Everything You Need to Know About PUMA's Iconic Cat Logo
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- čas přidán 29. 08. 2018
- From its early days commemorating founder Rudolf Dassler to its current "No.1 Logo," here's everything you need to know about the evolution and history of PUMA's iconic cat logo.
Since its establishment in 1948, PUMA has become one of the most prominent sport and lifestyle brands in the world. Most recently, the German company has found fresh success by recruiting a number of entertainers as ambassadors and collaborators, including Rihanna, Big Sean, and Selena Gomez. Here, however, we’re focusing on the origins of the brand’s iconic logo.
PUMA’s original logo featured a puma cat leaping through a capital “D,” which stood for Dassler as a nod to brand founder Rudolf Dassler. The motif was updated in 1957 with the addition of the word “PUMA” underneath the cat. A year later, the words “Rudolf,” “Dassler,” and “Schuhfabrik” (shoe factory) were added to the design.
In 1968, the logo was stripped down to feature a leaping puma with no border or text, and two years later, the design was refined once again, this time by cartoonist Lutz Backes. Following experiments with two different fonts in the mid-’70s, PUMA settled on the uppercase script that remains to this day, adding the silhouette of a puma leaping over the upper-right corner of the text. This design from 1979 remains largely untouched to this day.
For a more detailed history of PUMA’s iconic emblem, hit play on the video above.
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I actually like that they are kinda underrated, it makes you unique from others who usually wears Nike and Adidas.
I love Puma's motorsport line. ♥️
I love puma there so underrated. And with there styles getting better and constant sales . Can’t beat that
They are junk and their shoes fall apart
@@thackythacur face is
I’ve always loved the Puma Logo since I was young 😻
How old are you now?🤔
@@davidhaley5486 😭😭😭
My fav Brand. I love PUMA. ❤️
I love puma....i cannot explain how deep the love is....and i dont know why....
Unique
I love puma brand
My favourite brand puma I love puma I have been a fan of puma when I was younger puma and Adidas and Nike and Jordan and under armour are my favourite brands put I love puma the most
Very good. Puma logo brand is the most beautiful for me.
Indeed ...puma sound like another species of a cat 😺😂😂
I like puma their a good brand
Love puma their design is bold
My favorite brand ever.... I Love PUMA
I really love Puma.
Adidas shoes may look cool, but a pair of Pumas definitely wins in terms of elegance. I always love those posh designs, to be honest.
PUMA is the best by far
2:06, “in 1968 to keep up with Adidas & Nike” Nike didn’t come out till 1971. Apart from that Great Video.
Robert B i’m pretty sure nike still existed from 1964 as blue ribbon sports but wasn’t renamed nike until 1971
1972*
I just started working at puma and my brother works at adidas idk I found it kinda funny lol good video
hell yea I love puma
i love puma suede
Honestly highsnobiety you always come with the 🔥🔥🔥
PUMA....Too sweet
Been love with both Nike n puma logo's since I was a kid esp puma's. Love the cat silhoeuette n when I buy anything FRM puma I mostly try to buy one with cat logo.
I want to give the Hype of Nike or Adidas to Puma
awesome story.
NEXT Sneaker Brands Converse, Reebok, Under Armour, New Balance, Fila & Onitsuka. PLEASE. 🙏💯%👟
D.Jones Winner of the Dunk Contest on the All Stars just recently is wearing a Puma. :)
Puma 👍👍👍 logo was dope and name
Interesting how the strip logo on the side was originally actually designed for foot support.
@samruddha rangnath tupe hehe nike logo 😂 just useless
I have been a fan of Puma since 1976. I love their shoes and the image of the leaping cat.
The Puma emblem leads me to drive Jaguars.
What's in a brand name?
You tell me!
Love puma sued they comfortable I rock them back in the 80s for b boys break dance they still look dope n fresh fashion kick sneaker today 2022 classic like it better than addida cuz they feel more comfortable on my feet even though they are brothers puma owner n addida they are both icons kicks sneaker for years to come even when I'm gone out of this world puma n addida german owner company will always be a classic icons for more years to come even in the future that I guarantee to the new generation to come n they will rock wear puma sued n addida leather classic even my grand grand grand grand kids will rock them too once they see a picture of great grandpa rocking them when I use to dance break dance in the 80s 😂👍😎🔥🔥🔥🔥 both icons I always buy two pair of puma sued different color style n addida sheld top classic but to me my favorite of the two kick sneaker is puma witch addida looks dope on white for spring oh summer kicks too they both a classic for more years to come never change that style even know they make more different puma n addida style no matter what the sued puma n addida leather will never play out 🔥🔥🔥👍😎😁😂
1:42 BTS 💜💜💜💜 It would be great if you didn't cut the whole ad used 🙂 Also BTS were brand ambassadors for puma. Incase you forgot to mention them in the ambassadors list.
I left Nike and Adidas to start with Puma
Does anyone know why they picked the name "puma?" During WWII, the Germans developed the "Tiger" tank, and the "Panther" tank. Also, there was a heavy, eight-wheeled armored car called the "Puma." It had a 50mm antitank gun in its closed-top turret.
Because it sounds cooler than "Ruda", which stands for Rudolf Dassler, the founder of Puma.
Puma was Rudolf Dasslers nickname as a teenager. It certainly has nothing to do with tanks.
🐈Legend💯
U forgot Marradona was sponsored by Puma
whats the instrumental tho
Back in the 1980's we called the form strip Puma Paws.
i thought the puma form strip was a paw or one of the front leg of the cat lol
Sprint world records in the 100, 200m are set in Puma’s by usain bolt!
Make video of reebok logo
puma disc system is good
2:16 Slazenger!
so you may be wondering why the company called puma has a puma as their logo. let us explain...
0:56 his name was literally Adi Dassler and you still say it wrong
Omg I’m a puma intern
Bro do under armour behind the logo
You didn’t even mention Usain Bolt!?
Yeah or Rickie Fowler, Vince Carter, Marcus Allen, Oscar De Lahoya, Martina Navratilova, Boris Becker, Ralph Sampson
Damn, this video is amazing. But please don't call the adidas trefoil the three stripes, the three stripes look different
A hit shoe
1:42 - 1:48 PUMA Turin by BTS
Haha thought I was the only one who recognizes the bts turin commercial! I'm late 6 months to comment tho* and hello fellow army 😁
Do FILA
I miss a mention of the brand SLAZENGER - it has nower days exactly the same logo as Puma in the 70´s - therefore i am asking - COPYRIGHTS?!... ;))
Is it more our does it kinda look like Jordan logo
We need Reebok and Fila next
Fila is making a comeback, they have a premier shoe selling at $100.00 at your local mall LOL!👍
I used to like nike before, but now I like puma just like neymar
Aguante nike
I love puma and adidas but i don't really like nike
Puma shoe makers make 31 cents an hour 🇨🇳
These comments
I want 76%©®°¶∆¶¶¶
Of all of Puma
I used to like nike but now its puma or nothing
The big cat logo is what I don't like. They should have just kept Ruda with the Formstrip. Don't like my brands when they associate animals it's just corny.
Puma is very poor shoes
They make the most comfortable shoes I've ever worn. Nike shoes cost twice as much, feel half as good and last half as long.
Nobody cares
Then why are you here? Seriously, I will never understand this...