As an ex-employee, it's insane that Back to MAC is over. Used to love people bringing in their bags of old products from old collections and going through them, talking to the customer about the memories associated with each product. Super fun. I guess people can still do that but I don't understand ending the free product.
To me its sad that consumers would stop doing it just because of the lack of product refund. Sure some will stop but I suspect they are banking on the face that people are much more environmentally conscious now and will still bring them back.
ugh, i’m so upset it’s over! i have a few empties that i was excited to exchange in the coming months for a lipstick but now we can’t anymore :( i’ll still bring the packaging in but it makes me somewhat less inclined to buy many more mac products in future.
I’m sorry, but Mac knows good and well that by taking away the reward for Back to Mac they are insuring that a ton of their packaging will now end up in landfills.
With the L'oreal thing - I always assumed that the Paris part was where the original company/shop was based and founded - not necessarily where the products were made. Edit: that said there seem to be a lot of brands just slapping the name of a city like Paris or London or New York just to make their "brand" look posh. I don't think a company should be able to do that if the company isn't based there or the product isn't made there. That's when it gets misleading
L’Oreal Paris is a separate entity. L’Oreal Paris is the parent company, L’Oreal is a subsidiary in the US. I worked for them for 2 years in HR doing budgets. Amazing company to work for btw.
And who's to say that " Maybelline New York " doesn't actually mean "Maybelline Poughkeepsie"? New York is also a state, and there are plenty of areas in NYC that aren't exactly glamorous...
I always thought it was the vibe they were going for. Like L'Oreal was for Parisian style make up, Rimmel was for London, etc. How authentic to the area their marketing was is debatable, but that's how I've always taken it 😂
i’ve never thought their makeup was necessarily made it france bc of the paris in the name. just that the company was founded there and has their headquarters in paris. i drove past a large l’oréal building when i was in france last year, which i imagine was their HQ. like how essence is a german brand but has their products manufactured all over europe.
Hey Jen! I actually agreed with the judge concerning L’Oreal Paris. L’Oreal was formed in 1909, in Paris, and originally sold hair dye to Paris salons. The company likely keeps the name as a nod to its heritage…they were born and its formative years were in Paris…I don’t think the fact that the word Paris is in the name should cause people to make an assumption about where products are manufactured over a 100 years later. I am sure in many industries there are company names with a location in the title and it has nothing to do with where their products are manufactured. Thanks for today’s informative show!!❤
I REALLY wish Mac would have kept the Back to Mac program the same, with the exception of raising the return limit to 8 or 10. It was a great incentive for consumers to be rewarded for recycling. A lot of those empties are going to go in the trash now which goes in the opposite direction of what Mac is supposedly trying to do.
I think they made two pretty foolish mistakes. First, in a very crowded makeup market, they did something that could disappoint or alienate some of their customers and thought that was a better idea than what they were doing. From the customers perspective, they took some thing away but did not replace it with anything comparable, and that can feel like a loss. Second, they failed to take into account that most of us do the thing that is easy, taking the path of least resistance. If we don’t get something for taking our empties back to the store, why should we make a trip over there when we can just throw the empties away? I think they are overestimating the dedication of people that are into environmental issues Because while people say they care, their day-to-day actions often don’t reflect that. I wonder if they will take the time to track return of empties to see if they are still doing something to reduce plastics from being thrown away. I tend to think they won’t because they seem to be ignoring principles in social psychology and in marketing. I hope I’m wrong about that, and I would be pleasantly surprised.
I had the same thought about Mac just doing a “refill” system instead. So many of their packages could easily be updated to (for example) have the pan pop out, or the inside of the lipstick tube pop out and a new one put in. They could quickly train employees how to do that. Seems like a better way to reduce plastic waste. Especially since makeup “collecting” has become less popular.
I love that idea. I think refillable stuff would be great for most brands to introduce. Or the option of a standard size companies could use. I would buy decorative compacts and replace what I have in them and love that so much
And the fact that Morphe was doing all this and these influencers rode so hard for them, makes me side eye every single one of them...which I mean I have been doing that for awhile now!!!
Same!! I used to love her and now I cannot stand her!!! Unsubbed to all her socials & her YT. The Koze thing & how disgusting & you’re right…. “Vile” she has been…. I am DONE w her. I think her downfall is coming anyhow. So many old supporters are waking up (myself included). All her new launches are just failures at this point
Same. I thought she was okay when I found her channel a couple years ago (didn't keep up much with makeup and social media much for a while so I missed all the Beauty youtuber hype era), but then she got really annoying with her content and attitude. I became very bored with her content VERRRYYY quickly (after a couple of months actually). Then when I found out what she did with koze and that attitude, I just completely stopped following her on everything and got rid of everything I had of hers (found the vault palettes at tjmaxx so I grabbed a few but only ever used one). Then I even got rid of the one morphe palette I had because I was able to find the tones in rest of my collection. Can't stand the brand anymore and will refuse to purchase anything from them!
Same as much as I hate to admit it I just wanted her to be honest and come clean but nope she’s promoting her new launch using heavy filters like wtf? False advertising
It makes sense that Jaclyn would be owed the most. She was their biggest pusher. I don’t think it’s right and it sucks for her. But I think EVERYONE told her for ten years that they were shady and she continued to align herself with them. This is an exact lesson in who you surround yourself with impacting your path.
100% I used to love Jaclyn and honestly checked out when she starting going so hard for Morphe because I had a feeling they were shady as shit 😂 Now all I have is untainted memories of the good ol' days ahaha
I try not to be so mean spirited, but kinda sad that forma/morphe were saved 😂 I’ve never liked morphe and or Jaclyn cosmetics and was hoping this was it for them. Oh welll. At least the other brands under forma don’t have to suffer as much from their bankruptcy
Same. There's still hope though. If the brand still under performs (spoiler alert, they probably will) the new owners will likely dump it. Unless they have a really good creative team who can somehow come up with something to save it. But I think creativity is lacking across makeup in general at this point.
Jaclyn Cosmetics may not survive. Forma was bought but that doesn't mean they won't get rid of individual brands. I think they will focus more keeping Quay. And they will probably keep Morphe because it sells.
I don’t think Mac is going to accomplish what they want. People bring in their empties specifically for that free product. I feel like now people aren’t going to take the time to take the empties to Mac, creating more waste
I NEVER assumed a city name of a brand was where they were made; I always assumed it was where the company started/was founded/etc. I’d rather keep my opinions on those who do to myself 😊…
I wouldn't call what Boots did "sabotage", that sounds like they poisoned Sephora's testers or something 🤣 I worked in Boots for quite a while, mostly on the Smashbox counter, and they were def one of the better retail companies to work for. I would say its great marketing for them to have a billboard and in-store events on the same day, they'd be stupid not to 😅
definitely. It's hardly sabotage lol. They only have a partial crossover in markets and boots have regular 20% off premium beauty whereas all Sephora UK's promotions exclude most popular brands, and there's no VIB events etc like in the USA
As someone who lives in the Northwest, I have to tell you we have tons of businesses named Northwest something or other. When your name is a direction, you’ve just gotta expect that.😅
This is mind boggling. I think that company should just liquidate and sell the remaining products for whatever they can get and just end it all. I don't understand how a company would let itself take on that much debt. That's just insane.
The thing about bankruptcy is it allows companies to walk away from their debts or restructure said debts. It is usually the little people that get the bad end of the deal as usual
The thing is modern companies were financed through really low interest lines of credit but since the Federal Reserve is raising interest rates, companies have to cut costs because their debt isn’t cheap anymore. Thus the bankruptcies and layoffs.
@@juliemoses1909 You just explained in so few words what somehow took an economics professor a whole semester to lay out to our class oh so many years ago!
Yesterday I got a text message from Milani saying they were launching a Keep it Flat MINNNN lip minimizer. I didn't even think about what day it was I was just thinking 'well, go off then.' 😂😂😂😂🤣🤣🤣
I don't assume that L'Oréal Paris products are made in France, but I do assume that the company was founded or created in France (which it was I believe).
Love this beauty talk. ❤ It's not just doing your makeup or swathes. It's giving us important information from brands. You know who I miss "Stephanie Nicole"!!
Same! I trusted her reviews 100% and her skincare videos are what lead me to invest in my skincare routine. I miss Kimberly Clark (the CZcamsr who started the “anti-haul” videos)
I was gonna comment something similar. I can't quite pinpoint what aspect it is exactly, but Jen really does look lovely in today's video! Just very put together & professional, I'm loving the entire look! GORGEOUS BOSS BITCH!🤩😍💯💘
To be honest, I was really excited for Sephora to be here in the UK. Unfortunately, they didn’t come with all the big brands that have been inaccessible to us over here. I’m still buying what i want from Boots, (who have really stepped up in their brand offerings ), Cult Beauty & Look Fantastic. And it’s because these other brands constantly offer discounts. £3 off normal price is still £3 during these times.
My friend lives (is native) in Sweden. She said their Sephoras SUCK. I always send her like a 10lb makeup box every 4 months of all the good stuff from over here in the US from Sephora.
I don't know how to feel about the whole trademarking names thing. I agree with Jen that shade names are different than brand names and should have a higher bar for trademarking in general. Celebrities trademarking their children's names feels weird to me for a few reasons. I always worry about kids who are forced into the spotlight so the idea of trademarking their name, essentially for that purpose, before they're able to understand what they're getting into and everything that comes with being in the public eye, is not something I'm into. Especially toys, where there's no way they're just saving that for when she's older and can decide for herself she wants to be a business mogul, and can understand what goes into it. If she's interested in that as kid, I think her parents can easily introduce her to it with their own brands, it doesn't need to be her name in the public. I just worry with limited life experience she can't consent to all this because she doesn't know what she's consenting to. Also it's one thing with a name like North West, which is extremely unique, but where do you draw the line. Is some celebrity going to trademark the name Becky Smith in accessories, then poor Becky Smith with the small Etsy store that sells hair pins is getting sued for using her own name, a very common name? I think I don't like it.
Also Jen I'm all for the confidence we know you're a BROWN lip GIRL STAN my mami is or was too. I'm officially 30 and as a BROWN GIRL I live for a brown lip. HOWEVER I'm living for YOUR LIP COMBOS and The CONFIDENCE this one looks so pretty. To me it's giving Sophisticated mom is going to BRUNCH and the kids are at grandma's. Respectfully. It's such a pretty color. 😍 ❤
No, i didnt think L’Oréal products were made in Paris. That’s just the company name. Same with Maybelline New York. I agree with you about the names and trademarks.
The Boots/Sephora story was mild compared to what companies do everyday behind the scenes. That was smart marketing. Counter-marketing a new store opening is nothing but it lets the new guy know, this will not be easy for you. No different that Sephora offering sales while Ulta’s 21 Days of beauty is in progress. In the end, customers benefit from the discounts.
Sephora UK aren't even doing VIB sales or any of the other events where they do a % off everything! And we have nothing like the Ulta 21 day sale in the UK. The truth is Boots don't need to worry, but I did find this story funny
Why would I go out of my way to return something to mac - go all the way to their stores if they've taken away the incentive? LOL. I have a recycling bin right outside my door. Less effort.
Two things: Is the Boots sabotage any different than Sephora copying Ulta’s 21 days of Beauty everyday product for product? That’s shady too. The Back to Mac program has been doomed for a while. I am shocked they waited this long. I’m sad about it, but the company has changed a lot of the way they do business.
As an ex-Sephora employee, we always price-matched Ulta’s 21 Days of Beauty if we carried the same products (before they advertised that we did). I was actually happy to see them obviously do it because it meant I didn’t need to argue with management about following our own price-matching policy!
It isn't even sabotage or shady, and pretty much all UK beauty/department stores will run concurrent promotions that are similar to or match competitors whether its price, points or free gifts. I've worked in various department stores and standalone boutiques, beauty is extremely competitive and its absolutely ridiculous to think if one store has a promotion/event, the others aren't allowed to 🤣
I've known since I was a child that L'Oréal Paris just meant that's the brand, or it originated there. Like Maybelline NEW York. My child brain was - everything is made in China/Vietnam/Thailand
I’m surprised not paying influencers royalties for Collabs wasn’t more widely known amongst the Influencer industry esp as there were so many of them you’d think the word would get out and the brand would no longer be popular by influencers. Especially the outrage of Nikki tutorials being taken advantage by Too faced ie not paid royalties/how many palettes sold just an upfront payment at the beginning
I totally agree! Using your name as a brand name and trademarking it is different to naming a shade of a product with your name and wanting to trademark a shade name. Pretty sure there must be other companies that have shades named after peoples names.
Paris is the birth place of L'Oreal and its founding family. If someone who has never heard of the brand...assuming its french is correct in my opinion. L'Oreal makes products globally...the French Pharmacies have always been strongly present in the beauty community. These are the thoughts and opinions of a beauty enthusiast and long time ambassador for many companies, including L'Oreal USA.
that new morphe palette reminds me of one of those random neutral palettes from a random brand you dont found buried in a pile of palettes at Marshalls
On the North West thing. My 10 year old has said for two years she wants to develop cosmetics lines. If I had KK money I would totally help her, once she got her education in bio chem, design, and color theory.
I was just in Westfield Mall in London while visiting my son. It is an amazing mall. Beauty is HUGE in London. There are so many makeup venues. Boots is a "drugstore" but has some very high end makeup. It's incredible. They were updating their makeup area to compete with Sephora which opened the week after we left. There was advertising for the store everywhere! My son, who lives five minutes from the mall, said there was a seven hour wait to get into Sephora the day it opened.
Lmao sabotage isn't the right word for it, it's called smart marketing. Why allow Sephora to try and barge their base simply because they now want to invest in uk? Boots have been the go-to for UK customers for decades🤷🏻♀️ it wasn't mean, it was all in jest
If Jaclyn was smart she would have just offered to cancel the money that Forma owes her and just gotten full control of her brand before the company even filled for bankruptcy. But then again, she truly believes she's the owner so she may not even realize what's happening 🤷♀️
I have been a blogger here in Canada since 2012. I know the ins and outs of PR. However I am really disappointed to see the poor management of Forma and how they owe so much money to the collaborators
As a lifelong resident of the Pacific Northwest, I get a wierd kind of ick thinking that it could be trademarked as a name alone when it's associated with so many places and existing brands, but I'm not a Kardashian fan so it's also that 🤓🙃
You can't just trademark a name with nothing associated. Like I couldn't just file to trademark "Lucy" with absolutely no business or product attached and have it granted 😅 It doesn't work like that. We hear stupid stories all the time of celebrities trying to trademark random stuff and what we don't hear is that they are probably 99% rejected lol
L'oreal is actually made in France, but for European market, probably not in Paris, but somewhere else. Or some products are made in other European countries. But in US they have their own manufacturing. But it was never confusing to me, they were founded in Paris so that is why they have this in the name
It’s ridiculous to think something is manufactured in a place, just because the company has a location in its name. So many companies (mine included) use city/state/country in the name because of where it was founded, not to mention many other reasons. If you want to know where something is manufactured, read the packaging info.
What happened with Morphe in respect to Jaclyn Hill is the best example of Karma and that the truth always comes out later if not sooner! Jenn…I just want you to know that I love listening to you and the layout of your videos the way you segment topics! I not only look forward, but come to depend on your channel and videos like watching the news! The major news stations are really missing out on including you in the news on TV…beauty has become just as news worthy as anything else in our world today…Love you lots!!!xoxoxo
I’ve never really thought much about L’Oréal and L’Oréal Paris I just see it as that’s their name. They just decided to have that in the name for whatever reason. And the products clearly say made in _ when you buy a product so it’s not hard to find out where it’s made
Uoma beauty released a powder with that same mechanism last year (or maybe even more than a year). I don’t know if Uoma Beauty invented that, but it’s interesting how now after seeing their success with it, a bigger brand wants to jump on that bandwagon and act like it’s new.
My sons at a very young age where thought our business and asked how do you want to see this business grow for your future of the business. Now grown adults they appreciate how they where included in their future business
Thank you so much for your love on the maneater palette! I'm so glad you liked it!! And really appreciate you featuring it. Definitely going to have to try out Carnivore as a lipstick myself now 😂😂 you look absolutely stunning!! 😍❤️❤️
@@mmgnz Thank you so much!! Really do appreciate it ❤❤ Pre-orders will open from Monday 10th April at 6pm B.S.T - or you can wait for the full restock next month :) x
I've been sorta listening. Then I finally looked at my screen and saw how gorgeous you look. Just your hair being flipped makes such a high positive impact on you.
I think it's a brilliant move for Urban Decay. I know some people think that companies should stay in their own lane but Urban Decay doing sex products is a cross over that I'm here for!
OMG thank you so much for introducing me to Attitude Cosmetics, I have never heard of them until I watched this video. Absolutely love their style of products, am literally ordering stuff as I'm writing this comment. Thank you so much for your video Jen, love your content, you do such an amazing job at keeping us updated and informed. I just love listening to you talking about makeup, makeup, and more makeup. Your passion for creating your content is honestly inspiring.
L'Oréal is a French brand based in Paris. Companies can manufacture their products wherever they want, it doesn't change the fact it's a French company.
Hey Jen ❤ I’ve never thought that Toyota or Honda made all their cars in Asia. I assume that maybe the L’Oreal Paris’ headquarters may be in France but their products would be made in the country it’s being distributed.
Kinda think it’s the fact that the names are both nail polish. My niece is named Chloe and there are perfume eyeshadow and lip colors with her name, yes I buy them all. Maybe because they are the same type of products it’s different.
Maybelline New York is also manufactured in Arkansas. I never thought much of the name, other than to think they were trying to sound fancy. Truth be told, when I think of Northwest, I think of the now defunct airline.
L'Oreal Paris makes me think that the brand is French, not that the products are made in France. Also, they probably manufacture all over the world to save on distribution, I doubt that the products I buy here in Italy are made in the US...
Tickle Me Elmo craze was 1996!! I remember cause I bought one for my daughter (before November) for Xmas... but since she was only going to be 6 months old.... my husband wanted me to SELL it!! (they were going for crazy prices!) I of course said NO. LOL
I just found your channel and it is a breath of fresh air. The topics you've spoken of I'd have never known! Love the knowledge, love your makeup and thank you for being you! ❤🌈🙏😅
I don’t think a lot of people will keep bringing empties to MAC. I actually never did but still have some saved, cuz in my head I was going to try it 😅well, I guess it will go into my city recycling bin.
I am disapointed as well not getting a free MAC product when empties were returned, however, they introduced a points levels system, to get you good discounts etc... I do not think we will be loossing much... as for Brand names and where products are made, did you ever think that Morphe products were made in California? 😂 thanks for all you do Jen!
L'orèal Paris, Maybelline New York, Rimmel London. What do they have in common? They're sold at Walmart! No confusion and no need to assume they're made in only one place.
Boots, studies show that attacking competitors doesn't work. The back to MAC the non-recyclable stuff is burned in an incinerator that turns a turbine to produce power. My old company did the same thing as part of being a zero waste facility.
It's super smart for celebrities to trademark their kids names early if only for protecting it to keep anyone else from using it in an exploitative way.
Trademarks don't work like that though, you can't just speculatively trademark something with no proof that it is associated with a recognised brand. It isn't super smart, its having more money than sense to make filings that will be rejected. I don't know where this weird idea is coming from that you need to trademark things immediately to start a brand/business, you don't. Trademark law is very complicated and generally exists to protect large brands from small imitators and for most businesses will be completely unnecessary.
I don't think that MAC is selling as much as they've used to. In Europe we never had the option to bring back empty mac product and get something new. They were always expensive for the European market. Now, as their sales significantly dropped, they are even sold on Zalando for really great prices. But, there are better products on the market, composition wise.
This weekly business video really hits the spot with my business degree! Wow! Let’s give and get nothing. As an aside, your hair looks absolutely beautiful today. Yeah you!
we never had back to Mac in the Netherlands, but we did get the mail about back to Mac ending. They didn't do the program in the Netherlands because they couldn't get a tax deduction for the free products.
The interesting part about naming your brand with your name is Jaclyns situation now. What if she doesn't like the new direction that the new owner proposes? Can she break the licensing agreement easily or they could sell some awful crap under her name, and he has no say in it? I have heard about cases like that before. And even if she breaks the licensing agreemend I doubt that it would be easy to establish her own brand under the exact same name. And on the other hand we had KVD brand, it was her name so it wasn't easy to sell it after she got herself involved into controversy. I think giving your brand your exact name isn't the best idea. Unless you are well established, decades of experience and being public person and you run your own brand, no one else has say in it, and you would never want to sell it (but who can predict that).
As an ex-employee, it's insane that Back to MAC is over. Used to love people bringing in their bags of old products from old collections and going through them, talking to the customer about the memories associated with each product. Super fun. I guess people can still do that but I don't understand ending the free product.
To me its sad that consumers would stop doing it just because of the lack of product refund. Sure some will stop but I suspect they are banking on the face that people are much more environmentally conscious now and will still bring them back.
ugh, i’m so upset it’s over! i have a few empties that i was excited to exchange in the coming months for a lipstick but now we can’t anymore :( i’ll still bring the packaging in but it makes me somewhat less inclined to buy many more mac products in future.
I have a bunch of empties I would still turn in - I don’t need a free product I just want them empties to not end up as more trash.
@@tyrsis yeah I really hope everyone still has that attitude ☺️
@@laur83 right? Like Susan bringing in six Oyster Girl lip glosses should be able to get a free Oyster Girl to continue the cycle.
"Kim Kardashian should trademark her daughter's name if that's the direction she wants to go." No pun intended 🤣
Omg…did I say that??? 😂😂😂
@Jen Luv LOL yes! 😆
😂😂
Hahahaha
Calling it now:
Jen in three days from now: IT'S NOT OVER!!!
My thought too. 😂
I can hear her voice saying that!
"Y'ALL!!!!"
@@ashleys4652 I was a bit early, but I called it!
I’m sorry, but Mac knows good and well that by taking away the reward for Back to Mac they are insuring that a ton of their packaging will now end up in landfills.
heck yeah!
They aren't cruelty free either, I won't buy from them
With the L'oreal thing - I always assumed that the Paris part was where the original company/shop was based and founded - not necessarily where the products were made.
Edit: that said there seem to be a lot of brands just slapping the name of a city like Paris or London or New York just to make their "brand" look posh. I don't think a company should be able to do that if the company isn't based there or the product isn't made there. That's when it gets misleading
L’Oreal Paris is a separate entity. L’Oreal Paris is the parent company, L’Oreal is a subsidiary in the US. I worked for them for 2 years in HR doing budgets. Amazing company to work for btw.
@@nivee17 Is that amazing GOOD or amazing BAD?
And who's to say that " Maybelline New York " doesn't actually mean "Maybelline Poughkeepsie"? New York is also a state, and there are plenty of areas in NYC that aren't exactly glamorous...
I always thought it was the vibe they were going for. Like L'Oreal was for Parisian style make up, Rimmel was for London, etc. How authentic to the area their marketing was is debatable, but that's how I've always taken it 😂
i’ve never thought their makeup was necessarily made it france bc of the paris in the name. just that the company was founded there and has their headquarters in paris. i drove past a large l’oréal building when i was in france last year, which i imagine was their HQ. like how essence is a german brand but has their products manufactured all over europe.
Hey Jen! I actually agreed with the judge concerning L’Oreal Paris. L’Oreal was formed in 1909, in Paris, and originally sold hair dye to Paris salons. The company likely keeps the name as a nod to its heritage…they were born and its formative years were in Paris…I don’t think the fact that the word Paris is in the name should cause people to make an assumption about where products are manufactured over a 100 years later. I am sure in many industries there are company names with a location in the title and it has nothing to do with where their products are manufactured. Thanks for today’s informative show!!❤
I REALLY wish Mac would have kept the Back to Mac program the same, with the exception of raising the return limit to 8 or 10. It was a great incentive for consumers to be rewarded for recycling. A lot of those empties are going to go in the trash now which goes in the opposite direction of what Mac is supposedly trying to do.
I think they made two pretty foolish mistakes. First, in a very crowded makeup market, they did something that could disappoint or alienate some of their customers and thought that was a better idea than what they were doing. From the customers perspective, they took some thing away but did not replace it with anything comparable, and that can feel like a loss.
Second, they failed to take into account that most of us do the thing that is easy, taking the path of least resistance. If we don’t get something for taking our empties back to the store, why should we make a trip over there when we can just throw the empties away? I think they are overestimating the dedication of people that are into environmental issues Because while people say they care, their day-to-day actions often don’t reflect that.
I wonder if they will take the time to track return of empties to see if they are still doing something to reduce plastics from being thrown away. I tend to think they won’t because they seem to be ignoring principles in social psychology and in marketing. I hope I’m wrong about that, and I would be pleasantly surprised.
They test on animals so it's no surprise. I refuse to support them
I had the same thought about Mac just doing a “refill” system instead. So many of their packages could easily be updated to (for example) have the pan pop out, or the inside of the lipstick tube pop out and a new one put in. They could quickly train employees how to do that. Seems like a better way to reduce plastic waste. Especially since makeup “collecting” has become less popular.
A refill system would be awesome. Hopefully they will head in that direction eventually.
I love that idea. I think refillable stuff would be great for most brands to introduce. Or the option of a standard size companies could use. I would buy decorative compacts and replace what I have in them and love that so much
And the fact that Morphe was doing all this and these influencers rode so hard for them, makes me side eye every single one of them...which I mean I have been doing that for awhile now!!!
"Never trust anyone with a Morphe code!"
I would be lying if I said I didn’t wish Morphe and Jaclyn Cosmetics to just go down… especially because of how vile JH has been
Same!! I used to love her and now I cannot stand her!!! Unsubbed to all her socials & her YT. The Koze thing & how disgusting & you’re right…. “Vile” she has been…. I am DONE w her. I think her downfall is coming anyhow. So many old supporters are waking up (myself included). All her new launches are just failures at this point
SAME 💯%!!
Same. I thought she was okay when I found her channel a couple years ago (didn't keep up much with makeup and social media much for a while so I missed all the Beauty youtuber hype era), but then she got really annoying with her content and attitude. I became very bored with her content VERRRYYY quickly (after a couple of months actually). Then when I found out what she did with koze and that attitude, I just completely stopped following her on everything and got rid of everything I had of hers (found the vault palettes at tjmaxx so I grabbed a few but only ever used one). Then I even got rid of the one morphe palette I had because I was able to find the tones in rest of my collection. Can't stand the brand anymore and will refuse to purchase anything from them!
Same as much as I hate to admit it I just wanted her to be honest and come clean but nope she’s promoting her new launch using heavy filters like wtf? False advertising
In the words of Evie from The Mummy: "Nasty little fellows...always get their comeuppance. Always." Their day will come.
It makes sense that Jaclyn would be owed the most. She was their biggest pusher. I don’t think it’s right and it sucks for her. But I think EVERYONE told her for ten years that they were shady and she continued to align herself with them. This is an exact lesson in who you surround yourself with impacting your path.
100%
I used to love Jaclyn and honestly checked out when she starting going so hard for Morphe because I had a feeling they were shady as shit 😂 Now all I have is untainted memories of the good ol' days ahaha
oh no, she deserves it. She's quite the con artist
@@MonsterProblemsagreed 100%. Karma is hopefully catching up with her and it’s long overdue.
Yup. There's a lot of people who told her not to do certain things and she did them anyway. She should have stuck with Marlena
@@MonsterProblems 💯 !!!
I try not to be so mean spirited, but kinda sad that forma/morphe were saved 😂 I’ve never liked morphe and or Jaclyn cosmetics and was hoping this was it for them. Oh welll. At least the other brands under forma don’t have to suffer as much from their bankruptcy
Is it really surprising? Someone always has to come save Jaclyn at least. Never forget she never owned her brand and still doesn’t
Morphe is a hot mess lol hopefully people will take this whole thing to heart and see them for how crap they are.
Same. There's still hope though. If the brand still under performs (spoiler alert, they probably will) the new owners will likely dump it. Unless they have a really good creative team who can somehow come up with something to save it. But I think creativity is lacking across makeup in general at this point.
Jaclyn Cosmetics may not survive. Forma was bought but that doesn't mean they won't get rid of individual brands. I think they will focus more keeping Quay. And they will probably keep Morphe because it sells.
Forma screwed over so many people, so they didn't deserve to be saved.
I don’t think Mac is going to accomplish what they want. People bring in their empties specifically for that free product. I feel like now people aren’t going to take the time to take the empties to Mac, creating more waste
I rolled my eyes at the amount Jaclyn is owed. She'll live. That's what happens when you wanna bestie with a mediocre brand who has no backbone.
I NEVER assumed a city name of a brand was where they were made; I always assumed it was where the company started/was founded/etc. I’d rather keep my opinions on those who do to myself 😊…
I wouldn't call what Boots did "sabotage", that sounds like they poisoned Sephora's testers or something 🤣 I worked in Boots for quite a while, mostly on the Smashbox counter, and they were def one of the better retail companies to work for. I would say its great marketing for them to have a billboard and in-store events on the same day, they'd be stupid not to 😅
I agree. I saw the title of the video and it had me thinking the CEO did something illegal lol
definitely. It's hardly sabotage lol. They only have a partial crossover in markets and boots have regular 20% off premium beauty whereas all Sephora UK's promotions exclude most popular brands, and there's no VIB events etc like in the USA
Yes it’s quite funny to me. Sabotage is a big word, competitive yes.
Cue The Beastie Boys….
As someone who lives in the Northwest, I have to tell you we have tons of businesses named Northwest something or other. When your name is a direction, you’ve just gotta expect that.😅
This is mind boggling. I think that company should just liquidate and sell the remaining products for whatever they can get and just end it all. I don't understand how a company would let itself take on that much debt. That's just insane.
i dont remember the last time a Morphe product was a hit,
The thing about bankruptcy is it allows companies to walk away from their debts or restructure said debts. It is usually the little people that get the bad end of the deal as usual
The thing is modern companies were financed through really low interest lines of credit but since the Federal Reserve is raising interest rates, companies have to cut costs because their debt isn’t cheap anymore. Thus the bankruptcies and layoffs.
@@juliemoses1909 You just explained in so few words what somehow took an economics professor a whole semester to lay out to our class oh so many years ago!
@@Taiiveon seriously. Everything I've ever tried from them has been absolutely terrible.
Yesterday I got a text message from Milani saying they were launching a Keep it Flat MINNNN lip minimizer.
I didn't even think about what day it was I was just thinking 'well, go off then.' 😂😂😂😂🤣🤣🤣
I don't assume that L'Oréal Paris products are made in France, but I do assume that the company was founded or created in France (which it was I believe).
Same
I always assumed the Paris meant where L’Oréal was originally founded
Love this beauty talk. ❤ It's not just doing your makeup or swathes. It's giving us important information from brands.
You know who I miss "Stephanie Nicole"!!
Same! I trusted her reviews 100% and her skincare videos are what lead me to invest in my skincare routine.
I miss Kimberly Clark (the CZcamsr who started the “anti-haul” videos)
Haven’t even watched the whole vid yet but I’ve gotta say your outfit/makeup look today are both beautiful on you and suit you so well!
I was gonna comment something similar. I can't quite pinpoint what aspect it is exactly, but Jen really does look lovely in today's video! Just very put together & professional, I'm loving the entire look! GORGEOUS BOSS BITCH!🤩😍💯💘
To be honest, I was really excited for Sephora to be here in the UK.
Unfortunately, they didn’t come with all the big brands that have been inaccessible to us over here.
I’m still buying what i want from Boots, (who have really stepped up in their brand offerings ), Cult Beauty & Look Fantastic. And it’s because these other brands constantly offer discounts. £3 off normal price is still £3 during these times.
totally agree with you, I'm doing the same! Even Space NK recently did 20% off everything :D
Look Fantastic 🌹🌹❤
My friend lives (is native) in Sweden. She said their Sephoras SUCK. I always send her like a 10lb makeup box every 4 months of all the good stuff from over here in the US from Sephora.
@@i_bleed_makeup1187 thats so nice!
That whole Sephora/Boots thing reminds me of the plot to a bad teen movie where two characters are fighting to be prom queen.
I don't know how to feel about the whole trademarking names thing.
I agree with Jen that shade names are different than brand names and should have a higher bar for trademarking in general.
Celebrities trademarking their children's names feels weird to me for a few reasons.
I always worry about kids who are forced into the spotlight so the idea of trademarking their name, essentially for that purpose, before they're able to understand what they're getting into and everything that comes with being in the public eye, is not something I'm into.
Especially toys, where there's no way they're just saving that for when she's older and can decide for herself she wants to be a business mogul, and can understand what goes into it.
If she's interested in that as kid, I think her parents can easily introduce her to it with their own brands, it doesn't need to be her name in the public. I just worry with limited life experience she can't consent to all this because she doesn't know what she's consenting to.
Also it's one thing with a name like North West, which is extremely unique, but where do you draw the line. Is some celebrity going to trademark the name Becky Smith in accessories, then poor Becky Smith with the small Etsy store that sells hair pins is getting sued for using her own name, a very common name?
I think I don't like it.
for the l'oreal Paris thing I usually assume that that's where the company is from/ was founded there, not that that's where the products are made
Also Jen I'm all for the confidence we know you're a BROWN lip GIRL STAN my mami is or was too. I'm officially 30 and as a BROWN GIRL I live for a brown lip. HOWEVER I'm living for YOUR LIP COMBOS and The CONFIDENCE this one looks so pretty. To me it's giving Sophisticated mom is going to BRUNCH and the kids are at grandma's. Respectfully. It's such a pretty color. 😍 ❤
No, i didnt think L’Oréal products were made in Paris. That’s just the company name. Same with Maybelline New York. I agree with you about the names and trademarks.
I'll never ever forget seeing all of the news stories of the ladies throwing down at the Targets/WalMarts/etc for those "Tickle Me Elmos" 😂😂😂
The Boots/Sephora story was mild compared to what companies do everyday behind the scenes. That was smart marketing. Counter-marketing a new store opening is nothing but it lets the new guy know, this will not be easy for you. No different that Sephora offering sales while Ulta’s 21 Days of beauty is in progress. In the end, customers benefit from the discounts.
Exactly what I said about the Sephora sales during Ulta's big sales. They do it all the time and the Boots thing is no different.
I thought it was weird that Sephora was having an unannounced sale on the same stuff ulta was having sales on lmao
Sephora UK aren't even doing VIB sales or any of the other events where they do a % off everything! And we have nothing like the Ulta 21 day sale in the UK. The truth is Boots don't need to worry, but I did find this story funny
@@jojomarch what a surprise, why would they offer discounts to a country being screwed so hard by the gov 🤔
@@halfwen4575 I don't understand
When you said Kim trademarking North Wests name if that’s the direction she wants to go in made me giggle 🤭
Why would I go out of my way to return something to mac - go all the way to their stores if they've taken away the incentive? LOL. I have a recycling bin right outside my door. Less effort.
Two things: Is the Boots sabotage any different than Sephora copying Ulta’s 21 days of Beauty everyday product for product? That’s shady too. The Back to Mac program has been doomed for a while. I am shocked they waited this long. I’m sad about it, but the company has changed a lot of the way they do business.
I don’t consider the Sephora price matching Ulta as the same thing. I appreciate if my favorite store does price matching
As an ex-Sephora employee, we always price-matched Ulta’s 21 Days of Beauty if we carried the same products (before they advertised that we did). I was actually happy to see them obviously do it because it meant I didn’t need to argue with management about following our own price-matching policy!
It isn't even sabotage or shady, and pretty much all UK beauty/department stores will run concurrent promotions that are similar to or match competitors whether its price, points or free gifts. I've worked in various department stores and standalone boutiques, beauty is extremely competitive and its absolutely ridiculous to think if one store has a promotion/event, the others aren't allowed to 🤣
I've known since I was a child that L'Oréal Paris just meant that's the brand, or it originated there. Like Maybelline NEW York. My child brain was - everything is made in China/Vietnam/Thailand
I’m surprised not paying influencers royalties for Collabs wasn’t more widely known amongst the Influencer industry esp as there were so many of them you’d think the word would get out and the brand would no longer be popular by influencers. Especially the outrage of Nikki tutorials being taken advantage by Too faced ie not paid royalties/how many palettes sold just an upfront payment at the beginning
I wonder if there was an NDA involved.
I totally agree! Using your name as a brand name and trademarking it is different to naming a shade of a product with your name and wanting to trademark a shade name. Pretty sure there must be other companies that have shades named after peoples names.
I own over 500 polishes. There are absolutely brands with proper names as color name.
Paris is the birth place of L'Oreal and its founding family. If someone who has never heard of the brand...assuming its french is correct in my opinion. L'Oreal makes products globally...the French Pharmacies have always been strongly present in the beauty community. These are the thoughts and opinions of a beauty enthusiast and long time ambassador for many companies, including L'Oreal USA.
When I see L'oreal I only hear James and Robert saying "lorl" LOL
that new morphe palette reminds me of one of those random neutral palettes from a random brand you dont found buried in a pile of palettes at Marshalls
On the North West thing. My 10 year old has said for two years she wants to develop cosmetics lines. If I had KK money I would totally help her, once she got her education in bio chem, design, and color theory.
I was just in Westfield Mall in London while visiting my son. It is an amazing mall. Beauty is HUGE in London. There are so many makeup venues. Boots is a "drugstore" but has some very high end makeup. It's incredible. They were updating their makeup area to compete with Sephora which opened the week after we left. There was advertising for the store everywhere! My son, who lives five minutes from the mall, said there was a seven hour wait to get into Sephora the day it opened.
Easy solution for L’Oreal Paris; open up a factory in Paris, Kentucky or Paris, Texas. 😂
Lmao sabotage isn't the right word for it, it's called smart marketing. Why allow Sephora to try and barge their base simply because they now want to invest in uk? Boots have been the go-to for UK customers for decades🤷🏻♀️ it wasn't mean, it was all in jest
If Jaclyn was smart she would have just offered to cancel the money that Forma owes her and just gotten full control of her brand before the company even filled for bankruptcy. But then again, she truly believes she's the owner so she may not even realize what's happening 🤷♀️
I get excited over your Sunday Morning videos like I did about Saturday morning cartoons when I was a kid!!! ❤ Thank you for the amazing content!!! 😊
I have been a blogger here in Canada since 2012. I know the ins and outs of PR. However I am really disappointed to see the poor management of Forma and how they owe so much money to the collaborators
As a lifelong resident of the Pacific Northwest, I get a wierd kind of ick thinking that it could be trademarked as a name alone when it's associated with so many places and existing brands, but I'm not a Kardashian fan so it's also that 🤓🙃
You can't just trademark a name with nothing associated. Like I couldn't just file to trademark "Lucy" with absolutely no business or product attached and have it granted 😅 It doesn't work like that. We hear stupid stories all the time of celebrities trying to trademark random stuff and what we don't hear is that they are probably 99% rejected lol
L'oreal is actually made in France, but for European market, probably not in Paris, but somewhere else. Or some products are made in other European countries. But in US they have their own manufacturing. But it was never confusing to me, they were founded in Paris so that is why they have this in the name
Uoma's setting powder has the same packaging as the new makeup forever. It's great and far less messy.
Soooo easy to travel with!!! I love it! Plus less messy if you are clumsy and drop it
It’s ridiculous to think something is manufactured in a place, just because the company has a location in its name. So many companies (mine included) use city/state/country in the name because of where it was founded, not to mention many other reasons.
If you want to know where something is manufactured, read the packaging info.
If u missed anything on the Ulta 22 days u want they put a 22 day with pretty much everything that was on 21 days 50% off online today.
Thank you, didn’t know this.
Jen you are the only reason I get up early after working late last night. I love what’s up in makeup. Thanks so much for all your hard work!! ❤❤❤
What happened with Morphe in respect to Jaclyn Hill is the best example of Karma and that the truth always comes out later if not sooner! Jenn…I just want you to know that I love listening to you and the layout of your videos the way you segment topics! I not only look forward, but come to depend on your channel and videos like watching the news! The major news stations are really missing out on including you in the news on TV…beauty has become just as news worthy as anything else in our world today…Love you lots!!!xoxoxo
I’ve never really thought much about L’Oréal and L’Oréal Paris I just see it as that’s their name. They just decided to have that in the name for whatever reason. And the products clearly say made in _ when you buy a product so it’s not hard to find out where it’s made
No I don’t associate brand name to where it’s made. Texas Pete is a popular hot sauce. It’s made in the Carolina’s somewhere. ❤
Boots CEO giving me old film noir vibes "yeah, I did it - and I'm glad, see! Glad!"
Uoma beauty released a powder with that same mechanism last year (or maybe even more than a year). I don’t know if Uoma Beauty invented that, but it’s interesting how now after seeing their success with it, a bigger brand wants to jump on that bandwagon and act like it’s new.
Smashbox had the twist up packaging in their Halo powder about 10 years ago.
My sons at a very young age where thought our business and asked how do you want to see this business grow for your future of the business. Now grown adults they appreciate how they where included in their future business
Thank you so much for your love on the maneater palette! I'm so glad you liked it!! And really appreciate you featuring it. Definitely going to have to try out Carnivore as a lipstick myself now 😂😂 you look absolutely stunning!! 😍❤️❤️
Beautiful pallet , but it’s sold out!
@@mmgnz Thank you so much!! Really do appreciate it ❤❤ Pre-orders will open from Monday 10th April at 6pm B.S.T - or you can wait for the full restock next month :) x
I need to save up to get it. Love the colorstory.
thank you so much!!@@muamelanie
I've been sorta listening. Then I finally looked at my screen and saw how gorgeous you look. Just your hair being flipped makes such a high positive impact on you.
I think regarding the ELF X American Eagle Perfect Phit lipstick, “phit” is pronounced “fit.”
Thank you!! I did NOT get it! 😂
I think it's a brilliant move for Urban Decay. I know some people think that companies should stay in their own lane but Urban Decay doing sex products is a cross over that I'm here for!
Thank you for all your hard work. I was waiting for this update.
OMG thank you so much for introducing me to Attitude Cosmetics, I have never heard of them until I watched this video. Absolutely love their style of products, am literally ordering stuff as I'm writing this comment. Thank you so much for your video Jen, love your content, you do such an amazing job at keeping us updated and informed. I just love listening to you talking about makeup, makeup, and more makeup. Your passion for creating your content is honestly inspiring.
L'Oréal is a French brand based in Paris. Companies can manufacture their products wherever they want, it doesn't change the fact it's a French company.
Arkansas here! There is a Paris, Arkansas so that may be why L’Oréal Paris is called that.
Hey Jen ❤ I’ve never thought that Toyota or Honda made all their cars in Asia. I assume that maybe the L’Oreal Paris’ headquarters may be in France but their products would be made in the country it’s being distributed.
Kinda think it’s the fact that the names are both nail polish. My niece is named Chloe and there are perfume eyeshadow and lip colors with her name, yes I buy them all. Maybe because they are the same type of products it’s different.
Maybelline New York is also manufactured in Arkansas. I never thought much of the name, other than to think they were trying to sound fancy. Truth be told, when I think of Northwest, I think of the now defunct airline.
L'Oreal Paris makes me think that the brand is French, not that the products are made in France. Also, they probably manufacture all over the world to save on distribution, I doubt that the products I buy here in Italy are made in the US...
Tickle Me Elmo craze was 1996!! I remember cause I bought one for my daughter (before November) for Xmas... but since she was only going to be 6 months old.... my husband wanted me to SELL it!! (they were going for crazy prices!) I of course said NO. LOL
I just found your channel and it is a breath of fresh air. The topics you've spoken of I'd have never known! Love the knowledge, love your makeup and thank you for being you! ❤🌈🙏😅
Lancôme has a i phase eye makeup remover that is a category best seller and has been for years.
I don’t think a lot of people will keep bringing empties to MAC. I actually never did but still have some saved, cuz in my head I was going to try it 😅well, I guess it will go into my city recycling bin.
Update: Urban Decay definitely April Fools folk with that “product”
That’s what I thought too but nopeeee it’s real 😂
I am so sick of sexualizing make up...like whyyyyyy
I am disapointed as well not getting a free MAC product when empties were returned, however, they introduced a points levels system, to get you good discounts etc... I do not think we will be loossing much... as for Brand names and where products are made, did you ever think that Morphe products were made in California? 😂 thanks for all you do Jen!
L'orèal Paris, Maybelline New York, Rimmel London. What do they have in common? They're sold at Walmart! No confusion and no need to assume they're made in only one place.
Considering what Jaclyn did to Marlena with her Makeup Geek collab, it seems like karma that she's now getting screwed out of $ from Morphe.
You look so beautiful Jen 😍 and thank you for being you and bringing us the tea 😊
Who was the CFO of Morphe/Forma? Like who the hell was running their financial department? How do they not pay anyone ever. I’m baffled.
Boots, studies show that attacking competitors doesn't work. The back to MAC the non-recyclable stuff is burned in an incinerator that turns a turbine to produce power. My old company did the same thing as part of being a zero waste facility.
It's super smart for celebrities to trademark their kids names early if only for protecting it to keep anyone else from using it in an exploitative way.
Trademarks don't work like that though, you can't just speculatively trademark something with no proof that it is associated with a recognised brand. It isn't super smart, its having more money than sense to make filings that will be rejected. I don't know where this weird idea is coming from that you need to trademark things immediately to start a brand/business, you don't. Trademark law is very complicated and generally exists to protect large brands from small imitators and for most businesses will be completely unnecessary.
Mad love for you Jen
That poem is golden! 😂😂😂
A brand name is different than a shade name.
I feel like North West is going to be the greatest example of nepo baby 😂
"Waste to energy" is a fancy term for "We burn the plastic because it's mostly oil-derived".
I’m less concerned about Chat GPT coming for anyone’s job now.
Thank you Jen for bringing live chat together for us. We'll miss you !! see you soon
Have a great APRIL Collective Brain
I don't think that MAC is selling as much as they've used to. In Europe we never had the option to bring back empty mac product and get something new. They were always expensive for the European market. Now, as their sales significantly dropped, they are even sold on Zalando for really great prices. But, there are better products on the market, composition wise.
The poem at the end! 😂😂
Ever heard of a restaurant called Texas Roadhouse? They started in Clarksville, Indiana. They have wonderful food! ❤
This weekly business video really hits the spot with my business degree! Wow! Let’s give and get nothing.
As an aside, your hair looks absolutely beautiful today. Yeah you!
Thank you so much for covering this!
MAC was innovative on the environmental front and now it's like they are going backwards. No one is gonna save their wmpites anymore, let's be real.
It's all black plastic too, so most places can't recycle them locally
I’ve always assumed that if a brand has the name of a place in its name that means that is where the brand was founded.
Omg I loved Melissa!! Y’all ready for the weekend baby
we never had back to Mac in the Netherlands, but we did get the mail about back to Mac ending. They didn't do the program in the Netherlands because they couldn't get a tax deduction for the free products.
~14.2
If I'm curious I look on label or internet to see *where* it's manufactured. Thanks Ralph Nader.
The interesting part about naming your brand with your name is Jaclyns situation now. What if she doesn't like the new direction that the new owner proposes? Can she break the licensing agreement easily or they could sell some awful crap under her name, and he has no say in it? I have heard about cases like that before. And even if she breaks the licensing agreemend I doubt that it would be easy to establish her own brand under the exact same name. And on the other hand we had KVD brand, it was her name so it wasn't easy to sell it after she got herself involved into controversy. I think giving your brand your exact name isn't the best idea. Unless you are well established, decades of experience and being public person and you run your own brand, no one else has say in it, and you would never want to sell it (but who can predict that).
Talk to Bobbi Brown about it