Fender Master Builder Brings Dream Guitars to Life
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- čas přidán 24. 08. 2024
- Whether it's hardwood necks, pearl buttons and gold frets or a pungent old-bar smell, John Cruz of the Fender Custom Shop gives fussy guitarists what they want.
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3:36 John gave a little nod and his face said wtf I put my heart and soul into making the guitar and he plays it like this?
Fender, please reinstate John Cruz as a FCS Master Builder. The way he was cancelled (for a joke) was extreme. Give the guy another shot; he gave y'all a lot of technology and years of his life. You can't cancel him for a social media post regardless of what the post was about. Redemption, forgiveness, and PEOPLE are more important than mistakes.
3:43 pause it here. NOW THAT IS THE PERFECT SHADE OF FIESTA RED WOW!!!!!! i have always loved that really faded FR that has that pink in it much more than the ones that have a more orange hue.
that looks just straight pink! Fantastic! I'm more of a Dakota red guy myself ;)
HEY TPH! yeah it reminds me a bit of those day glow jems from the 80's! but my favorite color is coral pink.
Full disclaimer up front. I own 3 Fender custom shop guitars. These are great instruments IF and i mean IF you do your homework and find the right ones. Overpriced???? Absolutely! Overrated??? Can be! They are unique but not equal so beware. However they do have their place in the instrument world. I was skeptical just like you so i went and found used ones literally half of the retail cost so THATS the only reason why i have accumulated three of these guitars. They looked the part and they sounded incredible. For me they fill a nostalgia void. Thats enough reason for me so i took the leap of faith. I own a 1951 Nocaster, 1957 Strat and a 1960 Strat. All CS heavy relics. Those are my favorite years from Fender and i would need to hit the lottery twice in one lifetime to own the originals.
Its great to see an American dude appreciate the best guitarist that ever lived Gary Moore!RIP Gary
Amen to that brother! I found Gary's music later in life. First time I heard him, my Jaw Dropped and I asked out loud "Who the heck is that!!??" As a guitarist myself, he's by far the best I've ever heard
@@dyamariv3628 Listen to Roy Buchanan and you'll hear where Gary Moore got it from
dB Music Group No not even close you are just talking about one song.Gary didnt know who Roy was until the late 70,s and by then Gary had already recorded 15 albums.
@@arthurias7693 Listen to Ave Maria by Vladimir Vavilov and you'll hear where Moore stole his most famous and most successful chord progression (identical) and riff (90% identical) from: czcams.com/video/h88SDj54sLg/video.html
I am dreaming up my custom bass and guitar 🎸 really beautiful work and attention to detail make these real works of art.
3:27 the sound of my current constipation......
These guys build great guitars. I have one made by Todd Krause, it was ungodly expensive, but dreams don't come cheap. I have more fun with my guitar than my neighbor does with his new Ferrari, and he spent a hell of a lot more money for his toy than I did.
I have a great time with my Chinese copy fender bought for 120$.
Come on guys, we don't come here for commercials... The first guitar's soul didn't ring in the hands of wealthieness. And even today, it's rarely the case.
As much as I dream of a custom shop Stratocaster, no way would I ask to have it reliced.
I'd ask for a slim neck and the best electronics and tuners available.
But fake mojo, is no mojo.
T Dalb. Agree. I have been feeling that I was just about the only one who has an aversion to the relic.
Seriously everyone is past the fake mojo shit that fender is doing, your just trying and desperately reaching to look cool and different 😂 i own 60s 70s and 80s fenders with real “mojo” but I don’t go shitting on these
@BVCfoo you're right and therefore relic is nonsense
John cruze man. This guys awesome
I seen Gary playing the red strat in Belfast 83 in the Ulster Hall Belfast (uk) ❤
The original Fender instruments from the 50's and 60's were assembled by regular people-workers, weren't they? No master builders involved.. and how do they sound!
Michele Trevisiol exactly mate! they sound a load of crap, nothing worse than a banged up old fender...
Marc Piechowicz ????what
They were made by Mexican housewives and day laborers, Leo couldn't afford to pay real woodworkers who had plenty of high-paying work to do in those days. But Leo designed his guitars so they could be built by unskilled laborers. Even so, I love his guitars.
Michele Trevisiol - Exactly! Master builders? they've done the same job for 30 plus years. They fucking should be good at it by now!
The regular people made perfect guitars that were nice and shiny. The master Builders take the nice and shiny guitars and destroy the paint work and multiply the price by 5 times.
I think the unique wear on the back of Gary’s guitar neck is caused by the unique way he had to grip the neck in order to play the way he did. He often used his middle finger where most would use their ring finger so the wear would be very different to almost anyone else.
i own a custom shop strat it does kick ass
Yes the relationship with the neck on the guitar is almost unsaid spiritual.
I've had vintage 57 strat's V's, a few '59 full C"s profile. a 60's strat the neck less full which is nice, 66 shaved thin the most strat neck ever, a few 67's Strat's that had almost the best not too thin "C", ' 68 and '69 CBS strats was more round I didn't care for
Believe it or not I owned a '36 V neck National Resonator that was once Robert Johnson's which was a nice V full with neck..
Unparalleled.. the Donatello of the Custom Shop. God Bless.
If fender and other guitar manufacturers want to help solve their sales problems they need to help find and promote a new generation of guitar gods. I bought my first guitar after hearing guys like Richards, Page, and Clapton on the radio. Same for many other guitar players when they heard Slash or Van Halen. We've lost the new generation of guitar gods. There's few we hear on the radio today and say to ourselves, "i want to learn that riff!" Find new guitar gods and you'll sell more guitars.
Mike Kerr signature bass (Royal Blood) haha that might sell. Not sure if anyone would use it as a traditional bass but people would want one
Post modern internet age where you have to actively find what you want to hear.
I am a new guitar god
That's not Fender's business. Record labels had always filled those roles in the past. The new generation is not demanding guitar gods, they want electronic dance music and "the experience". And honestly, guitar gods only ever truly appealed to the male market segment which used to be the the single most driving factor in sales. The world has changed quite a bit since those days. Now anyone can and does make music easily without needing to be able to "play" an instrument at all and that has far more appeal to those who thought they'd never be able to do so.
I totally called this 20 years ago when I first installed Reason and made tons of tracks quickly and easily without a single physical instrument. I had guitars and amps, but they're a hinderance in comparison to just double clicking an icon, for ease of production.
Guitars will always be difficult to master and when the alternative is clicking, which anyone can do, most people will take the easier route. There actually are plenty of amazing guitarists around, but there's nowhere near the demand for it as there used to be.
The guitar god has been replaced by the rap god. Metal and Hard Rock dug its own grave. Steve Vai is honestly the only one left who can truly pack a house on his name, resume and playing in 2019.
Music goes in cycles and trends. Country artists sound like pop music now. To support your point about hearing something on the radio to make me want to play guitar back in the day for me was Nile Rodgers funky riffs on Chic's song "Good Times". That blew me away as a teenager and I begged my uncle for days until he gave in to let me play on his guitar to try and learn it.
With time someone will come along and change things up like Hendrix or Cobain and we will be talking about guitar gods again. Just have to be patient for it.
I don't suppose Darren Post, the engineer for Karma, has a guitar CZcams account? Something about his playing was unique and really hit me. Loved it. I could enjoy videos of him just noodling on the guitar. 👍
John construye unas de las mejores guitarras Fender Custom Shop .
I didn't know Tony Soprano worked for the custom shop
Fiesta Red is so beautiful
Agreed. They do vary; I like ones that tend towards pink ... those seem to glow more IMO.
"Some people save their whole lives for one of these guitars...." C-suite guy from boutique car company walks in to pick up his Gary Moore replica lol. And he plays like a 4-year-old.
Does it matter? He’s happy
Let me guess another old guy who thinks playing for years makes you a master
Lol I thought same thing .
Been playing for fifty five years, still a beginner, some of us just never get it,
Shit was garbage could of demonstrated John's work with a good player almost anti climatic for putting this on film and I stand with John fender fucked up letting the master of VOS Fenders go. If it wasn't filmed it just be a rich car company ceo noodling with his new wall hanger and another dollar in John's pocket. To cancel culture I bid you a 🖕stick it where the sun don't shine to find the real brown sound.
As soon as I hit Powerball that’s my guitar and Karma is my car!
I see guys buy old vintage guitars all the time ...and they didnt wear that finish down themseleves . Its all about feel and tone . Nothing else matters unless you're just a guitar collector.
Aaaaaaand....... he's fired.
Oof
Just from sharing an edgy meme on Facebook
1:54 That Stratocaster ! I love it .... Looks like an enlarged Custom Color chart on the body . So cool.
IPut a bunch of Squier guitar parts together》
boom =a Relic🎸
Cool guy, I hope Fender make everything to return him.
Please put that Gary Moore Strat into the hands of someone that can actually play. LOL! I will say though that I once played a John Cruz Strat about 15 years ago and that thing was UNREAL AWESOME! It was also $7,000! I don't think of these as guitars for regular people and besides that why would someone want to take that out on a gig and risk getting it all banged up when you can get a regular Strat and do that? The whole "relic" thing is a total gimmick. It wasn't like the old guys were literally just looking for an old beat up Strat. They just happen to play theirs so much that they wound up looking that way. It's hard for me to imagine a young SRV or Rory or Gary paying out the butt for a Strat that just "looks" beat up.
At least he plays. If he didn't play at all, you'd probably be saying: "Jeez, the guy should be able to at least play *a little*"...
Yes the first thing is neck.
i concur. the neck has to be perfect, or made perfect if it isnt. the neck is everything.
John Cruz is GOD as far as guitar building is concerned
Gary moore the best man
Gary Moore is from Belfast Northern Ireland (uk)😂
Pure sales hype
And now i know, sound in my hand not in price
Very interesting.....Gary Moore's guitar had a flat sawn neck as per the pictures. Not known to be the cream of the cream for staying in tune....or being very rigid.
Who cares about the Fender malarkey. He’s still a master craftsman and can turn your coffee table into a killer guitar!
I actually have a Live Edge Big Leaf Maple Burl Coffee Table that would make a few really nice guitars lol
thats it shoe horn a car advert in there. welcome to corporate America
I loved the obvious passion in this video but Fender sell out to a sponsor which makes the video a regrettable waste of time
Lol by the time karma guy entered it get so cringe i dunno why
My dream is to get a job where I screw guitars together and call myself a " builder "
You don't have the brains for that.
so basically the fender strat tone is in the hand not at the price,..
It's a machine made 2x4 with few strings, not a Stradivarius for heavens sake...What are you talking about? LOL
Cool guitar!I just wish i could just buy the guitar without all the other stuff that comes along with it.Just the case is probably around 1000-1500 bucks and then the cd,picks,straps,posters and all this other stuff probably another grand jeez!
Lmfao A magical feel to it....
The only thing is........OVERPRICE!
yeah i agree i just saw one and only one on ebay the seller wants 29,000 for it , are freaking kidding lol i have a $200 MIM Tele that plays like a dream, I think it was either made on a Monday or a Friday bc they put the wrong neck on it, it has immense flame all down the neck and plays like a dream. Peace !
Masterbuilt Fender starts at about $4500 new and go up from there. The American Select series was only a step below and ranged up to about $2500. These guitars are significantly nicer in every conceivable way than a MIM. Even the new American Professional series is drastically better. Heck, all of my Made in China Fenders are nicer than any MIM I've ever owned. There is a huge difference... and for that you'll have to pay.
That being said, there's no reason to get an American Fender unless you're incredibly serious about playing guitar. The amp makes much more of a difference in the sonic quality of your tone, so put your money into that first.
And then they fired him for telling the truth.
Regardless of the anybody's particular moral integrity, this is such a bizarre interpretation of what happened.
What did he say? I’m sorry I don’t know 🤷♂️
He got fired for making a dumb joke and sharing a stupid meme when corporate America was running for cover. He was sacrificed. They didn't mind either because he was a bit of a jerk. He's since learned some humility and started his own company that is producing some excellent guitars.
What *is* going on?
What was this even for!??!
woow who's guitar is that at 1:01? that's some sexy shit ; )
Not anymore...
CEO of fill in the blank company pays 8k for a guitar then plays smoke on the water with one string...hangs it on wall in his office smh
Ha Ha!! Its true Brian. My old dentist back in the day who had a very successful office and branch offices had 2 Gibson 1959 Custom Shop Les Paul R9's hanging on his wall in his office. He told me he loved Zeppelin and had to have Jimmy Page's axes. He doesn't even play guitar. $13k as office decor. Must be nice.
You don't have to be a ceo to be able to afford nice things. Get a decent job. You sound like a jealous twat that has a poor income level.
Lol Zombie! It isnt that serious and just an opinion. However you are correct about having a decent job and working hard to get things in life. That's what we all do.
@@supermariozombies4824 I can buy a Chinese guitar with 100$ and its better than this one's.You see logik doesn't costs money.
Just terminated from Fender..
I understand a connection one has to a guitar. But C'mon man, Idc how many times you went to a grave or what you are thinking when building a guitar. End of the day it is a guitar and its not worth the money you want for them ever! Yes guitars are different from one another. Different feel of a neck. Different config's of electronics and looks. BUT no guitar is worth more than 500.00. And I'll tell you why. Power tools! A custom shop guitar is just a guitar made to order. If it were everything you wanted in a guitar than why do people have a custom shop guitar but still have other guitars? And the biggest thing is sales. If I were selling guitars for thousands of dollars, I would say whatever you wanted to hear. The fact that you can buy a new guitar for a hundred dollars and really nice guitar for 2 to 3 hundred dollars is a slam dunk on the whole thing! Look up Harley Benton and see great guitars brand new. Play one and play a CS over priced guitar. Yeah, That's all it takes.
I agree....Customs may have better quality parts etc...but in the end, its a just a guitar...that makes sound....and guess what tha Squire also makes sounds! As long as it feels good in hand which many squire do....why spend $5000 unless you have that money to waste.
Honestly "relic'ed" guitars are as dumb as pre-torn jeans - and you pay a premium for both - just idiotic.
In my opinion it's idiotic to buy a guitar with that much legitimate wear from a longevity standpoint. I would never want to pay thousands of dollars for a guitar someone actually bumped around and scraped up and sweat on and had sticky controls from being caked with cigarette tar, spilled drinks, and hooker vagina. If we're talking cost, an authentically aged 60's strat goes for a shit ton more than a new relic. You're right in the sense that you could buy an american standard or even an MIM standard and beat it up yourself and save a lot of money initially but now you've lost money if you go to resell it. Custom Shop relic won't lose value. Neck is straight, frets are new and dressed, neck pocket is tight and not cracked from over tightening, pickups are more consistent and well made, pots and wiring are new, tuners may be aged but internally are new and will last for years to come, nut is new, springs may also be aged but have new spring tension....screws are new but made to look old so they aren't stripped or prone to snapping....I really don't get why people are so hard against someone having a cool looking beat up guitar that hasn't actually had a life travelling around with the worlds most careless clumsy sweaty guitar owner.
Was my opinion too until an original 1964 Stratocaster in Sunburst came my way as I was very very tempted to buy it for a small fortune. I decided to get it checked out and it had the usual issues of tuning instability and all those years of sweat in the wiring of the pick ups made it one noisy mess. All corrosion on the bridge saddles, springs, Tremolo Block made it hard for setting the action and intonation properly. It looked bloody beautiful in the case and when I had it in my hands but with all its issues, i wasn’t going to part with all that money. So I decided to check out a Relic Custom Shop 64 in Fiesta Red. Fell head over heels. A fine build of a Guitar, no issues and reliable in every sense. So there you go. Try one and see
Howard. 100. I have been saying the same thing. I compare it to the pre-torn jeans.
The guy at the end of this clip should’ve been playing a fender Squier. Definitely should not be buying a custom shop guitar for $5000 at his skill level
Why?There is no difference between those guitars.
lol
😆 Brought to you by "Karma"
I cackled.
The car salesman just lost you some credibility and lots of cool points...
Not a car salesman. The chief engineer for the car company. Lol. Even more wealthy.
Custom assemblers.
Fender master built quality is garbage compared to any other top custom builder
And they fired this guy, ? what idiots...
They are very talented craftsman but you have to put it perspective. They spend hours and that reflects in the cost of producing something that is a copy of an original that was purchased for £100 painted different colours, has none genuine parts on it, customized to fit the player who owns it. Like Gary Moores Strat, or Rory’s Strat. I own a custom shop Rory Strat, it’s a lovely guitar but Fender for me got it wrong.
Your heroes played guitars made by Mexicans and housewives. Not "wizards". You don't need no damn wizard to make a good bolt on mass produced guitar. Stop with this magic shit.
Sorry, I don't mean to be rude, but it is unfair for the instrument itself and for the builder to have a demonstration like this. My opinion!!!! I would surely wanted to buy a Ferrari if I could and drive it. But I wouldn't make a promotional video if I couldn't drive her the "proper way"....
Its not a Ferrari Ferrari has a tons of technology.Its just a crappy guitar.
That guy plays some 13 year old at guitar center!! Why put that crap on here?
As John mentioned earlier, he wants to see the smiles on his customer's face. I play the same standard as the customer and having own a Custom Shop Strat, I also have the same smile on my face!
this video didnt age well
You put your best on every guitar then you put your ridiculously overpriced guitar in every guitar store.
They even don’t know how to make stainless steel frets!!! It ‘s just a great marketing machine. Go for a Tom Anderson, Suhr, Xotic if you want great quality and attention to detail. This this is just for Fender fans who want to throw money on assembly guitars.
I love Fender but this is a modified assembly process I seriously doubt any of these guys can hand build a guitar from a raw piece of wood. You Knuckle heads pay customer prices for an assembled guitar.
Very true my friend
yes i rather get a suhr in this case if i really wanted a good strat.. or go to a real custom hand builder..
bluwng shut your face
bluwng they can pick a nice piece of wood, maybe add a little extra shape to the neck, load it in a cnc, order a paint job. I love watching videos about this process, but I've bought two hand made guitars in the last few years and I'll never go back.
These guys are glorified guitar techs. Tapping the wood to determine resonance? Yeah, sure thing pal.
Too bad he's out of a job... #cancelculturesucks
way over priced BS.👎
This is all nonsense. Their is nothing "master" about any of this garbage. Pablum for babies.
OVERPRICED FOR WHAT THEY ARE. PURE SALES HYPE