The Row makes boring clothes exciting.
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- čas přidán 30. 07. 2024
- Just my humble take on why The Row has garnered its cult following of loyal customers. It is more than the quality of the clothes itself, rather its ethos of treating atelier craftsmanship as a serious artform and bringing consistent substance, unique style and unwavering wearability to the everyday consumer.
Timestamps:
0:00 Intro.
1:09 Creating strength through limitations.
6:11 Creating style through substance and substance through style.
11:57 Auteur theory in fashion.
18:47 Functionality in fashion.
22:02 Auteur fashion as depicted in The Row.
28:07 Price justification.
29:50 Conclusion.
*Some minor edits*
10:31 It's usually harder to create a distinct style without obvious bold patterns.
16:36 Humans having evolved to survive in such conditions.
21:15 £400-500 roughly translates to USD$511-639.
References and sources
Vanessa Friedman's New York Times article:
www.nytimes.com/2024/03/17/st...
Victoria Beckhmam:
www.theguardian.com/fashion/2...
ww.fashionnetwork.com/news/vi...
www.theguardian.com/fashion/2...
Rare Beauty:
cosmeticsbusiness.com/rare-be...
Fenty Beauty:
chaileedo.com/fenty-beauty-ta...
Kylie Cosmetics:
distract.co.uk/resources/is-i...
Good American:
www.glossy.co/fashion/if-your...
KKW:
cosmeticsbusiness.com/kim-kar... - Jak na to + styl
"When something demands attention, it's usually devoid of true substance." - This whole video was incredibly insightful and well articulated. Thank you!
Watching this twice
I quoted that in my notes. ❤
Skims is doing great. It's not about celebrity or not. Its about selling useful things.
Finally a video where the speaker doesn’t have vocal fry
The Row is a beautifully designed brand. The twins are brilliant at handling the designs and their love of fashion shows. Blanc, you did a great job on this video. It's an investment to purchase The Row fashions, and if you break down the investment, they are made to last. The pieces are timeless. Two thumbs up!
I've always admired Mary Kate & Ashley. I saw them grow up from near infants to amazing women with an eye for quality. I remember when they had their own Wal-Mart line. They've parlayed their know-how into a highly reputable line. I'm glad they never got trapped or typecast. Way to go!
Easiest 30 minutes of my life. Even the deviation you made from The Row to talk more broadly about the current fashion world was the perfect choice. This video is peak edutainment.
I am by no means someone who has any knowledge of fashion, whether it be brands or designers, so you can take this with a grain of salt. That's actually why I watched this video, so I could learn what others like! On what you said about Philo's lack of desire for storytelling in fashion, I want to encourage you to consider that it's now been almost 7 years later that she is expressing her views on fashion. She definitely seems like a person who does what she feels best. It's possible that she chose to use narrative storytelling at Chloe and Celine but has now changed her viewpoint as time has passed and the effects of fast fashion have set in. I read the NYT article and I believe she'd find a functional, timeless piece without storytelling better than a piece that was forced to have a theme.
Thank you for mentioning her though because she seems as private as the Olsen twins. Hope everyone reads the article and about the nice deeds she's done for her friends :)
You absolutely deserve more subscribers, and I'm happy to contribute with my own sub :)
Thank you for watching and your take. I understand your point regarding Philo; she is definitely someone whom I revere regardless of her opinions, her being a veteran of the industry and having had such a major impact on us contemporary women. I personally think that storytelling is important in high fashion, especially for brands with an extensive history and legacy, which she delivered during her tenure at Chloe and Celine to solidify her place in high fashion. Nevertheless, I can see that, with the over-saturation of luxury and luxury fashion heading towards a decline at the moment, she holds a desensitised view on designers and their pretentiousness, and now encourages a normalisation of simple yet meticulous craftsmanship, much like the Olsen twins are doing. That being said, I'm not sure I can justify spending that obscene amount of money on her brand as of yet. I'm sure it is of great quality, from the reviews I've heard, but I will at least wait and see for her next few collections.
The Row is the sole celebrity RTW brand made on a couture scale. You wouldn’t know the twins were behind it unless you know their aesthetic.
I saw the prices of their bags, my jaw dropped.
I hope their clients have fun with that😂
You are correct I didn't know about the twins, I just loved the design. My work life I wore Yojhi. Now I wear The Row.
Fantastic work, delighted to have found your channel, can't wait for more!!
Thanks and thank you for watching :)
Another great video. So intelligent and well done.
@@roxanebethjohnson3594 Thank you and thanks for watching!
Possibly my favourite video of my favourite brand.
please do more of this kind of breakdowns ! super interesting !
Incredible way to do comparisons between film and fashion, this is such a thorough analysis. Even though the comments suggest that The Row does cater for celebrities, it’s still very much a player that performs in its own genre, just like Tarantino and Nolan. Keep up the good work, subscribed and looking forward to more of your work x
this is the first video i watched on this chanel and i am hooked. Great content, well done with beautful well curated images and videos.
I like Rare Beauty products. Not a Selena fan and didn’t know Selena owns the company when I bought my makeup. The quality is great. The shades are classic and not cheap looking. Even better than most overpriced famous brands. I hope Rare Beauty company stays good forever.
I hear so much amazing things about Rare Beauty. Idc for Selena either but I had to purchase a RB product for the first time this week lol because of the reviews.
I find them overpriced. You’re paying more for the name even if you’re not a fan. I’d rather buy drugstore. The quality is absolutely amazing and the price is unmatched.
@@SocialExperiment232 Hi. Please recommend good drugstore brands that have the same aesthetics as Rare Beauty. I’ll see if they are available where I live. I like simple and natural shades. I discovered RB when I received a sample from Sephora while living in Southeast Asia. The drugstore brands imported from the West are also expensive there. Lol. But now I live in Scotland. I haven’t tried makeup shopping here and haven’t checked the quality and compared prices.
@@SocialExperiment232If you’ve ever been to a Sephora you’d realize that Rare Beauty is actually one of the cheapest brands over there. Their prices are much lower than most of the brands selling the same thing.
This was honestly such a good video to watch. I loved everything you put in, and i learned so much.
While The Row isn't exactly my style (print is a very important part of how i dress, especially due to my culture and how it makes me feel) i love how they construct pieces and i can't help saving pictures of some of there more uniquely shaped pieces because of how much inspiration they give me.
Thank you so much. I really enjoyed this! Your last point really hit home something I'm trying to more into practice myself.
Loved this video‘s narrative so much!! Will share it with my friends!
Wow; what a beautifully articulated video! I enjoyed every second of it. Well done!
This video is very well made, how you put different stories together down to a line. Even from the video title alone it’s interesting. I’m shocked when I saw you have less than a thousand subs. Well, you just gained one more. Looking forward for your next videos👏
Thank you and thanks for watching and subscribing :)
Hello. The point of this video is delivered clear and succinct. Thank you. New follower and avid consumer of The Row.
great video, hope to see more from you soon
I came across this on accident and I’m in love brb gonna binge the rest of your videos
Absolutely love your content - can’t wait for more videos ❤
Thank you!
Thank you for this quality content!
You are doing a brilliant work ❤ respect and blessings to you
Thank you
THUMBNAIL: that beige dress is stunning, if you look good in beige it is a knockout
Second look.... "Only The Row can make it the way The Row does" coined for the ages! Very sentimental here about The Row not because of my cherished collection but also for the brand's unique inimitable and infatigable pursuit of being an heirloom rather than just a "make it a profit brand."
Im a textile junkie for my 76 years. There are no textiles available worldwide that can claim to be quality. The fashion industry can find these but the high dollar textile available to even the trade is not a quality product maybe a few . You only have to look and feel to know they are dumbing down textiles and disposable clothing and design elements in peoples homes.
Fantastic analysis 🎉
Brilliant video !
YES ! We need quality, comfort & versatile in fashion. Sadly, the big logo became THE MAIN POINT of any design in last few years.. social media also destroyed many valuable aspects in fashion
Not like any of us could afford their clothes anyway
Gorgeous but overpriced even with the quality as a consideration.
There are some wild off -based leaps especially comparing The Row to other "celebrity" brands but the overall point remains true. Understich did a great video on The Row with a different lens.
Yes the Understitch video on The Row is very informative.
Nice video BUT i disagree about THE ROW not being Celebrity brand... IT IS!! 100%!! ... the twin was wearing there clothes/ bags.. were giving interview about THE ROW .. so the most people started buying bc that.. so the brand is celebrity brand and it always will be.. now its booming a bit more bc social media/TRENDS but like everybody knows its the brand of OLSEN TWIN/ the celebs .. just saying ! LOL ;-)
You are right.. partially. I do agree that it is a celebrity brand which I pointed out in the video. I think the initial marketing did require a bit of a boost from the Olsen twins' fame, but as the brand started picking up they began leaning away from using their image to promote their cause, rather focusing on quality and letting the brand speak for itself. It's the difference between leading with celebrity fame like some of the other celebrity brands I talked about and leading with the actual products. And yes it boomed because of the quiet luxury trend and social media but most of the their customers bought the brand for their clothes not for the twins. I also believe Mary Kate and Ashley's (rare) interviews and them wearing their own products are testaments to how much they themselves love what they have created.
She stated that it was .
I've been curious about The Row for some time. I found the celebrity attachment off-putting (even though I knew there was a lot more to it) so I'm really glad to have found your very erudite introduction to the label. It really does seem to be the antithesis of the absolutely repulsive, deeply cynical commerciality of the Kardashians and their ilk.
Glad you found this informative! Celebrity brands have a bad rep to them and reasonably so, given their wholly and often flagrant commercial intentions. Which is why I cannot help but commend celebrity brands who treat their craft and clientele in a severe manner and strive to uphold industry standards. It is a show of what should be expected of them if they are to venture into inexperienced territory with the purpose of profiting off of it.
SO GOOD
I love row too. OMG finally! Someone validating
What kind of men's designers or brands would you say give the same visual aesthetic as The Row?
The Row has a menswear collection so naturally it would be closest to their own aesthetic. If you’re looking for a similarly minimalist relaxed look, I would say Lemaire or Jil Sander, which are a lot more affordable. Maison Margiela if you have a bit more budget to spare. Yohji Yamamoto also works if you are not restricted by budget as it comes closer to The Row’s price range.
sublime
I feel like watching an educational video on branding n marketing
Hi, how are you? I love this video and the way you tell the story of the brand. Is there a way to get in contact with you. Would love to work with you on telling the story of my brand.
good video essay. im far from the target demographic but if I were a hnw fashion-forward woman of a certain age, id go for Row.
Nolan wore me out with scenes that did nothing to make it more substantive it felt like it was just stuck in and he could have accomplished it without it and that is how you would edit.
❤I ❤ your mood color….
its chic
Man it's so hard to find small channels on CZcams now because of their algorithm/advertisement preference. I don't like the silhouettes the Row uses but I like the idea of a brand that puts quality absolutely first. Victoria Beckham can make REALLY high quality things, but also really miss viscose stuff, her sizing is also really small, it's on par with Alexander McQueen. AlexaChung always made heinously ugly clothes that were poor quality.
Also Saville Row is in no way obscure--it is VERY famous. They make bespoke suits and shoes, and if you operate in any circles where nice suits are appreciated, it is well known. So that's a fairly ignorant comment.
Yes VB is quite decent, I have a dress I wear to the office on a regularly basis so it’s incredibly durable. Shame it’s not doing as well as it should.
You are right, Saville Row is not that obscure. Just wanted to keep in mind of those who do not live in London or the UK. It’s hard to gauge who in my audience would know or who wouldn’t. I think it is a bit niche for people who do not care for bespoke tailored suits.
❤❤❤
…..if you can afford it
Queen in girls just immortal fashion in king💌🍦💫
Kim Karadashian is expanding Skims to include men, and I bet it will work. People swear by Skims body suits, and I personally like their slightly cropped tops. Frankly the Row is overpriced, and while its designs are minimalist so what? So is Cos.
Skims lounge dresses are the best to me, they are affordable. for those of us who really are not going to get carried away with your checklist for what fashion should represent. I get your point though, but not all consumers of fashion expect their purchases to last a life time. $75.00 for a lounge dress , I expect a nice run, the cost of a Margaux bag, I should never have to purchase another bag. You are 1000 % correct regarding the inconsistency in the sizing of Jacquemus clothing .And please, don't get me started with those handbags, Love your point of view.
@@lornafuller8705 Thank you.
Excellent.
Thanks!
Beautiful clothes. But sooooo expensive.
Just no. This brand is so stupidly expensive and absolutely not worth the money. You can absolutely get similar quality for similar some people are just more infatuated with labels than the fashion itself. There’s plenty of brands (literally a lot) who could make this since it’s all just shirts and trousers and leather sandals.
i always refer ppl to the margiela 24 artisan show when they say fashion isnt art
Ah yes surrealism at its finest. Galliano will go down in history for his time at Margiela.
The Row is 100% 1990s Hollywood lawyer/agent uniform. I was literally there and wore this style. It's Barney's. It's good, but mostly bc everything is so bad now.
The Olsens are very small, how do they address the issue of everyone not being the size to wear their clothes. They were challenged in their clothing so maybe they got into this art form because everything had to be custom made to fit them and give them the ability to interact with people that could design what they were looking for. So where is the small size for the rest of us. Not short fat people but just small.
at 6:11 you used a song in the background thats super common in porn ads lmfao, that threw me off
I apologise but I do not consume nearly enough pornography to know that.
@@blancc. that's ok, thought i'd point it out, great video by the way
The row is overpriced. Same as Victoria Beckham....where do they get off chasing those prices...
There is NOTHING obscure about Savile Row- it has been in the forefront of tailoring for over 200 years with international clients from very early on. The Japanese word for a western suit is a "savilerow". It may be obscure for many US citizens but that is down to the insular nature of the US, NOT the obscurity of Savile Row.
@@lauraholland347 Yes it’s not that obscure here in the UK especially in London. Just wanted to keep in mind of my US audience. That’s an interesting fact about its origins which I hadn’t thought of - ‘sebiro’ (背広) being a business suit.
I am 69 y.o. from the Caribbean, and grew up knowing about bespoke clothing from Saville Row.
@@lornafuller8705 I'm aware of the appreciation of fine tailoring in the Caribbean- I make costumes for theatre and the best theatrical tailor I know and work with is from the Caribbean.
TH may be practical but it’s boring and soul-less
Sorry their stuff looks il lfitting, boring, and is extortionately priced. Savile Row is hardly obscure...
They also went to school and educated themselves to create their designs. This adds to their credibility.
Many hardworking talented designers didn’t go to school. Doesn’t make them less credible.
@@SocialExperiment232 I am referencing to the fact they were considered celebrities
Had a point, but stopped watching as soon as she blamed capitalism. I cannot take seriously people who blame capitalism, yet enjoy the greatness of it. It is not capitalism, it is people with bad/lack of values.
I see your point but I am not blaming capitalism entirely. Capitalism undoubtedly has its benefits with free market mechanisms and wealth creation but there are proven downsides from the perspective of a consumer. A monopoly of the industry such as LVMH would dominate the market, which is what in occasion leads to libertarianism, a form of radical capitalism that encourages profit-oriented incentives and deprioritises business ethics, as they become the sole option for the consumer. Hence, the lack of values and moral integrity is attributed to such a phenomenon. This is why there are competition laws enforced to regulate the free market. Of course, this is not the sole reason for the devolution of artistic integrity but it does explain the motivations behind the vendor selling these products.
@kareng7883 What is so great about capitalism, especially for the working class who make up the vast majority of the population yet profit the least (or actively suffer exploitation, to put it more reaalistically)? Capitalism makes the rich richer, by systematically underpaying the working class to generate profit. What am I missing? And how do you connect that to 'values'?
@@blancc.you act as if the consumer has cero say in this… they don’t have to buy anything they don’t want to and the only reason brands are able to exploit the way they do is because of the consumers demand for products. Capitalism is what allows most of you (influencers) to have small businesses and create an audience and market and sell to them.
@@leoniep9231those are not the fundamentals of capitalism. That’s people being people and exploiting others wherever they can. Any system that has ever been in place has been exploited by someone. Capitalism at its core it’s great for human creativity and allows anyone to create and sell a product. What this person means is that some claim to be so against capitalism and over consumption yet are fans of the products this system produces. She knows so many designer brands and who do you think makes and buys these brands? Capitalists. She’s talking about the longevity and quality of these brands pieces but this brand still releases multiple pieces every season at an insanely high price which again… only the rich can afford. None of this is consumer friendly no matter how they try to sell it and how well spoken their essay was. I also rolled my eyes when she said that.
@@leoniep9231that’s not capitalism. That’s people being people and exploiting wherever they can. Any system you implement someone will exploit it. Capitalism allows anyone to make a product and sell it and have financial freedom as long as they’re smart with their money. What this person meant is that it is quite humorous to see someone criticize capitalism and overconsumption while also being an over consumer. They claim these pieces are so high quality and will last you a lifetime yet she herself claims to have like 4 of their bags and a few of their shirts and trousers. If they’re so high quality and long lasting why would you need more than 1 or 2? Also doubt this is the only brand she buys from so the more you think into it the more the over consumption shows… yet capitalism is to blame? Nah… consumers need to start taking responsibility for the demand they create and how they themselves fuel the industry and the economy…
And as for film/tv... well these days film is really nothing but left wing propaganda. Fortunately, propaganda usually comes out being soulless. Hey.... cool show at the Olympics. That was funny.
This is not new just copping the japens grats
Please stop the bs back in the day people with class did not where this shit
Minimalism and Japanese silhouttes, which are inspirations for The Row, were everywhere in the 90s. Caroline Bessett Kennedy for example wore a lot of Yohji Yamamato.
If you want go criticise her content, do better than coming across as childish and hostile.
@@pagethreemodel just coping from the true grants from the world of styile that's why we do not have any great disiners any more look what's happened to chanel
@@pagethreemodel well your never be one lady A style icon you do not know shit lol
@@RobertHanna-gq6gkexactly! What are they praising? This overly minimalistic style with an obsession with no detail is what’s making fashion so boring. The funny thing is none of these people would wear a giant shirt over giant trousers and leather flip flops on a daily basis and none of them can afford a shirt for 4 thousand dollars. What are they even defending?
This is why fashion is dead people like you think you have style bout you really do not
I love The Row. But I can’t afford their pieces. I often look at their designs for inspiration. I sew my own clothes. 🧵 🪡
COS is an affordable version of The Row 😂❤
@@pagethreemodelcos is still expensive.
@@pagethreemodel I will go and check. It’s my first time to hear about Cos. 😊
@@culinista They're really good. And I think it's incredible that you sew your own clothes. I wish I could.
@@pagethreemodel I learned sewing for free from CZcams University. 🤭 I watched tons of videos of sewing procedures and different sewing machines for two years before I purchased my first sewing machine. I practiced a lot, made a lot of errors, and I continue learning. And I don’t force myself to finish a project when I’m not in the mood. It’s a fun and useful hobby. The videos that made me realise I can do this hobby is the 4 or 5 videos series on learning to sew from the account here called ‘Made to Sew’.