How to Spy on Your Competitors' SEO & Steal Their Traffic Through Competitor Analysis
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- čas přidán 15. 07. 2024
- You shouldn't start any SEO campaign until you do this. If you're not doing competitive analysis to figure out what's working for your competitors to get more traffic, you're missing a HUGE opportunity. On today's SEO training I'm going to teach you how to spy on your competition to steal their rankings and get more traffic to your website.
RESOURCES & LINKS:
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How to Do SEO in a Competitive Industry When You Have No Money (video): • How to Do SEO in a Com...
The Three Unseen Laws of SEO (Ignore These and Ranking #1 on Google Won’t Happen) (video): • The Three Unseen Laws ...
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Now I'm going to share with you how you can get all of this information and best of all, for free.
So step one, go to a tool called Ubersuggest.
You can Google it. You can go to neilpatel.com/ubersuggest or ubersuggest.com.
Pick whatever way you want there. I now want you to type in a URL of your competitors. It could be any of them.
Step two, you're going to see a report that just loaded up.
This is going to give you their overall traffic per region.
You'll notice that Ubersuggest breaks it down per region and this is important.
You'll find that your sales will mainly come from a few different regions. Even if you're a global business, you'll be stronger in certain regions over others.
This is why Ubersuggest, it's broken down per region. Now I want you to scroll down and look at top pages. Click through that.
Step three, now that you're on top pages, I want you to dive really deep into what's driving your competitors their traffic.
See this top pages report breaks down the most popular piece of content on your competitor's website.
How many keywords each of these pages are ranked for and what are those keywords. What is the cost per click for those keywords.
You just click that "View all" button and you can see all of that.
And by seeing that you can figure out oh, here are the keywords that are driving traffic, here are the ones that aren't.
Here are the ones that are high cost per click, here's the ones that are low cost per click.
Step four, now that you clicked view all in the keyword category for any of your top competitor's pages, I want you to dive into all those keywords.
Keep going next, next, next, and you can see a laundry list of all the keywords that are driving traffic.
A low search difficulty or SEO difficulty score, search difference easy to rank for.
If that keyword is easy to rank for, has a high cost per click, and does a lot of traffic, what does that tell you?
That keyword if you rank organically, will get you traffic. Now the next thing I want you to do is go to the top keywords page.
This report shows you all the keywords in general that your competition's getting traffic from.
And you can keep going next, next, next. The same thing you want to look for is the keywords that have a high cost per click, high amounts of traffic, and have a low search difficulty.
If they have a low search difficulty, that means you can rank for these terms faster.
Now the next thing you need to do after you type in a handful of your competitors is type in some of these keywords that you're thinking about going after.
When you go into the keyword's ideas report, which is what I want you to do next, and you'll see a laundry list of other suggestions.
Both runs that come from Google Suggest and others that come from Google Ad Words if you click on the related keywords. And the beautiful part about this report is it will show you on the right-hand side everyone who ranks for this term, how many social shares do they have, how many visitors are they getting, how competitive that term is.
Because if you see a lot of your competitors going after the same keywords creating content on similar subjects, that means they're making money from it and you should consider doing the same.
Now you don't want to just do the same as your competition and create the same kind of content.
It could be on the same subject, but you need to go above and beyond. Brian Dean has this article called the Skyscraper Technique.
Follow it, read it. It talks about building content that's 10 times better. You know those crazy building in Dubai and they're just like oh, we're not going to build a building that's one or two stories taller, we're going to build a building that's double the height.
So when you see what your competition's doing, you don't want to just do what they're doing, you want to go above and beyond and beat them so much that they would not even dare to copy you.
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
►Subscribe: goo.gl/ScRTwc to learn more secret SEO tips.
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Do you know how much search traffic your competition is getting? If you do, leave a comment below with "yes". If you don't, leave a comment below with "no".
i like how you're loving your own comment! hahaha
video is down
neil you are a great buddy. now new bloggers like me can easily get into the field of blogging and without spending a ton of money on SEO tools
Neil Patel neil because you are only promoting your product..and service you are loosing your youtube daily views..
Great info Niel. I used Uber suggest once but it took a lot of time to upload the data for the keyword I was looking for. I used ask the public instead.
This is awesome! Thank you so much for the actionable items. My biggest pet peeve is when people just ramble. You give tactics, explain them and give examples. That is the gold.
You are very welcome, Benjamin!
Yes. I've done research on my competitors.
Addicted to your vids Neil!!!
Thanks so much for providing such in depth, informative and most importantly to me, easy to understand vids! Have watched many of your vids already with plenty more to absorb!!
You're very welcome, Paul!!
There is something fantastic about watching Neil Patel's videos. I became a true fan of your website because of your in-depth youtube videos, keep it up!
Thank you so much, Aaron! I appreciate it :)
Badass info, Neil! I'm ABSOLUTELY going to use this. I've got to get more quality traffic to my site, and this will be awesome. Thanks, Neil!
You're very welcome, Aaron!
Amazing tool!
I will use it for my SMMA company
Thanks!!
This is awesome! Thank you so much Neil, you opened my eyes.
You're very welcome!
👍 Hi Neil, thank you so so much! I am struggling with SEO and this will definitely give me a lot of insights. Thanks for all your help!
You are very welcome!
Neil, thanks for creating this tool. Looking forward to diving in.
You are very welcome!
Literally Ubersuggest is a very underrated tool. This has so much potential.
Glad you like it!!
Great man with great training and awesome tool. I am keen to learn SEO by watching your videos. Thanks man .
You're very welcome!
I am a Digital Marketer and Neil your tips are so easy to understand and use. Thank You so much Bro.
You are very welcome!
Good tips! SEO is not easy especially for beginners. You opened my eyes. Thanks!
You are very welcome!
earlydays When I tried to find good keyword with ubersuggest I didn't understand how it works. Now it solved. Thank you Neil Patel. Keep teaching us🙏❤️
You are very welcome!
Whoawhoawhoa! Thanks for this Neil! This is going to help me a ton!
You're very welcome!
This is gold, thanks Neil!
You are very welcome!
Thank you for building such a great seo, keyword research tool and giving it for free.
Again thank you neil
You are very welcome!
Hi Neil! Amazing Free tool thank you so much 💕 😉.. thanks
You are very welcome!
WOW it's amazing that you have made this INVALUABLE SEO tool available for FREE, what a beautiful heart you have Neil. THANK YOU so much. Sending you love & blessings!!
You are very welcome, Susan :)
Just signed up for Ubersuggest and this video came very handy. Really amazing
Welcome aboard! Hope you like it :)
Awesome! Thanks Neil!
You are very welcome, Tracey!
Thank you Neil for the valuable information 👍
Happy to help :)
very very thanks sir . I just loved it
Awesome!
Thank you for the great content @Neil Padel!
Glad you enjoy it!
Epic content, as always, Neil!
Thanks :)
Hi Neil... I am a very beginner Blogger and a regular visitor of your website.. Thank u very much for creating such valuable contents..
You're very welcome!
I used a competitor analysis strategy to grow my business, it was important for me to research what I could do to stay ahead of my competitors. I discovered competitor analysis tools, I use WASK's competitor analysis tool and I even recommend it. Competitor analysis is a good strategy in my opinion.
Thanks for sharing, my friend :)
We are very lucky by having a great and Legend blogging guru like you.
Thank you!
Fabulous share as always - uber suggest rocks Thankyou Neil
You are welcome, Sammy!
Hi Neil, This is Roshni here from Unbox Wishlist ,just started watching all your videos ,will Implement it very soon , Thank You for SHARING
Awesome :)
Thank u for this awesome video
You're very welcome!
Thanks a lot i wants this video how to use ubersuggest I really thankful love you sir
I asked before tutorial video and you made it thanks you once again
You are very welcome!
Its really helpful, thanks for the effort.
Glad it was helpful!
Thank you Neil this tool is amazing
You're welcome!
Neil Thank you for all your videos. I'm from South Africa and there's such a huge gap for such solutions. I need to create a product I can test in our market as most SME don't know how to market their businesses.
You're staying ahead of the gap! That's great, Khanyi :)
thanks Neil this is good information > working on it~
You're very welcome!
thank you Sir You Are An Inspiration!
You're very welcome!
great content, thanks for the content and for the tool mr patel
Very welcome :)
WOW... This was extremely helpful
Glad you liked it!!
Another excellent video!
Thanks again!
Excellent! Thanks.
You are very welcome!
Thank you too Neil
You're very welcome!
Thanks Neil!
You're very welcome!
Thanks for the Sep tops Neil.
You're very welcome!
Thank you, Neil Patel, for this tool.
You're very welcome!
Starling video and you are very knowledgeable.
Thanks :)
Hi Neil,
I really feel that and pretty sure that there's no competition to Ubersuggest.
You killed the competition.
Why pay huge for SEO tools when you've Ubersuggest to help us for free.
It is better than many paid tools but I will not name them.
Looking for hidden features that you'll reveal in the near future.
All the best👍
Glad you like it!
I've used Ubersuggest and paid tools, the results can differ, especially the competition score, so just bear that in mind. Still an awesome free tool though.
@@HunterNeesh Yes, I told told Neil about the score which is not correct rest all features are awesome. I know that the team should be working to fix it.
Its really helpful to me thanks sir...
You're very welcome!
Nice tips! Subscribed!
Thank you!!
Hi Neil! I love what you doing to make the SEO easier.
I just started Digital Product business and some people say I need to go with long tail keywords since my website is brand new.
Can I just start with keywords that my competitors are ranking?
Mix it up.
Wow I've been looking for a video like this. Keywords to write on.
Glad you liked it!
Thank you very much indeed.
You're very welcome!
I will learn, Good man, kind regards Neil
Glad you found it useful :)
Neil, absolutely love your videos! Quick question, can you buy ad words with competitors brand name which is trademarked? My product is a generic product for a specific brand's product.
People bid on other brand names all the time. Not positive about the trademark laws though.
Neil, you're the bomb man!
Thank you very much :)
Thanks for uber suggest Neil! I've got a quick question from you... When will you release backlink analytics?? :)
It is almost ready, Farhan :)
Thanks for tips.
You're very welcome!
This is awesome because Semrush and Ahref is charging 99 - 149 a month. The only thing is missing is the ability to be able to view individual page search.
Happy to help :)
Thanks neilu bhai for creating this tool. 👍
It's my pleasure :)
Amazing.
Thanks!
I really love this tool... ❣️
Awesome!!
Thank you sir love you
You're very welcome!
Very nice sir 👌
Thanks!
You're pretty much a genius so is the ad agency affordable.
I'm sure that the traffic Niels agency drives in is well worth it. I'll tell you what the car salesman at Honda told me when I asked if Honda's breakdown. He said "it's Honda".. Now I tell you, is hiring Neil Patel's agency worth it? It's Neil Patel!!! Lol
My agency services businesses large and small.
@@neilpatel i get calls everyday from companies if they dont know who Neil Patel is i dont give them the time of day.
Good to know you service all business sizes, we spent to much on traditional advertising last year. We Need a great team behind our advertising.
Yes
yes
Yes..
Hey Neil, Amazing video and thank you for this amazing tool. how come in the video i am seeing so many options but when I go to your website, I only see very a few. Unless you have not released the full version in Canada.
Please let me know.
Not sure what you mean... on Ubersuggest? There are still a couple of features that aren't yet available.
@@neilpatel oh ok, ye I saw them on your video and when i went on your website it was not there.
I generally use ubersuggest daily.
I always prefer ubersuggest for keyword research it's amazing 👍
Awesome!
Looking forward to making my first dollar on the Internet > thanks again> this does take work but I like it > It makes you a better thinker and strategist.
Takes a lot of work!
Hey Neil thank you so much for sharing this video with us.
Yes I know how much traffic mye competitors are getting.
If anyone follow your brilliant tips they can rank easily I hope.
Neil can you tell us the minimum number of Search Difficulty?
If it is a very small niche with low competition it can be very low
Great Marketing Neil
Thanks!
Love your videos man!! Do you have any courses you recommend for me to get into Affiliated marketing?
Thanks, Atif! As I haven't personally taken any courses, I can't recommend any specific ones but I am sure you will be able to find one that suits your needs ;)
You are perfect man
Thanks!
Great advice- Q, What is a low SEO difficulty and how is it determined, who determines it, can you search by LOW Difficulty + KW?
It is determined by a lot of different factors. I'll get into those in a future video :)
thanks Man❤
Welcome 😊
YEs. There are a few great tools out there :
Can you give me please
Hello Neil, It is an awesome video. I am pretty new to SEO and your videos are very helpful for me. I have a question. How to determine high SEO difficulty and low SEO difficulty? Is there any boundary value which separates high SEO difficulty from low SEO difficulty? Please help me out with this...Thanks.
You can use Ubersuggest to see a sites SEO difficulty :)
@@neilpatel Yes Neil, But it is a number. So which numbers are considered as higher values and which numbers are lower values? I hope you get it.
I also use this tool, this is a great tools for website analysis
Thanks!!
Just sent it to my team!
Nice!!
Neil you did it
:)
Neil,
Does podcast working today also? SHould I use it on my blog, because you already have podcast on your blog?
how much give growth to your blog
Absolutely!
Excellent😊
Thanks!
i hope Ubersuggest will always stay free Neil! this is just gold!!
Glad you liked it, Kevin!!
Fantastic video Neil I wanted to know is keyword class as a single word, for example, if I wanted to rank for plumber Washington which is two words and can't naturally add Plumber Washington to the content, how do I deal with it.
You can add some filler words like 'plumber in Washington' that's fine :)
Loved it
Thank you!
Confusion over Colmuns?
so i was following word for word and got to a point where i chose a competitors page and exported keywords that were driving traffic from google to this particular page. when i clicked View All for that page so see which keywords driving the traffic, the first line says "This page gets an estimated 2,572 visits a month from Google. Here are the keywords that generate those visits." but when i look at all the results below keyword by keyword, the data shown is hugely different from the estimated 2,572 mentioned.
the data exported to excel and show total of Volume column has 38270 but the Estimated Visit just 47.
so there are 3 numbers here. 2,572. then 38270 (Volume column) and lastly 47 (Estimate Visits).
i personally would have thought that 2,572 estimated visits given in the first line is what all the what the total traffic should add up to (by simply adding up traffic from all the keyword that are driving traffic to this page with 2,572). but it is clearly not the case and the difference is huge.
can you @neil Patel, please help me understand where and what should i be doing here or how should i be interpreting the data?
Regards
Nice 👌 video👌
Brother 💟 💕
Very helpful video
Love you 😘
Thanks!
@@neilpatel u we'll come brother 😍
@@neilpatel brother please My video share community tab
@@neilpatel I am a small youtuber please help
Neil you’re the best. 👍🙏 but I once did that with my competitors and there was not info available for them. Do you think this is because they don’t have that many visitors?
It is possible
YES
Thanks Neil !
What other tools can I use ?
Depends what you are looking to do, Richard
thank you
You're welcome!
sir, please upload complete a video tutorial on Ubersuggest tools how its work on each section
Thanks for the suggestion!
@@neilpatel always welcome sir
we are waiting...
Great info! How can I get a copy of Brian Dean's article: The skyscraper technique?
Go to his blog at Backlinko
Thousands of yes...
Good video. How long does it take to ranck a new blog?
That depends on countless different factors.
Neil Ubersuggest is an incredible tool, thank you sir! How long did it take you to build it? Love the design too!
I have been working on it for over a year... and it still isn't finished ;)
@@neilpatel These projects never are. They continuously evolve. Great work brother.
Ubersuggest is the best free SEO tool... Thanks Neil for this awesome tool...
You are very welcome!
NO