There is so much information out there on making business models and business plans. Most of these resources I find hard to digest. This is by far the best material out there. Massive thumbs up.
a person sometimes have a lot of ideas but he or she gives it up because of lack of knowledge how to draw or plan the things. this is very useful guide for us to think, do and much more...thank you very much sir!
Brilliant- just amazing. Thank you! As this is an older video by now, it’s still fascinating to see how nespresso have still retained their global dominance and culture- even with lapsed patents.
The most ingenious move by Nespresso was including a substantial sampler pack of pods with the machine so idiots like me literally did not notice that I couldn't buy them at any store until I was already12 cups into bliss. I was very confused when I couldn't find the pods at the store where I bought the machine.... or at any store for that matter. So, I ordered online. Their product was so unique that I didn't even look for pods at the time because I needed to sample to see what I liked, and they included enough to last me a week so I didn't try to guess. Just mindblowingly smart on so many levels.
Thanks to you Gonzalo for sharing, this information rich presentation.was well done. The explanation of the design phase, for the benefit of people who did not get it, is the creation of multiple business models for the same products or services thereby arriving at a close to optimal design. .
You have a lovely sounding voice and this is brilliant advice. I am a creative designer with a background as broad as industrial, concept, graphic and web design, and so trying to simplify my product has been a huge challenge for me personally. Frameworks such as this liberate one from feeling as though you are strapped in to your business plan, and make the planning itself a much more creative act of design. I know a lot about more high end design methodology used for planning and innovation, if you'd ever feel that you could use such expertise, I'd be happy to return some time back to you!
“Opportunity cost is the value of the next-best alternative when a decision is made; it's what is given up,”, That is the reason why Nesspreso's business model is successful. It give you free time.
For a video that's largely about the value of visual information in working through complex challenges (like creating a business model), it's wonderfully ironic that the producer made a choice to include a talking head in the bottom left quadrant of the video that adds next-to-no meaningful information to the presentation while actually blocking out relevant information that's contained on many of the slides and images within the video.
I know I'm not on my own in that I prefer to see the person talking to me, gives videos a personalized feel. Like it's being delivered specifically to me and not just boring information sitting there. Seems to give it more credibility. We all learn differently.
Does the person's image have to be onscreen the entire time? Or could it be more effective if editing is used to show the person briefly and then focus on the content that is the actual focus of the video?
@@1979WURST It's often very helpful to get feedback like the sort that AC offered. Not only that, but AC didn't (refreshingly so, for an anonymous internet poster) use any profanity or launch into an ad hominem attack. If I produced that video, I'd thank AC. :)
Hola Pamela, te recomiendo aprender inglés. Es muy buena herramienta para comunicarte con gente especializada en casi cualquier cosa. Muchos de estos videos explican detalladamente en lo que consiste el Modelo de Negocio CANVAS.
Hello presenter....! My name is Kosorl from Cambodia and currently I am a student at uni. I am really interesting with business model Canvas. I will try to find the answers for your question: What is business model? For my own answers is the way of our strategy to manage our business and before we start running our business. Please you tell me if my answers are not right. About my dream I would like to be a young entrepreneurship in Cambodia when I graduate uni and i will run my small business the first step. Let me ask you some questions 1. How can I start my small business? 2. What should I have before start business? 3. What is your strategy to make business? Thank you for your presentation in CZcams and I really enjoy with your presentation. I would like to wish you all the best. Sincerely Kosorl Siem Reap, Angkor. 23/05/2015.
+Kosol Oun Hi Kosol, you might be interested in our free online course go.epfl.ch/ventureMOOC - We also have a facebook group where you can post questions. For specific questions regarding the course, please email venturemooc@epfl.ch. Best of luck! Nettra from @ventureMOOC
Any problems using this video in a college webquest? Is this video under a creative commons license? How do I accredit in a webquest. Do I need to insert a text box with businessmodelgenerationdotcom on this video or is it assumed?
What if I dont plan to pay for my idea, ie its not a business its just something for free.. do i have to address profitably right now...its not a non profit either
I am a student of science comunicias in peru and am developing my thesis which I am working with the business model canvas and why I need espcialistas persoans cn contact and know the subject please mcho need to know more of the canvas and there is not much information in my city Chiclayo help me please
Good one, I will circulate the business canvas to to my team and try to get if we are aligned in the vision of our business and segments. that should be fun to analyse. Else I am think of a new venture ion my industry, something we have not done so far, so that is good but It will avoid me doing bla bla bla
there is a huge gap between design and explenation , wich makes busness model canvas usless , one problem is NP and the other is P . and BMC dose not convert it to P. we still left with human creativity .
With his 'strategyzer' attempt, Alex Osterwalder wishes to position himself as a Strategy thought leader. It's not just a complete vexation of the profession, but Strategy professionals are simply offended by such surrogate ideas promoters and by their simplistic approach attempts, which do more harm than good. This is the 'pop-art' of Strategy, developed on the living-room sofa, having nothing to do with the science of Strategy Management. What Osterwalder did was to take Prof. Clayton Christensen's 'job-to-be-done' concept and wrap it up in his Cartoon Network style, and bombastically presented it as 'Value Proposition Canvas'. If he would have read a few more books, written by the real Strategy thought leaders, he would have realized that the Value Proposition contains many more option areas than just the Best Product one. There are at least 10 option areas on the Value Proposition side (how-to-win) and another 10 on the Market Boundaries side (where-to-play). .
Strategy and the Business Model - Why the Business Model Canvas (BMC) is of no use in Strategy Management. Read the Pulse article: www.linkedin.com/pulse/strategy-business-model-mihai-ionescu .
Mihai Ionescu I don't see the appeal of the 9 boxes.....this fella Osterfarter needs to make case for his brand of bullsh!t.....the burden of proof is on him
This fella wrote some bullsh!t called The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company..... Amazon Best Sellers Rank: #4,562 .....he has never made money in a business other than consulting.
This is a terrible presentation. The content may be ok, the delivery is awful. They need to have a proper voiceover who can make the subject interesting, and not obscure the bottom corner of the screen with a video of the narrator which not only doesn't add anything visually, but obstructs the slides and who is boring to listen to. I tuned out.
Robin Siegerman i didnt find the presenter boring to listen to, he is the inventor of the business model canvas and no one can communicafe the core idea more effective and more passionately than him. I agree I did not need to have his video not obscuring the bottom corner,
This fella is annoying, starts out the video wasting time.....his previous business was apparently teaching people how to trade stocks.....which he himself obviously is not doing, so that makes him suspect.....and generally, any material that contains the word STRATEGY, is immediately suspect.
![Alexander Osterwalder: Tools for Business Model Generation [Entire Talk]](http://i.ytimg.com/vi/8GIbCg8NpBw/mqdefault.jpg)
![Alexander Osterwalder: Tools for Business Model Generation [Entire Talk]](/img/tr.png)
There is so much information out there on making business models and business plans. Most of these resources I find hard to digest. This is by far the best material out there. Massive thumbs up.
I'm Stocked that you are not all over the news.. with this deadly info. Thanks a mill.
a person sometimes have a lot of ideas but he or she gives it up because of lack of knowledge how to draw or plan the things. this is very useful guide for us to think, do and much more...thank you very much sir!
Brilliant- just amazing. Thank you! As this is an older video by now, it’s still fascinating to see how nespresso have still retained their global dominance and culture- even with lapsed patents.
I absolutely adore that some critical parts of the slides are blocked by the cam view, FAB-BOU BAYBEE, ABSOLUTE ADORE IT
this model best way to make a road map and plan to establish a business with a great systematic platform
thank you so much. osterwalder
The most ingenious move by Nespresso was including a substantial sampler pack of pods with the machine so idiots like me literally did not notice that I couldn't buy them at any store until I was already12 cups into bliss. I was very confused when I couldn't find the pods at the store where I bought the machine.... or at any store for that matter. So, I ordered online. Their product was so unique that I didn't even look for pods at the time because I needed to sample to see what I liked, and they included enough to last me a week so I didn't try to guess. Just mindblowingly smart on so many levels.
This starting entrepreneur is inspired by the content of this video. Thank you for sharing this knowledge. Touched by the generosity
Love the opening reference of the context
Thanks to you Gonzalo for sharing, this information rich presentation.was well done. The explanation of the design phase, for the benefit of people who did not get it, is the creation of multiple business models for the same products or services thereby arriving at a close to optimal design. .
Awesome of approach.. with identifying the hypothesis and testing it... I will use that.
Great video if cannot sleep at night. Use it as an ASMR.
Awesome video for entrepreneurs and business owners. Enjoyed every minute of it. Thank you for sharing.
AY AY AY BIG SHOUTOUT TO ITESO IOT CLASS OMG THEY BE GIVING US 11 YEARS OLD MATERIAL TO STUDY FOR REAL OMGGG
Wonderful explanation! Thank you so much...
Thank you for such helpful and informative presentation. Greetings from Turkey.
A very Good explanation in a very simple and effective manner, Thanks
Very good model for budding entrepreneurs...!!! Thanks a lot for sharing.
Thanks Alex for your Business Model Canvas
You have a lovely sounding voice and this is brilliant advice. I am a creative designer with a background as broad as industrial, concept, graphic and web design, and so trying to simplify my product has been a huge challenge for me personally. Frameworks such as this liberate one from feeling as though you are strapped in to your business plan, and make the planning itself a much more creative act of design.
I know a lot about more high end design methodology used for planning and innovation, if you'd ever feel that you could use such expertise, I'd be happy to return some time back to you!
Callum Nash that's yer opinion
John Anderson
that's also yours
Thanks very much, entertaining and informing all the way!
“Opportunity cost is the value of the next-best alternative when a decision is made; it's what is given up,”, That is the reason why Nesspreso's business model is successful. It give you free time.
Thanks very much Alex. Excellent
Why have i never seen this yet!
Thank you so much Alex
Good Learning. Suggested for others.
Very good video. Expands on the book.
Thanks very much Alex.
thank you very much. greetings in Yoruba
For a video that's largely about the value of visual information in working through complex challenges (like creating a business model), it's wonderfully ironic that the producer made a choice to include a talking head in the bottom left quadrant of the video that adds next-to-no meaningful information to the presentation while actually blocking out relevant information that's contained on many of the slides and images within the video.
I know I'm not on my own in that I prefer to see the person talking to me, gives videos a personalized feel. Like it's being delivered specifically to me and not just boring information sitting there. Seems to give it more credibility. We all learn differently.
Does the person's image have to be onscreen the entire time? Or could it be more effective if editing is used to show the person briefly and then focus on the content that is the actual focus of the video?
Well, perhaps it was more useful if the presenters video was not there...but hey, great information delivered to us free of charge. No complaints..
Cool story, guy. Maybe when you make your own video you won't make the same mistake.
@@1979WURST It's often very helpful to get feedback like the sort that AC offered. Not only that, but AC didn't (refreshingly so, for an anonymous internet poster) use any profanity or launch into an ad hominem attack. If I produced that video, I'd thank AC. :)
Really useful explanation - thank you Alex!
awesome, explained fantastically! thanks for sharing
Thanks for the great presentation.
Hola Pamela, te recomiendo aprender inglés. Es muy buena herramienta para comunicarte con gente especializada en casi cualquier cosa. Muchos de estos videos explican detalladamente en lo que consiste el Modelo de Negocio CANVAS.
Wonderful vid - thanks a mill!
Hello presenter....! My name is Kosorl from Cambodia and currently I am a student at uni. I am really interesting with business model Canvas. I will try to find the answers for your question: What is business model? For my own answers is the way of our strategy to manage our business and before we start running our business.
Please you tell me if my answers are not right. About my dream I would like to be a young entrepreneurship in Cambodia when I graduate uni and i will run my small business the first step. Let me ask you some questions
1. How can I start my small business?
2. What should I have before start business?
3. What is your strategy to make business?
Thank you for your presentation in CZcams and I really enjoy with your presentation.
I would like to wish you all the best.
Sincerely
Kosorl
Siem Reap, Angkor.
23/05/2015.
+Kosol Oun Hi Kosol, you might be interested in our free online course go.epfl.ch/ventureMOOC - We also have a facebook group where you can post questions. For specific questions regarding the course, please email venturemooc@epfl.ch. Best of luck! Nettra from @ventureMOOC
Wonderful explanation! Thanks a Ton!
Amazing time machine metaphor! and widgetry used
Was amazing learning
Thx, from CIPS student...
You explained very well....
Hola Pamela, yo tambien soy peruano, pero vivo en USA, encantado de poder ayudarte.
Thanks - very insightful
This is really an excellent presentation! Thank you, Mr. Osterwalder. But, what's your business model?
precise and focused
Great job Alex!
This was really useful, keep it up.
Well explained. Thanks.
Thankyou :D, this helped a lot in preparing my Entrepreneurship assignment :D
+Stephen Korts
This is a great way to design and test business models
Very good
Why do you have to put your video on the side? Now I can't read some of the info in the video.
Any problems using this video in a college webquest? Is this video under a creative commons license? How do I accredit in a webquest. Do I need to insert a text box with businessmodelgenerationdotcom on this video or is it assumed?
thank you.
Great job. thx
"That even Italians will like it..." Guilty here!
Quite detailed indeed!...many thanks!
when are you coming to Malaysia?
Wadi Wahab who, me? 😁
Good and This Best Idea for Start Up Business.
What if I dont plan to pay for my idea, ie its not a business its just something for free.. do i have to address profitably right now...its not a non profit either
I am a student of science comunicias in peru and am developing my thesis which I am working with the business model canvas and why I need espcialistas persoans cn contact and know the subject please mcho need to know more of the canvas and there is not much information in my city Chiclayo help me please
Good one, I will circulate the business canvas to to my team and try to get if we are aligned in the vision of our business and segments. that should be fun to analyse. Else I am think of a new venture ion my industry, something we have not done so far, so that is good but It will avoid me doing bla bla bla
THANK GOD FOR PLAYBACK SPEED
thanks
Those 55 haters of this video are either Alexander's competitors or haters of Alexander's research.
there is a huge gap between design and explenation , wich makes busness model canvas usless , one problem is NP and the other is P . and BMC dose not convert it to P. we still left with human creativity .
treasure👏🏻
gracias necesito de personas que puedan validar mi propuesta de negocio basada en el modelo de negocio canvas
I don't understand
Business Model Canvas
With his 'strategyzer' attempt, Alex Osterwalder wishes to position himself as a Strategy thought leader. It's not just a complete vexation of the profession, but Strategy professionals are simply offended by such surrogate ideas promoters and by their simplistic approach attempts, which do more harm than good. This is the 'pop-art' of Strategy, developed on the living-room sofa, having nothing to do with the science of Strategy Management.
What Osterwalder did was to take Prof. Clayton Christensen's 'job-to-be-done' concept and wrap it up in his Cartoon Network style, and bombastically presented it as 'Value Proposition Canvas'. If he would have read a few more books, written by the real Strategy thought leaders, he would have realized that the Value Proposition contains many more option areas than just the Best Product one. There are at least 10 option areas on the Value Proposition side (how-to-win) and another 10 on the Market Boundaries side (where-to-play).
.
+Mihai Ionescu Do you suggest a better alternative?
+humans inc www.linkedin.com/pulse/strategy-business-model-mihai-ionescu
Strategy and the Business Model - Why the Business Model Canvas (BMC) is of no use in Strategy Management. Read the Pulse article: www.linkedin.com/pulse/strategy-business-model-mihai-ionescu
.
Mihai Ionescu I don't see the appeal of the 9 boxes.....this fella Osterfarter needs to make case for his brand of bullsh!t.....the burden of proof is on him
18:42 I'm just curious: "...or a new tool called WHAT?"
not alan varsa allah rızası için atıversin be kim izleyecek şimdi 45 dk
Ok, creo que la mejor manera es por email o Skype, el mio es antonio.delgado.n@gmail.com, estare a la espera de tu respuesta, saludos
This fella wrote some bullsh!t called The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company..... Amazon Best Sellers Rank: #4,562 .....he has never made money in a business other than consulting.
I prefer the old brand of bullsh!t like Tom Peters and his excellence bullsh!t
....yes, it's gone out of style, but at least he was entertaining.
This is a terrible presentation. The content may be ok, the delivery is awful. They need to have a proper voiceover who can make the subject interesting, and not obscure the bottom corner of the screen with a video of the narrator which not only doesn't add anything visually, but obstructs the slides and who is boring to listen to. I tuned out.
Robin Siegerman i didnt find the presenter boring to listen to, he is the inventor of the business model canvas and no one can communicafe the core idea more effective and more passionately than him. I agree I did not need to have his video not obscuring the bottom corner,
bullsh!t
This fella is annoying, starts out the video wasting time.....his previous business was apparently teaching people how to trade stocks.....which he himself obviously is not doing, so that makes him suspect.....and generally, any material that contains the word STRATEGY, is immediately suspect.
Now turn all this blablabla into an escalator pitch, cause nobody will give you time to explain all this till you don't need them anymore. :D