.
05:54 6. Make a "niche" Facebook group page.
06:48 7. Consider live streaming.
07:28 8. Get something published on Forbes, Business Insider, or local magazines.
08:10 9. Update your "Google My Business" page.
09:03 10. Team up with agents in other states.
09:49 11. Talk to influencers in your area.
10:39 12. Use virtual staging software.
11:35 13. Get leads through Zillow (for now).
12:12 14. Make sure your website works on mobile.
13:00 15. Buy a drone for overhead and fly-through videography.
13:49 16. Consider giving "virtual home tours."
14:32 17. Look for opportunities in rental areas.
15:13 18. Automate as much of your marketing as possible.
15:41 19. Start a podcast.
16:32 20. Cater to the work-from-home crowd.
17:20 21. Invest a little in AI.
17:52 22. Rethink your brand.
//WATCH NEXT:
◦ Grow Your Real Estate Business From 0 - • How To Start A Real Es...
◦ How TO Be Successful in Real Estate Without Cold Calling - • How I STOPPED Cold Cal...
◦ eXp Realty Explained (2023) - • Video
//COME SAY HI!
Blog: www.kylehandy.com
Instagram: / realkylehandy
//CONTACT:
Send me a message: www.kylehandy.com/contact-kyl...
Partner with me at eXp Realty: www.kylehandy.com/partner/
Know someone moving to San Antonio, let my team help and receive a referral fee: kyleh.link/referral
//TOOLS & SERVICES I USE:
◦ Real Estate Express - Online Real Estate School - kyleh.link/realestateexpress (kyle40 for 40% off)
◦ REDX - Real Estate Prospecting Platform - kyleh.link/redx
◦ Reminder Media - Print Media & Digital Marketing - kyleh.link/remindermedia
◦ Coffee and Contracts - Real Estate Marketing Templates - kyleh.link/coffeecontracts (Kyle15 for $15 off)
◦ Canva - Graphic Design - kyleh.link/canva
◦ PrepAgent - Real Estate Exam Prep - kyleh.link/prepagent
◦ SendOutCards - Cards And Gifting Program - kyleh.link/sendoutcards
◦ TubeBuddy - CZcams Optimization - kyleh.link/tubebuddy
◦ Aweber - Email Marketing - kyleh.link/aweber
◦ BombBomb - Video Email - kyleh.link/bombbomb
◦ Chime CRM - Real Estate CRM - kyleh.link/chime
◦ CatalyzeAI - Seller Leads - kyleh.link/catalyzeai
//PRODUCTS I USE
◦ My Favorite Real Estate Books - kyleh.link/books
◦ Best Laptops For Agents - kyleh.link/laptop
◦ Real Estate Home Office Equipment - kyleh.link/office
◦ Closing Gifts For Clients - kyleh.link/closinggifts
◦ My Tech Gadgets - kyleh.link/techgadgets
◦ Best 360 Cameras For Real Estate - kyleh.link/360camera
◦ Best Drones For Real Estate - kyleh.link/drone
◦ Gifts For Other Real Estate Agents - kyleh.link/realtorgifts
#kylehandy #realestatetraining #realestatemarketingideas

[@RealtorArthur]

Hello Kyle. Thank you for the great points of view. I also would like to add that I don't believe that cold calling is dead. It will always be here to stay. It may be harder to have conversations, but means we have to work harder and stay constantly consistent and persistent on the phones.

[@rondahorton5164]

Thank you so much Kyle for all this great info some stuff I knew but a lot I didn’t and you helped break it all down . Thanks for educating the public I will surely be doing some business with you soon I need to get my CZcams channel up and running that is one thing that I know I need to do.

[@KyleHandy]

So glad you found the video helpful! Thanks for watching Ronda, I hope to hear from you soon! 🙏❤

[@evanhvance]

I was talking to a realtor in Costa Rica and he does those 360 degree walk through things on his website. Forgot what they're called but it's like Google Street View for houses and it makes your listings stand out! Super valuable video by the way.

[@KyleHandy]

Thank you Evan! Yes those virtual tours of houses are pretty cool, especially now with varying levels of restrictions and people not wanting to leave the house as much. It provides a great way for people to "walk through" a home without leaving their home. :)

[@manishkumarsolanki370]

Really good idea

[@ChadsVersatile]

How?

[@RonDaGr8t]

Just found you. This was an awesome video with allot of great ideas that are super useful. Thanks.

[@KyleHandy]

Ron Grant - Appreciate That! 😀🤝🔥

[@markhammen]

Thanks Kyle Great strategy!! Love your content.

[@KyleHandy]

Thank you for watching Mark!

[@silverproperties2337]

This was great information thank you so much Kyle

[@KyleHandy]

My pleasure Silver Properties

[@Eyefuleva_properties]

Amazing, i watched to the end.Thanks a million.

[@KyleHandy]

Thank you so much for watching until the end! I'm thrilled to hear that you found the content valuable. If you have any questions or topics you'd like me to cover in future videos, please don't hesitate to let me know. Your support means a lot to me!

[@bradpayne1237]

Great content! Can’t wait to listen to more.

[@KyleHandy]

Glad you found it helpful!

[@soniabutler5243]

i watched to the end thank you helpful info

[@KyleHandy]

Thank you for watching Sonia

[@jjelimbi]

Thank you Kyle for the golden information

[@KyleHandy]

My pleasure Jack and thank you for watching the video.

[@jakestepp3241]

Thanks for all the great advice! I've heard a little about many of the methods of marketing you spoke about in this video, but didn't know how to approach several of them and you gave excellent directions on how to get started in all the topics you spoke on

[@KyleHandy]

Thank you for watching!

[@KyleHandy]

Another great real estate marketing idea is to use Reminder Media for your print (and digital) marketing: kyleh.link/remindermedia

[@staymotivated4786]

love it, thanks

[@KyleHandy]

Glad you enjoyed the video! Thanks for watching!

[@MaryCostello-jn3bq]

Great video... thanks for the info

[@KyleHandy]

Glad it was helpful and thank you for watching the video Mary.

[@roseoreillysievers6057]

Thank you, Kyle

[@KyleHandy]

Thank you for watching!

[@MohamedAliJuhaa]

Thanks a lot... These are really very valuable steps for Real Estate starters

[@KyleHandy]

You're very welcome! I'm glad to hear that you found the steps valuable, especially as you embark on your real estate journey. If you ever have more questions or need further guidance in the future, don't hesitate to reach out. Wishing you success and fulfillment in your real estate career!

[@isalsmedia]

Thank you very much!!! So goog!

[@KyleHandy]

You're welcome The Art of Lifetime

[@brianbordenkircher52]

Interesting! Thank you!

[@KyleHandy]

Glad you found it helpful!

[@assafsuharianu4610]

Great content thanks

[@KyleHandy]

You’re welcome!! Thank you for the comment.

[@jessicawright8397]

#EndCrew thank you so much! I'm a new agent and I needed something other than cold-calling i was looking for things that would speak to current buyers. Thank you so much!

[@KyleHandy]

You're so welcome and thank you like it Jessica.

[@teamlaverthomes7379]

Good stuffs! we love it!

[@KyleHandy]

Awesome! Thank you!

[@gracesalsedo-castillo7748]

This was great!

[@KyleHandy]

Thank you Grace

[@ShakietatheRealtor]

Amazing video!

[@KyleHandy]

You are so kind Shakie

[@sarrabougie7628]

Awesome Info

[@KyleHandy]

Thank you Sarra

[@ashwaqalshehri5421]

Thank you so much

[@KyleHandy]

You're most welcome

[@LhiaMarie]

Wow! These are indeed true and very useful!

[@KyleHandy]

Glad you found it helpful!

[@KyleHandy]

Thanks Maria Yan! 😀🙏🏻👍

[@benfisherrealtor]

#endcrew
Taking on board 1,2 or 3 things & testing, measuring & adjusting instead of trying everything at once.

[@KyleHandy]

💪💪

[@neekochill]

from San Antonio as well, getting my real estate license literally rn!

[@KyleHandy]

That's awesome to hear that you're in San Antonio and actively pursuing your real estate license! Congratulations on taking this exciting step in your career. If you ever have any questions or need advice during your journey, don't hesitate to reach out. San Antonio is a great market, and I'm sure you'll do fantastic. Best of luck with your studies and the licensure process, and I hope to see you succeed in the real estate world here!

[@sochowears]

Thank you for this Kyle. I am Reuben, a realtor from Nigeria

[@KyleHandy]

Hi Reuben. Thank you for watching the video.

[@ittakesoul]

#endcrew this was such an informative video! thank you so much.

[@KyleHandy]

You are so welcome! Jennifer

[@khareemcabey]

Great video. These tips are gold. Would you partner with an agent in the Caribbean?

[@KyleHandy]

Yes, absolutely!

[@khareemcabey]

@@KyleHandy Great... I will reach out

[@eliteagencyrealtyllc873]

#endcrew. This was great info. Thanks a lot!

[@KyleHandy]

Our pleasure Elite Agency Realty

[@agazhimedia]

thanks

[@KyleHandy]

You're welcome!

[@caseyrhodes8884]

#ENDCREW. I'm a new agent and I feel like I'm running on a non-stop hamster wheel designing direct mailer postcards that I KNOW are going to be thrown away. Even I'd throw them away. This video validated my thoughts on time-wasting, old marketing schemes. Thank you for rekindling my motivation, with new ways I can actually market effectively!!

[@KyleHandy]

I'm thrilled to hear that the video rekindled your motivation and provided you with new marketing strategies to explore! It's common for new agents to question the effectiveness of traditional marketing methods like direct mailer postcards, especially when they feel that their efforts might not yield the desired results.
In the ever-evolving real estate industry, embracing new and innovative marketing techniques can make a significant difference in reaching your target audience more effectively. I'm here to support your journey, so if you have any more questions or need further guidance on modern marketing strategies or any other aspect of your real estate career, please don't hesitate to ask. Your proactive approach to adapting and learning is a key factor in your success. Best of luck as you continue to grow in the industry!

[@bestmensah39]

Insightful I am a green Realtor in Nigeria, what should I consider as priority to make my first top sales...???

[@KyleHandy]

Start with your sphere of influence (the people that already know, like, and trust you). Build and strengthen relationships. Add value to potential buyers and sellers as much as possible.

[@danielvurpillat131]

Since you didn't mention it, if you decide to use a drone you MUST get your Part 107 in order to use the images or video for marketing

[@KyleHandy]

Yes, that is great advice. Thank you for sharing Daniel

[@gekookeg3705]

WHAT IS 107 PART ?

[@CharlesOrata-sl8sw]

Yes I'm see nice explain

[@KyleHandy]

Thank you Charles.

[@karenduncan100]

Awesome advice! Love your videos.

[@KyleHandy]

Thanks for watching!

[@Olajideomotola]

#ENDCREW. THANK YOU KYLE. I LEARNED MUCH BETTER ON DIGITAL MARKETING

[@KyleHandy]

My pleasure Olaji

[@egnsocials]

#endcrew
thanks for sharing great content RE marketing ideas 😊

[@KyleHandy]

Any time!

[@GibsonJames-gr3on]

"We need to revamp our marketing strategy. Any ideas on how to move forward?"

[@ThomasColt]

"We should focus on digital channels. Our online presence is crucial."

[@RoseBalerus]

"Agreed. Social media campaigns can greatly boost our engagement."

[@RobertDamanii]

"How about influencer partnerships, I actually know of someone that can help nelson Maynard fisher.his a renowned expert and strategist when it comes to this aspect

[@TheDuke792]

"If unemployment stays steady and inflation drops, a soft landing could happen."

[@SeanJohns-ze8ie]

"Don't forget about SEO. It’s essential for driving organic traffic."

[@cesarq6011]

If you just joined Real Estate. Remember that you’re not in real estate but in Marketing.
No one cares how fast you can close that escrow or how cheap your fee is. They want to know if they like & trust you. The more real you are, the more real your leads will be.

[@KyleHandy]

Absolutely! Building genuine connections is key in real estate. It's not just about transactions; it's about establishing trust and rapport. Your insight about being in marketing resonates well - people connect with authenticity. Keep showcasing your real self, and you'll naturally attract leads who appreciate your honesty and authenticity. Thanks for sharing this valuable perspective!

[@inesaranguren6052]

Thanks for sharing...#endcrew

[@KyleHandy]

Thank you for watching!

[@tannyaSA]

These have been exactly my thoughts! Times are changing and we need to be ever-adaptable now more than ever.
I feel that I can only effectively focus on 3-4 of these things at once though. :)
I can’t wait to share some of my ideas and strategies with you!

[@KyleHandy]

Let's go! Bring it! 😁

[@HallStudioProductions]

End crew!

[@KyleHandy]

💪

[@generationalwealthcreators74]

Thank you so much
#endcrew

[@KyleHandy]

Thank you Generational Wealth Creators

[@ForTheLoveOfHomes]

#EndCrew Thank you!

[@KyleHandy]

Thank you Diva

[@shawnkingrealestate]

end crew

[@KyleHandy]

💪

[@danielakinyemi7629]

#endcrew nice video

[@KyleHandy]

Thanks for watching Daniel

[@MariaPennellaCristina]

#endcrrew thank you!

[@KyleHandy]

💪

[@renfordalano5585]

I tried cold messaging but I don't think it's effective.

[@KyleHandy]

I appreciate your comment and your honesty about your experience with cold messaging. Cold messaging can indeed be a challenging strategy, and its effectiveness can vary depending on various factors. Thank you for watching the video Renford.

[@tafadzwaweale3455]

# end crew

[@KyleHandy]

Thank you for watching the video.

[@adeolaaliu2554]

End Crew#

[@KyleHandy]

💪

[@ayanabrown5670]

#crew my take away the chat box in web page and next door

[@elchingonoriginal]

#endcrew

[@KyleHandy]

💪

[@missulu]

Nobody likes chatbots. 'Contact form' yes, but talking to a bot is up there with licking wet paint.

[@KyleHandy]

I would typically agree with that. However, now with ChatGPT and other AI technologies gaining traction. "Chatbots" have come along way with being actually helpful.

[@HeatherValentineMsFoodie]

Next door SUCKS and was a huge waste of my money

[@KyleHandy]

I'm sorry to hear that Heather

[@sochowears]

#Endcrew.

[@KyleHandy]

Thank you Reuben

[@spotterathletics4896]

#Endcrew

[@KyleHandy]

Spotter Athletics - Appreciate That! 😀🤝🔥

[@BeyondtheDiagnosis-RvLife]

#end😊

[@KyleHandy]

Thank you for watching the video Dawn

[@lottophillemon9033]

#ENDCREW

[@KyleHandy]

💪

[@MarioCCottman]

#increw

[@KyleHandy]

Thank you for watching the video Mario.

[@AbelSFR]

Cold calling is dead! 😉🤣

[@KyleHandy]

😆

[@josegonzalez6495]

#endcrew

[@KyleHandy]

Thanks jose! 😀🙏🏻👍

[@askjaneshow]

#Endcrew

[@KyleHandy]

Thank you Wambui

[@chicotv3574]

#ENDCREW

[@KyleHandy]

Thank you Chico TV3

[@ashtonsmolka9792]

#endcrew

[@KyleHandy]

💪

[@flowerlanzi]

#endcrew

[@KyleHandy]

💪

[@AlyssaTajanlangit]

#endcrew

[@KyleHandy]

💪

[@curtismakesmoves1]

#endcrew

[@KyleHandy]

💪

[@SoldByCharles]

#endcrew

[@KyleHandy]

💪

[@charlottelewitin2993]

#endcrew

[@KyleHandy]

💪

[@merylmoodley6701]

#endcrew

[@KyleHandy]

💪

[@OlefilePeterson]

#endcrew

[@KyleHandy]

Awesome and thank you Olefile

[@ucpropertiesltd]

#endcrew

[@KyleHandy]

Thank you UCPROPERTIES

[@homeswithnikki269]

#endcrew

[@KyleHandy]

Thank you Nikki

[@tannyaSA]

#endcrew

[@KyleHandy]

💪

[@RoswellianGeorgia]

#endcrew

[@KyleHandy]

Thank you for watching the video.

[@Momentswith_sage]

#endcrew

[@KyleHandy]

💪

[@renatinha3474]

#endcrew

[@KyleHandy]

Renatinha - Appreciate That! 😀🤝🔥

[@satxrealtor8651]

#endcrew

[@satxrealtor8651]

Thank you Kyle! Really needed this. Especially in a new (to me) market.

[@KyleHandy]

💪

[@besmartforhim1245]

#endcrew

[@KyleHandy]

💪

[@KyleHandy]

Thanks Be Smart for Him! 😀🙏🏻👍

[@oliverzuffour1725]

#endcrew

[@KyleHandy]

Thank you so much Oliver

[@animalstechy]

#endcrew

[@KyleHandy]

Thank you so much for watching the video Mohamamd

[@silverproperties2337]

#endcrew

[@KyleHandy]

Awesome and thank you Silver Properties

[@user-gt4zl5hm1o]

#endcrew

[@KyleHandy]

Thank you for watching the video.

[@gg-world9152]

#endcrew

[@KyleHandy]

Thank you for watching

[@puyahtakaful4575]

#endcrew

[@KyleHandy]

Thank you for watching the video.

[@Zerepmichaels]

#endcrew

[@KyleHandy]

Thank you for watching the video Michael.

[@EDOODZChanneL]

#ENDCREW

[@KyleHandy]

Thank you EDOODZ Channel

[@user-hr7go6ph1s]

#ENDCREW

[@KyleHandy]

Thank you so much for watching the video.