Run The Jewels "Ooh LA LA" feat. Greg Nice & DJ Premier (Official Music Video)

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  • čas přidán 26. 04. 2020
  • RTJ4 out now - lnk.to/getRTJ4
    Official music video for "Ooh LA LA" from RTJ4, featuring Greg Nice & DJ Premier.
    we shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight.
    in conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. a day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man.
    this video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. not that people are without but that the whole meaning of money has vanished. that we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. its a dream of humanity’s V-DAY… and the party we know would pop off.
    love, RTJ
    ps: we’d like to thank everyone who busted their ass to make this happen from directors Brian and Vanessa Beletic to line producer Cat Restrepo to editor Biff Butler to the wonderful folks at The Mill who handled post production as well as everyone involved in shooting, prepping and executing this video. you guys gave us so much of your energy and talent during this crazy fucking time to make it all come together and we are truly grateful.
    Directed by: Brian & Vanessa Beletic
    Co-Creative: EL-P @thereallyrealelp
    Production Company: Smuggler
    Executive Producer: Sue Yeon Ahn
    VFX Consultant: Phil Crowe at Parliament
    Producer: Cat Restrepo
    Director of Photography: Max Goldman
    1st AD: Anthony Dimino
    Production Designer: Justin Allen
    Steadicam: Chris Cunningham
    Gaffer: Ryan French
    Key Grip: Tony Cady
    Costume Designer: Natasha Newman-Thomas
    Artist Styling: Marty Mc’Fresh
    Choreographer: Samo Soto
    Casting: Dustin Blackburn
    VTR: Rich Breitengross
    DIT: Jesse Tyler
    Hair: DaRico Jackson + Tiger
    Make Up: Vanessa Kinder
    Helicopter Pilot: Jesse Khalil Brown
    Hot Air Balloon Pilot: Martine Coblentz
    Key PA: Phil Swiadon
    Off-line edit: Work Editorial
    Editor: Biff Butler
    Assistant Editor: Gladys Bernadac
    Producer: Rebecca Baker
    Executive Producer: Marlo Baird
    VFX Creative: The Mill
    VFX Supervisor: Dan Warom
    VFX Supervisor: Steve Cokonis
    Executive Producer: Anastasia Von Rahl
    Senior Producer: Sumer Zuberi
    Production Coordinator: Michael Novo
    Line Producer: Goutham H
    Shoot Supervisor: Dan Warom & Steve Cokonis
    2D Artist: Alex Candlish, Tim Rudgard, Phillip Ineno, Jeff Langlois, Romany Yavorsky Lenz Kol, Yukiko Ishiwata, Katerina Arroyo, Gavin Marler, Lisa Kim, Rakesh Venugopalan, Mangesh Borkar, Mayank Shekhar Tiwari, Rahul Roy, Rajeshkumar K, Srilakshmi Narasimha Kondepi
    3D Artist: Freddy Parra, Lalida Karnjanasirirat, Stefan Kang, Graeme Turnbull, Michael Lori, Elizabeth Hammer, Danny Garcia, Umesh Namdev, Anirudh Sharma, Kiran Prabhu
    Matte Painting: Shannan Burkley, Vinod Shantaram More, Sandipan Majumder, Swarup Panigrahi
    Animation: Gustavo Gonzalez, Katie Yancey
    Design: Tim Devlin, Anastasia Skerebneva
    Art Department: Kevin Diaz
    Colour: The Mill
    Colourist: Matthew Osborne
    Colour Producer: Blake Rice
    Colour Assist: Logan Highlen, Gemma Parr
    Emerging Tech
    Mocap Operator: Isiah Den Beste
    Opening Titles: Nick Gazin
    Sound: Lime Studios
    Mixer: Matt Miller
    Executive Producer: Susie Boyajan
    Subscribe to Run The Jewels: bit.ly/RTJCZcamsSub
    For info on RTJ music, merch, tour dates & more, please visit runthejewels.com/
    Watch Run The Jewels' Exclusive Series and Footage:
    RTJ Official Music Videos: bit.ly/RTJVideos
    RTJ Exclusive Tracks: bit.ly/RTJTracks
    RTJ3 Full Album: bit.ly/RTJ3YTStream
    Meow The Jewels Full Album: bit.ly/MeowAlbum
    RTJ2 Full Album: bit.ly/RTJ2Album
    RTJ Full Album: bit.ly/RTJAlbum
    Twitter: / runjewels
    Facebook: / therealrunthejewels
    Instagram: / runthejewels
    Giphy: rtj3.io/giphy
    Killer Mike on Instagram: / killermike
    El-P on Instagram: / thereallyrealelp
    Killer Mike on Twitter: / killermike
    El-P on Twitter: / therealelp
    #RTJ4
    #RunTheJewels
  • Hudba

Komentáře • 12K

  • @SunnyDLux
    @SunnyDLux Před 4 lety +15879

    Killer Mike be dressed like Google Chrome

  • @RunTheJewels
    @RunTheJewels  Před 4 lety +11795

    we shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight.
    in conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. a day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man.
    this video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. not that people are without but that the whole meaning of money has vanished. that we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. its a dream of humanity’s V-DAY… and the party we know would pop off.
    love, RTJ

    • @maddenrothzen54
      @maddenrothzen54 Před 4 lety +76

      Love it, greetings guys! Your words are just beautiful, I hope one day We're going to party all together :) It's 4.AM and I've already started :)

    • @markasstwain
      @markasstwain Před 4 lety +18

      Why does this comment have 34 likes lol

    • @georgebarrios9603
      @georgebarrios9603 Před 4 lety +30

      Well that Reality/Fantasy is closer than you think!

    • @Ratseeker
      @Ratseeker Před 4 lety +16

      Thanks, i needed that explanation. I was confused.l of what I just watched.

    • @natespann102
      @natespann102 Před 4 lety +10

      RTJ💪🏾

  • @squid_fish
    @squid_fish Před 2 měsíci +47

    Eagerly awaiting RTJ5 who wid me

  • @barneywiggins5621
    @barneywiggins5621 Před 7 měsíci +273

    This feels like a classic. Feels like something I heard back in the day.
    I know it’s a sample, but…the whole song feels like golden age hip hop.

    • @RagnarokMic
      @RagnarokMic Před 7 měsíci +17

      Run the Jewels in a nutshell.

    • @fL0p
      @fL0p Před 7 měsíci +12

      I just discovered their existence, a couple of songs ago. That one with Dj Shadow, Nobody Speak, then YT has recommended Legend Has It, then this one. They make pretty good stuff, one doesn't expect discovering groups like these in this decade but hey, there's hope after all.
      Now if you'll excuse me gentlemen, I've got to check out the rest of their work.
      Cheers. :)

    • @RagnarokMic
      @RagnarokMic Před 6 měsíci +7

      @@fL0p That’s the trick, Killer Mike and El-P have been around for sometime, just they only joined together in the last decade.

    • @rmadrazo
      @rmadrazo Před 6 měsíci +1

      @fL0p then you go from that one to Close your Eyes with Zack de la Rocha and JU$T with Pharrell and Zack, and then that's it. You're a fan for life. Would love to see them collab with Coast Contra.

    • @carltonbanks5470
      @carltonbanks5470 Před 4 měsíci +3

      Prolly because Greg Nice is the OG us 90s kids all know

  • @LiyahCooper786
    @LiyahCooper786 Před 4 lety +821

    “You want maximum stupid, I am the guy.” Never have I identified with lyrics more lmao

    • @fodebic5253
      @fodebic5253 Před 4 lety +2

      Maximum stupidity in a song:
      czcams.com/video/lCl7I7png08/video.html

    • @warpotato3602
      @warpotato3602 Před 4 lety +3

      I thought he said I’m the god

    • @weebteckickedin6734
      @weebteckickedin6734 Před 4 lety +1

      Liyah Cooper same

    • @twotonkatrucks
      @twotonkatrucks Před 4 lety +1

      Warpotato360 he almost certainly says guy. It makes most sense from a rhyming perspective as previous line ends with lie.

    • @felipecanon7207
      @felipecanon7207 Před 4 lety +1

      Fyfy hgt uh if t rex that's c CV.

  • @DustyLambert
    @DustyLambert Před 3 lety +2875

    This song is the reward for finishing Ozark season 3.

    • @Izzacq.
      @Izzacq. Před 3 lety +224

      Ruth Langmore's playlist was dope

    • @mnbvmnbv7934
      @mnbvmnbv7934 Před 3 lety +113

      just finished it like 10 mins ago lol

    • @osama3146
      @osama3146 Před 3 lety +9

      mnbv mnbv hello fellow soldier

    • @cmoney12290000
      @cmoney12290000 Před 3 lety +80

      I heard this before the S3 finale so naturally I lost it when it came on. It's also used in a luxury car commercial (instrumental) which is amazing, if only those people listened to the lyrics.

    • @12taylorh
      @12taylorh Před 3 lety +17

      Oh. Something to look forward to in season 3! Shit is losing me with season 2

  • @exoZelia
    @exoZelia Před 17 dny +5

    The dance the crowd is doing is just so on point, like thats the kinda dance you could see one guy starting and it just spreads through the crowd

  • @cassondralynnkrause593
    @cassondralynnkrause593 Před 2 lety +410

    Thank you to Ozark for helping me find this gem 🙏 This song was released in 2020 but resonates 90's hiphop to me💘

    • @dayonandonaldson9583
      @dayonandonaldson9583 Před 2 lety +3

      I 2nd that

    • @WHATtheFCK72
      @WHATtheFCK72 Před 2 lety +7

      I 3RD THAT....I LOVE WHEN GREG NICE DOES HIS LIL "OOH LA LA AH OUI OUI"....BRINGS ME BACK TO NICE & SMOOTH DAYS....

    • @fitmom09
      @fitmom09 Před 2 lety +6

      Heard this on an episode of Superman and Lois. I really thought it was a song from the 90's. This that 🔥

    • @christianmichael9367
      @christianmichael9367 Před 2 lety

      Screw helen

    • @kyleconnor2759
      @kyleconnor2759 Před rokem +2

      Using rap on ozark was totally out of place and really took away from the show. Absolutely terrible choice by the ozark creators. Used amazing songs but for the wrong reasons and it hurt the show.

  • @hunor9191
    @hunor9191 Před 4 lety +583

    Hahaha the shot of Killer Mike skipping is legendary

    • @my_other_account6008
      @my_other_account6008 Před 4 lety +9

      Even in slow motion you can see the rope girls making it easier for him. 🤣 Making the vid must have been jks. Mike is so funny.

    • @stillyoung6524
      @stillyoung6524 Před 4 lety +1

      That was dope as hell

    • @TH0bbs
      @TH0bbs Před 4 lety +6

      Facts, he wasn't kidding about the holy herb making a fat boy levitate.

    • @waffensuperninja
      @waffensuperninja Před 4 lety +3

      Must've been a stunt double

    • @adamturrisivideo
      @adamturrisivideo Před 4 lety

      Truth.

  • @Adamdidit
    @Adamdidit Před 4 lety +2336

    Zach Delorocha is like the unlockable member of RTJ.

  • @el_mal_de_ojo
    @el_mal_de_ojo Před 11 měsíci +175

    This is the energy you use to fight tyranny and oppression. Joy. Sheer, unbridled joy for life. God DAMN this is even better today than when it first came out!

  • @LaGenteSF
    @LaGenteSF Před 2 lety +49

    I love how DJ Premier & Greg Nice are featured in the video + the cameo from Zack de La Rocha. Full of Hip-Hop royalty

  • @chuckmenosky5106
    @chuckmenosky5106 Před 4 lety +650

    This is like a 4 Horsemen hip hop faction. The RTJ/Rage tour will be the soundtrack of the revolution. Eventually.

    • @Soul_underground
      @Soul_underground Před 4 lety +19

      Was that Zack?

    • @D-angelin.Moarar
      @D-angelin.Moarar Před 4 lety +15

      God probably sent Corona because he was afraid the tour would set the world on fire

    • @BongToke419
      @BongToke419 Před 4 lety +2

      Sorry to break it to ya but I'm pretty sure that your will be canceled lol

    • @dannybuchanan3661
      @dannybuchanan3661 Před 4 lety

      @Tarter Lunderbunk since when is Odd Future back?

    • @dannybuchanan3661
      @dannybuchanan3661 Před 4 lety +1

      @Tarter Lunderbunk I mean I doubt OF is back shooting or recording anything when isolation is on and Earl and Frank are working on solo stuff and none of the group except Domo Genesis and Mike G have any interest in the group being together but if something comes out in a few months I'll come back and apologise lmao

  • @kadenkc3923
    @kadenkc3923 Před 4 lety +229

    I watched this on my phone, I feel like I should have watched this in a theatre

    • @dreadboi11
      @dreadboi11 Před 4 lety +1

      Kadenkc 3 Fr Fr

    • @eatcheapperth2877
      @eatcheapperth2877 Před 4 lety +2

      Dito! Watched it on my phone back to PC with a big set of cans to appreciate that cold piano stab and bass line.
      MORE DJ Premier and RTG Collabs please!!!
      Good health and post corona prosperity to all here
      Old ass #OGs 👉🤛

    • @kadenkc3923
      @kadenkc3923 Před 4 lety

      Q C I’ve liked this group for three years I don’t see how age, marketing and trending have anything to do with this

    • @kadenkc3923
      @kadenkc3923 Před 4 lety

      Q C my point still stands

    • @d-rosroisero
      @d-rosroisero Před 4 lety

      czcams.com/video/NKr2vRQppQw/video.html Please Everyone Watch My This Wonderful Video 👨🏻‍💻👨🏻‍💻

  • @kevinsager5054
    @kevinsager5054 Před rokem +461

    Anthem of a generation.
    I will never get tired of it.

    • @ericthompson2044
      @ericthompson2044 Před 7 měsíci +3

      It has a bounce 2 this beat.
      I will never get tired of this!!

    • @marvj8255
      @marvj8255 Před 4 měsíci +1

      Something about hearing a grown man say “oooh la la ooh wee wee” makes me super uncomfortable and I want to die

    • @NickolaiPetrovitch
      @NickolaiPetrovitch Před 3 měsíci +2

      @@marvj8255lmao, why does it matter it’s a man, man. I can’t imagine not enjoying some aspects of life because because im afraid of emasculating myself by singing a run the jewels song. Or my masculinity being that fragile JFC haha

    • @marvj8255
      @marvj8255 Před 3 měsíci

      @@NickolaiPetrovitch it’s gay and you’re gay if you like it.

    • @marvj8255
      @marvj8255 Před 3 měsíci +1

      What happened to my comment?

  • @tiffanyriggans
    @tiffanyriggans Před měsícem +61

    ,,,,Run The Jewels dun took off HAM ON THIS RIGHT HERE! a u t h e n t I c v i e w s dun took his career off 2 the next level fr fr no cap

  • @bradleyjohnson6107
    @bradleyjohnson6107 Před 4 lety +3883

    Killer Mike becoming a hero of a generation right now.

    • @ltaaa2
      @ltaaa2 Před 4 lety +46

      He's the voice we need RTJ4 out today!

    • @MrAjizzle89
      @MrAjizzle89 Před 4 lety +64

      For real tho I forgot he was a rapper for a minute. He be spreading knowledge!

    • @anachronismic
      @anachronismic Před 4 lety +24

      @@MrAjizzle89 And then he drops knowledge bars on rtj4.

    • @oOKitty86Oo
      @oOKitty86Oo Před 4 lety +153

      Ya'll didn't wanna listen to him when he was campaigning for Bernie Sanders. Ya'll voted for Biden instead. Ya'll corny

    • @MrAjizzle89
      @MrAjizzle89 Před 4 lety +6

      @@oOKitty86OoKnow your role. You know the rest 😂

  • @garthpanther
    @garthpanther Před 4 lety +410

    1:41 Zack de la Rocha doesn’t rap but somehow makes this even more awesome!

    • @shashikanthc6400
      @shashikanthc6400 Před 4 lety +7

      I think I also see KRS One in there :D

    • @kemohere
      @kemohere Před 4 lety +15

      Zack dont rap???? Shit.. i gotta go back reprogram my memories i thought he was one of the baddest mofos to bless a mic. Or maybe it aint me.

    • @StrangeMuseSick
      @StrangeMuseSick Před 4 lety +11

      @@kemohere Zac raps on a Run the Jewels track.

    • @Ropesification
      @Ropesification Před 4 lety

      Didn't even see him, haha!

    • @kemohere
      @kemohere Před 4 lety +10

      @@StrangeMuseSick i think he raps on everthing hes ever done.

  • @botch13
    @botch13 Před 7 měsíci +7

    Just realized what brings me back to this... this is 90s rap all day long. There's no better compliment in hip hop.

  • @thaddeusnorris1568
    @thaddeusnorris1568 Před 2 lety +67

    One of the best of all time right here. Radio sucks now days if this song came out in the 90"s or early 2000's this would be blasted on the radio 24/7.

  • @kandutho
    @kandutho Před 4 lety +168

    My impeccable taste in music brought me here

  • @nonamer29
    @nonamer29 Před 4 lety +380

    EL-P's Production: Providing the Soundtrack of the Apocalypse since 1997.

  • @Hitmanapollo
    @Hitmanapollo Před měsícem +1

    "Season's greetings now feeding season can start Omg!"

  • @paulsmith9301
    @paulsmith9301 Před 15 dny

    Said it before and i’ll say it again….Anything Preemo touches is 🔥🔥🔥

  • @BanyanTree1
    @BanyanTree1 Před 4 lety +152

    In case anyone else was losing their minds trying to remember the Nice & Smooth song with the line "Ooh la la, ah oui-oui," it was DWYCK by Gang Starr. Weird the things that stick in your head after 30 years...

    • @grayjinghutongz8393
      @grayjinghutongz8393 Před 4 lety +20

      Lemonade was a popular drink and it still is.

    • @kevthepoet
      @kevthepoet Před 4 lety +9

      Some of us been still listening to the classics for 30 years so we didn't have to scratch our heads 😏

    • @derfox777
      @derfox777 Před 4 lety +2

      Thank you! I've been listening to some Gang Starr but missed that song.

    • @marfaxa
      @marfaxa Před 4 lety +1

      @@kevthepoet some of us don't have heads to scrx

    • @rhyzhyn
      @rhyzhyn Před 4 lety

      Thank you sir..

  • @alexanderkielman4588
    @alexanderkielman4588 Před 4 lety +172

    “Today, well today is a new beginning”

  • @dravidand
    @dravidand Před rokem +6

    Ozarks in the buildin 🤟🏽

  • @Snakekilla54
    @Snakekilla54 Před rokem +10

    As I’m writing this, my great grandma passed away earlier, this hit hard. I’m glad my grandma and my mom are still with me but my great grandma took care of me at times and I remember how it was. I will always miss you

    • @FourTapGames
      @FourTapGames Před 11 měsíci

      i seeked out a therapist when mine passed. it's not a bad thing to talk to someone. keep your chin up.

    • @griff2162
      @griff2162 Před 11 měsíci +1

      Hope your life gets better. 🙏❤️

    • @Snakekilla54
      @Snakekilla54 Před 11 měsíci

      @@griff2162 thanks

    • @turtlewaffle3635
      @turtlewaffle3635 Před 3 měsíci +1

      Sorry for your loss.

  • @finn415
    @finn415 Před 4 lety +201

    Please Lord let this be what it looks like outside when the quarantine is over.

    • @chekkitProductions
      @chekkitProductions Před 4 lety +2

      Given the trashing that Zack is facing in these comments, I doubt it. Motherfuckers be headbobbing too hard to think straight

    • @SuperMario1990
      @SuperMario1990 Před 4 lety +2

      Imma be swoopin up hella cash in the streets if that’s so!✌🏾

    • @tommytine
      @tommytine Před 4 lety +1

      Minus the cash everywhere. Huntington beach basically looks like this rn.

    • @quefu6764
      @quefu6764 Před 4 lety

      That's exactly what's gonna happen, only thing not mentioned is that those dollars aren't worth SQUAT

    • @kazzykaioken8873
      @kazzykaioken8873 Před 4 lety +2

      Only if your vaccinated... if not your gonna be a known as a 'danger to society' and excluded from travel, social events, work, education and all the rest of it. Ask yourself how many funeral you have to organise right now during this 'pandemic' and u will realise its all coming thru our screens

  • @zsantschi
    @zsantschi Před 4 lety +778

    Every couple of years we get a reminder that RTJ is the most important band in the world.

    • @ChoJun69
      @ChoJun69 Před 4 lety +18

      but they're not?

    • @williamcutting5224
      @williamcutting5224 Před 4 lety +1

      What?

    • @Edkahmed
      @Edkahmed Před 4 lety +30

      they ain’t even a band, they’re a duo. just like OutKast, regardless they’re A+ and their music is never disappointing.

    • @bigdukethestank
      @bigdukethestank Před 4 lety +3

      @@ChoJun69 foh

    • @benjamincantor1530
      @benjamincantor1530 Před 4 lety +4

      No doubt for sure they are rage against the machine and them

  • @thepugilist4379
    @thepugilist4379 Před 17 dny

    The first two bars of this, first El, then Mike…crushes everything else. The flow, the words, the delivery. Props forever. 😀🔫

  • @classicmatt6155
    @classicmatt6155 Před 8 měsíci +2

    One day man will let go of their clutch on the worldly possessions we have created. We will release are selves back to the earth and let the planet take care of us once again. This is a beautiful video

  • @nickspihlman7524
    @nickspihlman7524 Před 4 lety +51

    When Killer Mike first comes in, the lyrics along with the video is some of the hardest shit I’ve ever seen

  • @caiuscosades362
    @caiuscosades362 Před 4 lety +396

    “The role of the artist is to make the revolution irresistible.”
    ― Toni Cade Bambara

  • @MightyKingYoung
    @MightyKingYoung Před 8 dny +1

    So glad this track was in Ozark OST. No better group for a money laundering soundtrack ❤

  • @themangomanjuice
    @themangomanjuice Před měsícem

    Forever a classic song that I love to revisit.

  • @mayssm
    @mayssm Před 4 lety +1085

    Other rappers: "I got so much money, wealth, fancy things, in the club." RTJ: "Let's burn all the money and tear the whole system down and give power to the people."

    • @anthonyparra8763
      @anthonyparra8763 Před 4 lety +45

      A FUCKING MEN!!!!!

    • @McKennonBrown
      @McKennonBrown Před 4 lety +66

      While wearing more money than all the money in the pile

    • @iansteelmatheson
      @iansteelmatheson Před 4 lety +23

      other *popular* rappers.
      there's plenty of artists with similar messages, you just gotta dig a little. POS is a good example (his song Fuck Your Stuff comes to mind).

    • @practicalwerewolf
      @practicalwerewolf Před 4 lety +30

      @@McKennonBrown a fresh snapback, pink winter hat, t shirts and jackets, pair of jeans complimented with a pair of Adidas shell toes is not the equivalent of some shmuck mumble rapper or Kanye West sporting top of the line everything and still looking more bummy than a pair of dirty sweatpants. Both El and Mike would have no problem wearing cheap clothes if that's what the day called for........... the Kanye's of the world would kill themselves over it. STFU hypocrite.... Wonder what your sporting at the moment and how much it cost.....

    • @mayssm
      @mayssm Před 4 lety +2

      @@McKennonBrown True!

  • @mohitprem654
    @mohitprem654 Před 3 lety +515

    "Today is our new beginning"
    - Omar Navarro

    • @ivamperez6336
      @ivamperez6336 Před 3 lety +15

      Hahahahaa am here cause of the serie! Hahaha fuck dude, that final of season was epic ahahhahahaa i got scared haha

    • @Santos21145
      @Santos21145 Před 3 lety +1

      @First Last why you should b asking questions

    • @Santos21145
      @Santos21145 Před 3 lety +1

      @First Last dont ask me shit you liberal piece of shit

    • @gabisabi3916
      @gabisabi3916 Před 3 lety

      lolllllllll

    • @soyboy6
      @soyboy6 Před 3 lety +19

      too bad Helen didnt get to hear this absolute banger

  • @mainjanseula8031
    @mainjanseula8031 Před rokem +2

    Thank you Ozark for bringing me here🙏🙏

  • @larrysarver7848
    @larrysarver7848 Před 6 měsíci +4

    Didn't know this song til i watched the show Ozark and im very glad i did, what a banger!

  • @trentzuberi
    @trentzuberi Před 4 lety +155

    My little sister worked production on this video and I am so proud of her!

  • @p4rkh0m
    @p4rkh0m Před 4 lety +27

    I was pleasantly surprised by this track at the end of the last episode of the Ozark

  • @MorrisB1971
    @MorrisB1971 Před 7 měsíci +4

    2023 Amazon commercial brought me here. 3 years old but should definitely get a re release

  • @dewayneyoung1572
    @dewayneyoung1572 Před 7 měsíci +4

    I'M JUST NOW HEARING THIS SONG ❤️❤️❤️ !!! I FIRST HEARD THIS SONG FROM THE AMAZON COMMERCIAL ❤️❤️❤️ !!! DAAAAAAAMN OOH LA LA !!! OOH WEE WEE !!! RUN THE JEWELS YOU GOT YOURSELF ONE FOLKS 💪 💪 💪 💯 💯 💯 🎤 🎤 🎤 !!!

  • @Cheshire_Cupcake
    @Cheshire_Cupcake Před 4 lety +675

    Killer Mike is dressed like the Uno Draw Four Wild card.

  • @darinmabee5298
    @darinmabee5298 Před 4 lety +414

    Hip Hop is still alive.....it takes a couple 45 year olds to prove that lately. THANK YOU, sincerely, from this 42 year old head...

    • @sikapena
      @sikapena Před 4 lety +3

      Agreed! 42,0 here too

    • @shadow_4111
      @shadow_4111 Před 4 lety +11

      Speaking facts and I'm a lot younger lol. RTJ and so many other artists been keeping hip hop alive while still keeping it fresh 🔥

    • @armanamini8408
      @armanamini8408 Před 4 lety +9

      I wanted to say something boomer related but then it hit me that after TONS of disappointing rap albums this year, really these two guys at their 40's are still on a whole another league

    • @padzzz9377
      @padzzz9377 Před 4 lety +4

      This 45yo approves of this message✌️

    • @indoor_gangster
      @indoor_gangster Před 4 lety +2

      Can Ox and Company Flow still hold up too. Ol' El knows his shit!

  • @JohnnyBluebeam
    @JohnnyBluebeam Před 7 měsíci +5

    Greg Nice is the GLUE to this song✌🏾

  • @Willesden_Rab1_TV
    @Willesden_Rab1_TV Před 11 měsíci +7

    DJ PREMIER & GREG NICE GIVING YOU THAT OLDSKOOL HIP HOP FLAVOUR
    ONE OF THE BEST VIDEOS ONLINE 🔥🔥🔥🔥🔥🔥

  • @thetransplanner
    @thetransplanner Před 4 lety +193

    "If I can't dance, I don't want to be in your revolution." Emma Goldman

    • @razorlumz
      @razorlumz Před 4 lety +5

      Emma Goldman was so far ahead of her time. It's a damn shame she doesn't get to live forever. We could use more of her light.

    • @houndsfan54
      @houndsfan54 Před 4 lety +8

      Now that's what I love to see - Goldman in the comments of RTJ

    • @Nakam459
      @Nakam459 Před 4 lety +1

      Fuck yeah luxury communism fam were moving forward now is time to move in down the line I sterilized myself to not have children but I want yours to dance love live play qorhput the threat of constant corporate rage.

    • @riparianstudios
      @riparianstudios Před 4 lety

      @@houndsfan54 And it's not just a comment, it's a fucking UPVOTED comment.

  • @speakatron5634
    @speakatron5634 Před 4 lety +43

    This is Grade A, 100% pure, american hip-hop, ladies and gentlemen... disco shit... pure as the driven snow.

  • @doop00
    @doop00 Před 11 měsíci +3

    This brings me back to the old greats, that's what it's all about, none of that autotune mumble rap crap we get boatloads of today.

  • @countygirl35
    @countygirl35 Před 7 měsíci +14

    Discovered this song on the Amazon commercial and now I'm in love!❤

    • @snoballzee
      @snoballzee Před 7 měsíci

      Me too, but it wasn't easy from the tiny sample given!

    • @larryvelezbx
      @larryvelezbx Před 7 měsíci +4

      I wonder if the people who put the Amazon commercial realized it was anti-capitalist.
      Also, the sample goes way back to Nice & Smooth from the 90s.

    • @snoballzee
      @snoballzee Před 7 měsíci +2

      I doubt if they know.

    • @snoballzee
      @snoballzee Před 7 měsíci +1

      I’ve researched other music samples from commercials, so I could listen to the whole song. In 2020, Cadillac XT6 used a sample from Welcome to the Party by Pop Smoke/ Diplo. They couldn’t have played the rest of it!

  • @adamwarlock-cu6qf
    @adamwarlock-cu6qf Před 4 lety +539

    Can’t believe Run the Jewels are french, learn something new everyday

  • @vcwild
    @vcwild Před 4 lety +51

    1:50 Killer Mike, ELP, Zack De La Rocha and DJ Trackstar all on the same frame

  • @moeeshangpate6320
    @moeeshangpate6320 Před 7 měsíci +3

    THAT COMMERCIAL BROUGHT ME HERE, BUT I BEEN KNOWN ABOUT THIS JOINT THO!!

  • @sartorialbeauty8572
    @sartorialbeauty8572 Před 7 měsíci +2

    The Amazon commercial brought me here and I’m glad it did!

  • @dadity9142
    @dadity9142 Před 4 lety +338

    Those 4 years of French are finally coming in handy

  • @lazycomicgamer2313
    @lazycomicgamer2313 Před 3 lety +821

    that whole Shimmy Shimmy ya line... Killer mike Knows how to respect his rap elders.. Entire song was fire.

    • @6mic
      @6mic Před 3 lety +78

      LazyComicGamer231 he is a rap elder lol

    • @killedpatrick
      @killedpatrick Před 3 lety +47

      He is an elder.....and the fact he is has Greg Nice and Premier producing the track with samples from their original track DWYCK might give that way....

    • @dr.carmichael530
      @dr.carmichael530 Před 3 lety +33

      Killer mike is came up the same time as busta rhymes. He's lyrics were always just too real for MTV.

    • @EYE69MYSELF
      @EYE69MYSELF Před 3 lety +25

      RIP ODB!

    • @Cradley_Boopler
      @Cradley_Boopler Před 3 lety +21

      Right?? That Jeru the Damaja line was insane

  • @Madnes99
    @Madnes99 Před 7 měsíci +2

    Every time I hear the Amazon ad, I'm in.

  • @byrondavis9454
    @byrondavis9454 Před 2 lety +3

    Ozark with an excellent season final song choice here🔥

  • @barnstormer8098
    @barnstormer8098 Před 4 lety +272

    This beat sounds like it came straight out of the 90’s. Hell yes

    • @beckallz413
      @beckallz413 Před 4 lety +19

      Cos DJ Premier is fukin Amazing

    • @MaceAroundTheWorld
      @MaceAroundTheWorld Před 4 lety +7

      @@beckallz413 Preem did not produce this. El-P did

    • @TheGentry000
      @TheGentry000 Před 4 lety +2

      @@MaceAroundTheWorld but did the outro. When i heard this song the first time i thought it was inspired by prodigy or maybe he did

    • @greatjuankenobi217
      @greatjuankenobi217 Před 4 lety

      there is a song that is very similar cant remember the name.

    • @greatjuankenobi217
      @greatjuankenobi217 Před 4 lety +1

      De La Soul : ‘Ohhhh’ Featuring Redman.

  • @zammanish
    @zammanish Před 4 lety +39

    I love how Killer Mike and El-P are starting to look like one another. You know how there's some couples who wind up looking more and more alike over time or how some dogs look an awful lot like their owners? That's Killer Mike and El-P and that kind of true love is absolutely beautiful ❤️

  • @I_am_a_cat_
    @I_am_a_cat_ Před 3 dny +1

    If only we lived in a perfect world. Talkin about getting rid of "greed" as you got them giant gold chains on lmao

  • @andrewhezekiahdaniel
    @andrewhezekiahdaniel Před 4 lety +83

    "If you can't get what you want through reason, you have to take it by force."

    • @Gtex555
      @Gtex555 Před 4 lety +4

      OZARK SEASON 3 BITCH!!

    • @LarryPokeTrainer
      @LarryPokeTrainer Před 4 lety +3

      @@Gtex555 real life tho too

    • @ckeller-li7iq
      @ckeller-li7iq Před měsícem

      White devil talk. Keep it alpha. Lizbel ortiz know you poo say.
      Keep lookin over your back
      on the run
      They comin ain't they son?
      Why did you only take what you wanted?
      If you take it all you can share it and show people you actually care.
      But self primacy --> white supremacy
      Take that candace carson daily bawler uncle ruckus in summer linens back to puffy's mansion.
      You makin the bars
      Of a tiny little prison
      That trap weak men in time
      The fools think the HGH hits
      Extends their prime.
      Frank thomas
      Doug flutie
      Long sacks
      Grape-nuts
      Only thing make it look big
      Can't do nothin with your iffy stiffy
      But turn your women into the sahara.
      When you see your mom tell her that after i get this glass of water i'm coming back to bed.
      L❤L

  • @Twizer911
    @Twizer911 Před 4 lety +123

    This really is a perfect image of how it feels to listen to RTJ...

    • @real-xd8gy
      @real-xd8gy Před 4 lety +2

      They needed more rioting but it’s close

    • @Twizer911
      @Twizer911 Před 4 lety +1

      real now that you mention it there could be more flames as well

    • @MikelKiriakos
      @MikelKiriakos Před 4 lety

      What u mean to say is Michael Bay should've directed this video!

  • @TheBigGuyBillyBob
    @TheBigGuyBillyBob Před 4 měsíci +1

    The ancient proverb at the beginning goes unfathomably hard.

  • @user-gc6ii3ii6b
    @user-gc6ii3ii6b Před měsícem

    Most songs I can listen to without watching the video also, but this one needs to be both.
    ❤🎉

  • @brandondalley5368
    @brandondalley5368 Před 4 lety +35

    How they mix grimy early 90’s and sound so current really speaks to thier genius. RTJ forever.

    • @FatherofFFD
      @FatherofFFD Před 4 lety

      Brandon Dalley Yes! And props to Greg Nice & Premo for the special sauce & the cameo!

  • @KREMDemiK82
    @KREMDemiK82 Před 4 lety +131

    Zach de la Rocha all up in the videos. He need to be the 4th horseman of the group. Real fans known the 3rd. Peace to dj trackstar

  • @nebra6984
    @nebra6984 Před rokem +26

    Goosebumps on repeat

    • @Inorganic-Inc
      @Inorganic-Inc Před 11 měsíci

      Piano lessons can be murder.
      Piano lessons can be murder.
      Piano lessons can be murder.
      Piano lessons can be murder.
      Piano lessons can be murder.
      ...?

  • @christoferbengtsson537
    @christoferbengtsson537 Před rokem +2

    DAMN, i getting nostalgic, . OH LA LA

  • @An_Dulachan
    @An_Dulachan Před 4 lety +25

    REAL HIP-HOP! Leave it to Premier to remind everyone.
    Let's hope this starts a trend. "Bring that beat back."

  • @nelsonchavez559
    @nelsonchavez559 Před 4 lety +163

    Who else is waiting for RTJ4 to drop?!

    • @plazticbag
      @plazticbag Před 4 lety +5

      You’re the only one.

    • @anthonyhernandez13
      @anthonyhernandez13 Před 4 lety

      🙋‍♂️🙋‍♂️

    • @cheo3030
      @cheo3030 Před 4 lety

      Who's not! Lol

    • @Benlovescheese
      @Benlovescheese Před 4 lety +1

      I know I said I didn’t like this before and it’s cringe but now this song grew on me, I love it now it’s just a total laugh that seems to make fun of itself.

    • @sheltersonic5499
      @sheltersonic5499 Před 4 lety

      me

  • @DCXCoorexDakarCoore
    @DCXCoorexDakarCoore Před 9 dny

    Killer Mike & El P 🔥💯👆

  • @033peaches
    @033peaches Před 7 měsíci +1

    My first time hearing this son was on a Amazon commercial. Im glad I found it

  • @OWXMUSIC
    @OWXMUSIC Před 4 lety +381

    Zack de la Rocha is the 3rd official-unofficial member of RTJs.

  • @paullemay6596
    @paullemay6596 Před 4 lety +54

    One of the many things I love about RTJ is their enduring respect for the turntable

    • @FatherofFFD
      @FatherofFFD Před 4 lety +1

      Paul LeMay Yes they embody the roots & soul of real Hip Hop. 18 year single malt scotch no chaser. NEAT & Bangin’!🔥🔥🔥🔥

  • @mre.h.9351
    @mre.h.9351 Před 7 měsíci +4

    This was sick ya'll. That beat is rough as hell! Play that sick-ass beat again!

  • @rabbidjeremy9193
    @rabbidjeremy9193 Před rokem +2

    The Bruce Wayne / Joker reference is great. Love this song, instant classic.

  • @jaywhite1850
    @jaywhite1850 Před 2 lety +21

    “I’m afraid of nothin’ but nothingness. Ain’t it something”.
    Nice word play.

    • @adrukova1407
      @adrukova1407 Před 3 měsíci

      Nothing wrong with nothingness....
      probably better than t0r_ture. 🔥

  • @shawntlucas90
    @shawntlucas90 Před 3 lety +672

    I swear, El P looks like James Corden's cooler twin brother in this video lol

    • @rebaonegill1694
      @rebaonegill1694 Před 3 lety +8

      I also thought that too

    • @drewmkelly
      @drewmkelly Před 3 lety +7

      Fun fact, IT IS JAMES CORDEN!

    • @shawntlucas90
      @shawntlucas90 Před 3 lety +2

      @KD6-3. 7 someone cant see a joke lol

    • @drewmkelly
      @drewmkelly Před 3 lety +1

      @KD6-3. 7 I hadn't heard that, but you are taking it way too seriously. This is the hill you want to die on? Find a life bucko

    • @rhoansuede7938
      @rhoansuede7938 Před 3 lety +1

      He looks like the guy from Adam Ruins everything

  • @metimoteo
    @metimoteo Před 7 měsíci +1

    Thank you, Amazon... and some others!

  • @ulisesperezperez4879
    @ulisesperezperez4879 Před 2 lety +1

    Ozark brought me here!!🔥🔥🔥🔥

  • @verajune83
    @verajune83 Před 4 lety +138

    The fact that we don't have to wait 5+ years between every El-P album these days makes me happy

    • @seanomatopoeia
      @seanomatopoeia Před 4 lety +4

      Do you think that if you were floating in space that you'd slow down after a while, or go faster and faster?

    • @YouCallThataKnife253
      @YouCallThataKnife253 Před 4 lety +1

      @@seanomatopoeia Faster and faster...

    • @jonnydude69
      @jonnydude69 Před 4 lety +6

      El-P and Killer Mike are a match made in heaven and they deserve that Plat like nobody else.

  • @MikeEpps90
    @MikeEpps90 Před 4 lety +117

    The streets when corona is over 🔥🔥🔥

    • @ariescustom
      @ariescustom Před 4 lety +4

      And then it will be straight back again. Humanity.

    • @MikeEpps90
      @MikeEpps90 Před 4 lety +9

      ​@@ariescustom Damn so much negativity in your comment, lets have some hope bruh wtf...Somebody needs to call some stripper girls for this man when its all over!

    • @ByzantineDarkwraith
      @ByzantineDarkwraith Před 4 lety +1

      oh indeeed

    • @labtec514
      @labtec514 Před 4 lety

      @@MikeEpps90 it's realism, if lockdowns aren't lifted carefully you end up with secondary waves of infection

    • @CAMZAB
      @CAMZAB Před 4 lety

      Literally all the money will be good for.

  • @chaunceymcT
    @chaunceymcT Před rokem +1

    RTJ FOREVER!!

  • @steve9094
    @steve9094 Před rokem +3

    El's been brilliantly calling out bullshit since the early 2000s.
    He questioned 9/11 on "Accidents Don't Happen" in 2002 and also produced Mr. Lif's 9/11 skepticism song "Home of the Brave" for his Def Jux label that same year, and this was back when almost NOBODY had the balls to say anything about 9/11, not even militant leftist punk bands. Back then, you were treated like a holocaust denier if you didn't wholeheartedly agree that 9/11 was the greatest tragedy in the history of civilization, and criticizing the government's response to the attack or even suggesting that the whole attack was shady would get you labeled "mentally ill," with nearly everybody going along with it. Listening to these songs back then gave me tremendous comfort and made me feel like I wasn't the only one who noticed this stuff.
    Then once the US surveillance state had become fully entrenched over the course of the Bush administration, El followed those songs up with the even more explicitly conspiratorial 9/11 song "Run the Numbers" in 2007, plus the video for "Smithereens" off the same album showed him being tortured in a Guantanamo-style interment camp, then in 2011 he wrote "Drones Over Brooklyn" etc. He's always had his fingers on the pulse of what's really going on.

  • @firstlast9846
    @firstlast9846 Před 4 lety +26

    *Run The Jewels* Are Basically Your Dad and The Friend you Always See him With - But they Got into Rap and Are Actually Good.

    • @anksi07
      @anksi07 Před 4 lety +1

      😂😂😂🔨

    • @rumaki
      @rumaki Před 4 lety +1

      RTJ is your dad and his friend showing you how it was done back in the day

  • @igordosen5850
    @igordosen5850 Před 4 lety +32

    "It is not about the money, it is about sending the message" Ancient Proverb

    • @roninblax
      @roninblax Před 4 lety +2

      The Joker👍🏾👍🏾👍🏾

  • @muninnhunterinthemidnights8441

    @DJ PRIMERE MUCH LOVE FOR LONG TIME!! ABOVE THE CLOUDS ⛅ GURU SHINES BRIGHT AND LOOKS DOWN ON YOU CUTTIN THEM LPs Up....

  • @skeezerish
    @skeezerish Před 11 měsíci

    That Grand National is tiiiiiiight !!!!!

  • @NollieTheGnome
    @NollieTheGnome Před 4 lety +198

    "Today...well, today is a new beginning."
    - Omar Navarro

  • @noodles4921
    @noodles4921 Před 4 lety +606

    Y’all might have spoke this into existence

    • @exsilencio
      @exsilencio Před 4 lety +39

      Keep speaking then. Solidarity with the righteous rioters in Minnesota

    • @goldenstarmusic1689
      @goldenstarmusic1689 Před 4 lety +12

      We need this shit more than ever

    • @samdonohoe9796
      @samdonohoe9796 Před 4 lety +9

      Fuck the rioters and you idiots that think this leads to any change

    • @noodles4921
      @noodles4921 Před 4 lety +8

      Sam Donohoe yep, can’t get any worse than it was:)

    • @exsilencio
      @exsilencio Před 4 lety +29

      @@samdonohoe9796 haha police precincts go fwoosh

  • @MorrisB1971
    @MorrisB1971 Před 6 měsíci +3

    That new Amazon commercial helped me rediscover this somg

  • @dukeego4825
    @dukeego4825 Před 4 lety +349

    This song hit in Ozark, but this video music video hits different

    • @redpillproductions7187
      @redpillproductions7187 Před 4 lety +9

      I was just about to comment Ozark Brought Me Here lmao

    • @coffinspired3092
      @coffinspired3092 Před 4 lety +3

      @@redpillproductions7187 How is it overall? I saw the "taxi" clip on Reddit (where he's...whoever he is..is manic) and I hear the show's a slow, but good burn. Haven't checked it out yet though.

    • @grantcoultas5295
      @grantcoultas5295 Před 4 lety +6

      @@coffinspired3092 s3e9 made me cry like a kid who just saw his puppy turned into roadkill. Definitely a good show, seems like they didn't plan on it making it past s2.5, but it picked right back up. Haven't had anything close to a filler episode yet so

    • @shawn2004grad
      @shawn2004grad Před 4 lety +15

      Helen, doesn't like this song.

    • @djnka0
      @djnka0 Před 4 lety +11

      Wrong Folkes it blew her mind

  • @jonathanhernandez8941
    @jonathanhernandez8941 Před 3 lety +307

    I genuinely thought this was 90s hip hop when I heard it on Ozark. Something Ruth would listen to

    • @brianetchison481
      @brianetchison481 Před 2 lety +5

      It's Gangstarr from 92

    • @Cool_Calm_Cam
      @Cool_Calm_Cam Před 2 lety +13

      @@brianetchison481 Considering Primo doing the scratches, I wouldn't be surprised if he had something to do with that piano sample as well. That's classic Gangstarr.

    • @laneythelame
      @laneythelame Před 2 lety +1

      Same!

    • @b0nes95
      @b0nes95 Před 2 lety

      I was thinking the same and googled the song. Came to this, listened for more than the 30s sample I heard on Ozark and was disappointed :p.

    • @mlulamibennetjeremiah6589
      @mlulamibennetjeremiah6589 Před 2 lety +3

      I heard this on Ozark had the impression lol

  • @WoeIsLee
    @WoeIsLee Před 7 měsíci +1

    I like the shoutout to odb because the commercial had me thinking it was him with the vocals and the beat.

  • @wirrldwideundawirrld
    @wirrldwideundawirrld Před 7 měsíci +1

    I never even knew this song existed til today 2023 til i seen a commercial with this hook this is hip-hop why doesn't it say ft killa mike good to see greg nice goat status

  • @Essexprime
    @Essexprime Před 4 lety +224

    I can't understand why RTJ aren't more well known. They never fail to deliver. Not to mention Greg Nice on the hook and DJ Premier on the tables!!!!! This should be in everyone's rotation.

    • @MikelKiriakos
      @MikelKiriakos Před 4 lety +13

      Its because of EL-ps production style. Many purist hip hop heads don't jive well with it. I personally like it but I'm more eccentric.

    • @Nicole-ww4lg
      @Nicole-ww4lg Před 4 lety +20

      Cause people don't want to have to think they just want to be entertained. Any artist or group of artists that tries to raise class consciousness is always buried

    • @ZwrP
      @ZwrP Před 4 lety +10

      i think they are more well known in the creative circles, fellow artists and writers tune in to them and end up using their music in their own works
      eg. this song was just used in ozarks season 3 final
      nobody speak was used as credits music for silicon valley
      legend has it was used for black panthers trailer
      and many more.

    • @HUNGRYHUSKY
      @HUNGRYHUSKY Před 4 lety +2

      I like it but a lot of people think the production style is played out.

    • @barnabas5688
      @barnabas5688 Před 4 lety +8

      1.2 million views in 4 days feels like pretty well known

  • @my_other_account6008
    @my_other_account6008 Před 4 lety +125

    'Today, is our beginning.' - Omar Navarro

    • @leventsenol6037
      @leventsenol6037 Před 4 lety +1

      Ig there were several days between the release of the song and the new season of the ozark, twas a great moment tho.