Great Founders Stories: Edrizio De La Cruz Talks About His New Book 'From Underdog to Undefeated'

Edrizio De La Cruz built and sold the first start-up he ever founded, Arcus, to MasterCard, a publicly traded company. The story behind that headline, however, is even better. In this video, sponsored by the Hispanic Wealth Project, Edrizio shares insights from his new book, "From Underdog to Undefeated."
Edrizio's book is a practical, no-nonsense playbook for entrepreneurs that lays out seven key principles for rising above racism, poverty, imposter syndrome, and every imaginable and unimaginable startup obstacle. It can be purchased on all major platforms, including Apple and Amazon.