Cognitive Dissonance Theory in Media | " Navigating Media Challenges to Beliefs" by Leon Festinger

Welcome back to our channel! Today, we're delving into the fascinating world of Cognitive Dissonance Theory in media. Have you ever felt uneasy after encountering media content that challenged your beliefs? Well, you might have experienced cognitive dissonance! This theory, pioneered by psychologist Leon Festinger in the 1950s, sheds light on how our minds handle conflicting information. Stick around as we explore how cognitive dissonance affects our media consumption and decision-making.
Cognitive dissonance theory in media refers to the concept that when individuals are exposed to media content that conflicts with their existing beliefs, attitudes, or values, they experience a state of psychological discomfort known as cognitive dissonance. This theory, proposed by Leon Festinger in the 1950s, suggests that people have a natural drive to maintain consistency between their beliefs and behaviors, and when inconsistency arises, they feel tension and seek to resolve it.
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