Quit Smoking Campaign - Never Give Up Giving Up 30 second

The Cancer Institute NSW Licensed this campaign from Cancer Council Victoria to use in NSW.
This campaign was developed by Cancer Council Victoria in 2010 as research suggested that smokers do want to quit, but lack the confidence and resolve to do so successfully.
Eight out of ten Victorian smokers have tried to quit at least once, while more than half of Victorian smokers have tried to quit multiple times.
The campaign was developed to inspire hopefulness and self-efficacy in smokers, by informing them that it is normal to make several quit attempts before ultimately succeeding and by encouraging them to keep trying to quit.