The Social Media Conspiracy.

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  • čas přidán 16. 03. 2019
  • subscribe: goo.gl/IVr7QR
    A short Vlogumentary about Social Media companies and how they are hacking our brains. If you enjoyed this video, please give it a like, leave a comment and subscribe to my channel!
    Disclaimer: I am not a computer scientist. These are my opinions, ideas, and theories, but are not indicative of the opinions or goals of any of the people / companies mentioned. All situations mentioned in this video are hypothetical. Take everything with a pinch of salt, and, as always, think for yourself!
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Komentáře • 214

  • @sarahalkahery1061
    @sarahalkahery1061 Před 5 lety +216

    I'm a marketing student and I'm confirming everything you just said. I literally learn this at uni

    • @luke
      @luke  Před 5 lety +27

      It’s utterly terrifying, isn’t it? Thanks for backing up my theories 😁

  • @jessicat9334
    @jessicat9334 Před 5 lety +219

    shane dawson watch out there is another ginger in town

    • @SGContinue
      @SGContinue Před 5 lety +13

      Yeah but... Shane... isn't... ginger?

    • @jessicat9334
      @jessicat9334 Před 5 lety +7

      Shane Green there is definitely a hint of ginger in there

    • @SGContinue
      @SGContinue Před 5 lety +3

      @@jessicat9334 I don't see it but eh, fair enough

    • @isabellasalgueroc5468
      @isabellasalgueroc5468 Před 5 lety +2

      Shane Green he’s like ginger blond

    • @tyalex_1044
      @tyalex_1044 Před 5 lety +2

      For a minute I thought you were comparing luke to his cat ://

  • @Oat69Milk
    @Oat69Milk Před 5 lety +203

    Kills all the sad people ah off I go

  • @pianojammer
    @pianojammer Před 5 lety +28

    As a computer scientist, I can confirm that machine learning is a thing and most (if not all, not currently finished with my degree but close to), if not all, of this video is valid and is a valid concern for me as a developer.

  • @georgiaevans2123
    @georgiaevans2123 Před 5 lety +42

    I sort of feel a bit bad for the algorithm trying to figure me out, I go from bingeing Shane Dawson to WWE to kpop to Sidemen. I mean last night i Googled animal documentary, because I wanted to watch something while sewing and I ended up watch a documentary about furries. I dread to think what's going to start popping up in my recommendeds

  • @kategillham2496
    @kategillham2496 Před 5 lety +59

    Wasn’t that a doctor who episode?

  • @FreyaBassam
    @FreyaBassam Před 5 lety +23

    lol i wrote a 6000 word paper about this!! great explanation

  • @Oat69Milk
    @Oat69Milk Před 5 lety +26

    2:27 patty Walters ugh hun I’m staying forever

  • @hantheloser
    @hantheloser Před 5 lety +10

    omg pls make more of these style of videos, my philosophy brain is freaking out rn

  • @ShaneSimpkin
    @ShaneSimpkin Před 5 lety +18

    Im getting some vlogbrothers vibes from this and i stan

  • @sophie-wf1kg
    @sophie-wf1kg Před 5 lety +11

    i've been absolutely loving your videos recently and it comes across as if you really enjoy what you're making, keep up the fantastic work :)

  • @mtkhalife
    @mtkhalife Před 5 lety +22

    I like ze brain of ze Luke. Lovely video, very interesting!

  • @Oat69Milk
    @Oat69Milk Před 5 lety +22

    The editing ugh go on king

  • @katies1652
    @katies1652 Před 5 lety +9

    this video is so well edited and intriguing! it’s so amazing

  • @AllOfMyLoveTess
    @AllOfMyLoveTess Před 5 lety +3

    This right here is the exact reason I took to this branding and worked hard to be more of a positive person, online and otherwise. Thank you for making this, Luke

  • @lilliannag
    @lilliannag Před 5 lety +12

    *ExIsTeNtIaL cRiSiS tImE*

  • @Oat69Milk
    @Oat69Milk Před 5 lety +34

    Oh no it’s the yellow conspiracy all over again

  • @MroftheMorphs
    @MroftheMorphs Před 5 lety +13

    This was the doctor who ep s10e2 smile, my dude

  • @lucymae3838
    @lucymae3838 Před 5 lety +1

    I love these videos that make me think and teaches me stuff, they make me feel like my CZcams trip was worthwhile xx also loving the background xx you always teach us new things in an inspiring understanding way and always make me think about the topic in a new way xx

  • @nicolef3479
    @nicolef3479 Před 5 lety

    Only 3 minutes in and this is already one of the best/most intresting videos you've posted in a while! So proud of you 😊

  • @stagetopage
    @stagetopage Před 5 lety

    I've never watched a video of yours before, and oh my god, this is absolutely fantastic.

  • @lulusinner
    @lulusinner Před 5 lety

    This is such a different style of video i was actually trying to figure out whos video this was cos it was queued. Love this move to a wider range of content that seems to be more engaging to luke which follows that we the consumer are more engaged

  • @romeokurtyka4954
    @romeokurtyka4954 Před 5 lety

    I adore the editing on this video lukey, cool to see your film-y director-y brain do its thing in videos

  • @jessieshipley2290
    @jessieshipley2290 Před 5 lety +11

    what's happening with Arthur Braxton ? you haven't mentioned it in like a year

  • @JammyBandStudios
    @JammyBandStudios Před 5 lety +1

    This is amazing Luke. I so agree with everything you said. I always think of it that is something is "free", its because YOU'RE the product, not the consumer. For these social media companies, we are the product, using our data and profiles to sell to make money through targeted advertising. Its a bizarre twist of roles: we believe we're using the website like a service as a consumer, but I would argue it's very much the other way around - they're using *us* like a service, to train their computer systems and to gain our data.
    In some ways I think the business model is flawed. I would be very intrigued if a new company was to try making social media that you actually had to pay money to use e.g a subscription service or a one-time free (therefore making a cash flow for the company), but the website had no ads or machine learning manipulation that causes this huge issue in society.
    Thanks for talking about this Luke!

  • @rapharapharathena
    @rapharapharathena Před 5 lety +1

    This is an excellent and important video, thanks for making it! I rarely comment on CZcams videos, but I thought I'd do my bit towards training CZcams into promoting this video and videos like it.
    (In the voice of Nigel Thornberry) - Smashing!

  • @SammiSummer
    @SammiSummer Před 5 lety +3

    That dig at rewind 2018 😂🤣

  • @rollings2035
    @rollings2035 Před 5 lety

    I was depressed and came across your channel, idk why, but somehow this video made me happy, so thank you.

  • @ashton4529
    @ashton4529 Před 5 lety +1

    the editing on this is amazing

  • @NormaNight
    @NormaNight Před 5 lety

    Loved this style of video! The algorithm must get so confused by me hahaha

  • @isabellasalgueroc5468
    @isabellasalgueroc5468 Před 5 lety +2

    I love your channel so much Luke. Just felt like saying that.

  • @yoinksscoob4889
    @yoinksscoob4889 Před 3 lety

    Literally just got recommended 'Being Ugly: My Experience' and something about having a babyface as a teenager so yeah, definitely exploiting insecurities lol

  • @Beeba10
    @Beeba10 Před 5 lety +1

    Me: **watches the opening to this video** This feels very . . . Ultron.

  • @erinzys
    @erinzys Před 5 lety +2

    Fantastic Video more of this please!

  • @jacksonperkinsmusic
    @jacksonperkinsmusic Před 5 lety

    real good video bro, i like this analytical but friendly presented format ^_^ super interesting some really good points xxxx

  • @vintagestuffguy1998
    @vintagestuffguy1998 Před 2 lety

    Hoping this gains more traction sometime - fantastic video

  • @em-rh7eu
    @em-rh7eu Před 5 lety +2

    This would be a great topic to talk about on educating Josh...
    if the show still even exists that is

  • @otty_x
    @otty_x Před 5 lety

    this was so interesting! love your videos so much!

  • @SuperSims999
    @SuperSims999 Před 5 lety +6

    that was a really interesting video omg
    i enjoyed it

  • @UnknownButterflies1312
    @UnknownButterflies1312 Před 5 lety +1

    Yes LUKEY 💪 love these videos. Keep doing what you're doing. I'm so proud ❤️

  • @robbicu
    @robbicu Před 5 lety +1

    This is Tom Scott kinda stuff. Very cool, Luke!!

  • @elliecotton1293
    @elliecotton1293 Před 5 lety

    Literally love you and all your videos

  • @Nathoster
    @Nathoster Před 5 lety

    Really enjoyed watching this! Love the positive message, too

  • @katnicole436
    @katnicole436 Před 5 lety

    Ok this is kind of unrelated but this video made me so amazed at how the animation community is doing so well. Maybe the algorithm has learned that shorter videos that get more attention and are captivating are potentially better than clickbaity long videos that don’t keep as much attention. I personally really miss the shorter videos because I get bored easily but then a really long video posted by my favorite creator pops up and I decide to watch it because I want that video and that content to do well. BUT I get distracted by the drop of a hat and want to go watch something else really quickly. I think I may have a chance of having ADD or something idk. Woooow I feel like I proved my point with the distracted ness of this comment haha

  • @alexbrewster4317
    @alexbrewster4317 Před 5 lety

    I was really confused at the start bc I had deja vu from last weeks episode of educating Josh. I like this further explanation

  • @toast456
    @toast456 Před 5 lety +4

    I love this high quality content :D

  • @brandonjslea1562
    @brandonjslea1562 Před 5 lety

    Thanks for the insightful video.
    I think whats interesting, and perhaps a sign not to worry too much, is that this cycle is nothing new. This idea that we give something in return for something that pleases us and the industries adapt around that idea is just basic supply and demand which of-course isn't just computer-based. The big difference is that instead of money its based around currencies like time, likes, votes, shares, ect.

  • @alexandramorgan6254
    @alexandramorgan6254 Před 5 lety

    God I love you 😂 this video is so trippy I love it

  • @eagerturtle4791
    @eagerturtle4791 Před 5 lety +25

    As a gay man, the algorithms still are unable to understand that I don't want to see pictures of women in bikinis.

    • @lauw428
      @lauw428 Před 5 lety +1

      Lmao I know right?

    • @peachy8390
      @peachy8390 Před 5 lety +6

      As a lesbian, the algorithms do not show me enough pictures of women in bikinis. I do not want Joe Jonas, I want women in bikinis damnit !!

    • @lauw428
      @lauw428 Před 5 lety +1

      @@peachy8390 i thought for a second you were a certain channel on yt but you're not thank god

    • @ExitStrategies
      @ExitStrategies Před 4 lety +1

      Hear me out, maybe you aren’t gay then.

  • @TheLofiDragon
    @TheLofiDragon Před 5 lety

    Very interesting stuff.

  • @willpatersondesign
    @willpatersondesign Před 5 lety

    Great video dude!

  • @KevinLohmann
    @KevinLohmann Před 5 lety

    Yeaaaaaa, this was worth the wait.

  • @otty_x
    @otty_x Před 5 lety +3

    is this filmed on a different camera? the quality looks really good🙈

  • @gaz66chris
    @gaz66chris Před 5 lety

    food for thought mr cutforth. cheers!

  • @zZ-rf9ne
    @zZ-rf9ne Před 5 lety

    So refreshing to see content like this

  • @chago5624
    @chago5624 Před 5 lety +4

    this is better than any shane dawson video

  • @HahnJames
    @HahnJames Před 5 lety

    An alternative to just logging off a website that's not pleasing to you is to drop off the grid completely, stay away from any electronic devices and move into the abandoned subway tunnels beneath a major city.

  • @meganwilliams5474
    @meganwilliams5474 Před 5 lety +1

    Just what I needed♥️

  • @CyanideSun94
    @CyanideSun94 Před 5 lety

    Okay you convinced me, Im gonna take a course on the juridics of AI next semester (i was debating between that and advanced databases)

  • @dontask3497
    @dontask3497 Před 5 lety

    See people freak out about this kind of stuff but stores do it already in the real world. I got a retail job about 7 months ago (I’m still a teen in high school without any real say in what happens in the store) and I’ve seen it go through tons of changes. Some of which lowered the likelihood of someone purchasing an item (which was quickly undone) and others that exploded the number of items bought (which obviously stayed as it was). We didn’t track individual people, but we could tell just from our sales records what was working and adjusted our floor layout and shelving set up accordingly.
    I guess I just don’t really understand why people freak out about this so much. It’s the logical step to take in an online marketing business.
    EDIT: okay so I’ve been thinking more and I get why people freak, but at the same time, we’re also kinda willing ourselves to get almost addicted to these feeds? I don’t know how to phrase it. Like... we are all aware of what these algorithms do. Even child CZcams channels talk about the algorithm. We all know CZcams and Instagram and Facebook track our clicks and likes and alter the posts we see based on it. We’re aware and yet we still blame it. Maybe a harsh comparison, but it’s like educating yourself on how addictive cigarettes are and then blaming the company for putting nicotine in it. It’s also on us the viewers to limit ourselves and realize when our behaviour becomes unhealthy and do something about it
    ANOTHER EDIT: I’ve watched more and I agree with Luke that companies should be transparent when promoting images. They should have open, free, readily available disclaimers about how your photos or videos or name or whatever are/could be used and have options to turn them off. However, that’s all an issue of terms and conditions which is a whole other rant I’ve got lol
    FINAL EDIT I SWEAR: Wow Luke hit the nail on the head lol. I should really start waiting before commenting.

  • @geekscene7187
    @geekscene7187 Před 5 lety +2

    I love and respect this so much

  • @antisocial-gamer7293
    @antisocial-gamer7293 Před 5 lety

    CZcams once recommended me a snuff film. No idea why. I've obviously never watched anything to do with it so I have no clue why it came up or why it had be monetized in the first place. Anyway fast forward a year or two and my friend got an ad containing related material. Other than that and a few other mishaps makes me understand that social media is indeed a dark and scary place but does also indeed show a educating and insightful side as well. Especially from the likes of people like Tom Scott and Luke.

  • @janesmith7077
    @janesmith7077 Před 5 lety +1

    Bold of Luke to assume that I can control myself😂

  • @emilyanne1562
    @emilyanne1562 Před 5 lety

    Dat editing though ❤️

  • @thebowingangels
    @thebowingangels Před 5 lety

    so interesting!

  • @nolagatto2136
    @nolagatto2136 Před 5 lety

    More like this yes please!!

  • @stacker63
    @stacker63 Před 5 lety

    this was SO GOOD omg

  • @ellenoonan1166
    @ellenoonan1166 Před 5 lety

    i am so okay if you wanna be the unsung 4th Vsuace. I've honestly been waiting for this for years, thank you for the spit-facts

  • @gleetiernz
    @gleetiernz Před 5 lety +1

    When you're realising you're training the computer by watching this video and this video was given to me by the computer because it makes me happy agh 🤯

  • @trienlowyck7108
    @trienlowyck7108 Před 5 lety

    damn, good video!

  • @ryantrue4844
    @ryantrue4844 Před 5 lety

    This all makes so much sense that itself is scary. What is the music that's playing for the last minute or so?

  • @luciaa1874
    @luciaa1874 Před 5 lety +1

    I’ve learned something on yt today so thank u👏👏

  • @shakes1026
    @shakes1026 Před 5 lety

    They made a Doctor Who episode about this. Robots killing sad people to make people happy. I believe the episode was called Smile.

  • @MaisViolet
    @MaisViolet Před 5 lety +1

    Actually love this so much jfc

  • @kasperstenbom
    @kasperstenbom Před 5 lety

    Great video Lukey boi ❤

  • @airketchup3334
    @airketchup3334 Před 5 lety

    2:06 LUKE YOU SCARED ME I'm LITERALLY revising for my PHYSICS TEST on Wednesday as I'm watching you I NEED A MOMET

  • @joshuagrulich283
    @joshuagrulich283 Před 5 lety

    This is mindblowing

  • @EllieJean
    @EllieJean Před 5 lety

    This has blown my mind

  • @alexbrewster4317
    @alexbrewster4317 Před 5 lety

    Actually this is really useful for my media essay, apparently this is more than a procrastination

  • @doddleoddle
    @doddleoddle Před 5 lety +1

    This is fuckin BRILL Luke

    • @luke
      @luke  Před 5 lety

      THANKS DODIE 😍 I’m pretty proud of it 😎

  • @cerigrant8508
    @cerigrant8508 Před 5 lety

    Well ye there is things like the Instagram explore page , where it takes notes of what you like who you follow who they follow what you stay on longer and make a whole page of things you would want to look at as well as recommending accounts to follow , it's the same with things like Pinterest

  • @maryannnardelli1756
    @maryannnardelli1756 Před 4 lety

    This is why I don't like social media. I don't stay on my phone that long.

  • @annmarie767
    @annmarie767 Před 5 lety

    I love this and you

  • @gsoffice6402
    @gsoffice6402 Před 5 lety

    Thank you Luke.

  • @jenrrr
    @jenrrr Před 5 lety +1

    I got an advert about something talking about machine learning and I was shook 😱😱😱 THE CONSPIRACY IS REAL!!!!!

  • @hildataberg
    @hildataberg Před 5 lety +1

    this is so interesting omg

  • @sarahhopkinson7159
    @sarahhopkinson7159 Před 5 lety

    This was great, I'm never using instagram again but this was great

  • @aristaello
    @aristaello Před 5 lety +2

    bye, uninstalling twitter, instagram and tumblr and disconnecting from the internet

  • @Meg_Anderson
    @Meg_Anderson Před 5 lety +1

    Currently in a pub having food after being in a dance competition all day. I may or may not be getting odd looks for watching this video...

  • @emmahelmore9008
    @emmahelmore9008 Před 5 lety +1

    This is genius I love you luke

  • @millie-pj3st
    @millie-pj3st Před 5 lety +1

    Hey Luke, I saw your self harm video and honestly I wanted to say it's really helped me. Currently six days clean and really proud of myself tbh. I know it's not much, but baby steps, right? #cutcakenotwrists

    • @blebonick7088
      @blebonick7088 Před 5 lety

      Hiya Millie, I'm sorry this comment didn't get much traction. It's been six more days since that comment, and I hope that they've been six cut-free days! If not, I just want to let you know that that's ok. We all fall down in life, a lot. But there's this stupid wonderful crazy thing in our brain that makes us keep trying, and I hope that you'll keep trying to #cutcake .
      As this video shows, negative habits can make you feel like you have no control, that you're powerless. The fact is that we are in control and sometimes all it takes to break a habit is to put one hour in front of another without doing said habit. Keep it up.

  • @jampkin
    @jampkin Před 5 lety +2

    very good

    • @luke
      @luke  Před 5 lety +1

      take that back 😡

  • @penelopebunce
    @penelopebunce Před 5 lety

    the thought experiment is like that one episode of Doctor Who where Bill and the Doctor go to that colony where the robots killed all the sad people

  • @rosequartz8689
    @rosequartz8689 Před 5 lety

    I couldn't agree with this more

  • @anniandro
    @anniandro Před 5 lety

    This video is so good ah

  • @serenaleechua
    @serenaleechua Před 5 lety

    Damn, this was so depressing AND uplifting. Take my 10 minutes of session time 👏

  • @AllyMay
    @AllyMay Před 5 lety

    The computer at the beginning is AIDEN from Illuminae by Amy Kaufman and Jay Kristoff 😬

  • @starlightblake
    @starlightblake Před 5 lety

    My favourite boy is back!

  • @bellaclarke2632
    @bellaclarke2632 Před 5 lety

    Really really enjoyed this video.... is this manipulation???

  • @erindekker6121
    @erindekker6121 Před 5 lety

    omg i love this!!!!!!