Mass Media as Social institution & Culture | Shaping Modern Society | Mass Communication Class: 4

Explore the transformative impact of mass media on our society and its role as a modern social institution. From the early days of the printing press to the current era of new media, this video delves into the evolution of communication technologies and their influence on our lives. Discover how mass media has replaced traditional social institutions like church, government, school, and family in shaping societal values, behaviors, and norms. Join us as we examine the power dynamics, information dissemination, and the profit motive driving the media landscape, shedding light on the complexities of this crucial social institution.
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#PowerDynamics
#InformationDissemination
#ProfitMotive
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