"Give me some feedback if this is a successful way of communicating," he says in his closing. Uh, it is 28 years later and people are still watching in awe, so I'd say, "Yes, definitely."
Technically, this was made for internal consumption. The field sales and marketing organisation. Still interesting to watch. I was a member of NeXT at the time.
@@ChelseaPrivateEquity It sounds cool. I was trying to find other internal chalk talks like this one, as he mentions at the beginning of the video, do you know if they exist ?
I did not know about this one until I saw it on CZcams. Someone had access and uploaded it. I suspect there were more. Likely they were distributed only to the field. When these were happening, there was no Web. The Web was invented by TBL to justify buying a NeXT Cube.
Jose Carlos while that’s funny now. At the time of NeXT, he was only known by a small percentage of the population. Those of us who were “geeks” in the 80’s and early 90’s.
The recording was made for NeXT employees. Mostly the field organisation. You could tell based on a number of comments. In particular, see you at the retreat. I worked there at the time. I was in the 'factory' and later, in the field. It would be normal for Steve to introduce himself as common curitsey on this type or recording.
"This is the first of one many chalk talks we're gonna have this year together.." Has someone any idea where to find the other chalk talks or at least to know if they exist?
Just realized that the word "app" didn't become popular all of sudden by the rise of iPhone/Android apps. I kind of assumed that they used to call them applications or software back then.
Well, it illustrates for sure the legends have also been wrong numerous times. He got it wrong and it basically explains NeXT's failure to get widespread adoption. Ordinary users didn't buy into that rigid workstation market and the regular personal computer market rapidly caught up in speed and capabilities. In the end NeXT OS got kind of recycled into Mac OS X, but that wasn't the original intent. And the fact he uses the "app" word doesn't make him a visionary. You simple haven't been around long enough: "app" has always been short for application, even three decades ago. Jobs marketed the word starting with the iPhone, so all of a sudden everyone started talking about "apps". Same thing goes for the "visionary cloud" comments here. Computing basically started with mainframes, Jobs didn't invent it for sure. Personal computers came along because everyone wanted one of their own at a fraction of the cost. Then people figured out it wasn't all that great doing things in isolation, so the networked client-server model became popular. When realizing all those servers were mostly running idle, cloud computing sharing resources was the solution. And with the ever increasing capacity and speed of this cloud model and virtualization, today we are basically again using the remote computation mainframe model of many decades ago, be it a billion times more powerful.
He completely mis understood the "PRO" market, because most professionals were not interested in buying a computer just for their job. Professionals, just like everyone else wanted computers in wich they could work and have leisure time. Nobody would buy a pretty expensive workstation with privative closed software and then buy another one to watch porn.
"Give me some feedback if this is a successful way of communicating," he says in his closing. Uh, it is 28 years later and people are still watching in awe, so I'd say, "Yes, definitely."
OMG this was made 27 years ago... he is essentially doing a youtube video for everyday people and talking about apps in 1991
Technically, this was made for internal consumption. The field sales and marketing organisation. Still interesting to watch.
I was a member of NeXT at the time.
@@ChelseaPrivateEquity It sounds cool. I was trying to find other internal chalk talks like this one, as he mentions at the beginning of the video, do you know if they exist ?
I did not know about this one until I saw it on CZcams. Someone had access and uploaded it. I suspect there were more. Likely they were distributed only to the field. When these were happening, there was no Web. The Web was invented by TBL to justify buying a NeXT Cube.
"For those who don't know me my name is Steve Jobs"
lol
Jose Carlos while that’s funny now. At the time of NeXT, he was only known by a small percentage of the population. Those of us who were “geeks” in the 80’s and early 90’s.
For those who don't know me my name is Frouch.
The recording was made for NeXT employees. Mostly the field organisation. You could tell based on a number of comments. In particular, see you at the retreat.
I worked there at the time. I was in the 'factory' and later, in the field. It would be normal for Steve to introduce himself as common curitsey on this type or recording.
ezelder just like nowadays with Elon Musk
3:55 He was talking about applications back in the day ! That's how you know he was next level on it !
I’m watching this on a iPhone while Toy Story 3 is playing on TV. Yes.. Steve Jobs was a true visionary!!
facepalm
Doom was made on a NeXt computer. Thank you Steve and iD software for making my childhood awesome!
"The best marketing is education"
The youtuber of the last century
This guy is a genius and so motivated to creating valuable products and communicating that to his sales teams, customers, and competitors.
"This is the first of one many chalk talks we're gonna have this year together.." Has someone any idea where to find the other chalk talks or at least to know if they exist?
Just realized that the word "app" didn't become popular all of sudden by the rise of iPhone/Android apps. I kind of assumed that they used to call them applications or software back then.
Well, it illustrates for sure the legends have also been wrong numerous times. He got it wrong and it basically explains NeXT's failure to get widespread adoption. Ordinary users didn't buy into that rigid workstation market and the regular personal computer market rapidly caught up in speed and capabilities. In the end NeXT OS got kind of recycled into Mac OS X, but that wasn't the original intent. And the fact he uses the "app" word doesn't make him a visionary. You simple haven't been around long enough: "app" has always been short for application, even three decades ago. Jobs marketed the word starting with the iPhone, so all of a sudden everyone started talking about "apps". Same thing goes for the "visionary cloud" comments here. Computing basically started with mainframes, Jobs didn't invent it for sure. Personal computers came along because everyone wanted one of their own at a fraction of the cost. Then people figured out it wasn't all that great doing things in isolation, so the networked client-server model became popular. When realizing all those servers were mostly running idle, cloud computing sharing resources was the solution. And with the ever increasing capacity and speed of this cloud model and virtualization, today we are basically again using the remote computation mainframe model of many decades ago, be it a billion times more powerful.
While watching this video, I was wondering why NeXT didn't make it in the marketplace. Thanks for your explanation.
DLOVERECORDS I believe he priced his NEXT devices quite high, no doubt one of many contributing factors for decline of NEXT.
He completely mis understood the "PRO" market, because most professionals were not interested in buying a computer just for their job. Professionals, just like everyone else wanted computers in wich they could work and have leisure time. Nobody would buy a pretty expensive workstation with privative closed software and then buy another one to watch porn.
And he was completely right
Same presentation style all his life
he is essentially talking about the seed idea of leveraging a cloud ( using mainframe resources ). it's come one full cycle!
Wonder if sun saw this video in 1991
Steve - "let me details our entire strategy to the world "
Sun - " AHH not anymore Ur not getting half "
The recording was made for the field sales and marketing organisation at NeXT. This was not for public release.
I worked at NeXT at the time.
Steve explaining 2 tier system 27 years back
And custom apps are current erp systems
best salesman pitch
Thanks Steve!
Not a word about cloud computing & big data.
Ultimate Marketing Science! WoW, Steve!
This a successful way of communicating, but the whiteboard is not so clear.
"hi uhh"
this unknown guy is good at marketing, but I'm better
:+)