LUMIX S9: Ambition & Paradox at the Crossroads of S5 II, GM5, ZV-E1, X-E4, and... Leica's Original Q
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- čas přidán 11. 09. 2024
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All I wanted in considering replacing my GX85 was a GX9 mark II based on the G9 mark II and I’d pull the trigger immediately. This does nothing for me.
I understand.
Yes, a Lumix GX10 would be so great and so obvious!!!
I was hoping for the same thing. I just don’t understand this camera. They are marketing it to a TikTok crowd, but they release it with a manual focus ‘vlogging’ lens. Come on, the TikTok generation is not going to want to manual focus… And at a $1500 price point. If it had the functionality of a GX9, I could easily see that price. For what it is though, it should be sub-$1000 and at least have an auto focus lens. They really missed the mark with it. The luts/recipes whatever you choose to call them are great, but the implementation of that particular camera is a fail.
@@tommym6248 the thing these camera companies don't understand, is that the tik tok crowd don't want to spend 1500 dollars on a camera lol. If they targeted this at photographers, added an evf and mechanical shutter, it would have been a hit
If only they had the tech to make a tiny 25mp vlog capable camera that can shoot more than 15min without overheating. 🙄
This camera looks like it was designed by a panel. Unless they're completely done with MFT which it doesn't look like, a GX9II would be the obvious choice, and it might already be in the works.
I’m with you on this, too many compromises. Blackmagic camera app on iPhone 15 pro gives me the lut features, ease of use, log profile, great ux, bright screen… zv-e1 gives me 4k 120, integrates with DJI mic, has no recording limit….but its biggest competition is its big brother the s5ii, which does basically everything it can do, plus much much more for only a little bit more money.
They provided a bunch of dealbreakers for photographers, and then turned around and provided a bunch of dealbreakers for videographers. I personally can’t imagine buying a 1500 camera just to post to TikTok. It’s like an iPhone with a bunch of extra steps.
The main thing that disappoints me is that I don’t think it’s a good beginner camera either. When just starting you might want to learn what you like and what you don’t. A general purpose camera like the s5ii is a much better starting camera because you could lean into photography. With the evf and the mechanical shutter, you’ll not run into limitations as fast. If you want to get into video, the s5ii is also perfectly capable with no recording limit and better audio support. I for one, getting my first camera, would be frustrated running into all these limitations. my iPhone can shoot 4k 60 with no time limit!
So that just leaves tik tok and instagram, and that is a big bet that enough of them want this over the Fuji or their iPhone. Even for them, I think these tradeoffs will be too much. Remember just because hey post there doesn’t mean that is all they want to do….
If anything, the s9 has convinced me the s5ii is the camera to get. It’s not that much heavier, I’m not getting a Komodo or something. The small lens negates a lot of the benefits of getting the full frame (low light will be worse, depth of field will be worse, and it doesn’t even accept an nd filter so outdoors suffers, not to mention it doesn’t have autofocus, how would one film oneself as a single creator?). Once I add a larger lens, it’s no longer pocketable…and my reservation on the size of the s5ii evaporates.
As you said, who knows? To me, they have raised red flags for every use case, while not making a convincing case for mastering any of them, while pricing it way too close to its more capable big brother, while being way more expensive than a pocket 3. If the lumix lab and live lut features come to the s5ii this will truly be a camera without a purpose.
Great video by the way!
Thanks for the carefully considered contribution to the discourse here! 😊🖖🏻
@@3BMEP so glad i found your channel!
The more I see of your work, Hugh, the more I want to produce monochrome images.
Hah!
I am not in the "target market" for the S9 but I recently bought one and love it. My main camera is the S5M2 but I also had a GX85 for use as a light-weight walk-around camera with a few small primes. I didn't use the GX85 viewfinder, preferring to shoot from the hip with the LCD. I never used the flash or hot shoe on the GX85 and I mostly shoot stills with the occasional short 1-2 minute video clip. I traded in my GX85 for the S9 and use it exactly the same way, shooting from the hip with the LCD with a few small primes. Now I can share lenses, batteries and LUTs between my two cameras and I get much better IQ than the GX85. The S9 works well for me!
Nice! Enjoy! 😊🖖🏻
The industrial design maxim: “Form follows function” - Louis Sullivan.
This remains true. Even in the 21st century, where the emphasis on ‘how big or how small, and ultimately, how things ‘Look’, are often the primary considerations.
Unlike in photography, I think video/hybrid cameras gain less by going larger sensor size (for most people anyway…and presumably the target audience isn’t going for absolute image quality). Maybe this would’ve been better MFT with the stacked sensor would have comparable video, use the small lenses, and a great option for stills as well
Except Panasonic is all about Lumix S now.
@@GrenlandUnderVannYep there was a 50mp sensor available for MFT since 2018-2019 and Panasonic refused it saying they weren't interested. Then in 2021 Sony has a Stacked 25mp MFT sensor, which Panny also declined as they wouldnt see a usecase. Panasonic is getting away from MFT in favor of Full Frame and it's sad to see
Really appreciate your always thoughtful videos. Really appreciate you getting out of your normal comfort zone and giving the camera an honest effort. If only others taking the easy route piling on from other YT channels could learn from your approach. We need to keep our minds open to different approaches to cameras and software. Great work again!
Much appreciated. 😊🖖🏻
The lack of EVF, or at least an additional add on EVF. Is a deal breaker. As you point out Hugh, I am not the audience this body is aimed at. Old. Photography centered. Lack of mechanical shutter. Oh vey.
I love that this body is small and lightweight. I was hoping for an upgraded M43 body. Think of an upgraded GX8/9. I like the idea of luts. The price is right. Like the GX bodies, Panasonic has chosen to forego the Audio jac. This makes no sense for a video centric body.
I’m sorry Panasonic has forgotten me. They may make a S9 photography centered body in the future. Think of the missing EVF and mechanical shutter. I’m willing to wait. Until then I bought my 1st full frame camera. I bought a Sony A7C with the 35/2.8 lens. Please, please, please Panasonic, don’t abandon me to Sony. I too have money I’m willing to give you.
Mask On Nurse Marty (Ret)
Nice to see you here, Marty!
When I first saw the LUMIX 26mm lens, I thought that Panasonic had copied Nikon’s lead with their 26mm pancake lens. But, the Nikon lens is autofocus. It seems strange to me that Panasonic did not make this lens autofocus.
Placeholder lens for taking product shots of the S9, until the last moment when they were like " hey , let's sell that too."
and f/8! The Nikon lens is f/2.8
new drinking game, every time Huge says 'flippy screen'
It is a stellar camera. For what it is. Proud Lumix user since 2008. Never looked back.
for what? photography?, hell no thanks to rolling shutter, lack of EVF and cold shoe. Video content creation? nope, horrible time limit, yes tik tok videos or shorts are less demanding however these people also do many takes to get it right!, no way to monitor audio levels, and that stupid cold shoe that could have been used for a wireless mic system. FAIL!
@@jaegerschtulmann The wireless receiver should have been built in like DJI does for the Action 4 and Pocket 3.
@@suyogmarlecha4466 simple just watch the unbiased review from petapixel, they shared some stills where you see the jello effect very clearly, another issue is horrible banding when shooting at night in cities or indoors. The sensor readout speed is the equivalent of shooting at 1/40sec therefore if your subject is moving quickly (like kids always do) the image will look skewed! Electronic only sensors should be stacked and have ultra fast readout speeds, Panasonic made a huge mistake to omit the mechanical shutter on a budget camera
@@suyogmarlecha4466 petapixel posted samples, the skewing is quite noticeable, imagine shooting kids or people dancing, cars moving, etc. Another flaw is night photography in cities with tons of LED lighting (say hello to banding)
@@suyogmarlecha4466Have you ever taken a moving shot before?
I really truly appreciate this thorough and honest commentary, Hugh. I knew that when this camera was NOT the GX9II or any semblance of it, that I’d stick to my GX9 and Fuji X-T30ii for every day street shooting. However, I wanted a solid argument to convince me one way or another and you are the only CZcamsr to have successfully done that. Thank you. ❤
Happy to be of service, Juliette!
Looks stellar. I love my Lumix S1R, but it is heavy and cumbersome to carry. This looks like a great compromise in terms of quality and weight PLUS a selfie screen? I’m in
Very good video. This camera is not aimed at me, either, but I'm glad to see Panasonic offering it to its intended audience.
Its intended audience rather use an iphone, smaller, they already own it and it doesn't overheat after 13minutes
The GX9 has just gone up in value in the second hand market
I agree with the preference for a tiltable evf option on a multi-function hotshoe.
Thanks Hugh for you always thought provoking videos. Cheers
Thank YOU, Gerald, for your support! 😊🖖🏻
No viewfinder not buying!
Sigma fp: "Am I a joke to you?!"
Yes
But it comes in four colors.
(and the best video stabilization on the market, 4k, 6k open gate, LUTs,...)
Most of us (people who watch a 40min video) would prefer the S5-II but it's small, looks nice and who knows how markets work.
Great, in depth review as always, Hugh. I'm not the target audience either, but I have to agree that there are just too many compromises on the S9 to hit the $1500 price point. The Sony ZV-E1 is currently on sale for $1900. With a hot shoe with audio module interface, headphone jack, and mechanical shutter I think Panasonic could have made a true ZV-E1 competitor and leveraged the 6k open gate recording coupled with their streamlined straight to smart phone video format and app. At $1500 the S9 has to compete with the original A7C for $100 more, which has it's own set of compromises; but at least has an EVF (as poor of one as it is), mech. shutter, MI shoe, and headphone jack.
Also the lens? 24mm f/8 manual focus for this camera that's targeted at Gen Z? The Sony 24mm f2.8 G (or "G Whiz" as you like to call them) is still pretty small, and not terribly expensive. But if the S9 is a selfie vlogging camera why not go a bit wider with a slightly larger lens. Samyang-Rokinon have their relatively small 18mm f2.8 for about $300, and Viltrox have their absolute bargain $160 20mm f2.8 available on Sony E and Nikon Z. This seems like a missed opportunity to bring budget lenses into the L Mount alliance. Or maybe such makers are too far beneath Leica and they'd never go for it?
As you pointed out, I think those tik-tokers this camera is aimed at have an easier system that fits in their pockets, their phone. If only Panasonic had kept the hot shoe, mechanical shutter and headphone jack this camera could have been a home run as these features take minimal space, do not cost much and they would have made a huge difference to photographers too! Kudos to Panasonic for creating the LUT app however, this will hopefully encourage other camera manufacturers to incorporate "in-camera processing" (other than Fuji of course)
@@jeanchindeko5477 "without going for something bulky" that's one the contradiction of this system IMO, it quickly becomes bulky even with the f1.8 primes from panasonic, who at the moment of writing this don't have compact f2.8 lenses like let's say sony. The only compact lenses on the L-mount are the sigma i-series (mostly excellent); however they are not so good for video (stepping AF). The second contradiction is that potential users of this system (according to panasonic of course) do not care about image quality that much, after all it's just a tik tok video that will be viewed in a small screen! If Panasonic however, had not restricted the photography centric features of this camera, it could have easily competed with let's say, fuji's x100VI, provided it was launched with some pancake or short AF f2 lenses.
100%, don't understand how camera companies still don't get that they have lost that market forever, focus on the people who will spend $1500+ on a camera and you'll be fine. EVF & a shutter would make this a top seller
@@CianMcsweeney exactly!
Great video as usual. It does feel like a camera that is not at ease with itself. Not the best port configuration, no EVF, a cold shoe. In a competitive market, does it provide the answers for users which other manufacturer’s offerings do? Is this another camera that is at least one generation away from brilliant?
i feel like i did the right thing buying an a7c used and some glass saving some cash
Me 2.
I didn’t want to do it. I waited for my X100V. They discontinued manufacturing it while I was on the waiting list. I preordered on the 1st day and am not waiting an additional year to receive the VI. Panasonic has abandoned the GX8/9 users like me. Hello Sony.
Mask On Nurse Marty (Ret)
I'll wait to see what the S10 will look like... ;)
I need you to narrate my life in every video, I love the insight and evaluatuion of the S9! It was a pleasure seeing you in Japan :)
Hah! Was a real pleasure to catch up, and I so appreciate your insight and evaluation of life!
@@3BMEP anytime friend 🙏🏾🙏🏾
Can one use your 4x5 black cloth?
Again, this is an excellent and sophisticated review. I agree with your comments that each image requires its own peculiar rendering.
I think I'll fall in love with the S9...
I have the S5II and a number of lenses. But I still have a lot of MFT gear. I sold my E-PL10 and kept the GX9. But it is the EVF which bothers me. Yes, the EVF bothers me.
The simplicity of the E-PL10 with a small lens (PanaLeica 15mm 1.7) has produced a myriad of favourite intimate images in my private life. The clear distinction from an S5II (or OM-1 at that time, even from the E-M5 III) makes a lot of sense to me.
So, if combined with the Sigma 45mm 2.8 and perhaps the new 18-40mm zoom, I can get a set with the image quality and autofocus of the S5II which fits next to the diapers in my backpack - boy oh boy - my MFT gear is up for sale!!!
And I have been shooting first film then DSLR now mirrorless for the past 20+ years ever since being a teenager. So, I'm not generation smartphone or social media. The Olympus PEN Lite series helped me overcome old needs, shoot more from the hip, trust the camera and was such a liberating personal experience and development. Still, on many days the S5II with the Sigma 50mm 1.4 DG DN are my companions. So, one doesn't lose anything but gets something more in return.
I think I'll get the S9 in green later this year.
Or you use the Sigma 35/2.0 DG DN or 50/2.0 DG DN instead of the 45mm. Better image quality and brighter.
Thanks for sharing! I have my Sigma 24/3.5 camped out on it for now.
Love the b&w tone this time, feels like old times documentary stuff
Osaka sun; our fascination with Japan. We had fun!
Here we go… Banger street shots the both of you! Serious though you both have gotten so good! ❤
🙏🏻😊🖖🏻
Excellent and it was awesome to have met you in person👊🏿
Right back at you!
If Panasonic and Leica are collaborating it will be interesting to see what the rumored new D-Lux Leica will be. Hopefully Leica is watching these reviews of the S9 and making sure to correct the deficiencies noted. They will have the advantage of being APSC. Probably.
Well, the new d lux is no better, sadly
Could have been a contender, so close but so far away. Hoped fir a full frame evf equiped, rangefinder. To compromised for me.
I have been a Lumix user for decades. My S1R is a Juggernaut, without exception the most comprehensive camera I have ever owned in my 52 years behind the lens. The S9 is for me a ridiculous abject failure. My go everywhere glued-on camera is a Fuji X-E3. Why in G-ds name did Panasonic not include a proper digital viewfinder? I would have immediately put the S9 on my must have list. If Fuji built an affordable 26mp camera with a brilliant sensor and included a (for the time) decent digital viewfinder with good focus peaking for we manual focus old guys, what cerebral vacuum focus (pardon the pun) group thought this was a good idea. I give it a 5 Feh rating.
May I ask your use case for the S1R? Would it be good for event photography in your opinion? Would you buy another if it broke? I'm tempted to try a high resolution camera and it seems a good option. (Apart from huge file sizes I expect), thanks.
If this had a tilt screen and viewfinder (especially an articulated one like the GX series), it'd be a fantastic platform for adapting rangefinder glass
Electronic shutter only would be quite a justifiable compromise for what would then be an undercover shooter of sorts (whether in understated black, or harmless friendly red-green-or-blue). As is with a flip-out only screen, it's very compromised there too - not that that was ever part of the calculation, probably. But still, one can dream on potential
I just keep thinking "almost, almost, Panasonic". Imagine that with a Voigtländer 40mm f1.4 Classic - that's just beautiful
I’m with you, Jenny. 😊
Jenny I’m with you on paras 1&2. This body isn’t aimed at us. I’m afraid they don’t care about us. I just purchased a Sony A7C with a heavy heart. There is no sight of a full frame or M43 like GX body. So sad.
Mask On Nurse Marty (Ret)
This camera has me scratching my head. I like Panasonic camera and I recently bought a second hand, to use with my manual focus lenses. But to me the S9 just makes no sense. It isn't a particularly good camera for photographers, it isn't a camera for photographers and I can't see it being great for content creators. It seems to have one party piece, which the L.U.Ts.
My guess is at the end of the year, when reviewers name their worst camera of the year. This maybe a camera that stands at the top of that list.
Why you say that? Its lumix better version of a sony a7c . No one complained about the sony.
@@castielvargastv7931 This camera isn’t aimed at me. None the less I’m disappointed. Panasonic doesn’t want my business. As a result I purchased an A7C. Sorry Panasonic.
Mask On Nurse Marty (Ret)
I feel as if they design and miss the mark purposely for the mkii interation. Mkii will have hot shoe for bluetooth connection, external evf, additional command button. and most likely dulpication zf’s micro sd card. I feel as if the S9 will be $1200 by Christmas.
Even then I wouldn't want it under my Christmas Tree, I would rather put it in the Fireplace with the other Coal. At least that way it would be useful for something 🤠
P.S. I'm being perfectly cheeky but yeah this camera ain't for me
This is supposedly aimed at tik tokers, but I don't know of any uploadeders who have been crying out for a full frame sensor!
Virtually all uploads are viewed on smart phones, so any advantage in quality offered by a FF sensor is lost. And let's be honest, how many users need to apply a LUT to a 5 second shot of their cat playing with a ball of wool?
Fantastic commentary and photos.
Glad you enjoyed it all! 😊🙏🏻🖖🏻
I laughed when you mentioned the Q3, I was expecting it! Surprised you did this video as it is a very different product than what you use, still your opinion is priceless. I wonder how my little Voigtlander 35 would look on it with an M2L adapter because that pancake lens looks like a hockey puck. Thanks for the video!
😉🙏🏻🖖🏻
I sort of get where Panasonic are aiming this product at but don't see the point of the sensor type and quality, size and S/L mount lens when 99% of the content is going to end up 'low res' online and forgotten about by the next day. Now if they'd stayed with Micro Four Thirds then that would have been THE replacement lovers of their old GM, GX8nn and LX100 series cameras where waiting for.
I understand.
@@3BMEP ...and a manual focus kit lens when you are trying to pull the camera phone crowd across to a $/£1500 product. They won't understand the optics of manual focus at f/8 or heard of the 'back button' or 'zone focus' ways of working.
I'm still tempted to order an S9 though because I was that switcher from an iPhone 10 months ago, to MFT on OMD then switched again to Fujifilm two months back. If the S9 with pancake kit lens and a small zoom actually works for me then I'll sell off the Fujifilm kit as that app was just what I was hoping for with both previous systems.
Hey, with Panasonic it is always like that: you either fit their ideal customer or don't. They'll either give you oversized cameras, or compact ones that are the extreme of minimalism. Oh well, let's wait for their next one.
As a long term Sigma FP user, I don't believe that this is n ecessarily better, contrary to your conclusion. Sure, it has IBIS, but will it ultimately remove the need for some form of secondary stabilisation? Having owned the S5ii, I'm not quite sure. But then again, I'm doing me. The Sigma FP however is very similar, albeit as you rightly pointed out, aimed at different audience. As such, I believe that the lack of a mechanical shutter will ultimately be a barrier to it's widespread adoption as the banding issue is something which is a real annoyance. Much more than I could have possibly anticipated and nearly leading me to sell the FP many times. It sneaks up on you and isn't necessarily obvious when reviewing the images via the built in screen or viewfinder. Yes, viewfinder. And hotshoe, and headphone jack, all of which (except the hotshoe) are available as options if you need them and thus ensuring that the camera has the potential to grow with your needs. Plus, and I look forward tto the inevitable comparisons come out, I'll wager that the dynamic range on the Sigma will be better, based on my comparison with my previous S5ii. Still, I'll be looking forward to the 14-40mm lens when it comes out, hope it's a decent performer.
Thanks for sharing - and for your continued support for Sigma. 🙏🏻😊🖖🏻
Anybody saying this tool is ONLY for "content creators" is out of their mind lol. I could pick up this camera and use it for professional photos or even a music video, or branded content spot, or even a commercial. It's not the tool it's the user. A savvy enough individual can make it work. As somebody w/ an S5ii...I'm not opposed to having this in the bag as a B-cam, or even just a camera for photography.
Excellent! 😊💯
A music video without a headset? Then you're talking a separate audio recording source.
@@BartSantello Huh ?! I’ve shot HUNDREDS of music videos without a headset, and using a separate audio source is exactly what we do. We play the music via a speaker, and the artist sings along / performs. The music gets sync’d later. Don’t need a headset to shoot a music video.
Sooo comprehensive. Thanks, Hugh. Nope, I don’t want one, either.
I try, Peter. 😊🖖🏻
This is a full-frame successor to the awesome Lumix GM1, but I'm not sure it will be able to muster the same "cult-following", could not have put it better my self: Ambitious yet Paradoxical
Thank you for this thoughtful review. Although I am not the target group either and would have loved to have an EVF and brighter screen too, the S9 is appealing to me. I would use it similar like my Ricoh GR3. But who knows what comes in the future additionally.... I just hope that Panasonic does not forget to bring out a successor to the MFT GX9!
Thanks for sharing!
Thanks for sharing! 😊
What about as a travel/street camera option with Sigma 45mm and 24mm primes?
Could be GREAT as long as you don’t mind the lack of an EVF and 12-bit stills.
@@3BMEP or rolling shutter & banding under artificial lighting (and no flash ofc)
Samsung Camera's had mobile phone type interface.
Enjoyed listening along. Tech side, I think you're wanting more romance from Panasonic. And... LUT isn't from the language of love
It will be interesting to see how it stacks up against the Leica D-Lux 8 ( it should really have been a new CL)
Which color did you chose? Great camera for vloggers.
Black. The absence of color. 😎
This camera isn't for me, but at least now we know that Panasonic has the ability to make a very pretty GX-sized L-mount camera. If this thing had a viewfinder (and ideally a tilt screen and a mech shutter), it would be an extremely compelling alternative to the Q and the X100, especially seeing as Sigma makes absolutely perfect lenses for it.
Agreed!
Only 6 minutes in, and I’m nodding in agreement.
I'll stick to my G9ii.
It does not compete with sonys z camera but the a7c.
And lost for me. I just purchased an A7C. Sorry Panasonic and Fuji.
Mask On Nurse Marty (Ret)
From one of the people who attended in Japan:
===
The S9 was not the camera that was planned [for this event]
This was not supposed to be the camera we should see in Japan
Look at the people who got invited, who are they?
Who are their target demographics?
Then look at what kind of camera this is? Who is is serving?
Look at the marketing Panasonic made on this camera? Does it match the people who got invited?
Look at the commercial that they made for this camera. I don't see any filmmakers.
Compare that to the people who got invited [to Japan] and their audiences.
===
For some reason a filmmaker body, i.e. GH7 or S1 mk II, was replaced with the S9 for the Lumix Global Summit.
on the usual rumor sites it was mentioned that a shortage in shipping containers delayed the release of several cameras from nikon, sony and canon. Maybe this happened here as well
I honestly don’t get the release of this camera at all. The target audience for it are influencers on social media. They are just going to continue to use their phone not spend $1400 to now have to use two different devices just to upload to TikTok and other forms of vertical platforms.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
@3BMEP Did you experiene problems with the electronic shutter for street photography? Which lens did you use most in the images showed in this video? Please add in future videos the lens information to each image.
No problem with the electronic shutter, but we didn’t put ourselves in situations where it would matter. All but Maiko and Swordsman shots were done with the 20-60; for them, so used the 100/2.8 S.
@@3BMEP Could you please share your experience later with the acessories you bought, whether it helped with the screen? And please join our community forum. We do not bite :)
@@l-mount-forum9607not sure where to join! I can already tell you that the anti-glare screen protector DOES make a difference, and using Sigma’s 24mm f/3.5 I-series is pretty sweet! 😊
Thx again!
They should have created a Q3 style and spec body with a l-mount. The film simulation and lut’s are overhyped. This camera isn’t going to be an commercial success. Ps Panasonic where is the successor of the S1R.
I really have no idea whether or not the S9 will be a commercial success, but I slapped my Sigma 24/3.5 on the loaner I have and it IS an intriguing combo.
I’m intrigued about this camera and whether to buy and try out with my Leica APO SL primes. What you reckon Hugh?
APO SL primes deserve an SL2 or SL3.
TARGET AUDIENCE seems to be the magic word here. I have the feeling the S9 is a product in search for one... . At THAT price point in the current economic situation which might get worse - the S9 is quite a bet from Panasonic.
But maybe the S9 is Leicas hidden test-balloon for a full-trame TL ... 😆😃
I have a question for Hugh or anyone else that may read this. I am currently a video shooter but I want to get into photography as well. What camera would you recommend that I start with that is photography centered?
Leica Q3
What camera do you have now? What kind of photography do you want to pursue?
I have the Blackmagic 4k. Im planning on adding their new full frame cameras soon. I love their menu system, their simplicity and color science.
I’d really like to do Portrait and Documentary photography.
Makes me appreciate my a6700 even more. Someone in marketing needs to be taken out back and, uh, released from their employment. This camera is DOA for anyone serious about what they are doing. Cute colors though.
Great camera for $499.
$1499 is the new $499 thanks to the Uni-Party/ Wall Street War Party...
I’d rather pay 1499 for the g9m2..which I did during a promotion
The smallest Full-frame, 6k resolution 499? No.
@@wellsaidprince it’s not the smallest tho..
@robmcd I’d prefer that one not succumb to the propensity for glibness here in the comments section. It just isn’t helpful.
Great built-in tech; however, no weather sealing at this price??
Not that I know of
Greetings, I need your advice regarding the LUMIX s5II. I realize it is a very capable video camera that also does photos. I’m seriously considering this camera but for my needs it must also be capable of producing beautiful photography images. I would use the 100mm 2.8 lumix lens on the s5II. I need to photograph my drawings and create videos with this particular setup. Some people claim the s5II does not produce high quality images for photography.
As always thank you for your superb information and expertise, best wishes. Kyle
S5 II with the 100/2.8 is absolutely fit for your purpose! Unless you require more resolution, it's a GREAT camera!
Thank you, much appreciated. 🙏
No viewfinder is a No No
Should not be compared to the Sigma FP which is a compact full-frame 'cinema' camera, whose selling point is 12-bit DNG RAW and exceptional color science. Yes, it takes wonderful photographs, but is meant to be rigged-out for filmmaking.
Fair point!
Thank you Hugh, great review. S5 ii all day long, EVF, mechanical shutter. Hang on, this comes from an S5 owner, stills photographer, who didn't feel the need to upgrade at all.
Yes, it feels like to be out of the target group. Hope they will succeed in exploring new customers groups which would be great for the whole system. But I’m disappointed as I hoped to see a new groundbreaking UI mobile strategy. The LUT thing is not enough. I also hoped for a poor man’s Q3 but I can’t see it in the S9. Keep waiting for a GX! Another hope was to use it in combo with the S5(X)ii as basis module of a video rig setup. But for this you’d need a hot shoe or other connector interfaces, maybe in closer collaboration with DJI… which you also mentioned, no nothing really teasing for me.
Last question is on their marketing strategy. Why did they invited you and all the other video/photo influencers? Wasnt anybody with you in Kyoto who’s better representing their new target groups?
There is no market this fits, thats why. Even for tiktokers it doesnt offer better value with the extreme record limits than their phone does. The lack of a hotshoe is laughable, insane really. I can't think of any camera above the $1000 mark thats been released in the past 40 years that doesnt have a hotshoe. It won't sell well, not at $1500USD, the competition is better value and more capable.
@@jockslifeatliftvideoproduc8528 I'm afraid that you're absolutely right. Seems that the feedback of most of their youtuber community is to polite.
Great review Hugh and thanks so much for posting the disclaimer. I hope other CZcamsrs follow your example. It can only increase one's credibility in my opinion which is a good thing!
Normally I want a quick review and move on. I enjoyed this video very much.
I appreciate you for sticking with it!
@lumix now do one with a mechanical shutter, hot shoe, and rear wheel when you get a chance... I'd actually be happy with the next GX camera with PDAF. Thanks 🙏🙏🙏
Isn’t that the s5ii?
@@MaximoJoshua no. The S5ii is much larger and heavier.
@@seansacaeach of those things you add weigh something and take up space…as well as increase cost. I’m guessing that is where the massive 254 extra grams for the s5ii are. So if I add back the things they removed, I am guessing I get back to the same starting point…the s5ii
Great report on this new camera!. Some may say it’s a review, but I really enjoy your journalistic style. You raise questions, point out things that you may not agree with and honestly say, “hey maybe it’s for a different target audience”. It may not be for me either, though the real time LUTS in the line is intriguing to me. Perhaps they can’t use Fuji film simulation names because they don’t want to pay the “tax” of trademark use to Fuji!
Thanks! Agreed: financial arrangements would have to be made. I wish the L-Mount Alliance would work with Kodak to the same end. Or Ilford.
Bingo… GenX can walk on by. This is firmly in the GenZ territory. But will they pay £$€1500??
Why not? The pay 1500 for their iphone
So why pay that twice? iPhone doesn’t have a 15 minute record limit, and can upload directly without transferring files at all.
@@MaximoJoshua don't you dare to compare a phone with a real camera. The quality is not even close its shity to work with a dumb phone. There is a reason why real cameras exist
@@castielvargastv7931 You are very negative.
Phone cameras work well enough for their users. Phone cameras destroyed the point & shoot market except for the GRiii and X100VI. The phone cameras are getting better. Overall, the market for ‘real cameras’ have declined. Maybe this is an effort by a camera manufacturer to transform into a form gen X consumers may want to use. This body holds little attraction for me. Good. I’m not in their market. You may not be in their market either.
Mask On Nurse Marty (Ret)
Another great video Hugh! Made a great late night watch from Taiwan.
EXCELLENT! 🙂
How does this compare to the Sony A7c ?
The a7C has an EVF. If the S9 had an EVF, the win would go to the S9.
@@3BMEPthe evf of the sony is unusuable. I dont use it at all because it is so bad so to me the sony has no wvf either.
Gm1 style body
If you are over 30 and know all there is to know about cameras the S9 is not for you.
Not necessarily so. Hold that thought.
LEICA and Panasonic working TOGEHTER for the benefit of the customer?? L O L !!
WHY is there NO LEICA EVF compatible hot-shoe on the S9 ?? I guess they feared Leica can not produce enough of them...
the other only big no-go of the S9 - no audio out other the micro-hdmi. a port which could be thrown out as USB-C could handle it all. The S9 could have been a fantastic L-mount camera making people think about the Q3 value...
But anyway: compared to my Lumix GX1 the S9 is a tank... . Hope Pana get its act together for a true small up-to-date MFT Lumix. Then even Leica might give us one with a clean interface...
The sad truth is: neither Panasonic nor Leica have a clue what the future of photography will be like and how to get there first. Even more Leica is loosing its bet on selling legacy as generation smartphone has its own "iconic" "photos"... . Selling an entry level S9 for 1500 bucks will NOT attract enough customers to save their future. For sure.
How long will it take those companies are willing to canabilize their higher-end product lines by offering feature-euqal entry level cams? Bet they will be surprised that they will sell more high-end cams later as those are sold on build-quality and ease-of-mind features like weather sealing...
PS: That the bundled lens is fixed f8 and manual focus - a bad joke. As their own MFTs GX Vario PZ 14-42mm f3.5-5.6 for video, G 14mm f2.5 and G 20mm f1.7 for stills show what was possible when Pana was at its best...
"TikTok generation is not going to want to manual focus", How does anyone really know what the current generation wants or not. That's the huge Problem with the previous generations, they think they know everything. Everyone should learn how to manually focus a lens. This not just a camera for tik tok and Instagram, The Gear Don't matter crowd has all of sudden become, well that's all that matters. Those that have no need for this camera, need not apply.
I take your point. Then again, substituting one opinion for another absent data is only that. Thanks for weighing in!
This is Panasonics attempt to get the Samsung S24 Ultra and iPhone 15 Pro Max users to buy a "FF" camera.
Hope this strategy works.
Mask On Nurse Marty (Ret)
I can’t decide - is this an expensive Nikon Z30, or a grown-up Ricoh GR?
Its a lumix s9
fp > S9
This cam makes no sense.
Overly complicated (LUTs!!!) for the beginner /smartphone upgrader its targetting, while not offering the meaningful updates even they should expect from a nearly €2k update over their smartphone once you factor even the cheapest lens (no EVF, no mech. shutter, video record limits).
Yet for the more experienced user and colour grader seeking an alternative to the x100 its form before functio: no grip (this isnt an x100 or x-e, the lenses get big quick), absent evf and shutter, lack of controls, f8 only pancake, amd while the LUTs have potential - applying presets to Raws and editing further is preferable.
Its the ZF all over again with Panasonic undecided who it is trying to appeal to.
For beginners it should have taken a far simpler approach to the LUTs. Offer curslated LUTs from known influencers and camera profrssionals rather than a blank slate and "have at it colour grading noobs, do your worst" attitude. Leave that for models up the foodchain. And use a M4/3 or ApSC chip to help with the overheating, video record times, fit in an EVF and shutter. And a fixed lens, whether zoom or prime. I dont know, like an uodated LXII for half the price.
Panasonic has sucedded in one thing, though. It has made the Fuji x100vi and x-e look even better. The film sims work because they are restricted in number, simple to customise and the film recipe community has established itself organically by itself. Perfect for jpeg shooting and a fun photographic experience, while RAW shooters get limitless possibilities in post.
Anyone remember what happened to the Zeiss ZX1 that came with Lightroom built in? Exactly. It hardly kickstarted a new era in in-camera joeg creation.
I remember the ZX-1 well, as I had high hopes for it and was one of the first to have it in hand. I was one of the first to identify its shortcomings, too. The S9 is NOT the Zx-1, and S9 product planners seem to have applied a number of lessons learned from the Zeiss experience. I’m still playing with the S9 even though I am not the target audience. It would behoove all of us to have a little intellectual humility and remember that we do not have access to the data the product team does - and that the target is not always where the arrow hits. 😊🖖🏻